{"id":50435,"date":"2021-12-30T06:00:28","date_gmt":"2021-12-30T14:00:28","guid":{"rendered":"\/us\/en\/blog\/?p=50435"},"modified":"2024-08-08T05:37:56","modified_gmt":"2024-08-08T12:37:56","slug":"the-3-biggest-challenges-for-2022-channel-partners","status":"publish","type":"post","link":"\/us\/en\/blog\/the-3-biggest-challenges-for-2022-channel-partners\/","title":{"rendered":"The 3 biggest challenges for 2022, and how our channel partners can help"},"content":{"rendered":"<p><b>Highlights:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2022 will bring about <\/span><b>The Great Refocus<\/b><span style=\"font-weight: 400;\">, as organizations from small businesses to global enterprises prioritize their people.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Common challenges for companies include supply chain crises and more complex tech stacks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Phone communications will remain a necessity, but will continue moving to the cloud, opening up opportunities for smarter workflows through AI integration with message and video.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">RingCentral\u2019s <\/span><a href=\"https:\/\/www.ringcentral.com\/partner\/agent.html\"><b>channel partners<\/b><\/a><span style=\"font-weight: 400;\"> can provide immense value in solving these issues. Here\u2019s how.<\/span><\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When the pandemic struck 20 months ago, businesses were concerned with one thing: keeping the lights on. Terms like business continuity and remote productivity dominated the conversation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But 2021 placed the emphasis back on people. From greater empathy for colleagues to a stronger organizational culture, connecting with and engaging employees are now top priorities for global organizations.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p style=\"text-align: center;\">\u2b50 <strong>Ready to go hybrid or remote?<\/strong> \u2b50<\/p>\n<p style=\"text-align: center;\">Here&#8217;s the secret to a successful hybrid and remote-first workplace.<\/p>\n<p><center>\t<\/p>\n<div class=\"download-form-widget enterprise-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/ebook\/what-your-business-needs.pdf\" data-id=\"69d73b42c7011\" id=\"69d73b42c7011\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d73b42c7011.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">Get the eBook<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">Tomorrow's workplace is hybrid and remote-first. Is your communications system ready?<\/div>\n<form class=\"download-form ENTERPRISE\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-02486\" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog Enterprise\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"enterprise download form\" data-dl-name=\"Download now\">Download now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d73b42c7011.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Enjoy!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/center><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">As business leaders look toward 2022, they\u2019re reevaluating how their hasty tech choices support this new hybrid environment, with teams that zip in and out of offices at any time or never meet face to face.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to communications technology, \u201cgood enough for now\u201d has become \u201cwe can do better.\u201d And it\u2019s all about keeping people connected.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b><a id=\"great\"><\/a>The Great Refocus<\/b><\/h2>\n<p><a href=\"https:\/\/www.theatlantic.com\/ideas\/archive\/2021\/10\/great-resignation-accelerating\/620382\/\"><b>The Great Resignation<\/b><\/a><span style=\"font-weight: 400;\"> was a dominant part of discourse in 2021. But 2022 will be about The Great Refocus.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Collectively, our priorities have shifted. After nearly two years of isolation, what we all seek is the satisfaction that comes from coming together to collaborate and solve issues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the channel, we\u2019re seeing overwhelming customer awareness on how unified communications can unlock new possibilities\u2014both stateside and through our partners in Europe and Australia. And I\u2019m not just talking with regards to seamless workflows and team productivity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"rc-post-content-cta rc-post-content-cta_orange\">\n<div class=\"rc-post-content-cta-columns\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t<img decoding=\"async\" width=\"930\" height=\"700\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/03\/crn-6years_930x700.jpg\" class=\"responsive-image\" alt=\"\" \/>\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"headline-copy\" style=\"text-align:left;\"><strong>An unparalleled partner program, six years in a row<\/strong><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"rc-post-content-cta-footer\">\n<div class=\"bottom-cta-logo-container\">\n<div class=\"bottom-cta-logo\"><span aria-hidden=\"true\"><svg width=\"154\" height=\"34\" viewBox=\"0 0 154 34\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-logo-1548078282\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t<title id=\"cta-ring-logo-1548078282\">Ring Central Logo<\/title>\t\n\t\t\t\t\t\t\t<path d=\"M154 3.89618H150.386V26.9657H154V3.89618Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M141.313 11.6299C137.976 11.6299 135.388 13.2501 134.95 16.5546H138.504C138.754 15.3082 139.675 14.5591 141.313 14.5591C143.214 14.5591 144.086 15.6499 144.086 17.3647V18.1444H140.438C137.078 18.1444 134.593 19.6411 134.593 22.697C134.593 25.7529 136.619 27.3411 139.55 27.3411C141.826 27.3411 143.323 26.3721 144.133 24.8145H144.288V26.9529H147.716V17.4802C147.702 13.8276 145.833 11.6299 141.313 11.6299ZM140.58 24.5675C139.177 24.5675 138.303 23.8809 138.303 22.7339C138.303 21.4233 139.238 20.7383 140.921 20.7383H144.069L144.086 20.9549C144.088 23.2232 142.777 24.5675 140.58 24.5675Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M128.187 26.9657V19.2047C128.187 16.8979 129.623 15.4317 131.896 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9.60219Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M16.9769 0.548269C16.101 0.914019 15.307 1.44981 14.6364 2.12196L16.332 3.81756C16.7764 3.37 17.3041 3.01548 17.8865 2.77325C18.4688 2.53102 19.0928 2.40429 19.7232 2.40269C20.3537 2.40108 20.9777 2.523 21.5616 2.76362C22.1439 3.00264 22.6749 3.35556 23.1225 3.79991L24.8181 2.10431C23.8106 1.1001 22.5289 0.415123 21.1333 0.139206C19.7377 -0.139919 18.2907 0.00285184 16.9769 0.548269Z\" \/>\n\t\t\t\t\t\t<\/svg><\/span><\/div>\n<\/p><\/div>\n<div class=\"bottom-cta-link\">\n\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/an-unparalleled-partner-program-six-years-in-a-row\/\" class=\"view-all view-all-brown\" data-dl-name=\"Read the blog\" data-dl-element=\"button\" data-dl-additional-info=\"bottom cta banner\" data-no-auto-dl=\"true\">Read the blog<span class=\"svg-icon\" aria-hidden=\"true\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-arrow-1548078282\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t<title id=\"cta-ring-arrow-1548078282\">Ring Central Logo<\/title>\t\n\t\t\t\t\t<path d=\"M0 11.5C0 11.2239 0.223858 11 0.5 11H21.6797C21.9559 11 22.1797 11.2239 22.1797 11.5V12.5C22.1797 12.7761 21.9559 13 21.6797 13H0.5C0.223858 13 0 12.7761 0 12.5V11.5Z\" ><\/path>\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M21.1718 12.0001L15.8086 6.63691C15.6134 6.44165 15.6134 6.12506 15.8086 5.9298L16.5157 5.22269C16.711 5.02743 17.0276 5.02743 17.2228 5.22269L23.6467 11.6465C23.8419 11.8418 23.8419 12.1584 23.6467 12.3536L17.2228 18.7775C17.0276 18.9727 16.711 18.9727 16.5157 18.7775L15.8086 18.0704C15.6134 17.8751 15.6134 17.5585 15.8086 17.3633L21.1718 12.0001Z\" ><\/path>\n\t\t\t\t<\/svg><\/span><\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a culture where <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/4-things-you-should-know-about-work-in-2021-and-beyond\/\"><b>work-from-anywhere<\/b><\/a><span style=\"font-weight: 400;\"> is now standard, businesses simply can\u2019t attract the best talent if they don\u2019t offer remote work. <\/span><b>Flexibility is a must-have recruitment tool in 2022 and beyond<\/b><span style=\"font-weight: 400;\">\u2014something that\u2019s nearly impossible with on-premise communications.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Only the cloud offers the mobility and flexibility to recruit on a truly global scale, and any business who ignores this factor will get left behind.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"heading h2\"><b><a id=\"new\"><\/a>3 new challenges<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">2022 will bring a multitude of new challenges, of which I think three are most relevant:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Supply chain issues are expected to last throughout the year.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tech stacks will become more integrated and complex.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Voice service will play a key role alongside message and video.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">UCaaS and RingCentral\u2019s channel partners play a key role in helping customers navigate this new paradigm. Here\u2019s how:<\/span><\/p>\n<h3 class=\"heading h3\"><b>Supply chain<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Our softphone and desktop app allow hardware-free deployments, without any in-person visits, if required. So a client can get up and running quickly without worrying about shipping delays.<\/span><\/p>\n<div class=\"rc-subscribe\" id=\"new-rc-subscribe\"  style=\"background-image:url('\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/subscribe.png')\">\n\t\t<button class=\"close js-popup-close\"><svg class=\"icon_close_mobile\" width=\"20\" height=\"20\"><use xlink:href=\"#icon_close_mobile\"><\/use><\/svg><\/button><\/p>\n<div class=\"rc-subscribe__wrapper\">\n<div class=\"rc-subscribe__wrapper_text\">\n<h3 class=\"rc-subscribe__title h2\">Stay informed with RingCentral<\/h3>\n<div class=\"rc-subscribe__subtitle\">Subscribe to our emails for the latest blogs, events, and exclusive content on AI-powered communication solutions. Stay ahead with insights and tips from the leader in trusted AI communications.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/legal\/privacy-notice.html\" target=\"_blank\" data-dl-name=\"Privacy Notic\" data-dl-element=\"link\" data-dl-additional-info=\"social\" rel=\"noreferrer noopener\">Privacy Notice<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"rc-subscribe__wrapper_form\">\n<form class=\"\" data-event-init=\"true\" novalidate data-js-form>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\tname=\"email\"\n\t\t\t\t\t\t\t\tplaceholder=\"Email address *\"\n\t\t\t\t\t\t\t\ttitle=\"Must be valid email. example@yourdomain.com\"\n\t\t\t\t\t\t\t\tminlength=\"4\"\n\t\t\t\t\t\t\t\tmaxlength=\"255\"\n\t\t\t\t\t\t\t\ttype=\"email\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tpattern=\"[a-z0-9._%+\\-]+@[a-z0-9.\\-]+\\.[a-z]{2,}$\"\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\tautocomplete=\"on\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-events-hover=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"email\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"LET'S WORK TOGETHER\"\n\t\t\t\t\t\t\t\taria-label=\"Email address *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"email-subscribe-errors\"\n\t\t\t\t\t\t><br \/>\n\t\t\t\t\t\t<span class=\"field__errors\" id=\"email-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<select\n\t\t\t\t\t\t\t\tname=\"Country__c\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-label=\"Country *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"country-subscribe-errors\"\n\t\t\t\t\t\t><option value=\"\" disabled=\"disabled\" selected=\"selected\">Country<\/option><option value=\"Canada\">Canada<\/option><option value=\"United_States\">United States<\/option><\/select><\/p>\n<p>\t\t\t\t\t\t<span class=\"field__errors\" id=\"country-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<button type=\"submit\" data-event-init=\"true\">Subscribe<\/button>\n\t\t\t\t\t<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"confirm-form\" role=\"status\" aria-live=\"polite\" style=\"display: none;\" aria-hidden=\"true\">\n<div class=\"confirm-form__text\">Thank you for your interest in RingCentral<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h3 class=\"heading h3\"><b>Tech stack complexity\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Our partners have a wealth of expertise in designing custom solutions that integrate unified communications and <a href=\"https:\/\/www.ringcentral.com\/contact-center.html\">contact centers<\/a> into one holistic experience, leading to engaged employees and happy customers.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><b>Voice and AI integrations<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">RingCentral\u2019s developers constantly innovate new AI features, leveraging our award-winning voice capabilities to enhance the messaging and video tools we use every day.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite the necessity of messaging and video brought on by the pandemic, a phone call is still the most effective and personal way to reach out to someone. And rock-solid telephony is the backbone of how work gets done.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b><a id=\"always\"><\/a>As always, people and relationships<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When I think back on 2021, I keep coming back to one focus: <\/span><b>people<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral and our channel partners have a lot to be proud of together. We celebrated the in-person return of the <\/span><a href=\"https:\/\/www.channelpartnersconference.com\/\"><b>Channel Partners Conference &amp; Expo<\/b><\/a><span style=\"font-weight: 400;\">, where we were honored with the <\/span><a href=\"https:\/\/www.channelfutures.com\/galleries\/channel-futures-2021-circle-of-excellence-announced-gallery\"><b>Circle of Excellence Award<\/b><\/a><span style=\"font-weight: 400;\">. This is a testament to the years of hard work both our team and our partners have put into building a collaborative approach to solving customer needs.<\/span><\/p>\n<p><a href=\"https:\/\/www.ringcentral.com\/partner\/agent.html\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-50437\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/12\/Channel-partners-2022-program-1024x660.jpg\" alt=\"Team of diverse workers discussing a project for the RingCentral Channel Partner Program\" width=\"1024\" height=\"660\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">We also received our first channel award in Australia from <\/span><a href=\"https:\/\/www.arnnet.com.au\/\"><b>ARN<\/b><\/a><span style=\"font-weight: 400;\"> for the most <\/span><b>Innovative Vendor<\/b><span style=\"font-weight: 400;\"> in the Collaboration category. After only three years in the market there, I\u2019m tremendously proud of the work of that team and the success they\u2019re seeing. It\u2019s only just beginning!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And perhaps most importantly, many of our largest channel partners had record years with RingCentral. In Q3, one recorded the single best quarter in program history, and no less than five partners named RingCentral their overall top UCaaS supplier this year.<\/span><\/p>\n<p><strong>This proves two facts:\u00a0<\/strong><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The move to the cloud\u2014and all the possibilities it unlocks\u2014is only just beginning.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When you work together, whether with channel partners or even the colleagues on your team, great things happen.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The focus on people will shape our strategy in 2022 and beyond. We can\u2019t wait to show you what\u2019s coming.<\/span><\/p>\n<p>Want to join our team? Learn more about the <a href=\"https:\/\/www.ringcentral.com\/partner\/agent.html\"><strong>RingCentral Channel Partner Program here<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Highlights: 2022 will bring about The Great Refocus, as organizations from small businesses to global enterprises prioritize their people. Common challenges for companies include supply chain crises and more complex tech stacks. Phone communications will remain a necessity, but will continue moving to the cloud, opening up opportunities for smarter workflows through AI integration with &#8230;<\/p>\n","protected":false},"author":165,"featured_media":50436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18391],"tags":[11336,2353],"class_list":["post-50435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it-leadership","tag-channel","tag-partners"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The 3 biggest challenges for 2022, and how our channel partners can help | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Highlights: 2022 will bring about The Great Refocus, as organizations from small businesses to global enterprises prioritize their people. 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