{"id":48934,"date":"2021-08-26T04:00:42","date_gmt":"2021-08-26T11:00:42","guid":{"rendered":"\/us\/en\/blog\/?p=48934"},"modified":"2025-03-23T22:07:55","modified_gmt":"2025-03-24T05:07:55","slug":"improving-client-connections-through-hybrid-communications","status":"publish","type":"post","link":"\/us\/en\/blog\/improving-client-connections-through-hybrid-communications\/","title":{"rendered":"Improving client connections through hybrid communications"},"content":{"rendered":"

There\u2019s a different breed of investor today, one that wants to meet with his advisor, yet doesn\u2019t necessarily want to meet face-to-face. Technology has improved to enable this type of client experience. Does your investment advisory enable clients to communicate in this way?<\/span><\/p>\n

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\n\t\t\t\t\t\"Empowering\t\t\t\t<\/div>\n
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\nEmpowering the trusted advisor: Communications capabilities and toolkit checklist<\/h3>\n<\/p><\/div>\n
\n\t\t\t\t\t\tLearn more<\/a>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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This post explores the idea of hybrid client onboarding and communications, in which communications are both virtual and in-person, at the discretion of the client.<\/span><\/p>\n

The rise of hybrid client onboarding and communications<\/b><\/h2>\n

There are a few reasons for the rise of hybrid client onboarding and communications. The first reason is related to the rise in Millennial investors. Millennials, born between the early 1980s and the mid-1990s, now represent a body of<\/span> 30 million investors<\/span><\/a>. They have different client onboarding<\/a> and communications expectations than their parents did.<\/span><\/p>\n

Millennials feel more comfortable using technology to communicate than their parents do.<\/span> Sixty-three percent of Millennial investors<\/span><\/a> want a mobile platform that connects directly to their advisors. Contrast that with around<\/span> 40% of Boomer investors<\/span><\/a> who prefer talking to advisors over the phone.<\/span><\/p>\n

Another reason for the shift toward hybrid client communications is that now the technology exists to support hybrid client onboarding and communications. Thirty years ago, the options for meeting were limited: you could talk to investors on the phone or in person. Today, email, chat, and video conferencing are all viable options.<\/span><\/p>\n

The third reason has to do with the events of 2020. A public health crisis that spread across the globe led to lockdowns and health restrictions. In-person meetings were impossible. However, investors still wanted to communicate with their advisors.<\/span><\/p>\n

As the economy and society recover from the effects of the pandemic, there\u2019s a high likelihood that clients want to continue meeting with their advisors virtually. Research shows<\/span> 62% of investors<\/span><\/a> would either fully or partially maintain hybrid communications with their advisors.<\/span><\/p>\n

What tools do advisors need to implement a hybrid client onboarding and communications strategy?<\/b><\/h2>\n

A cloud communications, collaboration, and customer engagement platform is the best solution.<\/span> Cloud communications platforms<\/span><\/a> are a set of unified communications (telephony, instant messaging, and video conferencing) and collaboration tools (such as file-sharing and the ability to edit documents) in a single cloud-based platform. They also offer contact center capabilities, so investors can connect to their advisors through text messages, emails, voice calls, social media, and chatbots. Self-service options enable investors to find out some information on their own.<\/span><\/p>\n

A cloud communications, collaboration, and customer engagement platform serves as the best tool for hybrid client onboarding and communications for these reasons:<\/span><\/p>\n