{"id":49740,"date":"2021-10-21T06:39:08","date_gmt":"2021-10-21T13:39:08","guid":{"rendered":"\/us\/en\/blog\/?p=49740"},"modified":"2025-03-13T06:39:20","modified_gmt":"2025-03-13T13:39:20","slug":"evolution-to-revolution","status":"publish","type":"post","link":"\/us\/en\/blog\/evolution-to-revolution\/","title":{"rendered":"Evolution to Revolution"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Highlights:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Faiza Hughell joined RingCentral in 2010 with a charter to scale inside sales, helping drive growth through the company\u2019s IPO in 2013.<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">As RingCentral\u2019s Chief Customer Officer, Faiza focuses on the success of RingCentral\u2019s customers across all markets and geographies including Customer Support, Customer Success, Professional Services and Implementation.<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Talking with RingCentral\u2019s new Chief Customer Officer can be a little like drinking from a firehose. A <\/span><i><span style=\"font-weight: 400;\">lot<\/span><\/i><span style=\"font-weight: 400;\"> of information comes at you, at high velocity. But if you want to get re-energized about RingCentral or your role within it, spend five minutes with Faiza. You\u2019ll be ready to take on the world.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><b>Where we\u2019ve been<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u201cI like to divide my career into three phases\u201d says Hughell. \u201cThe first was the journey to IPO, which started\u00a0 in 2010. I had eight US reps reporting to me and we were just throwing things at the wall to see what would stick. It was a lot of testing, but we hit our stride. At the time we were\u00a0 $23 million in revenue, and by 2013, we were ringing that (New York Stock Exchange) bell. I loved the experience with all my heart.\u00a0 But I also thought, \u201cMan, I\u2019ve never worked so hard in my life.\u201d\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: right;\"><i><span style=\"font-weight: 400;\">Spoiler alert: Faiza was about to revise that statement.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe second phase was setting a goal of 500% growth in five years. Well, guess what? <\/span><i><span style=\"font-weight: 400;\">That <\/span><\/i><span style=\"font-weight: 400;\">\u00a0turned out to be the hardest five years of my career. It was like pushing a giant boulder up an even bigger mountain. But the good part was that I wasn\u2019t alone. The truly stellar people I was fortunate enough to work with made the hard work a lot easier and it was incredibly rewarding. We did hit that 500% growth number, and we were back on Wall Street, ringing that bell again. The Chairman of the New York Stock Exchange was up on the podium saying that only two companies had\u00a0 pulled that off &#8211; us and Facebook. That was amazing company to be in, and I was really privileged and honored to be a part of it. So I thought, it has to get easier from here, right?\u201d\u00a0<\/span><\/p>\n<p style=\"text-align: right;\"><i><span style=\"font-weight: 400;\">LOL, no.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIn 2018-2019, I was asked to help get our SMB (Small-to-Medium Business) vertical back on the map and (CEO Vlad Shmunis) asked me a question that not many CEOs ask, which was \u201cWhat do you want to be when you grow up?\u201d I loved that he knew that I wasn&#8217;t there yet. In my mind, I was just starting. I told him I wanted to be a CEO, and he said, \u201cOK, I\u2019m going to make you the CEO of SMB, and so we put together this plan and this path to where Faiza was going to lead the team in full go-to-market mode. It has definitely been the best learning experience of my career and a time when I really came into my own as a more senior leader. I learned a lot about what I lacked.\u201d<\/span><\/p>\n<p style=\"text-align: right;\"><i><span style=\"font-weight: 400;\">Wait, what? Did she just say \u201clacked?\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThere were a lot of moments of reflection and pause for me. I thought I knew so much, but there&#8217;s so much I still didn\u2019t know. And so I eagerly went in with the mentality of a constant learner &#8211; from account executives who just started at RingCentral to the executive who has been with the company for 12 years. Learning from my peers and leaders was phase three. SMB went from about 3% to 19% growth in the first year and exceeded 20% the following year. We got ourselves back on the map\u2014 getting mentioned in earnings calls again, and at that point, I got to really start having a lot of fun with our customers again, which is something I absolutely love doing.\u201d<\/span><\/p>\n<h3 class=\"heading h3\"><b>Flipping the script<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u201cI <\/span><i><span style=\"font-weight: 400;\">love<\/span><\/i><span style=\"font-weight: 400;\"> generating revenue. I\u2019ve been doing it for 27 years. But it\u2019s time to change the narrative. Companies are so traditionally focused on growth and revenue and I started wondering, can we change our focus to be more customer-centric? When we shift our focus to\u00a0 providing the best outcomes for our clients, the rewards will naturally follow. So about four years ago I started embarking upon that path. Over the last couple of years, my focus has been on\u00a0 customer-centric selling and on helping my team understand the importance of that concept. Now, I am so thankful to be where I am &#8212; with an opportunity to shine the spotlight on what truly matters, our customers. \u201d<\/span><\/p>\n<h3 class=\"heading h3\"><b>Mama\u2019s got a brand new B-HAG.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u201cI always have a B-HAG (Big Hairy Audacious Goal). I want to turn our customer base into the most viral engine anyone\u2019s ever seen. I\u2019ve always believed that you can get no better endorsement than one from a customer. We have so many good, powerful stories to tell. For example, we helped a humanitarian aid organization save 35% on their tech stack &#8211; think about the good that money has the power to do! So I\u2019m back in that constant learner-mode, going through every role within my department, every job, and finding out how to remove the roadblocks to that B-HAG. Sure, we could spend $200 million on a brand campaign,\u00a0 we could also\u00a0 start with the power of 7,000 RingCentral employees, hundreds of thousands of customers, and millions of users we already have. I say we do both! Leveraging their stories and experiences is invaluable and something we have the opportunity to do here. THAT is\u00a0 my North Star\u2014using our customer and employee base to amplify the good we do. It\u2019s going to take a lot of work, but I\u2019m ready.\u201d<\/span><\/p>\n<h3 class=\"heading h3\"><b>Bringing it home.\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u201cMentorship has been crucial for me, and I know how important it will be to everyone I work with going forward. We\u2019re all Constant Learners. I\u2019m going back to basics, and I don\u2019t want anyone to think Faiza is going to come in with a magic wand and just fix things because I\u2019m still being mentored, by everyone I work for, and with. There&#8217;s going to be a lot of inflight repairs as we learn, break, and fix things. <\/span><span style=\"font-weight: 400;\">Most importantly I have learned that there is so much going right with this new team and the impact we make and I plan to highlight that,\u00a0 giving them their due credit.<\/span><span style=\"font-weight: 400;\">\u00a0 There\u2019s a lot in this new role, this new mission that seems like apples and oranges right now, but hey, it&#8217;s all fruit.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">#HelloToPossibilities<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Highlights: Faiza Hughell joined RingCentral in 2010 with a charter to scale inside sales, helping drive growth through the company\u2019s IPO in 2013. As RingCentral\u2019s Chief Customer Officer, Faiza focuses on the success of RingCentral\u2019s customers across all markets and geographies including Customer Support, Customer Success, Professional Services and Implementation. Talking with RingCentral\u2019s new Chief &#8230;<\/p>\n","protected":false},"author":769,"featured_media":49762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18885],"tags":[],"class_list":["post-49740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ringcentral-newsdesk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Evolution to Revolution | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"We talked to Faiza Hughell, RingCentral&#039;s first Chief Customer Officer. 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I live in Albany, CA with my wife, three kids, and a very sweet, pin-headed, cat.","sameAs":["https:\/\/ringcentral.com"],"url":"\/us\/en\/blog\/author\/stephen-stewart\/"}]}},"rc_img_url":"\/us\/en\/blog\/wp-content\/uploads\/2021\/10\/FAIZA-01-1.jpg","rcblog_by_author":"<a href=\"\/us\/en\/blog\/author\/stephen-stewart\/amp\" data-dl-events-click=\"true\" data-dl-element=\"link\"><span class=\"image\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/8d63ebed742256368c89b6f29eeccd8625a804ffab8a409c301379dccb72e876?s=96&d=mm&r=g\" alt=\"\" width=\"30\" height=\"30\" layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">Stephen Stewart<\/span><\/a>","rc_author_full_name":"Stephen Stewart","rc_author_avatar":"\/us\/en\/blog\/wp-content\/uploads\/2021\/02\/IMG_1710-1-scaled.jpeg","rc_author_link":"\/us\/en\/blog\/author\/stephen-stewart\/amp","rc_post_categories":"<a href=\"\/us\/en\/blog\/category\/trending\/ringcentral-newsdesk\/amp\">Company news &amp; culture<\/a>","amp_link":"\/us\/en\/blog\/evolution-to-revolution\/amp","excerpt_title":"Evolution to Revolution","_links":{"self":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/49740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/users\/769"}],"replies":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/comments?post=49740"}],"version-history":[{"count":0,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/49740\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media\/49762"}],"wp:attachment":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media?parent=49740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/categories?post=49740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/tags?post=49740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}