{"id":49298,"date":"2016-12-08T10:39:04","date_gmt":"2016-12-08T18:39:04","guid":{"rendered":"\/us\/en\/blog\/5-tips-for-becoming-a-100-customer-centric-company\/"},"modified":"2025-09-17T23:21:06","modified_gmt":"2025-09-18T06:21:06","slug":"5-tips-for-becoming-a-100-customer-centric-company","status":"publish","type":"post","link":"\/us\/en\/blog\/5-tips-for-becoming-a-100-customer-centric-company\/","title":{"rendered":"5 tips for becoming a 100% Customer-Centric company"},"content":{"rendered":"<div>\n<p dir=\"ltr\">According to a Forrester study published in October 2016*, <em>customers who feel neglected or who have a bad experience when interacting with a brand are 8 times more likely not to recommend that brand.<\/em> To prevent your customers from having a bad experience, follow our 5 tips for becoming a 100% customer-centric company.<\/p>\n<h2 dir=\"ltr\">1 \u2013 Make customer experience a fundamental company value<\/h2>\n<p dir=\"ltr\">Start with a brainstorming session to define the ways in which your company already places the customer first, and choose a few words that are easy to remember. This way, your customer service agents will quickly and easily integrate these concepts and put them to work during every interaction with customers. This will maximize your opportunities to offer unique and personalized customer service in order to get positive <a class=\"waffle-rich-text-link\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-review-examples\/\">customer reviews<\/a> and attract new leads.<\/p>\n<h2 dir=\"ltr\">2 \u2013 Talk to your customers where they are<\/h2>\n<p dir=\"ltr\">Answering customer inquiries on the channels they use to contact you shows that you adapt to their habits and care about their preferences. To do this, determine the volume of messages received through each channel and decide where you need to have a presence. Then centralize inbound messages from all channels on a single platform so you can efficiently manage the responses of your customer service department.<\/p>\n<h2 dir=\"ltr\">3 \u2013 Turn satisfied customers into new brand ambassadors<\/h2>\n<p dir=\"ltr\">Start by identifying potential ambassadors. These are customers who are happy with your products and\/or services who already advise and inspire your leads through their feedback. Single out those who best represent your company values and have the potential to build a community around these values. To increase your chances of finding the best ambassadors, give loyal customers the opportunity to express themselves, reward them, thank them, and be sure to be active on the sites of influencers and forums where your brand is discussed.<\/p>\n<h2 dir=\"ltr\">4 \u2013 Set concrete, achievable goals for your agents<\/h2>\n<p dir=\"ltr\">First, precisely define your long-term goals. It will help if you base these goals on an analysis of customer needs and a comparison of your customer service practices with those of your competition. This way, you will boost the motivation of your agents and give them clear guidelines to follow.<\/p>\n<h2 dir=\"ltr\">5 \u2013 Verify the results of your new approach<\/h2>\n<p dir=\"ltr\">Thanks to KPIs designed specifically for customer service, you can verify whether you have reached your goals and analyze the effectiveness of your new approach. For example, you can look at how many customer issues were resolved with a single response, the average response time, customer comments, and the number of visits to your site.<\/p>\n<p dir=\"ltr\"><a class=\"link-alternative contact\" href=\"http:\/\/www.dimelo.com\/en\" target=\"_blank\" rel=\"noopener noreferrer\">Learn more about Dimelo Digital, the unified management platform for customer conversations<\/a><\/p>\n<p dir=\"ltr\">*Forrester study \u201c2017 Predictions: Dynamics That Will Shape The Future In The Age Of The Customer\u201d October 2016<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>According to a Forrester study published in October 2016*, customers who feel neglected or who have a bad experience when interacting with a brand are 8 times more likely not to recommend that brand. To prevent your customers from having a bad experience, follow our 5 tips for becoming a 100% customer-centric company. 1 \u2013 &#8230;<\/p>\n","protected":false},"author":29,"featured_media":49299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18390],"tags":[],"class_list":["post-49298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-and-collaboration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 tips for becoming a 100% Customer-Centric company | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"According to a Forrester study published in October 2016*, customers who feel neglected or who have a bad experience when interacting with a brand are 8\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/5-tips-for-becoming-a-100-customer-centric-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 tips for becoming a 100% Customer-Centric company\" \/>\n<meta property=\"og:description\" content=\"According to a Forrester study published in October 2016*, customers who feel neglected or who have a bad experience when interacting with a brand are 8\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/5-tips-for-becoming-a-100-customer-centric-company\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-08T18:39:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-18T06:21:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2016\/12\/5-etapes-customer-centric.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"RingCentral Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RingCentral Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/5-tips-for-becoming-a-100-customer-centric-company\\\/#article\",\"isPartOf\":{\"@id\":\"\\\/us\\\/en\\\/blog\\\/5-tips-for-becoming-a-100-customer-centric-company\\\/\"},\"author\":{\"name\":\"RingCentral Team\",\"@id\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/#\\\/schema\\\/person\\\/65a168321317ffd562e0d77745f1b358\"},\"headline\":\"5 tips for becoming a 100% Customer-Centric company\",\"datePublished\":\"2016-12-08T18:39:04+00:00\",\"dateModified\":\"2025-09-18T06:21:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"\\\/us\\\/en\\\/blog\\\/5-tips-for-becoming-a-100-customer-centric-company\\\/\"},\"wordCount\":450,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/5-tips-for-becoming-a-100-customer-centric-company\\\/#primaryimage\"},\"thumbnailUrl\":\"\\\/us\\\/en\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/5-etapes-customer-centric.jpg\",\"articleSection\":[\"Communication &amp; collaboration\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/5-tips-for-becoming-a-100-customer-centric-company\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"\\\/us\\\/en\\\/blog\\\/5-tips-for-becoming-a-100-customer-centric-company\\\/\",\"url\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/5-tips-for-becoming-a-100-customer-centric-company\\\/\",\"name\":\"5 tips for becoming a 100% Customer-Centric company | RingCentral Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/5-tips-for-becoming-a-100-customer-centric-company\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/5-tips-for-becoming-a-100-customer-centric-company\\\/#primaryimage\"},\"thumbnailUrl\":\"\\\/us\\\/en\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/5-etapes-customer-centric.jpg\",\"datePublished\":\"2016-12-08T18:39:04+00:00\",\"dateModified\":\"2025-09-18T06:21:06+00:00\",\"description\":\"According to a Forrester study published in October 2016*, customers who feel neglected or who have a bad experience when interacting with a brand are 8\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/5-tips-for-becoming-a-100-customer-centric-company\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/5-tips-for-becoming-a-100-customer-centric-company\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/5-tips-for-becoming-a-100-customer-centric-company\\\/#primaryimage\",\"url\":\"\\\/us\\\/en\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/5-etapes-customer-centric.jpg\",\"contentUrl\":\"\\\/us\\\/en\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/5-etapes-customer-centric.jpg\",\"width\":1600,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/5-tips-for-becoming-a-100-customer-centric-company\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 tips for becoming a 100% Customer-Centric company\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/\",\"name\":\"RingCentral Blog\",\"description\":\"Intelligent Communications\",\"publisher\":{\"@id\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/#organization\",\"name\":\"RingCentral\",\"url\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"\\\/us\\\/en\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/ringcentral-logo.png\",\"contentUrl\":\"\\\/us\\\/en\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/ringcentral-logo.png\",\"width\":2048,\"height\":309,\"caption\":\"RingCentral\"},\"image\":{\"@id\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ringcentral\",\"https:\\\/\\\/x.com\\\/ringcentral\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ringcentral\\\/\",\"https:\\\/\\\/www.instagram.com\\\/ringcentral\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/newrcblog.wpengine.com\\\/us\\\/en\\\/blog\\\/#\\\/schema\\\/person\\\/65a168321317ffd562e0d77745f1b358\",\"name\":\"RingCentral Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\",\"caption\":\"RingCentral Team\"},\"sameAs\":[\"https:\\\/\\\/www.ringcentral.com\"],\"url\":\"\\\/us\\\/en\\\/blog\\\/author\\\/ringcentral-team\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 tips for becoming a 100% Customer-Centric company | RingCentral Blog","description":"According to a Forrester study published in October 2016*, customers who feel neglected or who have a bad experience when interacting with a brand are 8","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ringcentral.com\/us\/en\/blog\/5-tips-for-becoming-a-100-customer-centric-company\/","og_locale":"en_US","og_type":"article","og_title":"5 tips for becoming a 100% Customer-Centric company","og_description":"According to a Forrester study published in October 2016*, customers who feel neglected or who have a bad experience when interacting with a brand are 8","og_url":"https:\/\/www.ringcentral.com\/us\/en\/blog\/5-tips-for-becoming-a-100-customer-centric-company\/","og_site_name":"RingCentral Blog","article_publisher":"https:\/\/www.facebook.com\/ringcentral","article_published_time":"2016-12-08T18:39:04+00:00","article_modified_time":"2025-09-18T06:21:06+00:00","og_image":[{"width":1600,"height":500,"url":"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2016\/12\/5-etapes-customer-centric.jpg","type":"image\/jpeg"}],"author":"RingCentral Team","twitter_card":"summary_large_image","twitter_creator":"@ringcentral","twitter_site":"@ringcentral","twitter_misc":{"Written by":"RingCentral Team","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/5-tips-for-becoming-a-100-customer-centric-company\/#article","isPartOf":{"@id":"\/us\/en\/blog\/5-tips-for-becoming-a-100-customer-centric-company\/"},"author":{"name":"RingCentral Team","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358"},"headline":"5 tips for becoming a 100% Customer-Centric company","datePublished":"2016-12-08T18:39:04+00:00","dateModified":"2025-09-18T06:21:06+00:00","mainEntityOfPage":{"@id":"\/us\/en\/blog\/5-tips-for-becoming-a-100-customer-centric-company\/"},"wordCount":450,"commentCount":0,"publisher":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/5-tips-for-becoming-a-100-customer-centric-company\/#primaryimage"},"thumbnailUrl":"\/us\/en\/blog\/wp-content\/uploads\/2016\/12\/5-etapes-customer-centric.jpg","articleSection":["Communication &amp; collaboration"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/5-tips-for-becoming-a-100-customer-centric-company\/#respond"]}]},{"@type":"WebPage","@id":"\/us\/en\/blog\/5-tips-for-becoming-a-100-customer-centric-company\/","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/5-tips-for-becoming-a-100-customer-centric-company\/","name":"5 tips for becoming a 100% Customer-Centric company | RingCentral Blog","isPartOf":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/5-tips-for-becoming-a-100-customer-centric-company\/#primaryimage"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/5-tips-for-becoming-a-100-customer-centric-company\/#primaryimage"},"thumbnailUrl":"\/us\/en\/blog\/wp-content\/uploads\/2016\/12\/5-etapes-customer-centric.jpg","datePublished":"2016-12-08T18:39:04+00:00","dateModified":"2025-09-18T06:21:06+00:00","description":"According to a Forrester study published in October 2016*, customers who feel neglected or who have a bad experience when interacting with a brand are 8","breadcrumb":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/5-tips-for-becoming-a-100-customer-centric-company\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/5-tips-for-becoming-a-100-customer-centric-company\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/5-tips-for-becoming-a-100-customer-centric-company\/#primaryimage","url":"\/us\/en\/blog\/wp-content\/uploads\/2016\/12\/5-etapes-customer-centric.jpg","contentUrl":"\/us\/en\/blog\/wp-content\/uploads\/2016\/12\/5-etapes-customer-centric.jpg","width":1600,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/5-tips-for-becoming-a-100-customer-centric-company\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/"},{"@type":"ListItem","position":2,"name":"5 tips for becoming a 100% Customer-Centric company"}]},{"@type":"WebSite","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/","name":"RingCentral Blog","description":"Intelligent Communications","publisher":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization","name":"RingCentral","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/","url":"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png","contentUrl":"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png","width":2048,"height":309,"caption":"RingCentral"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ringcentral","https:\/\/x.com\/ringcentral","https:\/\/www.linkedin.com\/company\/ringcentral\/","https:\/\/www.instagram.com\/ringcentral"]},{"@type":"Person","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358","name":"RingCentral Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g","caption":"RingCentral Team"},"sameAs":["https:\/\/www.ringcentral.com"],"url":"\/us\/en\/blog\/author\/ringcentral-team\/"}]}},"rc_img_url":"\/us\/en\/blog\/wp-content\/uploads\/2016\/12\/5-etapes-customer-centric.jpg","rcblog_by_author":"<a href=\"\/us\/en\/blog\/author\/ringcentral-team\/amp\" data-dl-events-click=\"true\" data-dl-element=\"link\"><span class=\"image\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\" alt=\"\" width=\"30\" height=\"30\" layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">RingCentral Team<\/span><\/a>","rc_author_full_name":"RingCentral Team","rc_author_avatar":"\/us\/en\/blog\/wp-content\/uploads\/2022\/02\/ringcentral-logo-new.png","rc_author_link":"\/us\/en\/blog\/author\/ringcentral-team\/amp","rc_post_categories":"<a href=\"\/us\/en\/blog\/category\/trending\/communication-and-collaboration\/amp\">Communication &amp; collaboration<\/a>","amp_link":"\/us\/en\/blog\/5-tips-for-becoming-a-100-customer-centric-company\/amp","excerpt_title":"5 tips for becoming a 100% Customer-Centric company","_links":{"self":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/49298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/comments?post=49298"}],"version-history":[{"count":0,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/49298\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media\/49299"}],"wp:attachment":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media?parent=49298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/categories?post=49298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/tags?post=49298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}