{"id":49379,"date":"2017-07-10T13:09:21","date_gmt":"2017-07-10T20:09:21","guid":{"rendered":"\/us\/en\/blog\/dimelo-official-facebook-messenger-partner\/"},"modified":"2025-09-18T20:42:01","modified_gmt":"2025-09-19T03:42:01","slug":"dimelo-official-facebook-messenger-partner","status":"publish","type":"post","link":"\/us\/en\/blog\/dimelo-official-facebook-messenger-partner\/","title":{"rendered":"Dimelo is an official Messenger partner"},"content":{"rendered":"
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While in France last week, David Marcus, Head of Messenger at Facebook, highlighted Messenger\u2019s significant growth and the platform\u2019s latest new features. With 2 billion messages exchanged between companies and their customers every month, Messenger has become a major customer service channel. To help companies get started with Messenger and optimize their presence, Facebook recently launched some new resources.<\/span><\/p>\n

Using Messenger for customer care with Dimelo Digital<\/span><\/h2>\n

Among the new Messenger features is the \u201cDirectory of Platform Development Providers\u201d<\/a>, which helps businesses find the right partner based on their reasons for using Messenger (customer service, acquisition, transactions, etc.)<\/span><\/p>\n

Dimelo has appeared in the directory as a preferred Messenger partner since the development of our Messenger connector. Our connector is currently being used by many companies to exchange with their customers on Messenger, including AXA, BNP Paribas, Hello Bank!<\/a>, Direct Energie<\/a>\u00a0and iflix<\/a>.<\/span><\/p>\n

\"Directory<\/p>\n

AXA on Messenger: 80% customer satisfaction<\/span><\/h2>\n

In April 2016, AXA was one of the first French companies to adopt Messenger<\/a>. Working with Facebook and Dimelo, the company got up and running on Messenger in 3 months, which enabled its Switch customers (a product intended for the youth market) to communicate with their agents.<\/span><\/p>\n

After getting such good results with Switch, AXA decided to open this channel to all of its customers. In September 2016, AXA launched Messenger on its \u201cAXA Votre Service\u201d Facebook page. Today, over 50% of the AXA France social customer care happens on Messenger.<\/span><\/p>\n

\"AXA<\/p>\n

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During his presentation at Facebook France and in an interview with Usine Digitale<\/a>, David Marcus mentioned AXA\u2019s excellent results using Messenger:<\/span><\/div>\n
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\u201cAXA did a great job on customer service for Switch, which is for a younger market. They were able to increase customer satisfaction by\u00a0over 80% for those using Messenger compared with other channels.”<\/span><\/div>\n
David Marcus, Head Of Messenger<\/div>\n
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Messenger in 2017: key figures<\/span><\/h2>\n

In closing, the latest key figures for Messenger show how popular it is with consumers, its important role in customer service, and how the use of bots on the platform has increased:<\/span><\/p>\n