{"id":50546,"date":"2022-01-12T14:33:21","date_gmt":"2022-01-12T22:33:21","guid":{"rendered":"\/us\/en\/blog\/?p=50546"},"modified":"2026-01-13T06:14:28","modified_gmt":"2026-01-13T14:14:28","slug":"starting-a-startup","status":"publish","type":"post","link":"\/us\/en\/blog\/starting-a-startup\/","title":{"rendered":"How to start a startup: 16 tips for entrepreneurs"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Spoiler alert: starting a startup isn&#8217;t easy. It takes money, time, and work to get your idea off the ground\u2013not to mention that you have to create something out of nothing; no one is doing it for you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being an entrepreneur is often associated with being a risk-taker daring enough to do what no one else can or will do. Even if entrepreneurs are prepared to risk everything, starting a business is still difficult. In fact, <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/why-startups-fail\/\"><span style=\"font-weight: 400;\">over 21% of startups fail<\/span><\/a><span style=\"font-weight: 400;\"> in the first year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you begin the process of forming your business, you must have a clear idea of what your startup will do, understanding its market fit and opportunity, how much it will cost to launch, and when you plan on being profitable. Though ideas can be formed quickly, businesses usually take months or years to establish.<\/span><\/p>\n<p><strong>If you&#8217;re thinking about starting a startup, we&#8217;ve got 16 helpful tips to prepare yourself for the task:\u00a0<\/strong><\/p>\n<ol>\n<li><a href=\"#one\"><span style=\"font-weight: 400;\">Understand the commitment<\/span><\/a><\/li>\n<li><a href=\"#two\"><span style=\"font-weight: 400;\">Research the market<\/span><\/a><\/li>\n<li><a href=\"#three\">Formalize communication channels ASAP<\/a><\/li>\n<li><a href=\"#four\">Create a business plan<\/a><\/li>\n<li><a href=\"#five\">Perfect your elevator pitch<\/a><\/li>\n<li><a href=\"#six\">Establish a revenue model<\/a><\/li>\n<li><a href=\"#seven\">Finance your startup<\/a><\/li>\n<li><a href=\"#eight\">Follow the law<\/a><\/li>\n<li><a href=\"#nine\">Make the right connections<\/a><\/li>\n<li><a href=\"#ten\">Location, location, location<\/a><\/li>\n<li><a href=\"#eleven\">Build your team<\/a><\/li>\n<li><a href=\"#twelve\">Leverage consultants and freelancers<\/a><\/li>\n<li><a href=\"#thirteen\">Market your business everywhere<\/a><\/li>\n<li><a href=\"#fourteen\">Create your website<\/a><\/li>\n<li><a href=\"#fifteen\">Launch your startup to the world<\/a><\/li>\n<li><a href=\"#sixteen\">Be patient<\/a><\/li>\n<\/ol>\n<hr \/>\n<p><strong>\ud83d\ude80 What are the 4 keys to a successful startup?<\/strong> Does your company have them all?<\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"download-form-widget standart-download-form\" data-url=\"http:\/\/netstorage.ringcentral.com\/ebook\/smb_startup.pdf\" data-id=\"6a0ba2ad9cbfe\" id=\"6a0ba2ad9cbfe\">\n\t\t<button tabindex=\"on\"  on=\"tap:6a0ba2ad9cbfe.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">See how you measure up<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">Learn the top 4 components to any successful startup<\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-01423 \" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Read the eBook\">Read the eBook<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:6a0ba2ad9cbfe.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\"> Enjoy!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><\/span><\/p>\n<hr \/>\n<h2 class=\"heading h2\">16 tips for starting a startup<\/h2>\n<h3 class=\"heading h3\"><a id=\"one\"><\/a>1. Understand the commitment<\/h3>\n<p><span style=\"font-weight: 400;\">The first thing you need to do is make sure that starting your business is the right decision. Not everyone can handle the work or stress involved in starting and running a business. You will be stretched thin and need to wear many hats on any given day if you want to succeed and grow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re interested in becoming an entrepreneur, think about your skills and how they would be helpful to the business market. Of course, some skills are more desirable than others, but some skills will never become obsolete.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you already have a business plan for the company you&#8217;re interested in starting, think about your plan&#8217;s strengths and weaknesses. Make sure none of the problems with your business strategy will be impossible for you to overcome. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the biggest challenges when starting your business may be:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sufficient cash flow<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"\/us\/en\/blog\/hire-remote-employees\/\">Recruiting and hiring employees<\/a> that are a good fit<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Being discouraged by rejection<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Long working hours<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"\/us\/en\/blog\/why-achieving-work-life-harmony-is-more-satisfying-and-achievable-than-balance\/\"><span style=\"font-weight: 400;\">Maintaining a work\/life balance<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Managing your time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Knowing when to pivot or adjust your plan<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Learning to let employees go without any legal liability<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">After you&#8217;ve made sure that you can handle the stress of starting your own business, think about what resources you already have that you could use to promote your business.<\/span><\/p>\n<div class=\"rc-subscribe\" id=\"new-rc-subscribe\"  style=\"background-image:url('\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/subscribe.png')\">\n\t\t<button class=\"close js-popup-close\"><svg class=\"icon_close_mobile\" width=\"20\" height=\"20\"><use xlink:href=\"#icon_close_mobile\"><\/use><\/svg><\/button><\/p>\n<div class=\"rc-subscribe__wrapper\">\n<div class=\"rc-subscribe__wrapper_text\">\n<h3 class=\"rc-subscribe__title h2\">Stay informed with RingCentral<\/h3>\n<div class=\"rc-subscribe__subtitle\">Subscribe to our emails for the latest blogs, events, and exclusive content on AI-powered communication solutions. Stay ahead with insights and tips from the leader in trusted AI communications.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/legal\/privacy-notice.html\" target=\"_blank\" data-dl-name=\"Privacy Notic\" data-dl-element=\"link\" data-dl-additional-info=\"social\" rel=\"noreferrer noopener\">Privacy Notice<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"rc-subscribe__wrapper_form\">\n<form class=\"\" data-event-init=\"true\" novalidate data-js-form>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\tname=\"email\"\n\t\t\t\t\t\t\t\tplaceholder=\"Email address *\"\n\t\t\t\t\t\t\t\ttitle=\"Must be valid email. example@yourdomain.com\"\n\t\t\t\t\t\t\t\tminlength=\"4\"\n\t\t\t\t\t\t\t\tmaxlength=\"255\"\n\t\t\t\t\t\t\t\ttype=\"email\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tpattern=\"[a-z0-9._%+\\-]+@[a-z0-9.\\-]+\\.[a-z]{2,}$\"\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\tautocomplete=\"on\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-events-hover=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"email\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"LET'S WORK TOGETHER\"\n\t\t\t\t\t\t\t\taria-label=\"Email address *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"email-subscribe-errors\"\n\t\t\t\t\t\t><br \/>\n\t\t\t\t\t\t<span class=\"field__errors\" id=\"email-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<select\n\t\t\t\t\t\t\t\tname=\"Country__c\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-label=\"Country *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"country-subscribe-errors\"\n\t\t\t\t\t\t><option value=\"\" disabled=\"disabled\" selected=\"selected\">Country<\/option><option value=\"Canada\">Canada<\/option><option value=\"United_States\">United States<\/option><\/select><\/p>\n<p>\t\t\t\t\t\t<span class=\"field__errors\" id=\"country-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<button type=\"submit\" data-event-init=\"true\">Subscribe<\/button>\n\t\t\t\t\t<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"confirm-form\" role=\"status\" aria-live=\"polite\" style=\"display: none;\" aria-hidden=\"true\">\n<div class=\"confirm-form__text\">Thank you for your interest in RingCentral<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h3 class=\"heading h3\"><a id=\"two\"><\/a>2. Research the market<\/h3>\n<p><span style=\"font-weight: 400;\">Before starting a business, you must know your industry and have a good idea of what customers want. This way, you can focus on making products or services that people will be interested in buying. If there are no customers for your product, then the business is bound to fail. It would be best if you also did some research on your competition. If you can find a niche that hasn&#8217;t been filled, your\u00a0 business has a better chance of succeeding.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many experienced entrepreneurs will also tell you that even if there&#8217;s no need for your product or service, it&#8217;s possible to succeed by creating a demand. Therefore, it&#8217;s important to make a product that people want and convince them that they need it.<\/span><\/p>\n<h3 class=\"heading h3\"><a id=\"three\"><\/a>3. Formalize your communication channels ASAP<\/h3>\n<p><span style=\"font-weight: 400;\">Communication is vital for businesses from Day 1, especially in today&#8217;s world of <a href=\"\/us\/en\/blog\/hybrid-work-model\/\">remote and hybrid work<\/a>. You can&#8217;t do anything without <a href=\"\/us\/en\/blog\/the-importance-of-effective-communication-in-the-workplace\/\">effective communication<\/a>. Establishing easy ways to communicate with your partners, employees, or investors means you&#8217;ll have balance in your work life and personal life. You&#8217;ll be able to handle all business-related tasks quickly, no matter where you are.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This becomes even more crucial as your business grows, so your communication solution needs to be scalable. An all-in-one communications solution like<\/span><a href=\"https:\/\/ringcentral.com\/startup\"> <span style=\"font-weight: 400;\">RingCentral<\/span><\/a> and its <a href=\"https:\/\/www.ringcentral.com\/office\/features\/voip\/overview.html\">VoIP phone service<\/a><span style=\"font-weight: 400;\"> will allow you to enjoy features such as a <a href=\"https:\/\/www.ringcentral.com\/lp\/small-business-phone-service.html\">business phone service<\/a>, <a href=\"https:\/\/www.ringcentral.com\/virtual-phone-service.html\">virtual phone number for business<\/a>\u00a0and <a href=\"https:\/\/www.ringcentral.com\/contact-center.html\">contact center<\/a>. RingCentral enables you to integrate all of your communications like voice calling, direct messaging, and <strong>one-click video conferencing<\/strong>:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-49182 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/09\/Creating-a-Team-Huddle-2.gif\" alt=\"\" width=\"1280\" height=\"800\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can even <strong><a href=\"\/us\/en\/blog\/ways-to-use-free-file-sharing-in-your-ringcentral-app\/\">share files<\/a> that your team can annotate on the go<\/strong>:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-50547 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/01\/Annotation.gif\" alt=\"\" width=\"1280\" height=\"800\" \/><\/p>\n<h3 class=\"heading h3\"><a id=\"four\"><\/a>4. Create a business plan<\/h3>\n<p><span style=\"font-weight: 400;\">Once you have an idea for a startup, it&#8217;s important to write it down in the form of a business plan. If you don&#8217;t already know how to create one, there are plenty of online resources that can help. The point of writing out your ideas is to get a better roadmap of what&#8217;s involved with starting and running a business. Having a plan makes it easier to tell your story to potential investors. As the chief storyteller for your business you will need a battle tested business plan from the start.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your business plan may also help you get funding for your business, steer your business as it grows, and stay on track to reach important milestones along the way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"rc-post-content-cta rc-post-content-cta_orange\">\n<div class=\"rc-post-content-cta-columns\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1365\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/11\/Manage-RingCentral-accounts-scaled.jpg\" class=\"responsive-image\" alt=\"\" \/>\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"headline-copy\" style=\"text-align:left;\">Business plans for beginners: a step-by-step guide\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"rc-post-content-cta-footer\">\n<div class=\"bottom-cta-logo-container\">\n<div class=\"bottom-cta-logo\"><span aria-hidden=\"true\"><svg width=\"154\" height=\"34\" viewBox=\"0 0 154 34\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-logo-267918384\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t<title id=\"cta-ring-logo-267918384\">Ring Central Logo<\/title>\t\n\t\t\t\t\t\t\t<path d=\"M154 3.89618H150.386V26.9657H154V3.89618Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M141.313 11.6299C137.976 11.6299 135.388 13.2501 134.95 16.5546H138.504C138.754 15.3082 139.675 14.5591 141.313 14.5591C143.214 14.5591 144.086 15.6499 144.086 17.3647V18.1444H140.438C137.078 18.1444 134.593 19.6411 134.593 22.697C134.593 25.7529 136.619 27.3411 139.55 27.3411C141.826 27.3411 143.323 26.3721 144.133 24.8145H144.288V26.9529H147.716V17.4802C147.702 13.8276 145.833 11.6299 141.313 11.6299ZM140.58 24.5675C139.177 24.5675 138.303 23.8809 138.303 22.7339C138.303 21.4233 139.238 20.7383 140.921 20.7383H144.069L144.086 20.9549C144.088 23.2232 142.777 24.5675 140.58 24.5675Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M128.187 26.9657V19.2047C128.187 16.8979 129.623 15.4317 131.896 15.4317H133.321V12.0036H131.854C130.14 12.0036 128.893 12.6581 128.114 14.1243H127.988V12.0036H124.591V26.9753L128.187 26.9657Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M122.295 23.6627V26.9657H119.833C116.371 26.9657 114.47 25.3615 114.47 21.8997V14.9729H112.008V12.0036H114.47V8.03009H118.088V12.002H122.295V14.9713H118.088V21.4794C118.088 22.851 118.898 23.6611 120.269 23.6611H122.295V23.6627Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M100.161 26.9657V18.3C100.161 16.1793 101.472 14.7917 103.589 14.7917C105.615 14.7917 106.831 15.9627 106.831 18.2535V26.9657H110.452V17.6776C110.452 13.9046 108.618 11.6299 104.872 11.6299C102.593 11.6299 100.851 12.6565 100.073 14.0586H99.9444V12.0036H96.5548V26.9753L100.161 26.9657Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M86.8688 24.3814C84.5925 24.3814 83.0638 22.8542 83.0028 20.4528H94.0699L94.0539 19.2833C94.0539 14.2655 90.8119 11.6443 86.8512 11.6443C82.5729 11.6443 79.448 14.7002 79.448 19.4999C79.448 24.2996 82.3483 27.3555 86.8512 27.3555C90.6226 27.3555 93.085 25.3599 93.802 22.4291H90.2986C89.9103 23.5536 88.9559 24.3814 86.8688 24.3814ZM86.8544 14.6377C89.2222 14.6377 90.6258 15.9787 90.7204 17.8492H82.99C83.3317 15.9483 84.4834 14.6377 86.8544 14.6377Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M68.631 27.3732C74.0243 27.3732 77.0802 24.3814 77.7973 19.9395H74.1301C73.5863 21.9655 72.1105 23.836 68.6294 23.836C65.0457 23.836 62.1759 21.3912 62.1759 16.0413C62.1759 10.6914 65.0457 8.2531 68.6294 8.2531C72.2132 8.2531 73.6505 10.1236 74.1301 12.1191H77.7973C77.2037 7.6756 74.1943 4.7865 68.631 4.7865C62.6459 4.7865 58.313 8.96375 58.313 16.0927C58.313 23.2216 62.6459 27.3988 68.631 27.3988V27.3732Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M52.437 12.0036V14.0569H52.2654C51.4553 12.6244 49.7725 11.6282 47.3759 11.6282C43.8676 11.6282 40.7057 14.4034 40.7057 19.2978C40.7057 24.1921 43.8226 26.9978 47.3759 26.9978C49.6827 26.9978 51.043 26.0593 52.0841 24.4712H52.2493V27.625C52.2493 29.3078 51.3141 30.0874 49.7869 30.0874H42.4543V33.3085H49.718C53.7396 33.3085 55.8908 31.0627 55.8908 27.3844V12.0036H52.437ZM48.3689 23.7237C45.9674 23.7237 44.4402 22.2302 44.4402 19.2994C44.4402 16.3685 45.953 14.8719 48.3689 14.8719C50.7061 14.8719 52.2654 16.3653 52.2654 19.2994C52.2654 22.2334 50.7222 23.7237 48.3689 23.7237Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M28.2125 26.9657V18.3C28.2125 16.1793 29.5231 14.7917 31.6438 14.7917C33.6698 14.7917 34.8858 15.9627 34.8858 18.2535V26.9657H38.5V17.6776C38.5 13.9046 36.6664 11.6299 32.9207 11.6299C30.6444 11.6299 28.8846 12.6565 28.105 14.0586H27.9799V12.0036H24.5967V26.9753L28.2125 26.9657Z\" \/>\n\t\t\t\t\t\t\t<path d=\"M21.5423 12.0036H17.9282V26.9673H21.5423V12.0036Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M11.6302 16.6477V16.5017C13.8424 15.8905 15.339 14.4051 15.339 11.0684C15.339 7.64031 12.782 5.14423 8.04169 5.14423H0V26.9657H3.73931V18.3H8.29354C10.4143 18.3 11.4746 19.3604 11.4746 21.4811V26.9817H15.2139V21.4811C15.2139 18.3946 13.9033 17.1482 11.6302 16.6477ZM7.84117 14.9329H3.73931V8.51618H7.83956C9.86562 8.51618 11.4233 9.35998 11.4233 11.7277C11.4233 14.0955 9.85119 14.9329 7.84117 14.9329Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M19.7329 9.60219C20.2077 9.60219 20.6729 9.46262 21.0676 9.19794C21.4638 8.93485 21.7718 8.55948 21.9531 8.11994C22.1359 7.68039 22.1824 7.19754 22.091 6.73233C21.998 6.26552 21.7702 5.83721 21.4333 5.50194C21.0964 5.16506 20.6697 4.93727 20.2029 4.84423C19.7361 4.75119 19.2532 4.79931 18.8153 4.98219C18.3758 5.16506 18.002 5.47306 17.7373 5.86769C17.4742 6.26231 17.333 6.72752 17.3347 7.20235C17.3298 7.67879 17.4694 8.144 17.7325 8.54023C17.9956 8.93646 18.3726 9.24446 18.8137 9.42412C19.1041 9.54604 19.4169 9.6054 19.7329 9.60219Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M16.9769 0.548269C16.101 0.914019 15.307 1.44981 14.6364 2.12196L16.332 3.81756C16.7764 3.37 17.3041 3.01548 17.8865 2.77325C18.4688 2.53102 19.0928 2.40429 19.7232 2.40269C20.3537 2.40108 20.9777 2.523 21.5616 2.76362C22.1439 3.00264 22.6749 3.35556 23.1225 3.79991L24.8181 2.10431C23.8106 1.1001 22.5289 0.415123 21.1333 0.139206C19.7377 -0.139919 18.2907 0.00285184 16.9769 0.548269Z\" \/>\n\t\t\t\t\t\t<\/svg><\/span><\/div>\n<\/p><\/div>\n<div class=\"bottom-cta-link\">\n\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/how-to-start-a-business\/business-plan\/\" class=\"view-all view-all-brown\" data-dl-name=\"Read the blog\" data-dl-element=\"button\" data-dl-additional-info=\"bottom cta banner\" data-no-auto-dl=\"true\">Read the blog<span class=\"svg-icon\" aria-hidden=\"true\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-arrow-267918384\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t<title id=\"cta-ring-arrow-267918384\">Ring Central Logo<\/title>\t\n\t\t\t\t\t<path d=\"M0 11.5C0 11.2239 0.223858 11 0.5 11H21.6797C21.9559 11 22.1797 11.2239 22.1797 11.5V12.5C22.1797 12.7761 21.9559 13 21.6797 13H0.5C0.223858 13 0 12.7761 0 12.5V11.5Z\" ><\/path>\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M21.1718 12.0001L15.8086 6.63691C15.6134 6.44165 15.6134 6.12506 15.8086 5.9298L16.5157 5.22269C16.711 5.02743 17.0276 5.02743 17.2228 5.22269L23.6467 11.6465C23.8419 11.8418 23.8419 12.1584 23.6467 12.3536L17.2228 18.7775C17.0276 18.9727 16.711 18.9727 16.5157 18.7775L15.8086 18.0704C15.6134 17.8751 15.6134 17.5585 15.8086 17.3633L21.1718 12.0001Z\" ><\/path>\n\t\t\t\t<\/svg><\/span><\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h3 class=\"heading h3\"><a id=\"five\"><\/a>5. Perfect your elevator pitch<\/h3>\n<p><span style=\"font-weight: 400;\">If you can&#8217;t effectively describe your business or product in two simple sentences or less, then you don&#8217;t have a good handle on what you do. You need to explain your business to potential investors, customers, and employees. If you can&#8217;t do that quickly, there&#8217;s no way to expect anyone else to understand or promote your business. Don\u2019t overthink this part, be clear, concise and compelling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some quick tips for writing an effective elevator pitch:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep the pitch positive and simple.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be brief and to the point.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Own your company&#8217;s vision and mission.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make it clear what sets you apart from the competition.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encourage open-ended, follow-up questions.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once you have a strong elevator pitch, practice it repeatedly until you&#8217;re comfortable delivering it at any moment. The more you practice, the easier it will be to explain what you do. You should also be certain that your elevator pitch aligns with your business plan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to your elevator pitch, you should have a pitch deck. The pitch deck is a document that has ~15-20 slides. It should be engaging and visually appealing. Every pitch deck should include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A cover slide with your company name and logo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An executive summary and timeline<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Problem\/solution statements<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your current status<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer acquisition strategy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Financial projections and growth plans<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Risk mitigation plan<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Success metrics<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your pitch deck is a living document that evolves with your business. Keep it up-to-date at all times, so you&#8217;re ready at a moment&#8217;s notice to present it to potential investors.<\/span><\/p>\n<h3 class=\"heading h3\"><a id=\"six\"><\/a>6. Establish a revenue model<\/h3>\n<p><span style=\"font-weight: 400;\">When you plan on launching your business, you must have an idea of how you&#8217;re going to turn a profit and when. Having a good idea of how much money will come in and when it\u2019s coming is critical in the planning process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While some products may sell themselves, you still have to have a plan. Figure out how you&#8217;re going to monetize the product, how much money you&#8217;ll need to get by until you start making money, and when you think you&#8217;re going to start seeing revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s also important to set goals for your business, like how much money you want to be making in one year, two, five years, etc. Again, this is important for measuring growth and expanding your company.<\/span><\/p>\n<h3 class=\"heading h3\"><a id=\"seven\"><\/a>7. Finance your startup<\/h3>\n<p><span style=\"font-weight: 400;\">There are many costs associated with starting a business, including supplies for the product or service you&#8217;re offering. You&#8217;ll also need office space, equipment, and employees, which can quickly get expensive. There are several ways to finance your startup, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Savings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Credit cards<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Family and friends<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"\/us\/en\/blog\/how-to-find-angel-investors\/\"><span style=\"font-weight: 400;\">Angel investors<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crowdfunding (an online site that allows people to donate money for your business in exchange for rewards like products or services)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Some entrepreneurs launch businesses with their funds; others apply for loans or use credit cards. Additionally, choosing to incorporate in a <a href=\"https:\/\/eesticonsulting.ee\/17-lowest-tax-countries-2026\/\">low-tax country<\/a> can help stretch your initial capital further by minimizing your tax obligations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re planning on using credit cards to finance your startup, make sure that you&#8217;re financially able to pay it back. You don&#8217;t want <a href=\"https:\/\/alpinecredits.ca\/how-types-of-debt-affect-credit-score\/\">debt holding back your company<\/a> or causing it to fail. Also, be aware of the interest rates on your credit cards and how they&#8217;ll affect your repayment plans.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another viable option is to seek private investments from venture capitalists, angel investors, and investment funds. You can even look for individual investors through platforms like Kickstarter. Most platforms will provide you with helpful advice on cultivating an investor&#8217;s interest in your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Getting funded through a seed round can be intimidating, and it involves a lot of work, but if you&#8217;re successful, these people will be there to support, encourage, and guide your business. Investors are experienced entrepreneurs themselves, so they have a lot to offer. Plus, since they&#8217;re investing in your company, they are interested in seeing it succeed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"rc-post-content-cta rc-post-content-cta_green\">\n<div class=\"rc-post-content-cta-columns\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t<img decoding=\"async\" width=\"930\" height=\"700\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/01\/Mitel.jpg\" class=\"responsive-image\" alt=\"\" \/>\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"headline-copy\" style=\"text-align:left;\">Read more: Building your startup in the post-funding phase <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"rc-post-content-cta-footer\">\n<div class=\"bottom-cta-logo-container\">\n<div class=\"bottom-cta-logo\"><span aria-hidden=\"true\"><svg width=\"154\" height=\"34\" viewBox=\"0 0 154 34\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-logo-491984407\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t<title id=\"cta-ring-logo-491984407\">Ring Central Logo<\/title>\t\n\t\t\t\t\t\t\t<path d=\"M154 3.89618H150.386V26.9657H154V3.89618Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M141.313 11.6299C137.976 11.6299 135.388 13.2501 134.95 16.5546H138.504C138.754 15.3082 139.675 14.5591 141.313 14.5591C143.214 14.5591 144.086 15.6499 144.086 17.3647V18.1444H140.438C137.078 18.1444 134.593 19.6411 134.593 22.697C134.593 25.7529 136.619 27.3411 139.55 27.3411C141.826 27.3411 143.323 26.3721 144.133 24.8145H144.288V26.9529H147.716V17.4802C147.702 13.8276 145.833 11.6299 141.313 11.6299ZM140.58 24.5675C139.177 24.5675 138.303 23.8809 138.303 22.7339C138.303 21.4233 139.238 20.7383 140.921 20.7383H144.069L144.086 20.9549C144.088 23.2232 142.777 24.5675 140.58 24.5675Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M128.187 26.9657V19.2047C128.187 16.8979 129.623 15.4317 131.896 15.4317H133.321V12.0036H131.854C130.14 12.0036 128.893 12.6581 128.114 14.1243H127.988V12.0036H124.591V26.9753L128.187 26.9657Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M122.295 23.6627V26.9657H119.833C116.371 26.9657 114.47 25.3615 114.47 21.8997V14.9729H112.008V12.0036H114.47V8.03009H118.088V12.002H122.295V14.9713H118.088V21.4794C118.088 22.851 118.898 23.6611 120.269 23.6611H122.295V23.6627Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M100.161 26.9657V18.3C100.161 16.1793 101.472 14.7917 103.589 14.7917C105.615 14.7917 106.831 15.9627 106.831 18.2535V26.9657H110.452V17.6776C110.452 13.9046 108.618 11.6299 104.872 11.6299C102.593 11.6299 100.851 12.6565 100.073 14.0586H99.9444V12.0036H96.5548V26.9753L100.161 26.9657Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M86.8688 24.3814C84.5925 24.3814 83.0638 22.8542 83.0028 20.4528H94.0699L94.0539 19.2833C94.0539 14.2655 90.8119 11.6443 86.8512 11.6443C82.5729 11.6443 79.448 14.7002 79.448 19.4999C79.448 24.2996 82.3483 27.3555 86.8512 27.3555C90.6226 27.3555 93.085 25.3599 93.802 22.4291H90.2986C89.9103 23.5536 88.9559 24.3814 86.8688 24.3814ZM86.8544 14.6377C89.2222 14.6377 90.6258 15.9787 90.7204 17.8492H82.99C83.3317 15.9483 84.4834 14.6377 86.8544 14.6377Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M68.631 27.3732C74.0243 27.3732 77.0802 24.3814 77.7973 19.9395H74.1301C73.5863 21.9655 72.1105 23.836 68.6294 23.836C65.0457 23.836 62.1759 21.3912 62.1759 16.0413C62.1759 10.6914 65.0457 8.2531 68.6294 8.2531C72.2132 8.2531 73.6505 10.1236 74.1301 12.1191H77.7973C77.2037 7.6756 74.1943 4.7865 68.631 4.7865C62.6459 4.7865 58.313 8.96375 58.313 16.0927C58.313 23.2216 62.6459 27.3988 68.631 27.3988V27.3732Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M52.437 12.0036V14.0569H52.2654C51.4553 12.6244 49.7725 11.6282 47.3759 11.6282C43.8676 11.6282 40.7057 14.4034 40.7057 19.2978C40.7057 24.1921 43.8226 26.9978 47.3759 26.9978C49.6827 26.9978 51.043 26.0593 52.0841 24.4712H52.2493V27.625C52.2493 29.3078 51.3141 30.0874 49.7869 30.0874H42.4543V33.3085H49.718C53.7396 33.3085 55.8908 31.0627 55.8908 27.3844V12.0036H52.437ZM48.3689 23.7237C45.9674 23.7237 44.4402 22.2302 44.4402 19.2994C44.4402 16.3685 45.953 14.8719 48.3689 14.8719C50.7061 14.8719 52.2654 16.3653 52.2654 19.2994C52.2654 22.2334 50.7222 23.7237 48.3689 23.7237Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M28.2125 26.9657V18.3C28.2125 16.1793 29.5231 14.7917 31.6438 14.7917C33.6698 14.7917 34.8858 15.9627 34.8858 18.2535V26.9657H38.5V17.6776C38.5 13.9046 36.6664 11.6299 32.9207 11.6299C30.6444 11.6299 28.8846 12.6565 28.105 14.0586H27.9799V12.0036H24.5967V26.9753L28.2125 26.9657Z\" \/>\n\t\t\t\t\t\t\t<path d=\"M21.5423 12.0036H17.9282V26.9673H21.5423V12.0036Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M11.6302 16.6477V16.5017C13.8424 15.8905 15.339 14.4051 15.339 11.0684C15.339 7.64031 12.782 5.14423 8.04169 5.14423H0V26.9657H3.73931V18.3H8.29354C10.4143 18.3 11.4746 19.3604 11.4746 21.4811V26.9817H15.2139V21.4811C15.2139 18.3946 13.9033 17.1482 11.6302 16.6477ZM7.84117 14.9329H3.73931V8.51618H7.83956C9.86562 8.51618 11.4233 9.35998 11.4233 11.7277C11.4233 14.0955 9.85119 14.9329 7.84117 14.9329Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M19.7329 9.60219C20.2077 9.60219 20.6729 9.46262 21.0676 9.19794C21.4638 8.93485 21.7718 8.55948 21.9531 8.11994C22.1359 7.68039 22.1824 7.19754 22.091 6.73233C21.998 6.26552 21.7702 5.83721 21.4333 5.50194C21.0964 5.16506 20.6697 4.93727 20.2029 4.84423C19.7361 4.75119 19.2532 4.79931 18.8153 4.98219C18.3758 5.16506 18.002 5.47306 17.7373 5.86769C17.4742 6.26231 17.333 6.72752 17.3347 7.20235C17.3298 7.67879 17.4694 8.144 17.7325 8.54023C17.9956 8.93646 18.3726 9.24446 18.8137 9.42412C19.1041 9.54604 19.4169 9.6054 19.7329 9.60219Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M16.9769 0.548269C16.101 0.914019 15.307 1.44981 14.6364 2.12196L16.332 3.81756C16.7764 3.37 17.3041 3.01548 17.8865 2.77325C18.4688 2.53102 19.0928 2.40429 19.7232 2.40269C20.3537 2.40108 20.9777 2.523 21.5616 2.76362C22.1439 3.00264 22.6749 3.35556 23.1225 3.79991L24.8181 2.10431C23.8106 1.1001 22.5289 0.415123 21.1333 0.139206C19.7377 -0.139919 18.2907 0.00285184 16.9769 0.548269Z\" \/>\n\t\t\t\t\t\t<\/svg><\/span><\/div>\n<\/p><\/div>\n<div class=\"bottom-cta-link\">\n\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/startup-post-funding\/\" class=\"view-all view-all-white \" data-dl-name=\"Read the blog\" data-dl-element=\"button\" data-dl-additional-info=\"bottom cta banner\" data-no-auto-dl=\"true\">Read the blog<span class=\"svg-icon\" aria-hidden=\"true\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-arrow-491984407\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t<title id=\"cta-ring-arrow-491984407\">Ring Central Logo<\/title>\t\n\t\t\t\t\t<path d=\"M0 11.5C0 11.2239 0.223858 11 0.5 11H21.6797C21.9559 11 22.1797 11.2239 22.1797 11.5V12.5C22.1797 12.7761 21.9559 13 21.6797 13H0.5C0.223858 13 0 12.7761 0 12.5V11.5Z\" ><\/path>\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M21.1718 12.0001L15.8086 6.63691C15.6134 6.44165 15.6134 6.12506 15.8086 5.9298L16.5157 5.22269C16.711 5.02743 17.0276 5.02743 17.2228 5.22269L23.6467 11.6465C23.8419 11.8418 23.8419 12.1584 23.6467 12.3536L17.2228 18.7775C17.0276 18.9727 16.711 18.9727 16.5157 18.7775L15.8086 18.0704C15.6134 17.8751 15.6134 17.5585 15.8086 17.3633L21.1718 12.0001Z\" ><\/path>\n\t\t\t\t<\/svg><\/span><\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h3 class=\"heading h3\"><a id=\"eight\"><\/a>8. Follow the law<\/h3>\n<p><span style=\"font-weight: 400;\">When you first establish a new business, it&#8217;s important to have legal documentation in place. That means you need to fill out and file the following paperwork according to the laws in your state of incorporation:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Business name registration<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Statement of Information (SOI) form<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.doola.com\/blog\/sole-proprietorship-vs-llc-vs-corporation\">Articles of Incorporation<\/a> or Organization (if your state requires it)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Business license<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Federal tax identification number or employer identification number (EIN)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trademarks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bank accounts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Client contracts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leases<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Employee contracts<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You&#8217;ll also need to make sure that you register for any licenses or permits required by the state in which your business is based. These are usually available online or at the local government office.<\/span><\/p>\n<h3 class=\"heading h3\"><a id=\"nine\"><\/a>9. Make the right connections<\/h3>\n<p><span style=\"font-weight: 400;\">Starting a business is risky. It&#8217;s important to surround yourself with several types of people who will be on your side if you need them. That includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attorneys<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Certified public accountants<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bankers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Insurance agents<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Investors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Startup advisors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Startup communities<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These people can offer advice and support in important areas of your business, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Legal issues<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finance and accounting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product development<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Financing and funding<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing and sales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer service<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manufacturing or production<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Don&#8217;t be afraid to ask for help. These people have the experience and knowledge you need to make your business a success, so don&#8217;t be shy about asking for guidance.<\/span><\/p>\n<h4 class=\"heading h4\">Bonus tip: Choose the right software connections, too<\/h4>\n<p>The last thing you need as you build your business are tech hiccups and an unresponsive software contact. As you shop for productivity and communications software, be sure to ask about 24\/7 support and other services available for founders like you. RingCentral, for example, has <a href=\"https:\/\/ringcentral.com\/startup\">special on-ramp programs for startups<\/a> to help you take full advantage of our platform of features like <a href=\"https:\/\/www.ringcentral.com\/ccaas.html\">CCaaS<\/a> and <a href=\"https:\/\/www.ringcentral.com\/virtual-call-center.html\">virtual call center<\/a>.<\/p>\n<h3 class=\"heading h3\"><a id=\"ten\"><\/a>10. Location, location, location<\/h3>\n<p><span style=\"font-weight: 400;\">Before you <a href=\"https:\/\/nexgen.com.au\/latest-news\/top-7-things-to-consider-when-setting-up-a-new-business\/\">start a business<\/a>, one of the most important things is to decide where it will be located; it&#8217;s not enough to pick a place and hope for the best. Having the right location can determine whether or not your business fails or succeeds. For example, if you&#8217;re opening a restaurant, it&#8217;s important to be in a place with a lot of foot traffic or easy access from major roads. You should also research the area&#8217;s demographics and make sure that there is enough of your target market to support the business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some examples of places you could think about setting up your business:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A vacant office space<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Home<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shopping mall<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Parking lot<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Commercial building<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open-air market<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It&#8217;s also important to consider the importance of an online presence and remote work for your employees. You don&#8217;t have to choose a location just yet if you plan to run your business out of your house to save money.<\/span><\/p>\n<h3 class=\"heading h3\"><a id=\"eleven\"><\/a>11. Build your team<\/h3>\n<p><span style=\"font-weight: 400;\">Before you release your product, it&#8217;s also a good idea to have a team in place. You&#8217;ll need employees to be able to launch the business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The right people for your team will depend on your product or service, but you should consider hiring:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accountants<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engineers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web designers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">IT professionals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Developers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finance specialists<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketers and salespeople<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Administrative assistants<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pay attention to culture and fit when hiring. You want people who are passionate about your product, but you also want them to work together as a cohesive unit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the beginning, this team will be small, and your employees will have to wear many hats, but it&#8217;s important to keep your startup agile so you can shift as the market dictates.<\/span><\/p>\n<h4 class=\"heading h4\">Bonus tip: Hiring via the cloud = a global talent pool<\/h4>\n<p>Thanks to <a href=\"https:\/\/www.ringcentral.com\/solutions\/office\/call.html\">cloud based phone systems<\/a>, startups are no longer bound by the small radius around their brick-and-mortar offices. The world is your talent pool today; you can recruit, interview, and onboard new team members 100% remotely.<\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"rc-post-content-cta rc-post-content-cta_yellow\">\n<div class=\"rc-post-content-cta-columns\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t<img decoding=\"async\" width=\"930\" height=\"700\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/02\/Smarter-meetings.png\" class=\"responsive-image\" alt=\"\" \/>\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"headline-copy\" style=\"text-align:left;\">How to recruit &amp; hire remote employees<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"rc-post-content-cta-footer\">\n<div class=\"bottom-cta-logo-container\">\n<div class=\"bottom-cta-logo\"><span aria-hidden=\"true\"><svg width=\"154\" height=\"34\" viewBox=\"0 0 154 34\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-logo-552456860\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t<title id=\"cta-ring-logo-552456860\">Ring Central Logo<\/title>\t\n\t\t\t\t\t\t\t<path d=\"M154 3.89618H150.386V26.9657H154V3.89618Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M141.313 11.6299C137.976 11.6299 135.388 13.2501 134.95 16.5546H138.504C138.754 15.3082 139.675 14.5591 141.313 14.5591C143.214 14.5591 144.086 15.6499 144.086 17.3647V18.1444H140.438C137.078 18.1444 134.593 19.6411 134.593 22.697C134.593 25.7529 136.619 27.3411 139.55 27.3411C141.826 27.3411 143.323 26.3721 144.133 24.8145H144.288V26.9529H147.716V17.4802C147.702 13.8276 145.833 11.6299 141.313 11.6299ZM140.58 24.5675C139.177 24.5675 138.303 23.8809 138.303 22.7339C138.303 21.4233 139.238 20.7383 140.921 20.7383H144.069L144.086 20.9549C144.088 23.2232 142.777 24.5675 140.58 24.5675Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M128.187 26.9657V19.2047C128.187 16.8979 129.623 15.4317 131.896 15.4317H133.321V12.0036H131.854C130.14 12.0036 128.893 12.6581 128.114 14.1243H127.988V12.0036H124.591V26.9753L128.187 26.9657Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M122.295 23.6627V26.9657H119.833C116.371 26.9657 114.47 25.3615 114.47 21.8997V14.9729H112.008V12.0036H114.47V8.03009H118.088V12.002H122.295V14.9713H118.088V21.4794C118.088 22.851 118.898 23.6611 120.269 23.6611H122.295V23.6627Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M100.161 26.9657V18.3C100.161 16.1793 101.472 14.7917 103.589 14.7917C105.615 14.7917 106.831 15.9627 106.831 18.2535V26.9657H110.452V17.6776C110.452 13.9046 108.618 11.6299 104.872 11.6299C102.593 11.6299 100.851 12.6565 100.073 14.0586H99.9444V12.0036H96.5548V26.9753L100.161 26.9657Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M86.8688 24.3814C84.5925 24.3814 83.0638 22.8542 83.0028 20.4528H94.0699L94.0539 19.2833C94.0539 14.2655 90.8119 11.6443 86.8512 11.6443C82.5729 11.6443 79.448 14.7002 79.448 19.4999C79.448 24.2996 82.3483 27.3555 86.8512 27.3555C90.6226 27.3555 93.085 25.3599 93.802 22.4291H90.2986C89.9103 23.5536 88.9559 24.3814 86.8688 24.3814ZM86.8544 14.6377C89.2222 14.6377 90.6258 15.9787 90.7204 17.8492H82.99C83.3317 15.9483 84.4834 14.6377 86.8544 14.6377Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M68.631 27.3732C74.0243 27.3732 77.0802 24.3814 77.7973 19.9395H74.1301C73.5863 21.9655 72.1105 23.836 68.6294 23.836C65.0457 23.836 62.1759 21.3912 62.1759 16.0413C62.1759 10.6914 65.0457 8.2531 68.6294 8.2531C72.2132 8.2531 73.6505 10.1236 74.1301 12.1191H77.7973C77.2037 7.6756 74.1943 4.7865 68.631 4.7865C62.6459 4.7865 58.313 8.96375 58.313 16.0927C58.313 23.2216 62.6459 27.3988 68.631 27.3988V27.3732Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M52.437 12.0036V14.0569H52.2654C51.4553 12.6244 49.7725 11.6282 47.3759 11.6282C43.8676 11.6282 40.7057 14.4034 40.7057 19.2978C40.7057 24.1921 43.8226 26.9978 47.3759 26.9978C49.6827 26.9978 51.043 26.0593 52.0841 24.4712H52.2493V27.625C52.2493 29.3078 51.3141 30.0874 49.7869 30.0874H42.4543V33.3085H49.718C53.7396 33.3085 55.8908 31.0627 55.8908 27.3844V12.0036H52.437ZM48.3689 23.7237C45.9674 23.7237 44.4402 22.2302 44.4402 19.2994C44.4402 16.3685 45.953 14.8719 48.3689 14.8719C50.7061 14.8719 52.2654 16.3653 52.2654 19.2994C52.2654 22.2334 50.7222 23.7237 48.3689 23.7237Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M28.2125 26.9657V18.3C28.2125 16.1793 29.5231 14.7917 31.6438 14.7917C33.6698 14.7917 34.8858 15.9627 34.8858 18.2535V26.9657H38.5V17.6776C38.5 13.9046 36.6664 11.6299 32.9207 11.6299C30.6444 11.6299 28.8846 12.6565 28.105 14.0586H27.9799V12.0036H24.5967V26.9753L28.2125 26.9657Z\" \/>\n\t\t\t\t\t\t\t<path d=\"M21.5423 12.0036H17.9282V26.9673H21.5423V12.0036Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M11.6302 16.6477V16.5017C13.8424 15.8905 15.339 14.4051 15.339 11.0684C15.339 7.64031 12.782 5.14423 8.04169 5.14423H0V26.9657H3.73931V18.3H8.29354C10.4143 18.3 11.4746 19.3604 11.4746 21.4811V26.9817H15.2139V21.4811C15.2139 18.3946 13.9033 17.1482 11.6302 16.6477ZM7.84117 14.9329H3.73931V8.51618H7.83956C9.86562 8.51618 11.4233 9.35998 11.4233 11.7277C11.4233 14.0955 9.85119 14.9329 7.84117 14.9329Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M19.7329 9.60219C20.2077 9.60219 20.6729 9.46262 21.0676 9.19794C21.4638 8.93485 21.7718 8.55948 21.9531 8.11994C22.1359 7.68039 22.1824 7.19754 22.091 6.73233C21.998 6.26552 21.7702 5.83721 21.4333 5.50194C21.0964 5.16506 20.6697 4.93727 20.2029 4.84423C19.7361 4.75119 19.2532 4.79931 18.8153 4.98219C18.3758 5.16506 18.002 5.47306 17.7373 5.86769C17.4742 6.26231 17.333 6.72752 17.3347 7.20235C17.3298 7.67879 17.4694 8.144 17.7325 8.54023C17.9956 8.93646 18.3726 9.24446 18.8137 9.42412C19.1041 9.54604 19.4169 9.6054 19.7329 9.60219Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M16.9769 0.548269C16.101 0.914019 15.307 1.44981 14.6364 2.12196L16.332 3.81756C16.7764 3.37 17.3041 3.01548 17.8865 2.77325C18.4688 2.53102 19.0928 2.40429 19.7232 2.40269C20.3537 2.40108 20.9777 2.523 21.5616 2.76362C22.1439 3.00264 22.6749 3.35556 23.1225 3.79991L24.8181 2.10431C23.8106 1.1001 22.5289 0.415123 21.1333 0.139206C19.7377 -0.139919 18.2907 0.00285184 16.9769 0.548269Z\" \/>\n\t\t\t\t\t\t<\/svg><\/span><\/div>\n<\/p><\/div>\n<div class=\"bottom-cta-link\">\n\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/hire-remote-employees\/\" class=\"view-all view-all-brown\" data-dl-name=\"Read the blog\" data-dl-element=\"button\" data-dl-additional-info=\"bottom cta banner\" data-no-auto-dl=\"true\">Read the blog<span class=\"svg-icon\" aria-hidden=\"true\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-arrow-552456860\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t<title id=\"cta-ring-arrow-552456860\">Ring Central Logo<\/title>\t\n\t\t\t\t\t<path d=\"M0 11.5C0 11.2239 0.223858 11 0.5 11H21.6797C21.9559 11 22.1797 11.2239 22.1797 11.5V12.5C22.1797 12.7761 21.9559 13 21.6797 13H0.5C0.223858 13 0 12.7761 0 12.5V11.5Z\" ><\/path>\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M21.1718 12.0001L15.8086 6.63691C15.6134 6.44165 15.6134 6.12506 15.8086 5.9298L16.5157 5.22269C16.711 5.02743 17.0276 5.02743 17.2228 5.22269L23.6467 11.6465C23.8419 11.8418 23.8419 12.1584 23.6467 12.3536L17.2228 18.7775C17.0276 18.9727 16.711 18.9727 16.5157 18.7775L15.8086 18.0704C15.6134 17.8751 15.6134 17.5585 15.8086 17.3633L21.1718 12.0001Z\" ><\/path>\n\t\t\t\t<\/svg><\/span><\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h3 class=\"heading h3\"><a id=\"twelve\"><\/a>12. Leverage consultants and freelancers<\/h3>\n<p><span style=\"font-weight: 400;\">In addition to building a strong core team, it&#8217;s important to remember that not everyone has to be an employee. For example, you can work with consultants and freelancers to complete some tasks without committing to a long-term relationship.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some roles you might want to outsource:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Software development<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Graphic design and marketing services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accounting and finance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Legal advice and support<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fellow entrepreneurs and mentors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website development and hosting<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you decide to use consultants and freelancers, make sure that they sign nondisclosure and confidentiality agreements. Remember, only you should know your business plan and new product ideas while they&#8217;re still in development.<\/span><\/p>\n<h3 class=\"heading h3\"><a id=\"thirteen\"><\/a>13. Market your business everywhere<\/h3>\n<p><span style=\"font-weight: 400;\">Even with the right team and location, you&#8217;ll need to market your business every day. Of course, that includes promoting it in all of its current iterations (website, social media, etc.). Still, it&#8217;s important to constantly develop new marketing strategies to keep your brand in the public eye.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some marketing strategies you should consider:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website and blogging<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing through email and direct mail<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Word of mouth<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Blogging can be a great way to share your product and generate interest in the market. This is also a good opportunity for you to get feedback from potential customers and early adopters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you develop a product, you should create a lead magnet and entice people to sign up for your mailing list to generate interest in the market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should also invest in paid advertising for your business, whether buying ads on Facebook, Google, or other social media platforms or buying a sponsored post on a blog with a large following.<\/span><\/p>\n<h3 class=\"heading h3\"><a id=\"fourteen\"><\/a>14. Create a website and drive traffic to it<\/h3>\n<p><span style=\"font-weight: 400;\">The last thing you need to do before selling or releasing your product is to create a website or online store. There are two ways to do this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first way is to use a blogging platform like WordPress and create your site using the built-in blogging functionality. This works well for information-based companies, but you have to pay for a web host to have your unique domain name. You can use a <a href=\"https:\/\/namefatso.com\/blog\/domain-name-generator\">domain name generator<\/a> to create a unique name for your startup<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use an e-commerce platform like Shopify to create an online store to sell your product. This will cost a few dollars per month, but it&#8217;s worth the investment if your business has a physical product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In both cases, you still need to drive traffic to your site to generate sales. Here are some ways to do that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email marketing and automation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO (search engine optimization)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Try to combine as many of these strategies as you can. This way, you&#8217;ll increase your reach and generate more traffic without spending a fortune.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need to spend money on advertising, Facebook ads are usually very effective for startups because it only takes a few dollars to get started.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, you&#8217;ll need to know your target market before you start advertising. For example, you don&#8217;t want to spend all of your money on Facebook ads if your target market is really on Pinterest.<\/span><\/p>\n<h3 class=\"heading h3\"><a id=\"fifteen\"><\/a>15. Launch your startup to the world<\/h3>\n<p><span style=\"font-weight: 400;\">Once you have a team, location, and product, you&#8217;re ready to launch your startup. Your product launch could take one day, or it might take several weeks. Your strategy for launch will depend on what type of product you&#8217;re offering. For example, some companies choose to do a soft launch for friends and family before their hard launch, while others may choose to roll their product out in stages over several days, weeks, or months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your business offers a physical product, then you&#8217;ll want to build up as much hype as possible before the launch date. That means sending out small batches of your product to blogs, influencers in your market, and reviewers for potential endorsements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re selling information or online service, then you&#8217;ll want to roll out your product one customer at a time. This way, if something goes wrong, you have plenty of time to fix it before it becomes a widespread issue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you launch your product to the world, make sure that you use any avenue you can. This includes your blog, social media accounts, and even paid ads.<\/span><\/p>\n<h3 class=\"heading h3\"><a id=\"sixteen\"><\/a>16. Be patient<\/h3>\n<p><span style=\"font-weight: 400;\">Starting a business is not an easy task. Running a business is not easy either. Many entrepreneurs work tirelessly for years or decades before finally seeing their startups succeed or fail. It&#8217;s not impossible, but it all depends on the effort you put into your business and how much time you&#8217;re willing to dedicate to it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first year of any business is usually the hardest, so it&#8217;s important not to lose hope during that time. Just be sure to have a plan in place for dealing with hiccups along the way. You should also seek advice from other entrepreneurs or mentors if you feel like your startup is struggling and you&#8217;re running out of resources.<\/span><\/p>\n<h2 class=\"heading h2\">We \u2665\ufe0f startups<\/h2>\n<p>We already love your next big idea. <strong>Check out <a href=\"https:\/\/ringcentral.com\/startup\">RingCentral for Startups<\/a><\/strong> to see how we can help give your new business the professional polish and dynamic communications it needs to succeed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spoiler alert: starting a startup isn&#8217;t easy. It takes money, time, and work to get your idea off the ground\u2013not to mention that you have to create something out of nothing; no one is doing it for you.\u00a0 Being an entrepreneur is often associated with being a risk-taker daring enough to do what no one &#8230;<\/p>\n","protected":false},"author":29,"featured_media":50425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901,18722],"tags":[],"class_list":["post-50546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","category-startups"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to start a startup: 16 tips for entrepreneurs | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Starting a startup isn&#039;t easy. Luckily, there&#039;s a recipe for success. Check out these tips and tricks to help get your next big idea off the ground.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/starting-a-startup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to start a startup: 16 tips for entrepreneurs\" \/>\n<meta property=\"og:description\" content=\"Starting a startup isn&#039;t easy. Luckily, there&#039;s a recipe for success. Check out these tips and tricks to help get your next big idea off the ground.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/starting-a-startup\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-12T22:33:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-13T14:14:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2021\/12\/lookback2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"RingCentral Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RingCentral Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/starting-a-startup\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/starting-a-startup\/\"},\"author\":{\"name\":\"RingCentral Team\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358\"},\"headline\":\"How to start a startup: 16 tips for entrepreneurs\",\"datePublished\":\"2022-01-12T22:33:21+00:00\",\"dateModified\":\"2026-01-13T14:14:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/starting-a-startup\/\"},\"wordCount\":3202,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/starting-a-startup\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2021\/12\/lookback2.jpg\",\"articleSection\":[\"Business &amp; leadership\",\"Startups\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"\/us\/en\/blog\/starting-a-startup\/\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/starting-a-startup\/\",\"name\":\"How to start a startup: 16 tips for entrepreneurs | RingCentral Blog\",\"isPartOf\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/starting-a-startup\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/starting-a-startup\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2021\/12\/lookback2.jpg\",\"datePublished\":\"2022-01-12T22:33:21+00:00\",\"dateModified\":\"2026-01-13T14:14:28+00:00\",\"description\":\"Starting a startup isn't easy. Luckily, there's a recipe for success. Check out these tips and tricks to help get your next big idea off the ground.\",\"breadcrumb\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/starting-a-startup\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/starting-a-startup\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/starting-a-startup\/#primaryimage\",\"url\":\"\/us\/en\/blog\/wp-content\/uploads\/2021\/12\/lookback2.jpg\",\"contentUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2021\/12\/lookback2.jpg\",\"width\":930,\"height\":700},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/starting-a-startup\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to start a startup: 16 tips for entrepreneurs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/\",\"name\":\"RingCentral Blog\",\"description\":\"Intelligent Communications\",\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\",\"name\":\"RingCentral\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/\",\"url\":\"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png\",\"contentUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png\",\"width\":2048,\"height\":309,\"caption\":\"RingCentral\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ringcentral\",\"https:\/\/x.com\/ringcentral\",\"https:\/\/www.linkedin.com\/company\/ringcentral\/\",\"https:\/\/www.instagram.com\/ringcentral\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358\",\"name\":\"RingCentral Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\",\"caption\":\"RingCentral Team\"},\"sameAs\":[\"https:\/\/www.ringcentral.com\"],\"url\":\"\/us\/en\/blog\/author\/ringcentral-team\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to start a startup: 16 tips for entrepreneurs | RingCentral Blog","description":"Starting a startup isn't easy. Luckily, there's a recipe for success. Check out these tips and tricks to help get your next big idea off the ground.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ringcentral.com\/us\/en\/blog\/starting-a-startup\/","og_locale":"en_US","og_type":"article","og_title":"How to start a startup: 16 tips for entrepreneurs","og_description":"Starting a startup isn't easy. Luckily, there's a recipe for success. Check out these tips and tricks to help get your next big idea off the ground.","og_url":"https:\/\/www.ringcentral.com\/us\/en\/blog\/starting-a-startup\/","og_site_name":"RingCentral Blog","article_publisher":"https:\/\/www.facebook.com\/ringcentral","article_published_time":"2022-01-12T22:33:21+00:00","article_modified_time":"2026-01-13T14:14:28+00:00","og_image":[{"width":930,"height":700,"url":"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2021\/12\/lookback2.jpg","type":"image\/jpeg"}],"author":"RingCentral Team","twitter_card":"summary_large_image","twitter_creator":"@ringcentral","twitter_site":"@ringcentral","twitter_misc":{"Written by":"RingCentral Team","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/starting-a-startup\/#article","isPartOf":{"@id":"\/us\/en\/blog\/starting-a-startup\/"},"author":{"name":"RingCentral Team","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358"},"headline":"How to start a startup: 16 tips for entrepreneurs","datePublished":"2022-01-12T22:33:21+00:00","dateModified":"2026-01-13T14:14:28+00:00","mainEntityOfPage":{"@id":"\/us\/en\/blog\/starting-a-startup\/"},"wordCount":3202,"publisher":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/starting-a-startup\/#primaryimage"},"thumbnailUrl":"\/us\/en\/blog\/wp-content\/uploads\/2021\/12\/lookback2.jpg","articleSection":["Business &amp; leadership","Startups"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"\/us\/en\/blog\/starting-a-startup\/","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/starting-a-startup\/","name":"How to start a startup: 16 tips for entrepreneurs | RingCentral Blog","isPartOf":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/starting-a-startup\/#primaryimage"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/starting-a-startup\/#primaryimage"},"thumbnailUrl":"\/us\/en\/blog\/wp-content\/uploads\/2021\/12\/lookback2.jpg","datePublished":"2022-01-12T22:33:21+00:00","dateModified":"2026-01-13T14:14:28+00:00","description":"Starting a startup isn't easy. Luckily, there's a recipe for success. Check out these tips and tricks to help get your next big idea off the ground.","breadcrumb":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/starting-a-startup\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/starting-a-startup\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/starting-a-startup\/#primaryimage","url":"\/us\/en\/blog\/wp-content\/uploads\/2021\/12\/lookback2.jpg","contentUrl":"\/us\/en\/blog\/wp-content\/uploads\/2021\/12\/lookback2.jpg","width":930,"height":700},{"@type":"BreadcrumbList","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/starting-a-startup\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/"},{"@type":"ListItem","position":2,"name":"How to start a startup: 16 tips for entrepreneurs"}]},{"@type":"WebSite","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/","name":"RingCentral Blog","description":"Intelligent Communications","publisher":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization","name":"RingCentral","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/","url":"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png","contentUrl":"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png","width":2048,"height":309,"caption":"RingCentral"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ringcentral","https:\/\/x.com\/ringcentral","https:\/\/www.linkedin.com\/company\/ringcentral\/","https:\/\/www.instagram.com\/ringcentral"]},{"@type":"Person","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358","name":"RingCentral Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g","caption":"RingCentral Team"},"sameAs":["https:\/\/www.ringcentral.com"],"url":"\/us\/en\/blog\/author\/ringcentral-team\/"}]}},"rc_img_url":"\/us\/en\/blog\/wp-content\/uploads\/2021\/12\/lookback2.jpg","rcblog_by_author":"<a href=\"\/us\/en\/blog\/author\/ringcentral-team\/amp\" data-dl-events-click=\"true\" data-dl-element=\"link\"><span class=\"image\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\" alt=\"\" width=\"30\" height=\"30\" layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">RingCentral Team<\/span><\/a>","rc_author_full_name":"RingCentral Team","rc_author_avatar":"\/us\/en\/blog\/wp-content\/uploads\/2022\/02\/ringcentral-logo-new.png","rc_author_link":"\/us\/en\/blog\/author\/ringcentral-team\/amp","rc_post_categories":"<a href=\"\/us\/en\/blog\/category\/trending\/business-leadership\/amp\">Business &amp; leadership<\/a><a href=\"\/us\/en\/blog\/category\/verticals\/startups\/amp\">, Startups<\/a>","amp_link":"\/us\/en\/blog\/starting-a-startup\/amp","excerpt_title":"How to start a startup: 16 tips for entrepreneurs","_links":{"self":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/50546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/comments?post=50546"}],"version-history":[{"count":0,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/50546\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media\/50425"}],"wp:attachment":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media?parent=50546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/categories?post=50546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/tags?post=50546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}