{"id":49248,"date":"2021-10-12T07:00:57","date_gmt":"2021-10-12T14:00:57","guid":{"rendered":"\/us\/en\/blog\/?p=49248"},"modified":"2025-03-13T06:20:22","modified_gmt":"2025-03-13T13:20:22","slug":"customer-centric-team","status":"publish","type":"post","link":"\/us\/en\/blog\/customer-centric-team\/","title":{"rendered":"How to build a strong, customer-centric team"},"content":{"rendered":"<p><b>Highlights:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#a\"><span style=\"font-weight: 400;\">Build confidence with your customers<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#b\"><span style=\"font-weight: 400;\">Connect your business communications and call center<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#c\"><span style=\"font-weight: 400;\">Deliver high value and ROI across business and customer communications<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#d\"><span style=\"font-weight: 400;\">Communicate with customers in the right place at the right time<\/span><\/a><\/li>\n<\/ul>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Why should you care about building a customer-centric team? In simple terms, being customer-centric is all about providing an unforgettable customer experience. This means speedy customer service, friendly employees, and regular engagement with your customers. And, since customer-centric companies are <\/span><a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/de\/Documents\/WM%20Digitalisierung.pdf\"><span style=\"font-weight: 400;\">60%<\/span><\/a><span style=\"font-weight: 400;\"> more profitable than those who aren\u2019t, it\u2019s beneficial for your business <\/span><i><span style=\"font-weight: 400;\">and<\/span><\/i><span style=\"font-weight: 400;\"> customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But where\u2019s the best place to start? It all boils down to creating a more connected experience between employees and customers, and you can do this with (drumroll please)&#8230; an integrated unified communications as a service (UCaaS) and contact center as a service (CCaaS) solution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers are no longer content with a single communication channel\u2014they want to interact across different channels. Think about how many channels are available now: Facebook, Twitter, SMS, WhatsApp, live chats, email, phone calls, video meetings, messaging platforms, chatbots, and the list goes on. By bringing UCaaS and CCaaS together, you can deliver the best connected experience to both employees and customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, bringing UCaaS and CCaaS together is so valuable that our <\/span><a href=\"https:\/\/www.ringcentral.com\/state-of-unified-communications-2021.html\"><span style=\"font-weight: 400;\">research with Metrigy<\/span><\/a><span style=\"font-weight: 400;\"> shows participants who integrated UCaaS and CCaaS see the following results:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">56.7% increase in customer satisfaction ratings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">19.7% reduction in operational costs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">23.4% reduction in monthly per-agent spending on licenses\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Not enough proof yet? Don\u2019t worry. We\u2019ll give you an inside look at how an integrated UCaaS and CCaaS solution can help make your entire organization more customer-centric.<\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">\ud83d\udd11<\/span><span style=\"font-weight: 400;\">\u00a0 What\u2019s the key to building a strong customer-centric team? Grab our eBook to find out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/ebook\/the-key-to-building-a-customer-centric-team.pdf\" data-id=\"69d2adce6c339\" id=\"69d2adce6c339\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d2adce6c339.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83d\udcd9 Get the eBook<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udc40 \u200a Get this free eBook to learn how to build a customer-centric team. <\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d2adce6c339.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Enjoy! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><\/span><\/p>\n<hr \/>\n<h2><span style=\"font-weight: 400;\"><a id=\"a\"><\/a>Build confidence with your customers<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We all know that happy employees = happy customers. After all, if your employees are happy, they\u2019ll be more likely to create positive experiences for customers. But how do you create a positive (and productive) work environment? The answer lies in combining UCaaS with CCaaS. Employees want to make their job as easy as possible, so providing them with tools that help them communicate with one another and customers is a win-win. We\u2019re talking video, messaging, phone\u2014the works!<\/span><\/p>\n<h3 class=\"heading h3\"><b>Top tips<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Empower supervisors to be coaches<\/b><span style=\"font-weight: 400;\">. If you\u2019re a supervisor and feel an agent needs a little assistance or a nudge, you need a tool with a whisper option to talk to your agent without the customer hearing. If the agent is really struggling and you think the customer is getting frustrated, you also want a barge-in option that lets you join in the conversation or a takeover option that lets you steal the call from the agent.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Turn to live call analytics and reporting<\/b><span style=\"font-weight: 400;\">. Easily monitor KPIs and metrics and get a better understanding of your contact center\u2019s and agents\u2019 performance. For instance, RingCentral\u2019s <\/span><a href=\"https:\/\/www.ringcentral.com\/contact-center\/features.html#ring-cc-off\"><span style=\"font-weight: 400;\">analytics<\/span><\/a><span style=\"font-weight: 400;\"> provide pre-built reports and instant snapshots of how your team is performing and what your customers are experiencing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Be prepared for customer interactions with CRM integrations<\/b>. CRM integrations make it easy for agents to have all the info they need to make the customer experience more personalized. They can access customer profiles, alongside their buying history and any ongoing issues. With an easy integration, there is no need for agents to jump between apps either\u2014they can take calls within the CRM and get screen pop-ups with customer information.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-44476\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/salesforce-ringcentral-integration-e1603397536245.png\" alt=\"ringcentral's integration with salesforce with click to dial feature for cold calling\" width=\"1000\" height=\"642\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Take advantage of workforce engagement tools<\/b><span style=\"font-weight: 400;\">. Use workforce management tools to optimize agent schedules, ensuring that customers always have someone to contact during peak times, and staff are never overwhelmed. Also, <\/span><span style=\"font-weight: 400;\">listen to call recordings to gain insight into agent performance and the customer experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Set up intelligent routing to match customers to the right expert<\/b><span style=\"font-weight: 400;\">. No one likes talking to five different customer service agents before getting any real answers. Turn to intelligent routing to ensure customers are connected to the best-matched expert the first time\u2014this will reduce customer wait times and lead to faster resolutions. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improve the employee experience<\/b>. Did you know staff attrition rates in contact centers are as high as <a href=\"https:\/\/www.callcentrehelper.com\/attrition-problem-167212.htm\">40%<\/a> annually? And it doesn\u2019t help that the cost of training new agents can be as much as <a href=\"https:\/\/www.linkedin.com\/pulse\/call-center-outsourcing-vs-insourcing-price-comparison-nick-jiwa\">$7,500<\/a> per agent! Reduce employee turnover by facilitating better communication for agents (with other employees and customers) and make their job easier with an integrated UCaaS and CCaaS solution.The more your employees enjoy coming to work, the less likely they\u2019re going to leave for good.<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\"><a id=\"b\"><\/a>Connect your business communications and call center<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Streamline your business by bridging the gap between your business communications and <a href=\"https:\/\/www.ringcentral.com\/call-center.html\">call center<\/a>. An integrated UCaaS and CCaaS solution can ensure your employees and customers stay connected at all times. With this tighter connection, employees can easily share knowledge to resolve customer issues faster and silos can be a thing of the past.\u00a0<\/span><\/p>\n<h3><b>Top tips<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Solve customer problems the first time round<\/b><span style=\"font-weight: 400;\">. By seamlessly connecting experts from any part of the organization, you ensure your team can answer whatever is asked of them at record speed. For example, agents can use a single app with a unified directory to easily access experts across their organization through messaging, video, or phone. When agents need to connect with other experts in the organization, they\u2019re only a click away and can resolve customer issues faster.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Never lose customer calls<\/b><span style=\"font-weight: 400;\">. Easily transfer calls from your business unit to your contact center and vice versa for a seamless customer experience. Combined with call transfer controls, agents can easily transfer customer calls out to another department, and back to the contact center to finish the call.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-49253\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-20-at-11.28.16-AM.png\" alt=\"RingCentral Contact Center routing calls\" width=\"592\" height=\"577\" \/><\/p>\n<ul>\n<li><b>Keep agents informed and ready to assist customers 24\/7<\/b><span style=\"font-weight: 400;\">. Knowledge is power, and in terms of a contact center environment, that means keeping agents informed if they\u2019re not answering enough calls, if there are too many calls in the queue, and more. Dashboard alerts make it easy to notify agents and supervisors when there is a customer issue that needs to be dealt with quickly or when there are gaps in response times.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\t\t\t<\/p>\n<div class=\"rc-bottom-cta rc-bottom-cta__landscape\" style=\"background-image: url(\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/rc-bottom-cta-bg.png);\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t\t<img decoding=\"async\" width=\"678\" height=\"381\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/customer-centric.png\" class=\"responsive-image\" alt=\"How to adopt a ...\" \/>\t\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"rc-bottom-cta__text\" style=\"\">\n<h3\n\t\t\t\t\t\t\t\tclass=\"rc-bottom-cta__title headline-copy\"\n\t\t\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\t>How to adopt a customer-centric strategy for your business <\/h3>\n<\/p><\/div>\n<div class=\"rc-bottom-cta__btn-wrapper\" style=\"\">\n\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\tclass=\"btn btn-primary btn-lg rc-bottom-cta__link\"\n\t\t\t\t\t\t\t\ttitle=\"Read the blog\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-centric-strategy\/\"\n\t\t\t\t\t\t\t\tdata-dl-name=\"Read the blog\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"button\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"bottom cta banner\"\n\t\t\t\t\t\t\t\tdata-no-auto-dl=\"true\"\n\t\t\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\t\t\tonmouseover=\"\"\n\t\t\t\t\t\t\t\tonmouseout=\"this.style.backgroundColor='';this.style.borderColor='';this.style.color='';\"\n\t\t\t\t\t\t>Read the blog<\/a>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"c\"><\/a>Deliver high value and ROI across business and customer communications<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Get more bang for your buck with an integrated UCaaS and CCaaS solution. A single cloud communications platform will not only reduce costs and mitigate risks, but also provide stronger return on investment (ROI) and operational agility. Sounds nice, right?<\/span><\/p>\n<h3><b>Top tips<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Turn to the cloud for easy setup and management<\/b><span style=\"font-weight: 400;\">. Cloud solutions not only eliminate the costs of buying and installing hardware, they also mean that setup, onboarding, and training new agents are incredibly easy. You no longer need to waste money on IT support or waste time on onboarding new hires.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimize your resources<\/b><span style=\"font-weight: 400;\">. Small businesses want to be medium-sized, and medium-sized businesses want to be big. But growth and scalability is not only about expanding your business. Being able to scale your call center up or down with agents according to demand can be a crucial function to your efficiency. Your combined UCaas and CCaaS solution lets you do this with ease, leading to optimum use of your human resources.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Develop operational agility<\/b><span style=\"font-weight: 400;\">. Accelerate employee productivity with real-time analytics across your whole operation. For instance, you can visualize your contact center performance, run root cause analysis, and slice and dice data to make improvements in real time. Also, be flexible with your cost spending as you scale your business. Rather than having a number of agents upfront in your contact center, you can scale your system up at the click of a button, or scale down on staff during times of low demand to save money.<\/span><\/li>\n<li aria-level=\"1\"><b>Choose a one vendor approach<\/b><span style=\"font-weight: 400;\">. Think about the pains that come with multiple vendors: different sales teams, different customer service teams, and different technical support teams. Yikes! It\u2019s not only confusing but also costly, especially if the tools don\u2019t integrate with each other. With a single vendor, you\u2019ll deal with less headaches and save more money. In fact, <\/span><a href=\"https:\/\/www.ringcentral.com\/state-of-unified-communications-2021.html\"><span style=\"font-weight: 400;\">Metrigy<\/span><\/a><span style=\"font-weight: 400;\"> shared the following:<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"quote-text-break-point\">\n<p class=\"qute-text\"> \u201cA single-vendor strategy that integrates team messaging and collaboration and video meetings, as well as calling, results in 56% lower TCO (total cost of ownership) compared to a multi-vendor strategy and also provides for a simpler end-user experience and reduced management complexity.\u201d <\/p>\n<p class=\"quote-text-author\">\u2014Metrigy<\/p>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ultimate desire is to have one vendor that can do it all and improve your business\u2019s bottom line. Take a look at RingCentral\u2014it\u2019s doing just that. A <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-success-report-smb\/\"><span style=\"font-weight: 400;\">survey of more than 2<\/span><span style=\"font-weight: 400;\">50 of RingCentral\u2019s small and medium business customers<\/span><\/a><span style=\"font-weight: 400;\"> showed that they experienced great ROI, streamlined workflows, and increased productivity.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-48019\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/06\/SMB-930x700-1.png\" alt=\"SMB Customers Top Benefits RingCentral\" width=\"930\" height=\"700\" \/><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"d\"><\/a>Communicate with customers in the right place at the right time<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Build trust and loyalty with your customers by delivering a true omnichannel experience. This gives customers the power to communicate with your business through the channel of their choice. With an integrated UCaaS and CCaaS solution, you\u2019re equipped to assist customers in any channel, from phone calls to video meetings to live chat and social media.<\/span><\/p>\n<h3><b>Top tips<\/b><\/h3>\n<ul>\n<li><b>Be ready in your customer\u2019s channel of choice<\/b><span style=\"font-weight: 400;\">. <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-support\/\"><span style=\"font-weight: 400;\">Deliver first-rate service<\/span><\/a><span style=\"font-weight: 400;\"> for your customers in their channel of choice. Do your customers prefer to communicate on Facebook Messenger, SMS, or WhatsApp? Whatever it is, deliver the best experience for your customers in their preferred communication channel with seamless channel switches. A powerful UCaaS and CCaaS solution like <\/span><a href=\"https:\/\/www.ringcentral.com\/\"><span style=\"font-weight: 400;\">RingCentral<\/span><\/a><span style=\"font-weight: 400;\"> makes it easy for you to interact with customers in more than 30 digital channels, such as phone calls, SMS, messaging, <a href=\"https:\/\/www.ringcentral.com\/video-call.html\">video calls<\/a>, social media, live chat, email, and more.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-49254\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-20-at-11.27.51-AM.png\" alt=\"RingCentral Contact Center Omnichannel \" width=\"597\" height=\"546\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make it simpler for your agents to juggle multiple interactions at the same time. <\/b><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/contact-center-best-practices\/\"><span style=\"font-weight: 400;\">Improve the customer experience <\/span><\/a><span style=\"font-weight: 400;\">by empowering agents to manage multiple customer interactions at the same time to cover more ground. For example, with an advanced solution, agents can be on a live call with a customer, message a colleague for advice, and prepare a follow-up email\u2014all at the same time.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Provide always-on service<\/b><span style=\"font-weight: 400;\">. Many consumers want some form of self-service option to quickly solve issues themselves. <a href=\"https:\/\/www.ringcentral.com\/contact-center\/interactive-voice-response.html\">Interactive voice response (IVR)<\/a> is a great tool for <\/span><span style=\"font-weight: 400;\">letting customers perform routine operations over the phone by themselves or clarify customer needs for more personalized service. <\/span><span style=\"font-weight: 400;\">Chatbots are another smart choice. They can <\/span><span style=\"font-weight: 400;\">automate simple queries to handle common questions <\/span><span style=\"font-weight: 400;\">or transfer more complex customer interactions to a human agent if needed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Equip your business with AI and machine learning<\/b><span style=\"font-weight: 400;\">. Artificial intelligence (AI) keeps advancing, and combined with machine learning, it\u2019s providing new possibilities for businesses. Combined, they can help improve and populate responses for quicker first contact resolution (FCR). This combination can also understand intent and route or send digital messages\u2014AI can even recognize 72 different languages. You read that right, 72! <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Don\u2019t settle when it comes to voice quality<\/b>. Raise your hand if you like choppy voice calls. No one? That\u2019s what we thought. A top-class solution like <a href=\"https:\/\/www.ringcentral.com\/solutions\/office\/call.html\">RingCentral&#8217;s phone system<\/a> offers an industry-leading voice network that makes choppy calls a thing of the past. Say goodbye to dropped calls and say hello to a better customer experience.<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\"><a id=\"e\"><\/a>The proof\u2019s in the pudding: Gempler\u2019s success story<\/span><\/h2>\n<p><a href=\"https:\/\/www.ringcentral.com\/whyringcentral\/casestudies\/gemplers.html\"><span style=\"font-weight: 400;\">Gempler\u2019s<\/span><\/a><span style=\"font-weight: 400;\">, a nationwide supplier to farms, was experiencing a high period of growth in 2019 and soon found that their ordinary telephony solution could no longer support them. With only 60 staff and increasing customer demand, they knew they had to make a change and invest in something bigger: an integrated UCaaS and CCaaS solution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They turned to RingCentral as their single vendor for all their business and customer communications needs. After finding that their agents were 28% faster at answering calls with RingCentral, they knew they\u2019d found their match. Gempler\u2019s now has access to a suite of features designed to build a stronger customer-centric team and customer experience. Since implementing RingCentral, Gempler\u2019s has seen a 70% reduction in abandoned support calls and a drop in response times to support emails, from 14.5 hours down to 6 hours.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"quote-text-break-point-large\">\n<p class=\"quote-text\"> \u201cWhether we\u2019re talking about RingCentral MVP or Contact Center, RingCentral is having a wide and deep positive impact on our business\u2014and on our customers\u2019 lives. That means everything to us.\u201d<\/p>\n<p class=\"quote-text-author\">Debbie Holmquist, Director of Customer Service &amp; Distribution<\/p>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Ready to build a customer-centric team?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Customers really are king. They\u2019re at the forefront of your business, driving your revenue and profits. Appeal to them by developing a customer-centric team that puts <\/span><i><span style=\"font-weight: 400;\">them<\/span><\/i><span style=\"font-weight: 400;\"> first, sparking engagement across all channels from video and live chat to messaging and social media. With the power of an integrated UCaaS and CCaaS solution, you can finally build a customer-obsessed culture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wondering where to start? RingCentral\u2019s got your back. An award-winning provider of UCaaS and CCaaS, RingCentral can help you up your communications game<\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\">fast.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re a small or mid-sized business looking for the basics, the <\/span><a href=\"https:\/\/www.ringcentral.com\/office\/how-it-works.html\"><span style=\"font-weight: 400;\">RingCentral MVP<\/span><\/a><span style=\"font-weight: 400;\">\u2122 Premium edition plus Live Reports gives you all the benefits of our award-winning unified communications platform with additional contact center features (like <a href=\"https:\/\/www.ringcentral.com\/office\/features\/call-recording\/overview.html\">call recording<\/a>, supervisor modes, and integrations with key business apps).<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for something more robust, there\u2019s <\/span><a href=\"https:\/\/www.ringcentral.com\/effortless-customer-engagement.html\"><span style=\"font-weight: 400;\">RingCentral Contact Center<\/span><\/a><span style=\"font-weight: 400;\">\u2122 and <\/span><a href=\"https:\/\/www.ringcentral.com\/digital-customer-engagement.html\"><span style=\"font-weight: 400;\">RingCentral Engage Digital<\/span><\/a><span style=\"font-weight: 400;\">\u2122, which has everything you need to manage and grow a full-stack contact center.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever you\u2019re looking for, RingCentral is here for you. When you choose RingCentral, you can tap into a number of additional benefits:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Security:<\/b><span style=\"font-weight: 400;\"> RingCentral\u2019s global certifications include SOC 2, SOC 3, HITRUST, FINRA, HIPAA, C5, ISO 27017, ISO 27018, and GDPR compliance and seven layers of security.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reliability:<\/b><span style=\"font-weight: 400;\"> Get 24\/7 support by phone, chat, and email and bulletproof your business with 99.999% uptime, keeping you connected during outages and disasters. Also, did we mention that RingCentral is rated #1 by industry experts and trusted by more than 350,000 small businesses? Yes, it\u2019s true.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Seamless:<\/b><span style=\"font-weight: 400;\"> Have one vendor for all your business communications and contact center needs with a simple and intuitive platform. You can easily switch from desktop to mobile and vice versa to easily work on the go and stay constantly connected.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Flexible:<\/b><span style=\"font-weight: 400;\"> With RingCentral, you can leverage 250+ integrations in the <\/span><a href=\"http:\/\/apps.ringcentral.com\/\"><span style=\"font-weight: 400;\">RingCentral App Gallery<\/span><\/a><span style=\"font-weight: 400;\"> and open APIs through the <\/span><a href=\"http:\/\/developer.ringcentral.com\/\"><span style=\"font-weight: 400;\">RingCentral developer portal<\/span><\/a><span style=\"font-weight: 400;\"> to customize all your workflows. Employees can work directly from their favorite apps, whether it\u2019s Salesforce, Microsoft 365, Google Cloud, or another popular app.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">RingCentral is here to help you transform your business and make it more customer-centric. Let\u2019s improve the customer experience, together. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Highlights: Build confidence with your customers Connect your business communications and call center Deliver high value and ROI across business and customer communications Communicate with customers in the right place at the right time Why should you care about building a customer-centric team? In simple terms, being customer-centric is all about providing an unforgettable customer &#8230;<\/p>\n","protected":false},"author":29,"featured_media":49252,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901],"tags":[3297,743,14858],"class_list":["post-49248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","tag-customer-communication","tag-customer-experience","tag-customer-centric-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to build a strong, customer-centric team | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Are you building a customer-centric team? We\u2019ll give you an inside look at how to make your entire organization more customer-centric.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-centric-team\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to build a strong, customer-centric team\" \/>\n<meta property=\"og:description\" content=\"Are you building a customer-centric team? We\u2019ll give you an inside look at how to make your entire organization more customer-centric.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-centric-team\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-12T14:00:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-13T13:20:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2021\/09\/GettyImages-1269046080.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"RingCentral Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RingCentral Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-centric-team\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/customer-centric-team\/\"},\"author\":{\"name\":\"RingCentral Team\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358\"},\"headline\":\"How to build a strong, customer-centric team\",\"datePublished\":\"2021-10-12T14:00:57+00:00\",\"dateModified\":\"2025-03-13T13:20:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/customer-centric-team\/\"},\"wordCount\":2471,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-centric-team\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2021\/09\/GettyImages-1269046080.jpg\",\"keywords\":[\"customer communication\",\"customer experience\",\"customer-centric business\"],\"articleSection\":[\"Business &amp; leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"\/us\/en\/blog\/customer-centric-team\/\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-centric-team\/\",\"name\":\"How to build a strong, customer-centric team | RingCentral Blog\",\"isPartOf\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-centric-team\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-centric-team\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2021\/09\/GettyImages-1269046080.jpg\",\"datePublished\":\"2021-10-12T14:00:57+00:00\",\"dateModified\":\"2025-03-13T13:20:22+00:00\",\"description\":\"Are you building a customer-centric team? We\u2019ll give you an inside look at how to make your entire organization more customer-centric.\",\"breadcrumb\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-centric-team\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-centric-team\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-centric-team\/#primaryimage\",\"url\":\"\/us\/en\/blog\/wp-content\/uploads\/2021\/09\/GettyImages-1269046080.jpg\",\"contentUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2021\/09\/GettyImages-1269046080.jpg\",\"width\":930,\"height\":700,\"caption\":\"How to build a strong customer-centric team\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-centric-team\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"\/us\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to build a strong, customer-centric team\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/\",\"name\":\"RingCentral Blog\",\"description\":\"Intelligent Communications\",\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\",\"name\":\"RingCentral\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/\",\"url\":\"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png\",\"contentUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png\",\"width\":2048,\"height\":309,\"caption\":\"RingCentral\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ringcentral\",\"https:\/\/x.com\/ringcentral\",\"https:\/\/www.linkedin.com\/company\/ringcentral\/\",\"https:\/\/www.instagram.com\/ringcentral\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358\",\"name\":\"RingCentral Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\",\"caption\":\"RingCentral Team\"},\"sameAs\":[\"https:\/\/www.ringcentral.com\"],\"url\":\"\/us\/en\/blog\/author\/ringcentral-team\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to build a strong, customer-centric team | RingCentral Blog","description":"Are you building a customer-centric team? We\u2019ll give you an inside look at how to make your entire organization more customer-centric.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-centric-team\/","og_locale":"en_US","og_type":"article","og_title":"How to build a strong, customer-centric team","og_description":"Are you building a customer-centric team? We\u2019ll give you an inside look at how to make your entire organization more customer-centric.","og_url":"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-centric-team\/","og_site_name":"RingCentral Blog","article_publisher":"https:\/\/www.facebook.com\/ringcentral","article_published_time":"2021-10-12T14:00:57+00:00","article_modified_time":"2025-03-13T13:20:22+00:00","og_image":[{"width":930,"height":700,"url":"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2021\/09\/GettyImages-1269046080.jpg","type":"image\/jpeg"}],"author":"RingCentral Team","twitter_card":"summary_large_image","twitter_creator":"@ringcentral","twitter_site":"@ringcentral","twitter_misc":{"Written by":"RingCentral Team","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-centric-team\/#article","isPartOf":{"@id":"\/us\/en\/blog\/customer-centric-team\/"},"author":{"name":"RingCentral Team","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358"},"headline":"How to build a strong, customer-centric team","datePublished":"2021-10-12T14:00:57+00:00","dateModified":"2025-03-13T13:20:22+00:00","mainEntityOfPage":{"@id":"\/us\/en\/blog\/customer-centric-team\/"},"wordCount":2471,"publisher":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-centric-team\/#primaryimage"},"thumbnailUrl":"\/us\/en\/blog\/wp-content\/uploads\/2021\/09\/GettyImages-1269046080.jpg","keywords":["customer communication","customer experience","customer-centric business"],"articleSection":["Business &amp; leadership"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"\/us\/en\/blog\/customer-centric-team\/","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-centric-team\/","name":"How to build a strong, customer-centric team | RingCentral Blog","isPartOf":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-centric-team\/#primaryimage"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-centric-team\/#primaryimage"},"thumbnailUrl":"\/us\/en\/blog\/wp-content\/uploads\/2021\/09\/GettyImages-1269046080.jpg","datePublished":"2021-10-12T14:00:57+00:00","dateModified":"2025-03-13T13:20:22+00:00","description":"Are you building a customer-centric team? We\u2019ll give you an inside look at how to make your entire organization more customer-centric.","breadcrumb":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-centric-team\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-centric-team\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-centric-team\/#primaryimage","url":"\/us\/en\/blog\/wp-content\/uploads\/2021\/09\/GettyImages-1269046080.jpg","contentUrl":"\/us\/en\/blog\/wp-content\/uploads\/2021\/09\/GettyImages-1269046080.jpg","width":930,"height":700,"caption":"How to build a strong customer-centric team"},{"@type":"BreadcrumbList","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-centric-team\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"\/us\/en\/blog\/"},{"@type":"ListItem","position":2,"name":"How to build a strong, customer-centric team"}]},{"@type":"WebSite","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/","name":"RingCentral Blog","description":"Intelligent Communications","publisher":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization","name":"RingCentral","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/","url":"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png","contentUrl":"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png","width":2048,"height":309,"caption":"RingCentral"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ringcentral","https:\/\/x.com\/ringcentral","https:\/\/www.linkedin.com\/company\/ringcentral\/","https:\/\/www.instagram.com\/ringcentral"]},{"@type":"Person","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358","name":"RingCentral Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g","caption":"RingCentral Team"},"sameAs":["https:\/\/www.ringcentral.com"],"url":"\/us\/en\/blog\/author\/ringcentral-team\/"}]}},"rc_img_url":"\/us\/en\/blog\/wp-content\/uploads\/2021\/09\/GettyImages-1269046080.jpg","rcblog_by_author":"<a href=\"\/us\/en\/blog\/author\/ringcentral-team\/amp\" data-dl-events-click=\"true\" data-dl-element=\"link\"><span class=\"image\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\" alt=\"\" width=\"30\" height=\"30\" layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">RingCentral Team<\/span><\/a>","rc_author_full_name":"RingCentral Team","rc_author_avatar":"\/us\/en\/blog\/wp-content\/uploads\/2022\/02\/ringcentral-logo-new.png","rc_author_link":"\/us\/en\/blog\/author\/ringcentral-team\/amp","rc_post_categories":"<a href=\"\/us\/en\/blog\/category\/trending\/business-leadership\/amp\">Business &amp; leadership<\/a>","amp_link":"\/us\/en\/blog\/customer-centric-team\/amp","excerpt_title":"How to build a strong, customer-centric team","_links":{"self":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/49248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/comments?post=49248"}],"version-history":[{"count":0,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/49248\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media\/49252"}],"wp:attachment":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media?parent=49248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/categories?post=49248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/tags?post=49248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}