{"id":49437,"date":"2016-02-11T08:56:00","date_gmt":"2016-02-11T16:56:00","guid":{"rendered":"\/us\/en\/blog\/study-mobile-and-other-digital-trends-to-watch-2016\/"},"modified":"2025-09-21T21:24:40","modified_gmt":"2025-09-22T04:24:40","slug":"study-mobile-and-other-digital-trends-to-watch-2016","status":"publish","type":"post","link":"\/us\/en\/blog\/study-mobile-and-other-digital-trends-to-watch-2016\/","title":{"rendered":"[Study] Mobile and other digital trends to watch in 2016"},"content":{"rendered":"
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Every year, the We Are Social Singapore agency publishes studies on the status of all things digital in the world, including two in-depth reports: an overview of digital trends in 232 countries, and the “Digital in 2016” report, which focuses on 30 countries.<\/p>\n

\"Time<\/p>\n

Social network usage still expanding<\/h2>\n

According to the report, 59%\u00a0of the people in the United Kingdom\u00a0are active on social networks, with 51%\u00a0of them\u00a0using mobile devices for access.<\/p>\n

\"Social<\/p>\n

In Europe, there is a steady rise in social network access via mobile devices: up 6% between January 2015 and January 2016.<\/p>\n

Facebook and Facebook Messenger are\u00a0the most-used social platforms in the United Kingdom.<\/p>\n

\"Top<\/p>\n

Mobile use rising<\/h2>\n

In Europe, there are an average of 1.3 mobile phones per capita.<\/p>\n

\"Digital<\/p>\n

Other statistics of interest to the customer relations sector: 62% of the inhabitants of the UK use mobile devices daily to access the Internet, and 43% already use instant messaging services.<\/p>\n

\"Mobile<\/p>\n

Key stats<\/strong><\/h2>\n