{"id":50252,"date":"2021-12-09T08:14:05","date_gmt":"2021-12-09T16:14:05","guid":{"rendered":"\/us\/en\/blog\/?p=50252"},"modified":"2025-07-03T04:42:09","modified_gmt":"2025-07-03T11:42:09","slug":"small-business-trends","status":"publish","type":"post","link":"\/us\/en\/blog\/small-business-trends\/","title":{"rendered":"Small business trends: What to expect in 2022"},"content":{"rendered":"<p>If you&#8217;re looking for small business trends for 2022, you&#8217;ve come to the right place.<\/p>\n<p><span style=\"font-weight: 400;\">2021 was a(nother) year of challenges and change for small businesses. Lockdowns, remote and hybrid work, the <a href=\"\/us\/en\/blog\/great-resignation-2021\/\">Great Resignation<\/a>: it\u2019s all had a huge impact on the way we work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The silver lining: throughout the upheaval, we\u2019ve learned a lot about <a href=\"\/us\/en\/blog\/what-is-employee-engagement\/\">employee engagement<\/a>, <a href=\"\/us\/en\/blog\/customer-experience-the-art-of-the-possible\/\">customer experience<\/a>, and more. And we\u2019re passing that knowledge on to you!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are 10 trends that we expect to see in 2022\u00a0<strong>plus<\/strong> practical ways your small business can hop on them:\u00a0<\/span><\/p>\n<p>5 employee experience trends for 2022:<\/p>\n<ol>\n<li><a href=\"#one\">Employees will still expect remote and hybrid work options<\/a><\/li>\n<li><a href=\"#two\">Employees will need more human connection<\/a><\/li>\n<li><a href=\"#three\">Employees will seek better work-life balance<\/a><\/li>\n<li><a href=\"#four\">Burnout isn\u2019t going away, and it needs to be treated<\/a><\/li>\n<li><a href=\"#five\">Internal employee development will be key<\/a><\/li>\n<\/ol>\n<p>5 customer service trends for 2022:<\/p>\n<ol>\n<li><a href=\"#six\">Customers will be more environmentally conscious of their spending<\/a><\/li>\n<li><a href=\"#seven\">Customers will continue to spend more time at home<\/a><\/li>\n<li><a href=\"#eight\">Customers will expect their favorite small businesses to be online<\/a><\/li>\n<li><a href=\"#nine\">Customers will make even more purchases via mobile devices<\/a><\/li>\n<li><a href=\"#ten\">Customer experience will be more important than ever\u00a0<\/a><\/li>\n<\/ol>\n<hr \/>\n<p>\ud83d\udcca\u00a0 Want even more small business trends? <span style=\"font-weight: 400;\">Grab our <\/span><strong><i>2022 state of human connections at work<\/i><\/strong><span style=\"font-weight: 400;\"><strong> report<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/report\/state-of-human-connections-at-work.pdf\" data-id=\"69d4bc8f9719b\" id=\"69d4bc8f9719b\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d4bc8f9719b.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83d\udcd9 Get the report<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udc40 \u200a Get this free report on what people need to thrive at work in 2022.<\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d4bc8f9719b.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Enjoy!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><\/span><\/p>\n<hr \/>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">5 employee experience trends for small businesses in 2022<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With a great team of employees, a business can thrive and grow. However, if your team is burnt out and understaffed, you can\u2019t expect the same results. For a small business, even just one employee quitting for better opportunities can throw everything off balance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to make sure you are taking care of your employees so their needs are met and the work culture stays positive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/great-resignation-2021\/\"><span style=\"font-weight: 400;\">2021\u2019s Great Resignation<\/span><\/a><span style=\"font-weight: 400;\">, employees are reconsidering their priorities in life and how they can achieve greater happiness. This is a driving force for many of the trends we\u2019ll likely see in 2022.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">1. Employees will still expect remote and hybrid work options<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The 2020 pandemic has given many employees the opportunity to work from home or remotely during shelter-in-place orders. And with the unpredictability of the 2021 Delta variant, many employees continued to work remotely or had to work from home when their children or family members felt ill.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Employees have come to enjoy the flexibility that remote work has given them. And for those that need in-person collaboration, a hybrid work model with some days of in-office work and the rest of the days remote has been a solid solution.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the perks for remote and hybrid work is all the time freed up from commuting to the office\u2014some saving several hours a week that would have been spent in a car or public transportation. Employees spent this extra time with family, learning new skills, or doing what they enjoy. Businesses have also benefited by saving on smaller office spaces or eliminating their office.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Employees who thrive in a remote environment don\u2019t want to give this up. <\/span><a href=\"https:\/\/www.ringcentral.com\/2021_state_of_hybrid_work_report.html\"><span style=\"font-weight: 400;\">RingCentral\u2019s research<\/span><\/a><span style=\"font-weight: 400;\"> found that 55% of employees expect a hybrid work environment going forward. And according to a <\/span><a href=\"https:\/\/hbr.org\/2021\/08\/dont-force-people-to-come-back-to-the-office-full-time\"><span style=\"font-weight: 400;\">survey of 10,000 US employees<\/span><\/a><span style=\"font-weight: 400;\">, more than 40% would start looking for a new job or quit if they have to return to a full-time office environment.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">How to get in on this trend<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Although remote or hybrid work isn\u2019t a perfect fit for many industries and businesses\u2014it\u2019s not realistic for a bartender or a plumber to work from home\u2014it\u2019s still possible for many small businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get started, employees need to be able to take their work with them. There are lots of <a href=\"\/us\/en\/blog\/what-is-cloud-communications\/\">cloud communications<\/a> software options out there that can help any size business get their remote and hybrid workforce connected. You should look for a platform that rolls all of your communications into one easy-to-use app. For example, with <a href=\"https:\/\/www.ringcentral.com\/solutions\/small-business.html\">RingCentral<\/a>, your team can hop from messaging to a video conference to a phone call with just one click:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-44522\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/switch-to-audio-or-video-chat.gif\" alt=\"switch to audio or video chat\" width=\"800\" height=\"575\" \/><\/p>\n<p>This all-in-one approach means no important conversations get lost in the shuffle. Plus, it saves time toggling between apps, which can mean money lost and frustrated employees.<\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\"><a id=\"two\"><\/a>2. Employees will need more human connection<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One problem that stems from remote and hybrid work is the lack of human connection. It has been <\/span><a href=\"https:\/\/www.nytimes.com\/2017\/06\/12\/well\/live\/having-friends-is-good-for-you.html\"><span style=\"font-weight: 400;\">well documented for years<\/span><\/a><span style=\"font-weight: 400;\"> that humans need social interaction for their mental and physical health.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a survey by RingCentral, 39% said that hybrid and remote working made them feel more lonely and isolated. And 57% of employees have not met their coworkers due to the pandemic and working remotely.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When an employee is working alone with only disembodied voices coming from their speakers and streams of text appearing on their screen, it is easy to see how isolating this kind of work can be. Employees need to feel connected to feel happiness at work, and employers must do something to alleviate this.\u00a0<\/span><\/p>\n<div class=\"rc-subscribe\" id=\"new-rc-subscribe\"  style=\"background-image:url('\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/subscribe.png')\">\n\t\t<button class=\"close js-popup-close\"><svg class=\"icon_close_mobile\" width=\"20\" height=\"20\"><use xlink:href=\"#icon_close_mobile\"><\/use><\/svg><\/button><\/p>\n<div class=\"rc-subscribe__wrapper\">\n<div class=\"rc-subscribe__wrapper_text\">\n<h3 class=\"rc-subscribe__title h2\">Stay informed with RingCentral<\/h3>\n<div class=\"rc-subscribe__subtitle\">Subscribe to our emails for the latest blogs, events, and exclusive content on AI-powered communication solutions. Stay ahead with insights and tips from the leader in trusted AI communications.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/legal\/privacy-notice.html\" target=\"_blank\" data-dl-name=\"Privacy Notic\" data-dl-element=\"link\" data-dl-additional-info=\"social\" rel=\"noreferrer noopener\">Privacy Notice<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"rc-subscribe__wrapper_form\">\n<form class=\"\" data-event-init=\"true\" novalidate data-js-form>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\tname=\"email\"\n\t\t\t\t\t\t\t\tplaceholder=\"Email address *\"\n\t\t\t\t\t\t\t\ttitle=\"Must be valid email. example@yourdomain.com\"\n\t\t\t\t\t\t\t\tminlength=\"4\"\n\t\t\t\t\t\t\t\tmaxlength=\"255\"\n\t\t\t\t\t\t\t\ttype=\"email\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tpattern=\"[a-z0-9._%+\\-]+@[a-z0-9.\\-]+\\.[a-z]{2,}$\"\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\tautocomplete=\"on\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-events-hover=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"email\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"LET'S WORK TOGETHER\"\n\t\t\t\t\t\t\t\taria-label=\"Email address *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"email-subscribe-errors\"\n\t\t\t\t\t\t><br \/>\n\t\t\t\t\t\t<span class=\"field__errors\" id=\"email-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<select\n\t\t\t\t\t\t\t\tname=\"Country__c\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-label=\"Country *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"country-subscribe-errors\"\n\t\t\t\t\t\t><option value=\"\" disabled=\"disabled\" selected=\"selected\">Country<\/option><option value=\"Canada\">Canada<\/option><option value=\"United_States\">United States<\/option><\/select><\/p>\n<p>\t\t\t\t\t\t<span class=\"field__errors\" id=\"country-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<button type=\"submit\" data-event-init=\"true\">Subscribe<\/button>\n\t\t\t\t\t<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"confirm-form\" role=\"status\" aria-live=\"polite\" style=\"display: none;\" aria-hidden=\"true\">\n<div class=\"confirm-form__text\">Thank you for your interest in RingCentral<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h4><span style=\"font-weight: 400;\">How to get in on this trend<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">For companies with a full remote workforce, connecting with coworkers can be difficult but not impossible. To establish human connections, you need to, well, act human.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In team video meetings, you don\u2019t need to get straight into business talk. Start off your meetings with a fun prompt like \u201cWhat was your favorite food growing up?\u201d or \u201cIf you had a superpower, what would it be?\u201d This will allow your team members to speak up and get to know each other.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, create a work culture where everything is not always about work. With <\/span><a href=\"https:\/\/www.ringcentral.com\/office\/how-it-works.html\"><span style=\"font-weight: 400;\">RingCentral MVP\u2122<\/span><\/a><span style=\"font-weight: 400;\">, you can use the platform to message a coworker with a funny animated gif. Use the phone function to chat up a work friend during lunch. And have everyone on your team turn their cameras on to prove that there are humans behind the camera.\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-47557\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/04\/No-downloads-required-video-meetings.png\" alt=\"\" width=\"930\" height=\"700\" \/><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\"><a id=\"three\"><\/a>3. Employees will seek better work-life balance<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Although more employees are working from home or remotely, it doesn\u2019t mean that their work-life balance has improved. In many cases, the boundary between work and home life has been blurred. Employees are working more off the clock and during their personal time. <\/span><a href=\"https:\/\/money.com\/work-from-home-longer-hours\/\"><span style=\"font-weight: 400;\">One study<\/span><\/a><span style=\"font-weight: 400;\"> found that remote workers are spending 2.5 more hours each day at work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Work-life balance is not just a US problem. In November 2021, the <\/span><a href=\"https:\/\/apnews.com\/article\/coronavirus-pandemic-business-lifestyle-europe-health-3ac9da7707ce270d98d392c94154b909\"><span style=\"font-weight: 400;\">Portuguese parliment<\/span><\/a><span style=\"font-weight: 400;\"> approved a law that employers can\u2019t contact employees after work hours.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When workers feel like they are working more than living, they are more likely to look for opportunities elsewhere or burn out. This is neither good for your business or employees.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Companies that establish a good work-life balance culture will be more productive and retain more of their workers.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">How to get in on this trend<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Creating a good work-life balance for your employees requires a culture change for many small businesses. Business owners and managers can start setting an example by not contacting employees after business hours. In return, they would also discourage employees from contacting them once work ends too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another way businesses can improve work-life balance is being more lenient on employee time off. When employees need to take care of a sick family member or attend to an emergency, they shouldn\u2019t be in fear of losing their jobs. Think about what you&#8217;re able to reasonably offer to keep your doors open and employees feeling supported.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way RingCentral allows employees a break during the day is the \u201cDo not disturb\u201d status on the RingCentral app. Employees can mark their status with \u201cDo not disturb,\u201d and message notification pop-ups will not appear. If someone does contact the employee, the messages will still be there, but the employee doesn\u2019t need to review them until they are ready to look at them:<\/span><\/p>\n<figure id=\"attachment_50262\" aria-describedby=\"caption-attachment-50262\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-large wp-image-50262\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-09-at-10.55.33-AM-1024x697.png\" alt=\"\" width=\"1024\" height=\"697\" \/><figcaption id=\"caption-attachment-50262\" class=\"wp-caption-text\">RingCentral&#8217;s &#8220;Do not disturb&#8221; option silences notifications but keeps messages unread for when you&#8217;re ready.<\/figcaption><\/figure>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\"><a id=\"four\"><\/a>4. Employee burnout isn\u2019t going away, and it needs to be treated<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Burnout among employees has always existed. And this is not just isolated to certain industries or company sizes. However, the stress from the pandemic has exacerbated the problem. <\/span><a href=\"https:\/\/finance.yahoo.com\/news\/half-u-workers-pandemic-triggered-170500093.html?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAAIoIA56hhbby19ZuaWDKNbm4Bbinmr-zXJBi6S5YED2RJgJ_YhrdrASryHIuH6ihAjPsQrE1nkrdhIQe0U329mjPOv-0x9PDu5dUv7Yvor8yTiBg5gcgSwZL_A1bGKo2BNLOV1-1-E9G6nOgU_ZlKLaBBHWv305f9QrQeAd6Juph\"><span style=\"font-weight: 400;\">Research<\/span><\/a><span style=\"font-weight: 400;\"> found that 53% of workers feel burnt out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When employees are burnt out, that means they have reached a point of exhaustion. They will be less productive, often feel cynical towards work, and may even quit. This is definitely not a good thing for businesses since turnover can cost them <\/span><a href=\"https:\/\/www.investopedia.com\/financial-edge\/0711\/the-cost-of-hiring-a-new-employee.aspx\"><span style=\"font-weight: 400;\">thousands per employee lost<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses need to look out for their employees since it\u2019s not sustainable or ethical to keep burning out workers. Burnout takes a toll on both physical and mental health. The <\/span><a href=\"https:\/\/www.npr.org\/2021\/05\/17\/997462169\/thousands-of-people-are-dying-from-working-long-hours-a-new-who-study-finds\"><span style=\"font-weight: 400;\">World Health Organization and the International Labor Organization<\/span><\/a><span style=\"font-weight: 400;\"> attributed 745,000 deaths from stroke and heart disease to overworking.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">How to get in on this trend<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Burnout can be caused by many factors. For your business to start healing burnout, you need to find what the causes are by getting honest feedback from your employees. You can use an anonymous survey or hold one-on-one <\/span><a href=\"https:\/\/www.ringcentral.com\/video.html\"><span style=\"font-weight: 400;\">video meetings<\/span><\/a><span style=\"font-weight: 400;\"> to see how you can improve employee sentiment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The cause may be poor work-life balance. In this case, consider if a four-day work week works for your business. In <\/span><a href=\"https:\/\/finance.yahoo.com\/news\/half-u-workers-pandemic-triggered-170500093.html?guccounter=1&amp;guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&amp;guce_referrer_sig=AQAAAIoIA56hhbby19ZuaWDKNbm4Bbinmr-zXJBi6S5YED2RJgJ_YhrdrASryHIuH6ihAjPsQrE1nkrdhIQe0U329mjPOv-0x9PDu5dUv7Yvor8yTiBg5gcgSwZL_A1bGKo2BNLOV1-1-E9G6nOgU_ZlKLaBBHWv305f9QrQeAd6Juph\"><span style=\"font-weight: 400;\">one study<\/span><\/a><span style=\"font-weight: 400;\">, 83% say that a four-day work week would reduce burnout.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another thing that can lead to burnout is a toxic work environment. No one feels motivated to do their best if they are undermined, harassed, or bullied every day. If this is a problem at your company, find the source and make changes right away.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A lesser known cause of burnout is employees feeling a lack of control. This can be employees not being able to control their schedules or workload. It may also be a lack of clear expectations or resources. Whatever it is, talk to your employees and make an effort to improve their situations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"rc-post-content-cta rc-post-content-cta_orange\">\n<div class=\"rc-post-content-cta-columns\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t<img decoding=\"async\" width=\"930\" height=\"700\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/05\/payer-members.jpeg\" class=\"responsive-image\" alt=\"\" \/>\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"headline-copy\" style=\"text-align:left;\">30 questions to improve your next employee engagement survey\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"rc-post-content-cta-footer\">\n<div class=\"bottom-cta-logo-container\">\n<div class=\"bottom-cta-logo\"><span aria-hidden=\"true\"><svg width=\"154\" height=\"34\" viewBox=\"0 0 154 34\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-logo-26100743\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t<title id=\"cta-ring-logo-26100743\">Ring Central Logo<\/title>\t\n\t\t\t\t\t\t\t<path d=\"M154 3.89618H150.386V26.9657H154V3.89618Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M141.313 11.6299C137.976 11.6299 135.388 13.2501 134.95 16.5546H138.504C138.754 15.3082 139.675 14.5591 141.313 14.5591C143.214 14.5591 144.086 15.6499 144.086 17.3647V18.1444H140.438C137.078 18.1444 134.593 19.6411 134.593 22.697C134.593 25.7529 136.619 27.3411 139.55 27.3411C141.826 27.3411 143.323 26.3721 144.133 24.8145H144.288V26.9529H147.716V17.4802C147.702 13.8276 145.833 11.6299 141.313 11.6299ZM140.58 24.5675C139.177 24.5675 138.303 23.8809 138.303 22.7339C138.303 21.4233 139.238 20.7383 140.921 20.7383H144.069L144.086 20.9549C144.088 23.2232 142.777 24.5675 140.58 24.5675Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M128.187 26.9657V19.2047C128.187 16.8979 129.623 15.4317 131.896 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16.6477V16.5017C13.8424 15.8905 15.339 14.4051 15.339 11.0684C15.339 7.64031 12.782 5.14423 8.04169 5.14423H0V26.9657H3.73931V18.3H8.29354C10.4143 18.3 11.4746 19.3604 11.4746 21.4811V26.9817H15.2139V21.4811C15.2139 18.3946 13.9033 17.1482 11.6302 16.6477ZM7.84117 14.9329H3.73931V8.51618H7.83956C9.86562 8.51618 11.4233 9.35998 11.4233 11.7277C11.4233 14.0955 9.85119 14.9329 7.84117 14.9329Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M19.7329 9.60219C20.2077 9.60219 20.6729 9.46262 21.0676 9.19794C21.4638 8.93485 21.7718 8.55948 21.9531 8.11994C22.1359 7.68039 22.1824 7.19754 22.091 6.73233C21.998 6.26552 21.7702 5.83721 21.4333 5.50194C21.0964 5.16506 20.6697 4.93727 20.2029 4.84423C19.7361 4.75119 19.2532 4.79931 18.8153 4.98219C18.3758 5.16506 18.002 5.47306 17.7373 5.86769C17.4742 6.26231 17.333 6.72752 17.3347 7.20235C17.3298 7.67879 17.4694 8.144 17.7325 8.54023C17.9956 8.93646 18.3726 9.24446 18.8137 9.42412C19.1041 9.54604 19.4169 9.6054 19.7329 9.60219Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M16.9769 0.548269C16.101 0.914019 15.307 1.44981 14.6364 2.12196L16.332 3.81756C16.7764 3.37 17.3041 3.01548 17.8865 2.77325C18.4688 2.53102 19.0928 2.40429 19.7232 2.40269C20.3537 2.40108 20.9777 2.523 21.5616 2.76362C22.1439 3.00264 22.6749 3.35556 23.1225 3.79991L24.8181 2.10431C23.8106 1.1001 22.5289 0.415123 21.1333 0.139206C19.7377 -0.139919 18.2907 0.00285184 16.9769 0.548269Z\" \/>\n\t\t\t\t\t\t<\/svg><\/span><\/div>\n<\/p><\/div>\n<div class=\"bottom-cta-link\">\n\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/employee-engagement-survey-questions\/\" class=\"view-all view-all-brown\" data-dl-name=\"Read the blog\" data-dl-element=\"button\" data-dl-additional-info=\"bottom cta banner\" data-no-auto-dl=\"true\">Read the blog<span class=\"svg-icon\" aria-hidden=\"true\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-arrow-26100743\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t<title id=\"cta-ring-arrow-26100743\">Ring Central Logo<\/title>\t\n\t\t\t\t\t<path d=\"M0 11.5C0 11.2239 0.223858 11 0.5 11H21.6797C21.9559 11 22.1797 11.2239 22.1797 11.5V12.5C22.1797 12.7761 21.9559 13 21.6797 13H0.5C0.223858 13 0 12.7761 0 12.5V11.5Z\" ><\/path>\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M21.1718 12.0001L15.8086 6.63691C15.6134 6.44165 15.6134 6.12506 15.8086 5.9298L16.5157 5.22269C16.711 5.02743 17.0276 5.02743 17.2228 5.22269L23.6467 11.6465C23.8419 11.8418 23.8419 12.1584 23.6467 12.3536L17.2228 18.7775C17.0276 18.9727 16.711 18.9727 16.5157 18.7775L15.8086 18.0704C15.6134 17.8751 15.6134 17.5585 15.8086 17.3633L21.1718 12.0001Z\" ><\/path>\n\t\t\t\t<\/svg><\/span><\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\"><a id=\"four\"><\/a>5. Internal employee development will be key<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The idea that employees will stay with a company for years is becoming a thing of the past. While employers are doing what is best for their bottom line, employees also have to think what is best for them. In 2021, <\/span><a href=\"https:\/\/assets.nfib.com\/nfibcom\/2021-Sep-Jobs-Report-FINAL.pdf\"><span style=\"font-weight: 400;\">51% of small business owners<\/span><\/a><span style=\"font-weight: 400;\"> had trouble filling job openings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So with many workers leaving companies and small businesses struggling to fill open positions, what can you do to keep the employees you have? Train your employees with new skills and promote from within.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although training your employees with new skills sounds like a risk if they leave your company, it\u2019s still worth it. The <\/span><a href=\"https:\/\/www.inc.com\/john-boitnott\/how-why-you-should-continue-to-train-your-employees-throughout-their-entire.html\"><span style=\"font-weight: 400;\">American Society for Training and Development<\/span><\/a><span style=\"font-weight: 400;\"> found that companies that invested in training had a 24% higher profit margin. Employees who feel like they have room for growth within the company are also more likely to stay and perform better.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">How to get in on this trend<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Talk to your employees one-on-one and see what skills they are interested in learning that could help your business. Also see what skills they are lacking that can help them with their current jobs. Get to know what their career aspirations are.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After getting feedback from your employees, figure out a way to provide the training to them. Can you or another employee do the training? Does your budget allow for employees to attend classes? Can you lessen the workloads for employees so they can learn new skills during work time? Plan out how you can best train your workforce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, think about your employees\u2019 career paths. For example, a new employee can go from a cashier to a team lead to a store manager. Make these career paths transparent for your employees so they can see their room for growth within your company.\u00a0<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">5 customer service trends for small businesses in 2022<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While 2022 will be a lot about taking care of your employees, you also need to think of what your customers want too. Customers today are well aware of current events and are hoping for a better future. They are also very tech savvy and expect small businesses to keep up.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to keep your existing customers and attract new ones, keep reading to learn what\u2019s trending.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\"><a id=\"six\"><\/a>1. Customers will be more environmentally conscious of their spending<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Global climate change has been a hot topic in 2021, and more customers are considering the environment when they make their purchases. In a <\/span><a href=\"https:\/\/www.strategy-business.com\/article\/The-rise-of-the-eco-friendly-consumer\"><span style=\"font-weight: 400;\">2019 global survey<\/span><\/a><span style=\"font-weight: 400;\">, 35% said they would choose to buy sustainable products. In <\/span><a href=\"https:\/\/www.pwc.com\/gx\/en\/industries\/consumer-markets\/consumer-insights-survey.html?utm_campaign=sbpwc&amp;utm_medium=site&amp;utm_source=articletext\"><span style=\"font-weight: 400;\">2021<\/span><\/a><span style=\"font-weight: 400;\">, that percentage rose to 50% of customers being more eco-friendly. With this trajectory, it would be no surprise that customers would choose environmentally conscious companies over ones that are not.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides attracting customers, small businesses can save by reducing their energy and consumption. For example, LED light bulbs use <\/span><a href=\"https:\/\/www.energy.gov\/energysaver\/lighting-choices-save-you-money\"><span style=\"font-weight: 400;\">up to 90% less energy<\/span><\/a><span style=\"font-weight: 400;\"> than incandescent light bulbs. LED bulbs also last much longer. If you have an office full of outdated lights, you can save on your energy bill by switching to more efficient LEDs.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">How to get in on this trend<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Going green for a small business can seem overwhelming, but start out small first. See what things you can eliminate or replace to be more eco-friendly. Instead of snail mailing paper invoices to your customers, you can send them an electronic copy over email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also see if your county or city has a green certification program (here\u2019s <\/span><a href=\"https:\/\/greenbusinessca.org\/SantaClaraCounty\"><span style=\"font-weight: 400;\">Santa Clara County\u2019s program<\/span><\/a><span style=\"font-weight: 400;\"> in Silicon Valley). If you meet the program\u2019s requirements, your business can be officially recognized as being green. And some may qualify you for rebate programs too!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, be conscious of the source and materials of your products, services, and packaging. Can you source materials that are more sustainable and reduce or reuse what you already have?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After your environmental overhaul, don\u2019t forget to show off your green initiatives so customers are aware. Include your efforts on your website (<\/span><a href=\"https:\/\/www.ringcentral.com\/corporate-responsibility.html\"><span style=\"font-weight: 400;\">here\u2019s an example from RingCentral<\/span><\/a><span style=\"font-weight: 400;\">), packaging, and descriptions. You can also keep customers regularly informed of your commitment to sustainability with regular social media and blog posts.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\"><a id=\"seven\"><\/a>2. Customers will continue to spend more time at home<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Since it appears that remote and hybrid work <\/span><a href=\"https:\/\/www.forbes.com\/sites\/ashiraprossack1\/2021\/04\/25\/office-not-required--why-remote-work-is-here-to-stay\/?sh=76121e726ab4\"><span style=\"font-weight: 400;\">isn\u2019t going out of style<\/span><\/a><span style=\"font-weight: 400;\">, more people will be at home than before the pandemic. This is affecting how people make their purchases and spend their money. The statistic of Amazon adding <\/span><a href=\"https:\/\/www.nytimes.com\/2021\/09\/03\/business\/economy\/covid-urban-service-economy.html\"><span style=\"font-weight: 400;\">209,000 warehousing and transportation jobs<\/span><\/a><span style=\"font-weight: 400;\"> from July 2019 to July 2021 shows that online purchasing is up.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some <\/span><a href=\"https:\/\/www.businessinsider.com\/homebody-economy-post-pandemic-world-consumer-spending-home-improvement-hobbies-2021-5\"><span style=\"font-weight: 400;\">purchases that were up in 2021<\/span><\/a><span style=\"font-weight: 400;\"> were home improvement projects and activities that people can do at home, such as cooking and hobbies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People also want to get out of their homes after being cooped up. <\/span><a href=\"https:\/\/www.flywire.com\/es\/news\/a-new-flywire-survey-shows-an-increase-in-traveler-spending\"><span style=\"font-weight: 400;\">72% of US travelers<\/span><\/a><span style=\"font-weight: 400;\"> said they want to travel more in 2022.\u00a0\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">How to get in on this trend<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">To make this trend work, you may need to reconsider your business model. Think about how your products or services can benefit people who are working from home. Do you make it easy for customers to make purchases or appointments online?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also think about how your services can be more convenient for customers who are working remotely. Same-day delivery or service that comes to the customer can boost sales. With <\/span><a href=\"https:\/\/www.ringcentral.com\/solutions\/office\/call.html\"><span style=\"font-weight: 400;\">RingCentral<\/span><\/a><span style=\"font-weight: 400;\">, it is possible for an auto mechanic to become a mobile service that comes to customers\u2019 homes. Phone calls that are made to the office can be sent to your cell phone when you are out. You can also make calls and send texts from your personal phone with your business number, and even switch between devices during meetings:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-48164\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/06\/Call-Flip-screenshot-2-1024x784.png\" alt=\"\" width=\"1024\" height=\"784\" \/><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\"><a id=\"eight\"><\/a>3. Customers will expect their favorite small businesses to stay online<\/span><\/h3>\n<p>The pandemic lockdowns showed businesses and customers alike what was possible when it comes to online customer service. Businesses had to pivot, and customers will continue to expect the convenience they&#8217;ve grown to enjoy from online access to their favorite brick-and-mortar shops. This could be for online ordering, scheduling service, and even telehealth appointments for small medical practices.<\/p>\n<p><span style=\"font-weight: 400;\">More customers are online than ever before. Many adults who <\/span><a href=\"https:\/\/www.forrester.com\/blogs\/predictions-2022-consumer-behavior\/\"><span style=\"font-weight: 400;\">haven\u2019t made online transactions before<\/span><\/a><span style=\"font-weight: 400;\"> started using them after the pandemic started. Since customers want your business to fit with their needs, they expect you to have an online presence that&#8217;s helpful and functional.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is also <\/span><a href=\"https:\/\/broadly.com\/blog\/benefits-of-a-website-for-small-businesses\/\"><span style=\"font-weight: 400;\">very beneficial<\/span><\/a><span style=\"font-weight: 400;\"> for your business to have a website. Your existing customers can see what your hours are or get updates on your business. And new customers can discover your business online. If you aren\u2019t online, they may never know your business exists.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">How to get in on this trend<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">If you have to start your web presence from scratch, start off with a <\/span><a href=\"https:\/\/www.google.com\/business\/\"><span style=\"font-weight: 400;\">Google Business Profile<\/span><\/a><span style=\"font-weight: 400;\">. This would make your business easier to find in online searches by location. You can also update your contact information and hours.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another way to get started is with social media like Facebook, Instagram, Twitter, and LinkedIn. These are free to sign up and easy to set up in one day. However, for your social media to be effective, you should have a regular post schedule so your customers don\u2019t forget about you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And in the future if your social media is blowing up with messages from customers, check out <\/span><a href=\"https:\/\/www.ringcentral.com\/engage.html\"><span style=\"font-weight: 400;\">RingCentral Engage Digital\u2122<\/span><\/a><span style=\"font-weight: 400;\"> to make sure you respond to every customer\u2019s inquiry. This customer experience arm of RingCentral puts all of your external communications in the same place&#8230; yes, even Facebook messages!\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.ringcentral.com\/content\/dam\/rc-www\/en_us\/images\/content\/digital-customer-engagement\/digital-gradient\/redesign\/Blade1.png\" alt=\"RingCentral's digital customer engagement platform allows businesess to connect with customers on Facebook, Twitter, Instagram, YouTube, and other social media apps\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And now for the scary part: it\u2019s about time you set up a website. The good news is that building a website is easier than ever. You don\u2019t need to know how to code, and there are many <\/span><a href=\"https:\/\/www.pcmag.com\/picks\/the-best-website-builders\"><span style=\"font-weight: 400;\">website builders with templates<\/span><\/a><span style=\"font-weight: 400;\"> that can help you out.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\"><a id=\"nine\"><\/a>4. Customers will make even more purchases via mobile devices<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Buying something online with a phone or tablet has been gaining popularity over the years. In 2022, mobile purchases are expected to <\/span><a href=\"https:\/\/www.forbes.com\/sites\/shelleykohan\/2020\/02\/09\/mobile-commerce-to-grow-68-by-2022-as-more-people-shop-on-their-phones\/?sh=5da66d85652d\"><span style=\"font-weight: 400;\">grow by 68%<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Phones are convenient, and customers can take them anywhere. The <\/span><a href=\"https:\/\/pocketsuite.io\/post\/smartphones-faster-than-pcs\/\"><span style=\"font-weight: 400;\">newest phones may also be faster<\/span><\/a><span style=\"font-weight: 400;\"> than your desktop or laptop computer! All this ease of use makes customers more likely to use their phones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you ever used your phone to look at a website and an image was too big for the screen or it was impossible to click on a link, you know that the business wasn\u2019t thinking about their mobile customers. As a small business, you will need to make sure your website is easy for mobile customers to view and use.\u00a0\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">How to get in on this trend<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">If you are using a website template, your job of making your website more mobile-friendly will be a lot easier. Many of these templated website builders have an option to view the screen with a mobile or tablet view. So even if you don\u2019t have a smartphone or tablet, you can view what your customers are seeing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you are viewing your website in the mobile-responsive view, explore your website and click around. Does everything still work as expected? You may need to change up your settings in the mobile view so customers have a good experience navigating your website on their mobile devices.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t know anything about how your website is set up, it would be worth investing in an expert to get your website mobile-ready.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\"><a id=\"ten\"><\/a>5. Customer experience will be more important than ever\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Supply chain shortages are <\/span><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2021-11-09\/u-s-supply-chain-hurdles-to-last-well-into-2022-raimondo-says\"><span style=\"font-weight: 400;\">expected to last well into 2022<\/span><\/a><span style=\"font-weight: 400;\">. This means things from microchips to ketchup packets may be in short supply for a while.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When customers can\u2019t find what they want at one business, they will try to go to another. But when all competitors are missing what customers are looking for, how can a business stand out?\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.forrester.com\/blogs\/predictions-2022-customer-experience\/\"><span style=\"font-weight: 400;\">Forrester predicts that in 2022<\/span><\/a><span style=\"font-weight: 400;\">, customer experience will be a huge differentiator for businesses. In <\/span><a href=\"https:\/\/www.forrester.com\/press-newsroom\/forresters-us-2021-customer-experience-index-shows-companies-that-revamped-experiences-excelled-during-the-pandemic\/\"><span style=\"font-weight: 400;\">their survey<\/span><\/a><span style=\"font-weight: 400;\">, they found that many businesses that improved their customer experience during the 2020 pandemic also improved their brand loyalty and likeliness that customers would make repeat purchases.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With many key materials or products not available, customers will be trying to contact businesses to get more information or updates. Your business will need to keep up to provide an excellent customer experience, even if you don\u2019t have what they are looking for. Customers will more likely remember you when supplies are back in stock.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">How to get in on this trend<\/span><\/h4>\n<p>Customer experience is where small businesses can really shine&#8230; and compete with even the biggest box stores. Why? Because it&#8217;s all about personal touches and making every customer feel seen, which can be harder for larger companies to handle.<\/p>\n<p><span style=\"font-weight: 400;\">Make it easy for customers to contact you. This will mean you will have to consider all the ways your customers may be trying to contact your business. They may be trying to reach you by phone, email, text messaging, or social media channels. And the faster you respond the better. <\/span><a href=\"https:\/\/www.fastcompany.com\/90680993\/4-ways-to-level-up-your-customer-service-in-2021\"><span style=\"font-weight: 400;\">58.9% of customers<\/span><\/a><span style=\"font-weight: 400;\"> expect a quick response.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can simplify how you handle your customer experience with <a class=\"waffle-rich-text-link\" href=\"https:\/\/www.ringcentral.com\/contact-center.html\">contact center <\/a>software. If you are overwhelmed with customer questions coming from all directions\u2014text, chats, Facebook, Twitter, Instagram, and more\u2014<\/span><a href=\"https:\/\/www.ringcentral.com\/digital-customer-engagement.html\"><span style=\"font-weight: 400;\">RingCentral Engage Digital<\/span><\/a><span style=\"font-weight: 400;\"> makes this easy. Engage Digital merges all of these inquiries so you don\u2019t miss a single message.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Software like <\/span><a href=\"https:\/\/www.ringcentral.com\/contact-center\/overview.html\"><span style=\"font-weight: 400;\">RingCentral\u2019s inbound contact center<\/span><\/a><span style=\"font-weight: 400;\"> solution also makes it easy for customers to reach the best person to help them. You can set up your call routing to specific departments or by availability.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And don\u2019t forget about self-serve help. Provide your customers with a list of frequently asked questions on your website. You can also keep your customers informed of updates\u2014like a new shipment of products\u2014on your social media.\u00a0<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">2022 small business trends: Which ones are right for you?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Employees and customers are a central theme for 2022. Employees are looking out for their best interests. You will need to think about what is best for your employees as well as your business. Happy employees often means happy customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers also have their needs and wants. You will need to take these into consideration too. This may mean making investments and changes to how your business is run.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No one knows what unexpected challenges will come in 2022, but if your business is resilient, you will be able to bounce back stronger than ever.\u00a0\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re looking for small business trends for 2022, you&#8217;ve come to the right place. 2021 was a(nother) year of challenges and change for small businesses. Lockdowns, remote and hybrid work, the Great Resignation: it\u2019s all had a huge impact on the way we work.\u00a0 The silver lining: throughout the upheaval, we\u2019ve learned a lot &#8230;<\/p>\n","protected":false},"author":29,"featured_media":50253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901],"tags":[43188,743,2877,162],"class_list":["post-50252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","tag-2022-trends","tag-customer-experience","tag-employee-engagement","tag-small-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Small business trends: What to expect in 2022 | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Are you ready for 2022? 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