{"id":49465,"date":"2021-09-23T07:25:52","date_gmt":"2021-09-23T14:25:52","guid":{"rendered":"\/us\/en\/blog\/?p=49465"},"modified":"2024-08-05T07:11:32","modified_gmt":"2024-08-05T14:11:32","slug":"how-one-of-americas-largest-independent-specialty-pharmacies-improves-operations-with-ringcentrals-api-integrations","status":"publish","type":"post","link":"\/us\/en\/blog\/how-one-of-americas-largest-independent-specialty-pharmacies-improves-operations-with-ringcentrals-api-integrations\/","title":{"rendered":"How one of America\u2019s largest independent specialty pharmacies improves operations with RingCentral\u2019s API integrations"},"content":{"rendered":"<h3 class=\"heading h3\"><b>Highlights:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Integrating: <\/b><span style=\"font-weight: 400;\">By using the RingCentral Fax API to pull faxes digitally into its patient case management system, Senderra\u2019s staff saves enormous amounts of time every day.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Informing: <\/b><span style=\"font-weight: 400;\">Using RingCentral\u2019s SMS API to automatically send patients updates on the status of their prescriptions, the company is improving the patient experience.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Collaborating: <\/b><span style=\"font-weight: 400;\">With the unified RingCentral MVP app on employees\u2019 computers, Senderra kept its staff connected and serving patients through COVID.<\/span><\/li>\n<\/ul>\n<hr \/>\n<h3 class=\"heading h3\"><b>A patient-first pharmacy trusted by 20,000 physicians across the US<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Although the company launched only a decade ago, <a href=\"https:\/\/www.senderrarx.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Senderra RX<\/a> has become one of the largest independent specialty pharmacies in the US. Every year, thousands of physicians who specialize in serious illnesses refer more than 100,000 patients to Senderra for prescriptions, counsel, and expert guidance on how to administer these often-complex treatments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One key to Senderra\u2019s growth has been building technology that connects providers, insurers, and patients, and makes the prescription process easier and more cost-effective for everyone. When the company wanted to improve workflows in its proprietary <\/span><span style=\"font-weight: 400;\">patient case-<\/span><span style=\"font-weight: 400;\">management system\u2014CarePath\u2014Senderra turned to RingCentral\u2019s Developer Platform with open APIs.<\/span><\/p>\n<h3 class=\"heading h3\"><b>Using RingCentral\u2019s Fax API to streamline prescription processing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Every day, Senderra receives roughly 1,200 prescriptions by fax from doctors across the country. To begin processing these prescriptions, the company first needs to bring them into<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CarePath environment. Nancy Crowell, Senderra\u2019s Senior Vice President of Operations, explains that this used to involve a slow and labor-insensitive process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWith our old system, [processing a faxed prescription] meant manually pulling a fax off the machine, parsing it if it covered more than one patient, and then scanning and uploading the pages into our CarePath system.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When Senderra partnered with RingCentral, the company ported all its fax lines to digital lines within the RingCentral cloud communications environment. Then the operations team brought those faxes straight into CarePath using the RingCentral Fax API. That integration proved to be a game-changer, explains Nicholas Black, Vice President of Finance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEvery faxed prescription comes straight into the RingCentral system, where we can digitally parse documents, tag them with patient IDs, and automatically pull them into our CarePath platform. That\u2019s 1,200 fewer paper faxes a day we\u2019re dealing with. No more waiting at a fax machine. No more manual scanning and uploading. It\u2019s saving our teams enormous amounts of time.\u201d<\/span><\/p>\n<div class=\"rc-bottom-cta rc-bottom-cta__landscape\" style=\"background-color:#FF8800;flex-direction: row-reverse;\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t\t<img decoding=\"async\" width=\"930\" height=\"700\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/11\/Emoji-hero.png\" class=\"responsive-image\" alt=\"Senderra RX ...\" \/>\t\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"rc-bottom-cta__text\" style=\"color:ffffff;\">\n<h3\n\t\t\t\t\t\t\t\tclass=\"rc-bottom-cta__title headline-copy\"\n\t\t\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\t><span style=\"font-weight: 400;\">Senderra RX integrates several RingCentral APIs into its care management system to better serve partners and patients<\/span><\/h3>\n<\/p><\/div>\n<div class=\"rc-bottom-cta__btn-wrapper\" style=\"\">\n\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\tclass=\"btn btn-primary btn-lg rc-bottom-cta__link\"\n\t\t\t\t\t\t\t\ttitle=\"Read Case Study\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/www.ringcentral.com\/whyringcentral\/casestudies\/senderra-rx.html\"\n\t\t\t\t\t\t\t\tdata-dl-name=\"Read Case Study\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"button\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"bottom cta banner\"\n\t\t\t\t\t\t\t\tdata-no-auto-dl=\"true\"\n\t\t\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\t\t\tonmouseover=\"\"\n\t\t\t\t\t\t\t\tonmouseout=\"this.style.backgroundColor='';this.style.borderColor='';this.style.color='';\"\n\t\t\t\t\t\t>Read Case Study<\/a>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h3 class=\"heading h3\"><b>Creating more timely patient communications with RingCentral\u2019s SMS API<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">While the RingCentral Fax API helps Senderra pull inbound provider communications into its CarePath platform, the company is also using RingCentral\u2019s SMS API to automate high-volume outbound communications\u2014specifically, prescription updates to patients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Nicholas explains, <\/span><span style=\"font-weight: 400;\">\u201cIf the CarePath system indicates it\u2019s time for a refill, that now triggers an automated SMS text message to let the patient know. We\u2019ve built more than a dozen triggers like this, which means we\u2019re providing our patients with more timely information and, ultimately, better service. Plus, given that we\u2019re sending 10,000 of these SMS messages a day, that\u2019s also saving our team tremendous time on manual follow-ups.\u201d<\/span><\/p>\n<h3 class=\"heading h3\"><b>Improving customer support with RingCentral\u2019s cloud phone solution<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Susan McCallum, Senderra\u2019s Director of IT, also notes that the company\u2019s <a href=\"https:\/\/www.ringcentral.com\/call-center.html\">call center<\/a> team\u2014distributed across several locations, and 100% remote during the quarantines\u2014uses RingCentral\u2019s cloud phone solution to enhance its service to the thousands of patients who call the company\u2019s support lines every day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe\u2019re using the RingCentral soft phone solution to run our entire, 100-agent call center department,\u201d says Susan. \u201cThat operation is massive. Every month, our agents handle 135,000 inbound calls and make 40,000 calls to patients. But RingCentral is so intuitive and lets us set up call queues and move people between them so easily, we\u2019re no longer having any issues handling that enormous call volume.\u201d<\/span><\/p>\n<h3 class=\"heading h3\"><b>Staying connected\u2014and serving patients\u2014through the lockdowns<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In addition to the various ways Senderra has leveraged RingCentral to improve communications with both its healthcare partners and patients, the company has also found ways to improve its internal operations using the unified RingCentral MVP (Message, Video, Phone) platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIf I have a quick question that doesn\u2019t warrant the full interruption of a phone call, I\u2019ll use the Team Messaging tool. If I want a face-to-face chat, I\u2019ll set up a RingCentral Video. Before COVID, we didn\u2019t have much of a remote-work culture at Senderra. But thanks in large part to RingCentral, the transition was easy\u2014and we were able to continue serving patients immediately.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nancy adds: \u201cThe pandemic was a frightening time for our patients, who suffer from the types of illnesses that put them at higher risk from viruses like COVID. We really had to be there for them during this time. And because we already had RingCentral across the company, we were able to do just that.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Highlights: Integrating: By using the RingCentral Fax API to pull faxes digitally into its patient case management system, Senderra\u2019s staff saves enormous amounts of time every day. Informing: Using RingCentral\u2019s SMS API to automatically send patients updates on the status of their prescriptions, the company is improving the patient experience. Collaborating: With the unified RingCentral &#8230;<\/p>\n","protected":false},"author":1070,"featured_media":49466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,18674],"tags":[6603,177,39814,1857,42381],"class_list":["post-49465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","category-healthcare","tag-ringcentral-api","tag-ringcentral-fax","tag-ringcentral-mvp","tag-ringcentral-sms","tag-senderra-rx"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How one of America\u2019s largest independent specialty pharmacies improves operations with RingCentral\u2019s API integrations | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Highlights: Integrating: By using the RingCentral Fax 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