{"id":49166,"date":"2021-09-14T06:19:04","date_gmt":"2021-09-14T13:19:04","guid":{"rendered":"\/us\/en\/blog\/?p=49166"},"modified":"2025-03-13T06:39:26","modified_gmt":"2025-03-13T13:39:26","slug":"better-together","status":"publish","type":"post","link":"\/us\/en\/blog\/better-together\/","title":{"rendered":"Better together"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Highlights:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">GSP accelerates large service providers\u2019 transition to the cloud<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Service Providers partner with dedicated product and marketing experts on product roadmaps, messaging, sales enablement, and go-to-market plans.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Read any analyst\u2019s report on RingCentral, and you\u2019ll see a theme develop: <\/span><i><span style=\"font-weight: 400;\">strong partnerships<\/span><\/i><span style=\"font-weight: 400;\">. The relationships we\u2019ve been fortunate enough to build with global providers like Vodafone, AT&amp;T, Verizon and Deutsche Telekom set us apart. And we keep winning more. How? Why? What does that even mean? We got deep under the hood with the RingCentral Partner Product team to find out what it takes to partner with the heavy hitters, and what it is about RingCentral that makes these partnerships so numerous and successful.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><b>Setting the stage<\/b><\/h3>\n<figure id=\"attachment_49173\" aria-describedby=\"caption-attachment-49173\" style=\"width: 204px\" class=\"wp-caption alignright\"><img decoding=\"async\" class=\"wp-image-49173\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/09\/Dag-Peak.jpg\" alt=\"\" width=\"204\" height=\"204\" \/><figcaption id=\"caption-attachment-49173\" class=\"wp-caption-text\">Dag Peak, VP of Partner Product<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">RingCentral\u2019s expertise in delivering market leading Message, Video and Phone is certainly well known. But the same can be said of our competitors. Sure, someone can gain a temporary edge in technology, but rarely is it one that lasts very long. Everyone\u2019s innovating, and doing it quickly. So what is it, exactly, that makes RingCentral the call for so many leading organizations? For Vice President of Partner Product, Dag Peak, it starts with speed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWhy would somebody like AT&amp;T, who has been a telephone company forever, turn to a relatively small company like RingCentral, to get a UCaaS offer? Because these big Service Providers move super, super slow. And we are living in a world where the pace of innovation and the ability to deliver really interesting services that can help businesses be more productive in their world is super important. Compared to a major service provider like that, companies like RingCentral, Zoom or Cisco move at lightspeed from an innovation perspective. So when you combine our Service Provider friendly platform with our pace of innovation, well, that\u2019s why they to come to us.\u201d<\/span><\/p>\n<h3 class=\"heading h3\"><b>Better together<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Giving an AT&amp;T or a Telstra access to innovative technology is great\u2026for them. But that\u2019s not a partnership, that\u2019s a sale. According to Dag, there\u2019s more to the story.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cService providers want the innovative offers we have. But they also bring a lot to the table, too. They bring a huge sales force, they bring a massively valuable brand, they bring a giant network, they bring high speed internet access, and all kinds of other services \u2014 security and data center and more. So when you bring those two things together: RingCentral\u2019s offers with their selling channels, brand, customer relationships, and mobile network, there really are some significant synergies that we both get to enjoy. I call it \u201cBetter Together\u201d because I really believe that\u2019s what occurs in these partnerships we build.\u201d\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><b>The integration situation<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We said it before and we\u2019ll say it again &#8211; any technological edge in our industry is fleeting. Everyone\u2019s very, very good. So the competition rarely hinges on who\u2019s got the best product. It can come down to relationships. Strength of brand. And of course, price. But what really matters in any partnership is how that partnership works day to day. Dag thinks RingCentral\u2019s ability to integrate our products into providers\u2019 ecosystems; to make them easy to price, sell and run, gives us an edge that\u2019s tough to beat.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cTake MVP <\/span><i><span style=\"font-weight: 400;\">(Message. Video. Phone.)<\/span><\/i><span style=\"font-weight: 400;\"> for example. It\u2019s a great product. But Cisco and Zoom have great products, too. If the decision was only about MVP, that wouldn&#8217;t be good enough. It&#8217;s <\/span><i><span style=\"font-weight: 400;\">the ability to efficiently consume it<\/span><\/i><span style=\"font-weight: 400;\"> that Service Providers are really, really impressed with RingCentral. We\u2019re putting a ton of energy into our integration framework that we call Mercury: that\u2019s everything (and I do mean \u201ceverything\u201d) that goes into the Service Provider actually getting\u00a0 and selling our product. For example, Mercury is how the Service Provider can integrate RingCentral MVP into their own selling framework, so that selling MVP is as easy as selling any of their own in-house offers. Mercury also integrates MVP with the SP\u2019s reporting and monitoring and billing systems so that the SP can efficiently support the service after it has been delivered. All of those things need to be stitched together between us and the Service Provider, and that\u2019s something we really pride ourselves on doing well. It\u2019s about making life easier for our partners, so they can make life easier for our shared end customers.\u201d\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><b>Agility skills<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">RingCentral also has the ability to deliver bespoke solutions to the world\u2019s largest SPs, at a pace that allows them to delight their customers&#8217; demands with unprecedented agility. And the key to that is an experienced, expert team.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI need Product Managers who are familiar with the Service Provider space,\u201d says Dag. \u201cYou have to understand all the different internal groups that make up every service provider, and how to navigate through them. It takes an appreciation for the complexity of dealing with and integrating with a service provider\u2014their particular ways of operating, their IT systems, their selling systems, their target segmentation, where they are geographically. So somebody who\u2019s worked closely with Service Provider engineering, product and operations teams is really valuable to us.\u201d<\/span><\/p>\n<h3 class=\"heading h3\"><b>Everyone wins<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ultimately, partnerships are about helping both sides win. For Dag, RingCentral\u2019s approach is tailor-made for precisely that.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIn these partnerships with the SPs, it\u2019s really a situation where everyone wins. The SP gets a market leading UCaaS offer and the powerful Mercury integration framework. RingCentral gets access to end customers and markets that it otherwise would have a difficult time to attack. And the end customer gets MVP provided by the SP brand that they know and trust. That\u2019s a great partnership. And that\u2019s how you actually enable human connection. And that\u2019s what we\u2019re here to do, right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">#HelloToRingCentral<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Highlights: GSP accelerates large service providers\u2019 transition to the cloud Service Providers partner with dedicated product and marketing experts on product roadmaps, messaging, sales enablement, and go-to-market plans. &nbsp; Read any analyst\u2019s report on RingCentral, and you\u2019ll see a theme develop: strong partnerships. The relationships we\u2019ve been fortunate enough to build with global providers like &#8230;<\/p>\n","protected":false},"author":769,"featured_media":49170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18885],"tags":[],"class_list":["post-49166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ringcentral-newsdesk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Better together | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Take a peek into the world of our Global Service Provider team and the successful partnerships we have built over the years with top businesses globally.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/better-together\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Better together\" \/>\n<meta property=\"og:description\" content=\"Take a peek into the world of our Global Service Provider team and the successful partnerships we have built over the years with top businesses globally.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/better-together\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-14T13:19:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-13T13:39:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2021\/09\/GSP.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stephen Stewart\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephen Stewart\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/better-together\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/better-together\/\"},\"author\":{\"name\":\"Stephen Stewart\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/3bb7118f401e704491d6cd1acc89c414\"},\"headline\":\"Better together\",\"datePublished\":\"2021-09-14T13:19:04+00:00\",\"dateModified\":\"2025-03-13T13:39:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/better-together\/\"},\"wordCount\":991,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/better-together\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2021\/09\/GSP.jpg\",\"articleSection\":[\"Company news &amp; 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