{"id":49977,"date":"2021-11-11T13:19:43","date_gmt":"2021-11-11T21:19:43","guid":{"rendered":"\/us\/en\/blog\/?p=49977"},"modified":"2025-03-13T06:20:16","modified_gmt":"2025-03-13T13:20:16","slug":"small-business-saturday","status":"publish","type":"post","link":"\/us\/en\/blog\/small-business-saturday\/","title":{"rendered":"Small Business Saturday: 8 easy ways to highlight your brand"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Did you know that small businesses account for <a href=\"https:\/\/cdn.advocacy.sba.gov\/wp-content\/uploads\/2020\/06\/04144224\/2020-Small-Business-Economic-Profile-US.pdf\">more than 99% of all companies in the US<\/a>?<\/span><span style=\"font-weight: 400;\">\u00a0But sometimes they get overlooked because large companies are more visible and have bigger marketing budgets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why there\u2019s a special day each year that highlights the <\/span>benefits of shopping small! <span style=\"font-weight: 400;\">In this post, we\u2019ll explore what <\/span><span style=\"font-weight: 400;\">Small Business Saturday <\/span><span style=\"font-weight: 400;\">is all about and show you how to make it a success, with tips you can use all year long.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what\u2019s coming up:<\/span><\/p>\n<ul>\n<li><a href=\"#one\"><span style=\"font-weight: 400;\">What is Small Business Saturday?<\/span><\/a><\/li>\n<li><a href=\"#two\">Why you should participate in Small Business Saturday<\/a><\/li>\n<li><a href=\"#three\"><span style=\"font-weight: 400;\">8 ways to make your Small Business Saturday a success<\/span><\/a><\/li>\n<li><a href=\"#four\"><span style=\"font-weight: 400;\">What do I need to succeed on Small Business Saturday?<\/span><\/a><\/li>\n<\/ul>\n<hr \/>\n<p>\ud83d\udd11 Does your business\u00a0<em>really<\/em> put customers first? Improve customer experience with our free eBook.<\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/ebook\/the-key-to-building-a-customer-centric-team.pdf\" data-id=\"6a0d3ec9d7fe4\" id=\"6a0d3ec9d7fe4\">\n\t\t<button tabindex=\"on\"  on=\"tap:6a0d3ec9d7fe4.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">Read the eBook<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">Free eBook: The key to building a customer-centric team<\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-02358\" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:6a0d3ec9d7fe4.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\"> Happy reading!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><\/span><\/p>\n<hr \/>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\"><a id=\"one\"><\/a>What is Small Business Saturday?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Small Business Saturday <\/span><span style=\"font-weight: 400;\">(<\/span><span style=\"font-weight: 400;\">SBS<\/span><span style=\"font-weight: 400;\">) is a national event dedicated to celebrating and supporting small businesses. It\u2019s part of the <\/span><span style=\"font-weight: 400;\">Shop Small<\/span><span style=\"font-weight: 400;\"> movement started by <\/span><span style=\"font-weight: 400;\">American Express<\/span><span style=\"font-weight: 400;\"> in 2010, which aims to help smaller companies (both online and brick-and-<\/span><span style=\"font-weight: 400;\">mortar stores<\/span><span style=\"font-weight: 400;\">) compete with the big players.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It always takes place the Saturday after Thanksgiving, giving small companies a boost between <\/span><span style=\"font-weight: 400;\">Black Friday<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">Cyber Monday<\/span><span style=\"font-weight: 400;\"> (when most people shop with retail giants).\u00a0<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\"><a id=\"two\"><\/a>Why you should participate in Small Business Saturday, every year<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Since <a href=\"https:\/\/www.businesswire.com\/news\/home\/20181113005356\/en\/Another-Reason-to-Shop-Small%C2%AE-on-Small-Business-Saturday%C2%AE-Approximately-67-Cents-of-Every-Dollar-Spent-at-a-Small-Business-Remains-in-the-Local-Community\">around 67 cents of every dollar spent with small businesses stays in the <\/a><\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20181113005356\/en\/Another-Reason-to-Shop-Small%C2%AE-on-Small-Business-Saturday%C2%AE-Approximately-67-Cents-of-Every-Dollar-Spent-at-a-Small-Business-Remains-in-the-Local-Community\">local community<\/a>,<\/span><span style=\"font-weight: 400;\"> Small Business Saturday is a huge boost for your local economy. In addition to this overall impact, h<\/span><span style=\"font-weight: 400;\">ere are a few things Small Business Saturday can do specifically for your business:<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Increases revenue<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The annual event encourages spending, which will really help your small business in the year ahead. <a href=\"https:\/\/about.americanexpress.com\/all-news\/news-details\/2020\/American-Express-11th-Annual-Small-Business-Saturday-Reaches-a-Record-High-with-an-Estimated-19.8-Billion-in-Reported-Spending\/default.aspx\">Americans spent $19.8 billion on SBS in 2020<\/a>, up from $19.6 in 2019.<\/span><span style=\"font-weight: 400;\"> And because it\u2019s so close to Christmas, the event gives a boost to your <\/span><span style=\"font-weight: 400;\">holiday sales<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>If you sit out Small Business Saturday, you could be leaving real money on the table.<\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Improves customer relationships<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The day puts your business in the spotlight and gives you a golden opportunity to show what you can do. You can attract new prospects who might not have otherwise noticed you, reconnect with existing customers, and <\/span>strengthen relationships<span style=\"font-weight: 400;\"> with both.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Develops community spirit<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SBS also offers the chance to become part of your community, whether it\u2019s partnering with other businesses or showcasing products from local craftspeople. While small online companies are a big part of SBS, the event is a great way to bring people back to town centers.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Provides ways to learn about your customers and business\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another benefit is that you can evaluate your SBS performance and use the findings to improve your services. Using analytics, you can measure which products were best-sellers, which <\/span><span style=\"font-weight: 400;\">marketing campaigns<\/span> <span style=\"font-weight: 400;\">and channels attracted the most people, and whether you had enough staff to meet demand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use <\/span>customer data<span style=\"font-weight: 400;\"> (personal details submitted, demographic trends, average spend) to learn more about behaviors and preferences\u2014enabling you to create bespoke offers in the future and improve the overall <a href=\"\/us\/en\/blog\/customer-experience\/\">customer experience<\/a>.<\/span><\/p>\n<div class=\"rc-subscribe\" id=\"new-rc-subscribe\"  style=\"background-image:url('\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/subscribe.png')\">\n\t\t<button class=\"close js-popup-close\"><svg class=\"icon_close_mobile\" width=\"20\" height=\"20\"><use xlink:href=\"#icon_close_mobile\"><\/use><\/svg><\/button><\/p>\n<div class=\"rc-subscribe__wrapper\">\n<div class=\"rc-subscribe__wrapper_text\">\n<h3 class=\"rc-subscribe__title h2\">Stay informed with RingCentral<\/h3>\n<div class=\"rc-subscribe__subtitle\">Subscribe to our emails for the latest blogs, events, and exclusive content on AI-powered communication solutions. Stay ahead with insights and tips from the leader in trusted AI communications.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/legal\/privacy-notice.html\" target=\"_blank\" data-dl-name=\"Privacy Notic\" data-dl-element=\"link\" data-dl-additional-info=\"social\" rel=\"noreferrer noopener\">Privacy Notice<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"rc-subscribe__wrapper_form\">\n<form class=\"\" data-event-init=\"true\" novalidate data-js-form>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\tname=\"email\"\n\t\t\t\t\t\t\t\tplaceholder=\"Email address *\"\n\t\t\t\t\t\t\t\ttitle=\"Must be valid email. example@yourdomain.com\"\n\t\t\t\t\t\t\t\tminlength=\"4\"\n\t\t\t\t\t\t\t\tmaxlength=\"255\"\n\t\t\t\t\t\t\t\ttype=\"email\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tpattern=\"[a-z0-9._%+\\-]+@[a-z0-9.\\-]+\\.[a-z]{2,}$\"\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\tautocomplete=\"on\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-events-hover=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"email\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"LET'S WORK TOGETHER\"\n\t\t\t\t\t\t\t\taria-label=\"Email address *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"email-subscribe-errors\"\n\t\t\t\t\t\t><br \/>\n\t\t\t\t\t\t<span class=\"field__errors\" id=\"email-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<select\n\t\t\t\t\t\t\t\tname=\"Country__c\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-label=\"Country *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"country-subscribe-errors\"\n\t\t\t\t\t\t><option value=\"\" disabled=\"disabled\" selected=\"selected\">Country<\/option><option value=\"Canada\">Canada<\/option><option value=\"United_States\">United States<\/option><\/select><\/p>\n<p>\t\t\t\t\t\t<span class=\"field__errors\" id=\"country-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<button type=\"submit\" data-event-init=\"true\">Subscribe<\/button>\n\t\t\t\t\t<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"confirm-form\" role=\"status\" aria-live=\"polite\" style=\"display: none;\" aria-hidden=\"true\">\n<div class=\"confirm-form__text\">Thank you for your interest in RingCentral<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\"><a id=\"three\"><\/a>8 ways to make a success of Small Business Saturday<\/span><\/h2>\n<p>With all eyes on small businesses, SBS could be a way to meet new customers and create a revenue boom at the end of the year. If you&#8217;re ready to jump in but aren&#8217;t sure where to start, here are some ways to make the day successful:<\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">1. Plan ahead<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019ve done SBS before, you\u2019ll be able to take inspiration from previous years. But if this is your first time, you should start planning early (think spring, or early summer at the latest). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some things to consider in your SBS plan:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Budget<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Staffing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing strategy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Networking<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s helpful to know how many people to expect in-store. You could use Facebook events or Eventbrite to encourage sign up and get a ballpark headcount. It\u2019s harder for <\/span><b>online businesses<\/b><span style=\"font-weight: 400;\"> to get an idea of traffic, so make sure your website can handle high volumes!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your budget should factor in <\/span><span style=\"font-weight: 400;\">special discounts<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">giveaways<\/span><span style=\"font-weight: 400;\">, plus marketing campaigns and wages for extra staff if you need them. If you\u2019re holding a <\/span><span style=\"font-weight: 400;\">raffle<\/span><span style=\"font-weight: 400;\">, you could ask other businesses to donate prizes.<\/span><\/p>\n<h3 class=\"heading h3\">2. Get organized with your local small business community<\/h3>\n<p><span style=\"font-weight: 400;\">SBS is all about community, so get networking with other <\/span><span style=\"font-weight: 400;\">local businesses <\/span><span style=\"font-weight: 400;\">and figure out how you can help each other. In-person meetings are tricky to arrange at busy times of the year, so find virtual ways to connect outside of lengthy email chains.\u00a0<\/span><\/p>\n<p>One suggestion: instant messaging platforms have gotten really cool and helpful, and some are even free! RingCentral Video&#8217;s messaging feature, for example, lets you pin ideas that bubble up, share files, and even track tasks together:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-44523\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/assign-tasks-in-ringcentral-app.gif\" alt=\"assign tasks in ringcentral app\" width=\"800\" height=\"711\" \/><\/p>\n<p>Plus, you can start <a href=\"https:\/\/www.ringcentral.com\/video-call.html\">video calls<\/a> from a single click. <a href=\"https:\/\/www.ringcentral.com\/ringcentral-video.html\">And it&#8217;s 100% free<\/a>, with no time limit on your video calls.<\/p>\n<p><span style=\"font-weight: 400;\">A robust communications system is also essential for planning and<\/span><span style=\"font-weight: 400;\">\u00a0<em>within<\/em> your company. Connecting departments like marketing, IT, and customer service with advanced calling and messaging tools will help you prepare for the <\/span><span style=\"font-weight: 400;\">big day<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">3. Make Small Business Saturday worth it for your customers (in more ways than one)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Although you don\u2019t have to hold a sale on SBS, <\/span><span style=\"font-weight: 400;\">special offers<\/span><span style=\"font-weight: 400;\"> and discounts can bring people through the doors. You might consider <\/span><span style=\"font-weight: 400;\">buy-one-<\/span><span style=\"font-weight: 400;\">get-one-free promotions,<\/span> <span style=\"font-weight: 400;\">selling products in bundles, <\/span><span style=\"font-weight: 400;\">free gift wrapping<\/span><span style=\"font-weight: 400;\">, and <\/span><span style=\"font-weight: 400;\">gift cards <\/span><span style=\"font-weight: 400;\">for holiday services that will entice return customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, don\u2019t be tempted to discount too heavily, or you\u2019ll negate any <\/span>boost in profits<span style=\"font-weight: 400;\">. If your goods are sold too cheaply on the day, customers will be disappointed when they make a follow-up visit only to find that everything\u2019s back to full price. Choose just a few high-value, popular items to discount.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few more<\/span><span style=\"font-weight: 400;\"> promotion ideas that won&#8217;t break the bank:\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">In-store<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A scavenger hunt where visitors collect stamps from businesses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A kids\u2019 trail with clues in each store<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A kickoff event at the start of SBS, with entertainment and VIP guests<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Online<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Games, such as spin-to-win <\/span><span style=\"font-weight: 400;\">coupon<\/span><span style=\"font-weight: 400;\"> wheels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pop-up prizes for every 50<\/span><span style=\"font-weight: 400;\">th<\/span><span style=\"font-weight: 400;\">\/100<\/span><span style=\"font-weight: 400;\">th<\/span><span style=\"font-weight: 400;\"> visitor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discounts for signing up to your newsletter or <\/span>blog<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can continue promos throughout the holiday<\/span><span style=\"font-weight: 400;\"> season<\/span><span style=\"font-weight: 400;\"> to keep people coming back, as well as attracting those who didn\u2019t get a chance to visit on the day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another incentive is to promise a percentage of profits to charity, which encourages visitors to spend a little extra for a good cause. You could tie this into Giving Tuesday (a few days after SBS).<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">4. Get the word out<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">People can\u2019t visit if they don\u2019t know where to find you! Your website and posters should clearly show locations, opening hours, and contact details. Get yourself listed in local directories like <\/span><span style=\"font-weight: 400;\">Google My Business<\/span><span style=\"font-weight: 400;\"> and Yelp.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some ways to get the <\/span><span style=\"font-weight: 400;\">word out <\/span><span style=\"font-weight: 400;\">about your special offers well in advance of SBS:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Display posters at<\/span><span style=\"font-weight: 400;\"> coffee shops<\/span><span style=\"font-weight: 400;\">, community centers, and the town hall<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ask for a write-up in the local paper<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contact local radio stations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media marketing<\/span><span style=\"font-weight: 400;\"> (more on that shortly)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Reach out <\/span><span style=\"font-weight: 400;\">to existing contacts and <\/span><span style=\"font-weight: 400;\">loyal customers<\/span><span style=\"font-weight: 400;\"> with <\/span><span style=\"font-weight: 400;\">email marketing<\/span><span style=\"font-weight: 400;\">, SMS texts, and voicemails, telling them what\u2019s happening on the day. With the right <\/span><a href=\"\/us\/en\/blog\/the-real-business-value-of-cloud-communications-platforms\/\">communications platform<\/a><span style=\"font-weight: 400;\">, you could even use data to personalize offers for specific customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that SBS is for all types of business, not just retail! Sure, people will be in <\/span><span style=\"font-weight: 400;\">holiday shopping <\/span><span style=\"font-weight: 400;\">mode, but you just have to be smart with your <\/span><span style=\"font-weight: 400;\">marketing ideas<\/span><span style=\"font-weight: 400;\"> (think experiences, workshops, coupons that can be redeemed after the event).<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">5. Use social media to market your Small Business Saturday\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Social media gets a dedicated section because it\u2019s so important! It\u2019s a fast and free way to promote your business (there\u2019s also the option for paid ads), and you can <\/span>widen your reach<span style=\"font-weight: 400;\"> to far more people. For example: <strong>there are over 2 million posts with the hashtag #SmallBusinessSaturday live on Instagram right now!<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram is a great place to start for SBS, because it&#8217;s extremely visual (unlike Twitter) and hashtags tend to work really well to drive more impressions beyond your local community (unlike Facebook). You can upload images in seconds (showing your store decorated for the holidays or shots of products in use).\u00a0\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-49979 size-large\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-11-at-4.25.01-PM-1024x660.png\" alt=\"small business saturday instagram post\" width=\"1024\" height=\"660\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Plan your <\/span><span style=\"font-weight: 400;\">social media posts<\/span><span style=\"font-weight: 400;\"> in the weeks leading up to SBS and for the day itself. Use scheduling tools. Ask bloggers or influencers to mention your business, and don\u2019t forget to engage with the official SBS social accounts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some more <\/span><span style=\"font-weight: 400;\">marketing tips<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li aria-level=\"1\">Enlist the help of your favorite customers as your &#8220;SBS elves&#8221; &#8211; offer a discount or free product for a picture-post about why they love your business<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use <\/span><span style=\"font-weight: 400;\">hashtags<\/span><span style=\"font-weight: 400;\"> such as #<\/span><span style=\"font-weight: 400;\">SmallBusinessSaturday, #ShopSmall, and #ShopLocal<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hold an online raffle for customers who submit a selfie at your shop and tag the location<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Snap pics of customers enjoying themselves on the day and share out with the hashtags above\u00a0<\/span><\/li>\n<\/ul>\n<p>Bonus: You can use these photos next year as promotion for SBS.<\/p>\n<p><span style=\"font-weight: 400;\">Small Business Saturday might bring in a lot more interactions on social media. That&#8217;s why it&#8217;s helpful to use customer service <\/span>software<span style=\"font-weight: 400;\"> like <a href=\"https:\/\/www.ringcentral.com\/digital-customer-engagement.html\">RingCentral Engage Digital<\/a>\u2122 to manage all your social media and digital interactions in one single interface. That way, you can meet customers on their preferred channels and improve engagement without losing track of any messages.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.ringcentral.com\/content\/dam\/rc-www\/en_us\/images\/content\/digital-customer-engagement\/digital-gradient\/redesign\/Blade1.png\" alt=\"RingCentral's digital customer engagement platform allows businesess to connect with customers on Facebook, Twitter, Instagram, YouTube, and other social media apps\" \/><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">6. Polish up your website<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Most businesses have a website these days, but some work better than others! SBS is a great opportunity for an overhaul\u2014make sure contact details are correct and payment processes work smoothly, as well as describing your <\/span><span style=\"font-weight: 400;\">Small Business Saturday promotions<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if you only have a basic site with information about your physical store, you can still update it for SBS. As so many people browse and buy on <\/span><b>smartphones<\/b><span style=\"font-weight: 400;\"> these days, your site should be fully optimized for mobile devices.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other ideas include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A special landing page for the event<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Long-form blogs about your business<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plenty of visuals, including product images<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search engine optimization (SEO)<\/span><span style=\"font-weight: 400;\"> and pay-per-click (PPC) keywords to reflect special offers\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Check that your site will be able to cope with higher volumes of traffic. And ensure your customer service team is ready to handle inquiries about online shopping.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">7. Look after your customers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">SBS is a great chance to make a positive first impression on <\/span><span style=\"font-weight: 400;\">new customers<\/span><span style=\"font-weight: 400;\">, as well as retaining existing ones. But <\/span><a href=\"\/us\/en\/blog\/bad-customer-service\/\">poor customer service<\/a><span style=\"font-weight: 400;\"> will quickly lose you all the goodwill generated by the event. Staff must be friendly and polite, and systems and processes must be optimized so that customers aren\u2019t kept waiting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you know from past experience that SBS will be super busy, offer some extra training and take on additional staff to help out. Brick-and-mortar stores could invest in a digital point of service (POS) system to speed up checkout and integrate it with a customer relationship management (CRM) software to create customer profiles including preferences and purchase history. It\u2019s also a good idea to set up loyalty programs and encourage sign up on the day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you know you&#8217;ll be inundated with customer questions and requests, it might be a good idea to scale up your support for the holiday season. With a flexible solution like RingCentral Contact Center, you can scale up your contact center just for the holiday rush and go back to normal afterward. It takes seconds to set up new users in the cloud.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral can enhance your customer support in other ways, too\u2014from <\/span>video training<span style=\"font-weight: 400;\"> for remote hires to chatbots and self-service options for customer inquiries. RingCentral\u2019s unified communications includes team messaging, video, and phone to enable agents to work from anywhere, and the 99.999% uptime SLA means your systems won\u2019t crash right in the middle of a busy period!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">P.S. Don\u2019t forget to keep up the momentum after SBS\u2014encourage customer feedback, and be proactive by sending follow-up emails and targeted offers once you\u2019ve <\/span>analyzed the data<span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">8. Form partnerships<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you think it\u2019ll be too costly or time-consuming to go it alone, why not partner with one or more local businesses and celebrate SBS together? You can share marketing costs and referral traffic, sell each other\u2019s products, and host the event at whichever premises are largest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A whole street or town could join forces and make SBS into a bigger event with entertainment, food, and local celebs. Since it\u2019s almost the holidays, you could combine it with the town\u2019s festive plans such as carol singing or a visit from Santa. Business representatives can liaise with local council members (in person or via <\/span>video link<span style=\"font-weight: 400;\">) to set it up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Going the whole hog for SBS will definitely increase <\/span><span style=\"font-weight: 400;\">foot traffic<\/span><span style=\"font-weight: 400;\"> and give people a reason to spend lots of time downtown. They might not bother traveling just to visit one store, but this way they can get all their shopping done in one go!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your company is online only, don\u2019t worry\u2014you can still work with another <\/span><span style=\"font-weight: 400;\">participating business<\/span><span style=\"font-weight: 400;\">. For example, if you\u2019re a freelance gardener who doesn\u2019t have physical premises, you could partner with a local garden center or hardware store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Any business can benefit from reciprocal<\/span><span style=\"font-weight: 400;\"> digital marketing<\/span><span style=\"font-weight: 400;\">, where companies promote each other online by swapping links or sharing posts and tweets. Even without an official partnership, you could <\/span>share content<span style=\"font-weight: 400;\"> from another business (remember, you\u2019re all in this together).<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\"><a id=\"four\"><\/a>What do I need to succeed on Small Business Saturday?<\/span><\/h2>\n<p>When you get down to it, the answer is pretty simple:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Good planning<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Smart marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sensible discounting<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Local <\/span><span style=\"font-weight: 400;\">partnerships<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Great customer service<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unified communications<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You\u2019re going to be super busy planning and running your event and handling increased demand after it\u2019s over.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral\u2019s all-in-one platform is a great way to stay on top of everything with unified communications to connect colleagues and partners, collaboration features for planning, tools for customer engagement and support, analytics for evaluation, and <\/span>integrations<span style=\"font-weight: 400;\"> with the essential apps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you follow our tips, you\u2019ll be ready to make a success of SBS\u2014for your own company and for other small businesses, too. Seize the opportunity and keep the Small Business Saturday effect going all year.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that small businesses account for more than 99% of all companies in the US?\u00a0But sometimes they get overlooked because large companies are more visible and have bigger marketing budgets. That\u2019s why there\u2019s a special day each year that highlights the benefits of shopping small! In this post, we\u2019ll explore what Small Business &#8230;<\/p>\n","protected":false},"author":29,"featured_media":45745,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901],"tags":[43181,162],"class_list":["post-49977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","tag-sbs","tag-small-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Small Business Saturday: 8 easy ways to highlight your brand | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Small Business Saturday can help you meet new customers and bring in revenue for the holiday season. 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