{"id":49349,"date":"2018-05-23T12:23:35","date_gmt":"2018-05-23T19:23:35","guid":{"rendered":"\/us\/en\/blog\/customer-experience-world-2018\/"},"modified":"2025-03-13T06:08:51","modified_gmt":"2025-03-13T13:08:51","slug":"customer-experience-world-2018","status":"publish","type":"post","link":"\/us\/en\/blog\/customer-experience-world-2018\/","title":{"rendered":"Customer Experience World 2018 : The new challenges of Omni-Digital Customer Care"},"content":{"rendered":"<div>\n<p>Last week, our team took part in the<b> 2018 CEW <\/b>at Park Plaza Victoria in London. This conference is recognized as the leading event for global business leaders and executives who want to learn leading-edge customer success strategies and best practices.<\/p>\n<p>Many leaders, industry experts and customer service organisations gave the keys to successfully design, develop, and put into action their Customer Success Programmes.<\/p>\n<h2>AllSecur : an example of a successful digital transformation<\/h2>\n<p>One of our clients, <a href=\"https:\/\/www.linkedin.com\/in\/jeroen-kuiper-29809158\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jeroen Kuiper<\/a>, General Manager &amp; Co-Founder of <a href=\"https:\/\/www.linkedin.com\/company\/allsecur\/\" target=\"_blank\" rel=\"noopener noreferrer\">AllSecur<\/a> (a company of Allianz) talked about \u201cHow to engage with customers in an omni-digital environment using AI &amp; hybrid chatbot techniques\u201d.<\/p>\n<p>In his speech, Jeroen Kuiper explains :<\/p>\n<ul>\n<li>How he selected the right channels (social media, chat, email and messaging)<\/li>\n<li>How he implemented them to properly reply in a timely manner across all of them<\/li>\n<li>How he integrated <strong>chatbots<\/strong> to improve efficiency<\/li>\n<\/ul>\n<p>Therefore, AllSecur builds an ultimate Omni-Channel Experience to:<\/p>\n<ul>\n<li><b>Further engage<\/b> with the customer in a digital way<\/li>\n<li><b>Enrich <\/b>the customer experience to improve customer satisfaction<\/li>\n<li><b>Optimize<\/b> efficiency and scalability of the customer service<\/li>\n<\/ul>\n<p>Watch the full speech of <a href=\"https:\/\/www.linkedin.com\/in\/jeroen-kuiper-29809158\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jeroen Kuiper<\/a> to know how to deploy an <b>omni-digital customer care strategy<\/b> :<\/p>\n<p><center><iframe src=\"https:\/\/www.youtube.com\/embed\/nB_Ro6XJIbw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" sandbox=\"allow-same-origin allow-scripts allow-presentation\"><\/iframe><\/center><center>\u00a0<\/center>&nbsp;<\/p>\n<h2 class=\"text-align-left\">The new challenges of Omni-Digital customer care :<\/h2>\n<p class=\"text-align-left\">Moreover, <a href=\"https:\/\/www.linkedin.com\/in\/julienrio\/\" target=\"_blank\" rel=\"noopener noreferrer\">Julien Rio<\/a>, <b>CMO at RingCentral Engage<\/b>, talked about the new challenges faced by companies that want to insure an omni-digital customer care.<\/p>\n<ul>\n<li class=\"text-align-left\"><b>Being more digital:\u00a0<\/b><\/li>\n<\/ul>\n<p class=\"text-align-left\">Your customers look for convenience, speed and mobile experiences. Their use of phone decreases in favor of digital channels. You need to identify their preferred channels and be available there.<\/p>\n<ul>\n<li class=\"text-align-left\"><b>Identifying your customers:<\/b><\/li>\n<\/ul>\n<p class=\"text-align-left\">There is nothing more frustrating than having to explain your problem and identify yourself over and over again. To reduce your workload as well as increase your customer satisfaction, you need to recognize your customers in the digital world.<\/p>\n<ul>\n<li class=\"text-align-left\"><b>Managing large volumes of traffic:<\/b><\/li>\n<\/ul>\n<p class=\"text-align-left\">Managing multiple channels is complicated and you need to find ways to handle this traffic while respecting your SLAs (Service Level Agreements).<\/p>\n<ul>\n<li class=\"text-align-left\"><b>Offering a consistent customer experience across channels:\u00a0<\/b><\/li>\n<\/ul>\n<p class=\"text-align-left\">When your customer care teams are organized around different tools, you have technological silos and your customers enjoy a different experience based on the channel they use. You must find ways to regroup your teams \u00a0around a single tool to provide a seamless experience.<\/p>\n<p class=\"text-align-left\">The RiingCentral Engage\u00a0platform helps face these challenges, It\u00a0seamlessly integrates with dozens of communications channels including <strong>Viber, Messenger, Facebook, email, and chat<\/strong> but also boasts an open API through which new platforms can communicate \u2013 proprietary apps on customers\u2019 smartphones, for example. The RingCentral Engage API also allows integration with existing CRM systems to provide a <strong>360 degree view of the customer<\/strong>. The platform can connect to chatbots, allowing companies to make the most of this new technology and facilitate the collaboration between human and artificial intelligence (AI) on a variety of channels.<\/p>\n<p><img decoding=\"async\" class=\"align-center\" src=\"\/us\/en\/blog\/wp-content\/uploads\/inline-images\/CEW%20London%202018%20roundtable_2.jpg\" alt=\"CEW London 2018\" width=\"541\" height=\"406\" data-entity-type=\"file\" data-entity-uuid=\"1f550ce9-d15a-4470-b53d-abec6fed25be\" \/><\/p>\n<h2 class=\"text-align-left\">Pros and cons of having a chatbot :<\/h2>\n<p class=\"text-align-left\">Furthermore, <a href=\"https:\/\/www.linkedin.com\/in\/julienrio\/\" target=\"_blank\" rel=\"noopener noreferrer\">Julien Rio<\/a> focused on the chatbot as an important element of an omni-digital customer care but showing also its limits.<\/p>\n<h3 class=\"text-align-left\">Pros:<\/h3>\n<ul>\n<li class=\"text-align-left\"><b>Increasing<\/b> your availability. A chatbot will be able to answer basic enquiries 24\/7.<\/li>\n<li class=\"text-align-left\"><b>Responding<\/b> to redundant and simple questions such as password retrieval, updating personal details\u2026<\/li>\n<li class=\"text-align-left\"><b>Gathering <\/b>basic context information for the agent. A chatbot can be used to qualify the customer\u2019s enquiries (getting customer identity, the request\u2019s topic, etc\u2026) before handing over the conversation to an agent<\/li>\n<li class=\"text-align-left\"><b>Providing<\/b> information in real time in a more interactive way than other channels.<\/li>\n<li class=\"text-align-left\"><b>Improving<\/b> the agent&#8217;s job value with more challenging questions while the chatbot will provide assistance for basic enquiries.Using a chatbot will free up agents\u2019 time so they can focus on more added value tasks<\/li>\n<\/ul>\n<h3 class=\"text-align-left\">Cons:<\/h3>\n<ul>\n<li class=\"text-align-left\"><b>It can\u2019t respond <\/b>to all customers inquiries. A study from 3C Interactive reveals that 71% of consumers said the chatbot they interacted with could not answer their question or help them.<\/li>\n<li class=\"text-align-left\"><b>It will be overwhelmed<\/b> at some point. So, it\u2019s necessary to have a proper handover strategy for a human agent to take over.<\/li>\n<li class=\"text-align-left\"><b>It should be coherent<\/b> with your activity otherwise it wouldn\u2019t be efficient. Before launching a chatbot, 3 main issues should be addressed: what will be its perimeter? On which channels will it be implemented? How will it be accessible?<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>The 2018 CEW focused on the new challenges of an Omni-Digital Customer Care. In fact, more and more companies understand the importance to adapt their strategy in order to deal with their customers\u2019 enquiries. Always searching to create a different and better customer experience, our client Jeroen Kuiper from <b>AllSecur<\/b> (a company of Allianz) successes to deploy a real <b>omni-digital customer care strategy<\/b>. Furthermore, companies can rely on chatbots but they should also take into consideration their limits. As <b>Jeroen Kuiper<\/b> said, <em>&#8220;You must always be innovative and understand what your customers need to delight them. Quality products, quality communication and seamless experience.&#8221;<\/em> This is why, companies should develop an efficient collaboration of humans and AI to meet expectations of all customers.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Last week, our team took part in the 2018 CEW at Park Plaza Victoria in London. This conference is recognized as the leading event for global business leaders and executives who want to learn leading-edge customer success strategies and best practices. Many leaders, industry experts and customer service organisations gave the keys to successfully design, &#8230;<\/p>\n","protected":false},"author":29,"featured_media":49350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18390],"tags":[],"class_list":["post-49349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-and-collaboration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Customer Experience World 2018 : The new challenges of Omni-Digital Customer Care | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Last week, our team took part in the 2018 CEW at Park Plaza Victoria in London. This conference is recognized as the leading event for global business\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-experience-world-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Experience World 2018 : The new challenges of Omni-Digital Customer Care\" \/>\n<meta property=\"og:description\" content=\"Last week, our team took part in the 2018 CEW at Park Plaza Victoria in London. 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