{"id":49809,"date":"2021-11-02T04:00:08","date_gmt":"2021-11-02T11:00:08","guid":{"rendered":"\/us\/en\/blog\/?p=49809"},"modified":"2024-08-16T10:14:12","modified_gmt":"2024-08-16T17:14:12","slug":"improve-clinical-trial-retention-with-omnichannel-communications","status":"publish","type":"post","link":"\/us\/en\/blog\/improve-clinical-trial-retention-with-omnichannel-communications\/","title":{"rendered":"Improve clinical trial retention with omnichannel communications"},"content":{"rendered":"<p><b>Highlights<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Although patient recruitment is essential for starting a clinical study, participant retention is even more critical to ensuring trial success.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clinical trial retention largely hinges on how well research organizations can connect and communicate with participants.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An omnichannel communications platform maximizes retention by helping organizations conduct effective pre-trial interviews, develop comprehensive patient profiles, enhance information access, facilitate remote follow-ups, and get actionable insights for process improvements.<\/span><\/li>\n<\/ul>\n<hr \/>\n<p><span style=\"font-weight: 400;\">\t<\/p>\n<div class=\"download-form-widget enterprise-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/documents\/clinical_trial_participant_retention_checklist.pdf\" data-id=\"69dcd151c7f77\" id=\"69dcd151c7f77\">\n\t\t<button tabindex=\"on\"  on=\"tap:69dcd151c7f77.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">Learn how to retain clinical trial participants<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">Participant retention can make or break a clinical trial. \ud83e\udd2f Retain participants over the entire course of a study with these best practices.<\/div>\n<form class=\"download-form ENTERPRISE\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-02407\" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog Enterprise\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"enterprise download form\" data-dl-name=\"Get checklist now\">Get checklist now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69dcd151c7f77.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\"> Enjoy!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Bringing a drug to market is often a lengthy and demanding process. It can take an average of 7 to 10 years and, according to a <\/span><a href=\"https:\/\/jamanetwork.com\/journals\/jama\/article-abstract\/2762311\"><span style=\"font-weight: 400;\">recent study published in <\/span><i><span style=\"font-weight: 400;\">JAMA<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, <\/span><\/i><span style=\"font-weight: 400;\">\u200bit can cost as much as $1 billion to develop and launch a new drug when you factor in the cost of failed projects. Most of this time and money is spent on trials. Still, despite all the effort, clinical trials&#8217; success rates are shockingly low. According to an <\/span><a href=\"https:\/\/academic.oup.com\/biostatistics\/article\/20\/2\/273\/4817524\"><span style=\"font-weight: 400;\">Oxford Academic report<\/span><\/a><span style=\"font-weight: 400;\">, only around 12% of all studies succeed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clinical drug trials fail for several reasons, ranging from a flawed design and not recruiting enough patients for the study to ineffective communication with participants, which contributes to high drop-out rates. <\/span><a href=\"https:\/\/healthitanalytics.com\/news\/artificial-intelligence-could-increase-clinical-trial-success-rates\"><span style=\"font-weight: 400;\">HealthITAnalytics<\/span><\/a><span style=\"font-weight: 400;\"> reports that, on average, 30% of patients abandon a trial halfway through, and 40% are only responsive until the fifth month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, research organizations have begun experimenting with technology to address the many challenges in clinical research. Thanks to advancements in omnichannel communications platforms, trial managers can now connect better with participants, minimize churn, and achieve superior trial results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t<\/p>\n<div class=\"rc-subscribe\" id=\"new-rc-subscribe\"  style=\"background-image:url('\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/subscribe.png')\">\n\t\t<button class=\"close js-popup-close\"><svg class=\"icon_close_mobile\" width=\"20\" height=\"20\"><use xlink:href=\"#icon_close_mobile\"><\/use><\/svg><\/button><\/p>\n<div class=\"rc-subscribe__wrapper\">\n<div class=\"rc-subscribe__wrapper_text\">\n<h3 class=\"rc-subscribe__title h2\">Stay informed with RingCentral<\/h3>\n<div class=\"rc-subscribe__subtitle\">Subscribe to our emails for the latest blogs, events, and exclusive content on AI-powered communication solutions. Stay ahead with insights and tips from the leader in trusted AI communications.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/legal\/privacy-notice.html\" target=\"_blank\" data-dl-name=\"Privacy Notic\" data-dl-element=\"link\" data-dl-additional-info=\"social\" rel=\"noreferrer noopener\">Privacy Notice<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"rc-subscribe__wrapper_form\">\n<form class=\"\" data-event-init=\"true\" novalidate data-js-form>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\tname=\"email\"\n\t\t\t\t\t\t\t\tplaceholder=\"Email address *\"\n\t\t\t\t\t\t\t\ttitle=\"Must be valid email. example@yourdomain.com\"\n\t\t\t\t\t\t\t\tminlength=\"4\"\n\t\t\t\t\t\t\t\tmaxlength=\"255\"\n\t\t\t\t\t\t\t\ttype=\"email\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tpattern=\"[a-z0-9._%+\\-]+@[a-z0-9.\\-]+\\.[a-z]{2,}$\"\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\tautocomplete=\"on\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-events-hover=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"email\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"LET'S WORK TOGETHER\"\n\t\t\t\t\t\t\t\taria-label=\"Email address *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"email-subscribe-errors\"\n\t\t\t\t\t\t><br \/>\n\t\t\t\t\t\t<span class=\"field__errors\" id=\"email-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<select\n\t\t\t\t\t\t\t\tname=\"Country__c\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-label=\"Country *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"country-subscribe-errors\"\n\t\t\t\t\t\t><option value=\"\" disabled=\"disabled\" selected=\"selected\">Country<\/option><option value=\"Canada\">Canada<\/option><option value=\"United_States\">United States<\/option><\/select><\/p>\n<p>\t\t\t\t\t\t<span class=\"field__errors\" id=\"country-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<button type=\"submit\" data-event-init=\"true\">Subscribe<\/button>\n\t\t\t\t\t<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"confirm-form\" role=\"status\" aria-live=\"polite\" style=\"display: none;\" aria-hidden=\"true\">\n<div class=\"confirm-form__text\">Thank you for your interest in RingCentral<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h2><b>How omnichannel communications enhance retention and improve outcomes<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Omnichannel communications can enhance patient retention and improve critical trial outcomes by helping organizations:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conduct effective pre-trial interviews<\/b><span style=\"font-weight: 400;\"> with potential participants before enrolling them into a study<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Develop comprehensive patient profiles<\/b><span style=\"font-weight: 400;\"> by aggregating data from numerous sources<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enhance information access<\/b><span style=\"font-weight: 400;\"> through a diverse range of engagement solutions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Facilitate remote follow-ups<\/b><span style=\"font-weight: 400;\">, which minimizes the need for physical visits during and after trials<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Get actionable insights<\/b><span style=\"font-weight: 400;\"> for process improvements by analyzing patient data<\/span><\/li>\n<\/ul>\n<h3><b>Conducting effective pre-trial interviews<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A trial&#8217;s success largely depends on the quality of candidates. Therefore, the more you know your participants before accepting them into the research, the better your shot at recruiting the patients that will see the trial through to the end. Omnichannel communication opens up your organization to a broader pool of potential participants and gives you the tools you need to reach out effectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you identify the ideal patients for your trial, you can conduct preliminary interviews using quick, convenient channels like <a href=\"https:\/\/www.ringcentral.com\/video-call.html\">video calls<\/a> and online chats. These tools enable you to zero in more accurately on the suitable candidates before meeting them face to face or making significant progress with the trial.<\/span><\/p>\n<h3><b>Developing comprehensive patient profiles<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Omnichannel communication uses various digital interaction channels, all of which collect different forms of historical and real-time data. For instance, using a mobile or web app to interact with participants and deliver questionnaires can help you gather valuable information about each patient&#8217;s needs, preferences, schedules, and habits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this data, you can create tailored guidelines that ensure every patient adheres to the study&#8217;s requirements and continuously feel motivated to participate.<\/span><\/p>\n<h3><b>Enhancing information access<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In today&#8217;s interconnected world, most people have developed a preference for rapid and seamless information access. Considering the complexities of clinical trials and what they demand from participants, it is critical that organizations provide timely and easy access to all necessary information. Rather than scouring through study pages for answers to simple questions, you can use an omnichannel communications platform to give participants direct responses from your engagement agents through a host of channels, including phone calls, instant messages, online chats, voice assistants, and virtual meetings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ability to access relevant information instantly not only improves trial performance but also enhances participant experience and empowerment, increasing their desire to continue with the study.<\/span><\/p>\n<h3><b>Facilitating remote follow-ups<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">An omnichannel communication solution includes remote engagement options like virtual calls and meetings, online chats, and voice assistants. These channels can help facilitate clinical trial data collection processes, verify the completion of care pathway activities, and enable participants to report health concerns, all without planning a physical visit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remote engagement options can also act as trial companions by offering participants some much-needed guidance, tips, and answers along their journey. That way, patients can feel valued and trust that the trials have their best interests at heart.<\/span><\/p>\n<h3><b>Getting actionable insights<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Top-line omnichannel communications platforms use advanced analytics to provide valuable insights from collected data. With this intelligence, you can better understand and respond to participants&#8217; needs. The insights you acquire can also help you develop more informed conversations with patients by clearly revealing their history and motivation for participation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"rc-post-content-cta rc-post-content-cta_green\">\n<div class=\"rc-post-content-cta-columns\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t<img decoding=\"async\" width=\"1230\" height=\"928\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/01\/recruitment-strategies.png\" class=\"responsive-image\" alt=\"\" \/>\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"headline-copy\" style=\"text-align:left;\"><\/span><b>UP NEXT: 5 best recruitment strategies for clinical trials<\/b><span style=\"font-weight: 400;\"><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"rc-post-content-cta-footer\">\n<div class=\"bottom-cta-logo-container\">\n<div class=\"bottom-cta-logo\"><span aria-hidden=\"true\"><svg width=\"154\" height=\"34\" viewBox=\"0 0 154 34\" 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\/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M11.6302 16.6477V16.5017C13.8424 15.8905 15.339 14.4051 15.339 11.0684C15.339 7.64031 12.782 5.14423 8.04169 5.14423H0V26.9657H3.73931V18.3H8.29354C10.4143 18.3 11.4746 19.3604 11.4746 21.4811V26.9817H15.2139V21.4811C15.2139 18.3946 13.9033 17.1482 11.6302 16.6477ZM7.84117 14.9329H3.73931V8.51618H7.83956C9.86562 8.51618 11.4233 9.35998 11.4233 11.7277C11.4233 14.0955 9.85119 14.9329 7.84117 14.9329Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M19.7329 9.60219C20.2077 9.60219 20.6729 9.46262 21.0676 9.19794C21.4638 8.93485 21.7718 8.55948 21.9531 8.11994C22.1359 7.68039 22.1824 7.19754 22.091 6.73233C21.998 6.26552 21.7702 5.83721 21.4333 5.50194C21.0964 5.16506 20.6697 4.93727 20.2029 4.84423C19.7361 4.75119 19.2532 4.79931 18.8153 4.98219C18.3758 5.16506 18.002 5.47306 17.7373 5.86769C17.4742 6.26231 17.333 6.72752 17.3347 7.20235C17.3298 7.67879 17.4694 8.144 17.7325 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width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-arrow-1885931138\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t<title id=\"cta-ring-arrow-1885931138\">Ring Central Logo<\/title>\t\n\t\t\t\t\t<path d=\"M0 11.5C0 11.2239 0.223858 11 0.5 11H21.6797C21.9559 11 22.1797 11.2239 22.1797 11.5V12.5C22.1797 12.7761 21.9559 13 21.6797 13H0.5C0.223858 13 0 12.7761 0 12.5V11.5Z\" ><\/path>\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M21.1718 12.0001L15.8086 6.63691C15.6134 6.44165 15.6134 6.12506 15.8086 5.9298L16.5157 5.22269C16.711 5.02743 17.0276 5.02743 17.2228 5.22269L23.6467 11.6465C23.8419 11.8418 23.8419 12.1584 23.6467 12.3536L17.2228 18.7775C17.0276 18.9727 16.711 18.9727 16.5157 18.7775L15.8086 18.0704C15.6134 17.8751 15.6134 17.5585 15.8086 17.3633L21.1718 12.0001Z\" ><\/path>\n\t\t\t\t<\/svg><\/span><\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h2><b>RingCentral can help you maximize patient retention for exemplary trial results<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Recently, thanks to technology advancements and a growing acceptance of telehealth, interest in virtual trials has been rising, and more organizations are exploring how omnichannel communications platforms can help them execute studies efficiently without compromising research quality. Using a cloud contact center to enhance information access, facilitate remote interviews and follow-ups, develop comprehensive participant profiles, and retrieve valuable insights can help minimize patient drop-offs and significantly shorten deployment times.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral is the leading provider of omnichannel communication services. Working with us gives you a secure, scalable, and cost-effective cloud contact center tailored to your trial&#8217;s specific requirements.<\/span><\/p>\n<p><a href=\"https:\/\/www.ringcentral.com\/office\/industry-solutions\/healthcare-communications-cloud-phone-systems.html?__mscta=2450_89367_13215\"><span style=\"font-weight: 400;\">Contact a RingCentral expert today<\/span><\/a><span style=\"font-weight: 400;\"> and learn how we can help you optimize communication between your team and patients for exemplary trial results.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Highlights Although patient recruitment is essential for starting a clinical study, participant retention is even more critical to ensuring trial success. Clinical trial retention largely hinges on how well research organizations can connect and communicate with participants. An omnichannel communications platform maximizes retention by helping organizations conduct effective pre-trial interviews, develop comprehensive patient profiles, enhance &#8230;<\/p>\n","protected":false},"author":292,"featured_media":49810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18674],"tags":[12367,43171],"class_list":["post-49809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare","tag-omnichannel-communications","tag-omnichannel-communications-platform"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Improve clinical trial retention with omnichannel communications | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Find out how an omnichannel communication strategy can facilitate 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He focuses heavily on how cloud-based communication, collaboration, and contact center solutions can enable providers, payers, and life science organizations to reimagine patient and client engagement, cross-functional team agility, and operational workflow efficiency.","sameAs":["https:\/\/Ringcentral.com"],"url":"\/us\/en\/blog\/author\/lance-mehaffey\/"}]}},"rc_img_url":"\/us\/en\/blog\/wp-content\/uploads\/2021\/10\/clinical-trial-retention.png","rcblog_by_author":"<a href=\"\/us\/en\/blog\/author\/lance-mehaffey\/amp\" data-dl-events-click=\"true\" data-dl-element=\"link\"><span class=\"image\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/3515b4bfc2170f6873b43016cada4aca3fb2d79566c22517f1d39f424d9be6dd?s=96&d=mm&r=g\" alt=\"\" width=\"30\" height=\"30\" layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">Lance Mehaffey<\/span><\/a>","rc_author_full_name":"Lance Mehaffey","rc_author_avatar":"\/us\/en\/blog\/wp-content\/uploads\/2023\/02\/Lance-Headshot-11-21-22.jpg","rc_author_link":"\/us\/en\/blog\/author\/lance-mehaffey\/amp","rc_post_categories":"<a href=\"\/us\/en\/blog\/category\/verticals\/healthcare\/amp\">Healthcare<\/a>","amp_link":"\/us\/en\/blog\/improve-clinical-trial-retention-with-omnichannel-communications\/amp","excerpt_title":"Improve clinical trial retention with omnichannel communi...","_links":{"self":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/49809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/users\/292"}],"replies":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/comments?post=49809"}],"version-history":[{"count":0,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/49809\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media\/49810"}],"wp:attachment":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media?parent=49809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/categories?post=49809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/tags?post=49809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}