{"id":50468,"date":"2022-01-04T08:11:08","date_gmt":"2022-01-04T16:11:08","guid":{"rendered":"\/us\/en\/blog\/?p=50468"},"modified":"2025-03-13T07:22:56","modified_gmt":"2025-03-13T14:22:56","slug":"sales-crm-small-business","status":"publish","type":"post","link":"\/us\/en\/blog\/sales-crm-small-business\/","title":{"rendered":"8 benefits of CRMs for small business sales teams"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Want to start every quarter on the right foot? Look no further than a CRM for sales. A CRM can improve customer satisfaction and sales tracking, among other things. No matter the size of your small business, the right CRM could be the gift that keeps on giving for your sales team and your bottom line.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sales automation has grown increasingly popular, and with its rise we\u2019ve seen an increase in the number of businesses using CRMs to improve outcomes. And in an economy where experience reigns supreme, added automation could help you personalize your sales approach for every potential customer.<\/span><\/p>\n<p>Let&#8217;s get right into it:<\/p>\n<ul>\n<li><a href=\"#one\">What is CRM software?<\/a><\/li>\n<li><a href=\"#two\">8 benefits of CRMs for sales teams<\/a><\/li>\n<\/ul>\n<div class=\"BlockStoryStructure BlockStory\">\n<div class=\"BlockStoryStructure-block\">\n<div class=\"BlockStoryStructure-body\">\n<div class=\"TruncatedRichText\">\n<div class=\"RichText TruncatedRichText-richText\">\n<hr \/>\n<p>\ud83d\udc40 <strong>On the hunt for a new sales app?<\/strong> Make sure it integrates with your sales CRM. Read our\u00a0<em>Buyer&#8217;s Guide to Sales Apps<\/em> to help you get started.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"lui_258\" class=\"AbstractThemeableIconButton--isEnabled AbstractThemeableIconButton AbstractThemeableIconButton--medium SubtleIconButton FeedBlockStory-actionsDropdownButton\" tabindex=\"0\" role=\"button\" aria-label=\"Show options\" aria-expanded=\"false\">\n<p><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><\/p>\n<div class=\"download-form-widget standart-download-form\" data-url=\"http:\/\/netstorage.ringcentral.com\/ebook\/the_buyer's_guide_to_sales_apps.pdf\" data-id=\"69d495ee46599\" id=\"69d495ee46599\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d495ee46599.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">Get the eBook<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">The Buyer's Guide to Sales Apps: How to find the right tool for your business<\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d495ee46599.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\"> Happy reading!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><\/span><\/span><\/p>\n<hr \/>\n<\/div>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\"><a id=\"one\"><\/a>What is a CRM?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><a href=\"\/us\/en\/blog\/best-crm-for-small-business\/\">Customer relationship management (CRM)<\/a> software helps businesses streamline their relationships with customers. A CRM can help you manage your business, store customer data, and help you optimize your<\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/sales-strategy\/\"> <span style=\"font-weight: 400;\">sales strategy<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When CRMs first came into being, they were used mostly as contact management tools, but now they can be used to store, analyze, and share data between team members and with contacts. CRMs are growing increasingly useful and even necessary to sales automation systems because sales automation tools require the capability to stay in contact and track contacts with customers.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The other main job of a CRM is to unite <\/span><span style=\"font-weight: 400;\">customer service, marketing, and sales needs on one platform so that everything you need for managing customer relationships is in one convenient place.\u00a0<\/span><\/p>\n<div class=\"rc-subscribe\" id=\"new-rc-subscribe\"  style=\"background-image:url('\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/subscribe.png')\">\n\t\t<button class=\"close js-popup-close\"><svg class=\"icon_close_mobile\" width=\"20\" height=\"20\"><use xlink:href=\"#icon_close_mobile\"><\/use><\/svg><\/button><\/p>\n<div class=\"rc-subscribe__wrapper\">\n<div class=\"rc-subscribe__wrapper_text\">\n<h3 class=\"rc-subscribe__title h2\">Stay informed with RingCentral<\/h3>\n<div class=\"rc-subscribe__subtitle\">Subscribe to our emails for the latest blogs, events, and exclusive content on AI-powered communication solutions. Stay ahead with insights and tips from the leader in trusted AI communications.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/legal\/privacy-notice.html\" target=\"_blank\" data-dl-name=\"Privacy Notic\" data-dl-element=\"link\" data-dl-additional-info=\"social\" rel=\"noreferrer noopener\">Privacy Notice<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"rc-subscribe__wrapper_form\">\n<form class=\"\" data-event-init=\"true\" novalidate data-js-form>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\tname=\"email\"\n\t\t\t\t\t\t\t\tplaceholder=\"Email address *\"\n\t\t\t\t\t\t\t\ttitle=\"Must be valid email. example@yourdomain.com\"\n\t\t\t\t\t\t\t\tminlength=\"4\"\n\t\t\t\t\t\t\t\tmaxlength=\"255\"\n\t\t\t\t\t\t\t\ttype=\"email\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tpattern=\"[a-z0-9._%+\\-]+@[a-z0-9.\\-]+\\.[a-z]{2,}$\"\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\tautocomplete=\"on\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-events-hover=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"email\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"LET'S WORK TOGETHER\"\n\t\t\t\t\t\t\t\taria-label=\"Email address *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"email-subscribe-errors\"\n\t\t\t\t\t\t><br \/>\n\t\t\t\t\t\t<span class=\"field__errors\" id=\"email-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<select\n\t\t\t\t\t\t\t\tname=\"Country__c\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-label=\"Country *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"country-subscribe-errors\"\n\t\t\t\t\t\t><option value=\"\" disabled=\"disabled\" selected=\"selected\">Country<\/option><option value=\"Canada\">Canada<\/option><option value=\"United_States\">United States<\/option><\/select><\/p>\n<p>\t\t\t\t\t\t<span class=\"field__errors\" id=\"country-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<button type=\"submit\" data-event-init=\"true\">Subscribe<\/button>\n\t\t\t\t\t<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"confirm-form\" role=\"status\" aria-live=\"polite\" style=\"display: none;\" aria-hidden=\"true\">\n<div class=\"confirm-form__text\">Thank you for your interest in RingCentral<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\"><a id=\"two\"><\/a>8 benefits of a CRM for sales teams<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Why use a CRM for sales today, you may ask? A CRM system with the right capabilities and features can often turn a<\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/how-to-be-a-good-salesperson\/\"> <span style=\"font-weight: 400;\">good salesperson<\/span><\/a><span style=\"font-weight: 400;\"> into a great one<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Here are eight ways your sales team can use a CRM:<\/span><\/p>\n<h3 class=\"heading h3\">1. Offer a more personalized customer experience<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do your sales reps ever lose an account because they didn\u2019t follow up in a timely manner or call someone back when they expected a call?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do your sales reps have time to update everyone when there\u2019s a discount or other opportunity for customers to purchase more for less?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How about answering customers\u2019 questions or providing details about a deal?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Customer service can be time-consuming and add dozens of small tasks to your sales reps\u2019 to-do list each month, but good sales reps know that neglecting these small items can eventually topple the entire deal and relationship if customers feel neglected or don\u2019t have their needs met.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A CRM can automatically schedule tasks like follow-ups and updates. It can send personalized, automated messages to make sure no customer misses out on important information and all customer needs are consistently met. Once you schedule automated\u00a0 messages and reminders, sales reps can focus their time on other parts of the sales process while the system takes care of their to-do list effortlessly.\u00a0<\/span><\/p>\n<h3><b>2. Put all of your customer data in one place with a sales CRM<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">One of the biggest benefits of CRM is that it enables businesses to have everything\u2014all their data, analytics, and communication\u2014in one place. Anyone who has had to pull information from different sources and try to put it together will understand how much time, energy, and aggravation this saves.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CRMs can import data from other sources so that everything is uniform and can work together in the best possible way. There is no getting to a business\u2019s one central truth without being able to see all the data and get an accurate picture of what\u2019s going on in the business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not having a CRM could lead to a complete breakdown of your data because it is fragmented and doesn\u2019t represent the whole. At the very least, it will distort observers\u2019 view of the company and prevent everyone from getting a clear picture about what is happening within the brand as a whole.\u00a0<\/span><\/p>\n<p><strong>Bonus tip:\u00a0<\/strong>you can streamline customer touchpoints even further by integrating your sales CRM with your <a href=\"https:\/\/www.ringcentral.com\/lp\/small-business-phone-service.html\">business phone<\/a>! With the right cloud communications software, customer call logs sync with your CRM, so you can easily see all touchpoints with your team. For example, here&#8217;s how it looks when you pair <a href=\"https:\/\/www.salesforce.com\/solutions\/small-business-solutions\/help-desk-software\/\">Salesforce<\/a> with <a href=\"https:\/\/www.ringcentral.com\/apps\/ringcentral-salesforce\">RingCentral<\/a>:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-43712 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/09\/Jupiter-blue.png\" alt=\"ringcentral salesforce integration\" width=\"930\" height=\"700\" \/><\/p>\n<p>(<a href=\"https:\/\/www.ringcentral.com\/free-trial-engage-voice-salesforce-integration.html\">RingCentral&#8217;s CRM integration<\/a> also works with Salesforce&#8217;s Service Cloud, for your customer care team. You can learn more about this integration <a href=\"https:\/\/www.ringcentral.com\/apps\/ringcentral-salesforce\">here<\/a>.)<\/p>\n<h3 class=\"heading h3\">3. Expand your sales analytics<\/h3>\n<p><span style=\"font-weight: 400;\">As your reps complete sales, you can use the data from your CRM to look for ways to improve. Here are just a few of the sales metrics you might track as you go:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Time from first contact to sale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Time at each step of the process<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of steps\/contacts before a sale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Source of lead<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Percentage of prospects that convert<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Percentage of prospects that convert from each source<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These and other data points will give your sales teams a snapshot of how the company is doing overall and how each rep stacks up against the team as a whole. CRMs house this data and provide the analytics you need to evaluate your <a href=\"\/us\/en\/blog\/sales-process\/\">sales process<\/a> so you can build on successes.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\">4. Increase your <a href=\"\/us\/en\/blog\/sales-productivity\/\">sales productivity<\/a><\/h3>\n<p><span style=\"font-weight: 400;\">A CRM helps sales reps use their time in the best possible way, focusing on tasks that can\u2019t be done automatically while the CRM and other sales automation tools take care of the rest. A CRM can cut sales reps\u2019 time on repetitive tasks to almost zero with automated features like reminders, auto-messaging, and auto-generated call lists.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/cold-calling-scripts\/\"><span style=\"font-weight: 400;\">cold calling<\/span><\/a><span style=\"font-weight: 400;\">, for example. With the right <a href=\"https:\/\/www.salesmate.io\/sales-automation-tool\/\">sales automation tools<\/a> and a quality CRM, you could have a list of prospects to call waiting in your queue when you get to work each morning, without having to do manual LinkedIn searches or spend valuable time researching those who attended a webinar or subscribed to an email newsletter.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This task alone normally takes hours of each day, which can now be used making the calls themselves and following up on previous leads. This process can also be duplicated with other steps of the sales process like follow-ups and satisfaction surveys.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"rc-post-content-cta rc-post-content-cta_orange\">\n<div class=\"rc-post-content-cta-columns\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t<img decoding=\"async\" width=\"930\" height=\"700\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/12\/hybrid-workers.png\" class=\"responsive-image\" alt=\"\" \/>\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"headline-copy\" style=\"text-align:left;\">Find the right CRM for your small business, no matter your price range<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"rc-post-content-cta-footer\">\n<div class=\"bottom-cta-logo-container\">\n<div class=\"bottom-cta-logo\"><span aria-hidden=\"true\"><svg width=\"154\" height=\"34\" viewBox=\"0 0 154 34\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-logo-1467325985\" 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9.60219Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M16.9769 0.548269C16.101 0.914019 15.307 1.44981 14.6364 2.12196L16.332 3.81756C16.7764 3.37 17.3041 3.01548 17.8865 2.77325C18.4688 2.53102 19.0928 2.40429 19.7232 2.40269C20.3537 2.40108 20.9777 2.523 21.5616 2.76362C22.1439 3.00264 22.6749 3.35556 23.1225 3.79991L24.8181 2.10431C23.8106 1.1001 22.5289 0.415123 21.1333 0.139206C19.7377 -0.139919 18.2907 0.00285184 16.9769 0.548269Z\" \/>\n\t\t\t\t\t\t<\/svg><\/span><\/div>\n<\/p><\/div>\n<div class=\"bottom-cta-link\">\n\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/best-crm-for-small-business\/\" class=\"view-all view-all-brown\" data-dl-name=\"Read the blog\" data-dl-element=\"button\" data-dl-additional-info=\"bottom cta banner\" data-no-auto-dl=\"true\">Read the blog<span class=\"svg-icon\" aria-hidden=\"true\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-arrow-1467325985\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t<title id=\"cta-ring-arrow-1467325985\">Ring Central Logo<\/title>\t\n\t\t\t\t\t<path d=\"M0 11.5C0 11.2239 0.223858 11 0.5 11H21.6797C21.9559 11 22.1797 11.2239 22.1797 11.5V12.5C22.1797 12.7761 21.9559 13 21.6797 13H0.5C0.223858 13 0 12.7761 0 12.5V11.5Z\" ><\/path>\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M21.1718 12.0001L15.8086 6.63691C15.6134 6.44165 15.6134 6.12506 15.8086 5.9298L16.5157 5.22269C16.711 5.02743 17.0276 5.02743 17.2228 5.22269L23.6467 11.6465C23.8419 11.8418 23.8419 12.1584 23.6467 12.3536L17.2228 18.7775C17.0276 18.9727 16.711 18.9727 16.5157 18.7775L15.8086 18.0704C15.6134 17.8751 15.6134 17.5585 15.8086 17.3633L21.1718 12.0001Z\" ><\/path>\n\t\t\t\t<\/svg><\/span><\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h3 class=\"heading h3\">5. Close more deals with a CRM for sales<\/h3>\n<p><span style=\"font-weight: 400;\">A <a href=\"https:\/\/www.activecampaign.com\/sales-crm\">CRM can increase a sales rep\u2019s sales<\/a> because they will be able to reach more prospects and provide all the answers, information, and follow-up they need in order to be comfortable making a purchase or signing a contract to do so. By eliminating the manual busy work from a salesperson\u2019s to-do list, a CRM can reduce the workload on your sales team and ensure they have the time to focus on providing an excellent customer experience to prospects and leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The true value of your sales team lies not in paper-pushing and manual data entry, but in making human connections with your customers. Automating the sales process with a good CRM unlocks that true value more fully.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The natural result of a CRM for any motivated sales rep is to increase the number of sales they are able to make in the same amount of time they worked before the CRM came along. More productive salespeople are happier, more motivated, and more likely to help you improve the bottom line for your business consistently.<\/span><\/p>\n<h3 class=\"heading h3\">6. Reduce overall costs<span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">By improving sales efficiency, you can reduce costs to your business. Perhaps you are looking to cut your sales staff in size a bit. A CRM and sales automation tools can help you get more done with fewer people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, if you want to keep your entire current sales staff, a CRM can still save you money because it helps your staff do more in less time. That means that you can increase your volume of sales without additional costs in terms of added personnel. So, your cost per deal is lower, and your revenues increase. It\u2019s a win-win scenario.<\/span><\/p>\n<h3 class=\"heading h3\">7. Improve <a href=\"\/us\/en\/blog\/customer-retention\/\">customer retention<\/a><\/h3>\n<p><span style=\"font-weight: 400;\">Getting new customers is only part of any sales rep\u2019s job. Keeping existing customers and turning them into repeat customers could be even more important than getting new customers. For one thing, it\u2019s cheaper to keep the customers you have than to acquire new ones. Also, repeat customers often buy more and are easier to convert than new ones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A CRM can improve customer retention because it can provide sentiment analysis, automated ticketing, customer support automation, and user behavior tracking. The metrics tell you what you need to do to keep each customer, and the automated customer support will help them get help faster if they do need it.<br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"rc-post-content-cta rc-post-content-cta_yellow\">\n<div class=\"rc-post-content-cta-columns\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t<img decoding=\"async\" width=\"930\" height=\"700\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/05\/payer-members.jpeg\" class=\"responsive-image\" alt=\"\" \/>\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"headline-copy\" style=\"text-align:left;\">8 affordable strategies to improve customer retention<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"rc-post-content-cta-footer\">\n<div class=\"bottom-cta-logo-container\">\n<div class=\"bottom-cta-logo\"><span aria-hidden=\"true\"><svg width=\"154\" height=\"34\" viewBox=\"0 0 154 34\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-logo-742305844\" 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16.6477V16.5017C13.8424 15.8905 15.339 14.4051 15.339 11.0684C15.339 7.64031 12.782 5.14423 8.04169 5.14423H0V26.9657H3.73931V18.3H8.29354C10.4143 18.3 11.4746 19.3604 11.4746 21.4811V26.9817H15.2139V21.4811C15.2139 18.3946 13.9033 17.1482 11.6302 16.6477ZM7.84117 14.9329H3.73931V8.51618H7.83956C9.86562 8.51618 11.4233 9.35998 11.4233 11.7277C11.4233 14.0955 9.85119 14.9329 7.84117 14.9329Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M19.7329 9.60219C20.2077 9.60219 20.6729 9.46262 21.0676 9.19794C21.4638 8.93485 21.7718 8.55948 21.9531 8.11994C22.1359 7.68039 22.1824 7.19754 22.091 6.73233C21.998 6.26552 21.7702 5.83721 21.4333 5.50194C21.0964 5.16506 20.6697 4.93727 20.2029 4.84423C19.7361 4.75119 19.2532 4.79931 18.8153 4.98219C18.3758 5.16506 18.002 5.47306 17.7373 5.86769C17.4742 6.26231 17.333 6.72752 17.3347 7.20235C17.3298 7.67879 17.4694 8.144 17.7325 8.54023C17.9956 8.93646 18.3726 9.24446 18.8137 9.42412C19.1041 9.54604 19.4169 9.6054 19.7329 9.60219Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M16.9769 0.548269C16.101 0.914019 15.307 1.44981 14.6364 2.12196L16.332 3.81756C16.7764 3.37 17.3041 3.01548 17.8865 2.77325C18.4688 2.53102 19.0928 2.40429 19.7232 2.40269C20.3537 2.40108 20.9777 2.523 21.5616 2.76362C22.1439 3.00264 22.6749 3.35556 23.1225 3.79991L24.8181 2.10431C23.8106 1.1001 22.5289 0.415123 21.1333 0.139206C19.7377 -0.139919 18.2907 0.00285184 16.9769 0.548269Z\" \/>\n\t\t\t\t\t\t<\/svg><\/span><\/div>\n<\/p><\/div>\n<div class=\"bottom-cta-link\">\n\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-retention\/\" class=\"view-all view-all-brown\" data-dl-name=\"Read the blog\" data-dl-element=\"button\" data-dl-additional-info=\"bottom cta banner\" data-no-auto-dl=\"true\">Read the blog<span class=\"svg-icon\" aria-hidden=\"true\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-arrow-742305844\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t<title id=\"cta-ring-arrow-742305844\">Ring Central Logo<\/title>\t\n\t\t\t\t\t<path d=\"M0 11.5C0 11.2239 0.223858 11 0.5 11H21.6797C21.9559 11 22.1797 11.2239 22.1797 11.5V12.5C22.1797 12.7761 21.9559 13 21.6797 13H0.5C0.223858 13 0 12.7761 0 12.5V11.5Z\" ><\/path>\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M21.1718 12.0001L15.8086 6.63691C15.6134 6.44165 15.6134 6.12506 15.8086 5.9298L16.5157 5.22269C16.711 5.02743 17.0276 5.02743 17.2228 5.22269L23.6467 11.6465C23.8419 11.8418 23.8419 12.1584 23.6467 12.3536L17.2228 18.7775C17.0276 18.9727 16.711 18.9727 16.5157 18.7775L15.8086 18.0704C15.6134 17.8751 15.6134 17.5585 15.8086 17.3633L21.1718 12.0001Z\" ><\/path>\n\t\t\t\t<\/svg><\/span><\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h3 class=\"heading h3\">8. Make more accurate sales projections<\/h3>\n<p><span style=\"font-weight: 400;\">The analytics your CRM can provide make it possible to predict or forecast future sales for a team or an individual salesperson accurately. This is useful to make income projections or to surface areas where a salesperson or team needs to work with a coach.\u00a0<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">Are you using a CRM for your small business sales? <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Almost <\/span><a href=\"https:\/\/www.capterra.com\/customer-relationship-management-software\/user-research-infographic\"><span style=\"font-weight: 400;\">80% of sales teams<\/span><\/a><span style=\"font-weight: 400;\"> are now experiencing the benefits of a CRM, and are probably wondering what they ever did without one.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.ringcentral.com\/apps\/p\/crm\"><span style=\"font-weight: 400;\">RingCentral integrates with top-notch CRMs<\/span><\/a><span style=\"font-weight: 400;\">, like Salesforce and Microsoft Dynamics, so you can use RingCentral capabilities directly from your CRM software. Easily click to call a customer, get automatic pop-ups with customer information for incoming calls, and get a log of all your customer contacts. Maximize your sales team productivity with RingCentral and your CRM together.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have any questions, our customer service will ensure that all features work as they should, so you can focus on making more sales and improving your company\u2019s bottom line.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.ringcentral.com\/solutions\/small-business.html?__mscta=3097_89882_162\"><span style=\"font-weight: 400;\">See our small business solutions<\/span><\/a><span style=\"font-weight: 400;\"> and learn how they can work with your CRM for the benefit of your sales team.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to start every quarter on the right foot? Look no further than a CRM for sales. A CRM can improve customer satisfaction and sales tracking, among other things. No matter the size of your small business, the right CRM could be the gift that keeps on giving for your sales team and your bottom &#8230;<\/p>\n","protected":false},"author":29,"featured_media":50470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901,43336],"tags":[380],"class_list":["post-50468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","category-sales","tag-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>8 benefits of CRMs for small business sales teams | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Boost your small business sales with CRM software. Find out why this investment is a game-changer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/sales-crm-small-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 benefits of CRMs for small business sales teams\" \/>\n<meta property=\"og:description\" content=\"Boost your small business sales with CRM software. 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