{"id":48881,"date":"2021-08-18T08:08:56","date_gmt":"2021-08-18T15:08:56","guid":{"rendered":"\/us\/en\/blog\/?p=48881"},"modified":"2025-03-13T06:20:31","modified_gmt":"2025-03-13T13:20:31","slug":"pandemic-startup-surge","status":"publish","type":"post","link":"\/us\/en\/blog\/pandemic-startup-surge\/","title":{"rendered":"Startups surged during the pandemic\u2014here\u2019s what we can learn"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In 2020, it seemed like most small businesses were in danger of closing. The COVID-19 pandemic put most of the world into lockdown. While those closures and other safety measures helped curb the spread of the virus in a lot of places, it also meant a lot of small businesses had a hard time staying open.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But this wasn\u2019t true for <\/span><i><span style=\"font-weight: 400;\">all<\/span><\/i><span style=\"font-weight: 400;\"> small businesses. In fact, startups\u2014the smallest businesses of all\u2014saw a bona fide boom in growth during the pandemic. According to census data, <\/span><a href=\"https:\/\/www.census.gov\/econ\/bfs\/data.html\"><span style=\"font-weight: 400;\">2020 numbers for starting a new business shattered 2019\u2019s numbers by 95% in the United States.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">So, what does this all mean? What can you learn from these startups and plug into your own business, in order to become more resilient?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve got some ideas about why startups boomed during the pandemic. Today, we\u2019ll talk about those reasons:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#one\"><span style=\"font-weight: 400;\">Startups are open to remote and hybrid workforces<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#two\"><span style=\"font-weight: 400;\">Startups use technology to make their work easier<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#three\"><span style=\"font-weight: 400;\">Startups know an online presence isn\u2019t optional<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#four\"><span style=\"font-weight: 400;\">Startups bake customer satisfaction into their business model<\/span><\/a><\/li>\n<\/ol>\n<p><strong>Just want the highlights?<\/strong> Skip to our <a href=\"#five\">Lessons Learned<\/a> section.<\/p>\n<hr \/>\n<p class=\"p1\"><span class=\"s1\">\ud83d\ude80<\/span><span class=\"s2\"> <b>The top components of successful startups<\/b>: Does your team have them all?\u00a0<\/span><\/p>\n<p class=\"p1\"><span style=\"font-weight: 400;\"><\/p>\n<div class=\"download-form-widget standart-download-form\" data-url=\"http:\/\/netstorage.ringcentral.com\/ebook\/smb_startup.pdf\" data-id=\"69d4a98240696\" id=\"69d4a98240696\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d4a98240696.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">Get the eBook<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">Learn the big 4 components for startup success<\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-01423\" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Read the eBook\">Read the eBook<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d4a98240696.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\"> Enjoy!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><\/span><\/p>\n<hr \/>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\"><a id=\"one\"><\/a>1. Startups are open to remote and hybrid workforces\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Because so many startups are high-tech focused, they understand that remote and <a href=\"\/us\/en\/blog\/hybrid-work-for-startups\/\">hybrid work<\/a> are bound to be the new normal, with the pandemic giving this way of working a real push.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But it\u2019s more than simply accepting the writing on the wall. Startups are leveraging the real benefits of remote and hybrid work to their advantage. For one, people now know most jobs can be done remotely, and many want to maintain that flexibility even when the pandemic fades. If businesses are arbitrarily rigid with their in-office requirements, they\u2019re bound to lose employees to more agile companies who offer a better work-life balance to their team members.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another huge benefit of embracing remote work: your talent pool expands from a tight radius around your office doors to, well, the entire planet. Startups know that the best fit for their needs might not always be around the corner. The ability to <a href=\"\/us\/en\/blog\/hire-remote-employees\/\">recruit and hire remote employees<\/a> means a lot more choice of key talent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t\t\t<\/p>\n<div class=\"rc-bottom-cta rc-bottom-cta__landscape\" style=\"background-image: url(\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/rc-bottom-cta-bg.png);\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t\t<img decoding=\"async\" width=\"930\" height=\"700\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/07\/Untitled-design-6.png\" class=\"responsive-image\" alt=\"Learn how one ...\" \/>\t\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"rc-bottom-cta__text\" style=\"\">\n<h3\n\t\t\t\t\t\t\t\tclass=\"rc-bottom-cta__title headline-copy\"\n\t\t\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\t>Learn how one high-tech startup keeps their hybrid teams connected<\/h3>\n<\/p><\/div>\n<div class=\"rc-bottom-cta__btn-wrapper\" style=\"\">\n\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\tclass=\"btn btn-primary btn-lg rc-bottom-cta__link\"\n\t\t\t\t\t\t\t\ttitle=\"Read the blog\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/www.ringcentral.com\/whyringcentral\/casestudies\/thetalake.html\"\n\t\t\t\t\t\t\t\tdata-dl-name=\"Read the blog\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"button\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"bottom cta banner\"\n\t\t\t\t\t\t\t\tdata-no-auto-dl=\"true\"\n\t\t\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\t\t\tonmouseover=\"\"\n\t\t\t\t\t\t\t\tonmouseout=\"this.style.backgroundColor='';this.style.borderColor='';this.style.color='';\"\n\t\t\t\t\t\t>Read the blog<\/a>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\"><a id=\"two\"><\/a>2. Startups use technology to make their work easier, from Day One<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While a lot of businesses might have been using cloud technology to some degree already, many of them had to change their entire operations, essentially overnight when lockdowns and other safety measures started rolling in. The more quickly a business pivoted to fully online operations, the better chance it stood in staying open.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luckily, today there are all kinds of tools to help teams communicate with each other at a distance. These cloud communications apps bring together all of your team\u2019s conversations and meetings into one online space. That means everything is organized and recorded, and nothing gets lost in the shuffle.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One stellar example of a <a href=\"\/us\/en\/blog\/cloud-communications-for-startups\/\">cloud communications<\/a> app: <a href=\"https:\/\/ringcentral.com\">RingCentral<\/a>. You get all of your internal and external phone calls handled by the cloud, plus <a href=\"\/us\/en\/blog\/how-to-choose-a-chat-app\/\">team chat<\/a> and <a href=\"\/us\/en\/blog\/video-conferencing-apps\/\">video conferencing<\/a>. All of these features live in one app that\u2019s easy to install and navigate:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-47771\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/05\/Blog-header-image-for-RC-Web-App-blog.png\" alt=\"\" width=\"930\" height=\"700\" \/><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"three\"><\/a>3. Startups know an online presence isn\u2019t optional\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When was the last time you updated your website? Posted something on one of your social media channels? If COVID-19 taught us anything about running a business, it\u2019s that an online presence is absolutely essential.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since a lot of startups are in the high-tech space, many of them knew this lesson before COVID hit, and it\u2019s probably a big reason why so many startups survived and thrived when <\/span><i><span style=\"font-weight: 400;\">everyone<\/span><\/i><span style=\"font-weight: 400;\"> had to go digital. So if you haven\u2019t already revamped your online storefront or made social media more of a priority, now might be the time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">P.S. Are you<\/span> <span style=\"font-weight: 400;\">advertising your startup business online? You probably should be!\u00a0<\/span><\/p>\n<p><a href=\"\/us\/en\/blog\/social-media-best-practices\/\"><strong>READ MORE: Social media best practices &#8211; tips for every platform<\/strong><\/a><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"four\"><\/a>4. Startups bake customer satisfaction into their business model<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Small business owners already know: every single customer matters. It\u2019s more expensive to cultivate new customers than it is to retain existing customers, so it\u2019s important to prioritize the customer experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, this is even more true. Now that we <\/span><i><span style=\"font-weight: 400;\">know<\/span><\/i><span style=\"font-weight: 400;\"> most businesses can make it possible for customers to do just about anything online and without a ton of friction, it\u2019s expected. How easy a business can make the <a href=\"\/us\/en\/blog\/customer-experience\/\">customer experience<\/a> is more important than how much a product or service costs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Startups have the benefit of being new to the game, which means they can weave this kind of knowledge into their business\u2019s DNA. If you were to put yourself in your customers\u2019 shoes, where would you see room to make things easier for them? What\u2019s holding you back from implementing that change?\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"five\"><\/a>Lessons learned from the pandemic startup surge<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that we know why startups boomed while other businesses struggled, here\u2019s a roundup of what all small businesses can do to be more like a startup:\u00a0<\/span><\/p>\n<ul>\n<li><b>Embrace remote and hybrid work.<\/b><span style=\"font-weight: 400;\"> It\u2019s good for team morale, and for finding (and keeping) the best talent for your business.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Invest in the right technology. <span style=\"font-weight: 400;\">Put all of your teams and communications in one place, so collaboration can continue without a hitch.\u00a0<\/span><\/b><\/li>\n<li aria-level=\"1\"><strong>Spruce up your online presence.<\/strong> <span style=\"font-weight: 400;\">Make your online storefront as user friendly as possible, and be sure to stay active on social media.<\/span><\/li>\n<li aria-level=\"1\"><strong>Pay attention to what today\u2019s customers <em>really<\/em> want.<\/strong> <span style=\"font-weight: 400;\">Step into their shoes and find more ways to make their experience seamless and easy. <\/span><\/li>\n<li aria-level=\"1\"><b>Consider a cloud-based communications plan on day 1, not day 1,000<\/b>. It\u2019s key to survival and growth when everyone on your startup team has the right tools to be in sync regardless of location.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In 2020, it seemed like most small businesses were in danger of closing. The COVID-19 pandemic put most of the world into lockdown. While those closures and other safety measures helped curb the spread of the virus in a lot of places, it also meant a lot of small businesses had a hard time staying &#8230;<\/p>\n","protected":false},"author":29,"featured_media":48486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901,18722],"tags":[39808,24015,30721,39809,556],"class_list":["post-48881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","category-startups","tag-covid19","tag-high-tech","tag-hybrid-work","tag-pandemic","tag-startups"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Startups surged during the pandemic\u2014here\u2019s what we can learn | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"While many businesses went under, startup companies saw a surge during the pandemic. Find out why and how to bring that same energy to your small business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/pandemic-startup-surge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Startups surged during the pandemic\u2014here\u2019s what we can learn\" \/>\n<meta property=\"og:description\" content=\"While many businesses went under, startup companies saw a surge during the pandemic. Find out why and how to bring that same energy to your small business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/pandemic-startup-surge\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-18T15:08:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-13T13:20:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2021\/07\/MVP-Q2-roundup.png\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"RingCentral Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RingCentral Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/pandemic-startup-surge\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/pandemic-startup-surge\/\"},\"author\":{\"name\":\"RingCentral Team\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358\"},\"headline\":\"Startups surged during the pandemic\u2014here\u2019s what we can learn\",\"datePublished\":\"2021-08-18T15:08:56+00:00\",\"dateModified\":\"2025-03-13T13:20:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/pandemic-startup-surge\/\"},\"wordCount\":1043,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/pandemic-startup-surge\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2021\/07\/MVP-Q2-roundup.png\",\"keywords\":[\"covid19\",\"high tech\",\"hybrid work\",\"pandemic\",\"Startups\"],\"articleSection\":[\"Business &amp; leadership\",\"Startups\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"\/us\/en\/blog\/pandemic-startup-surge\/\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/pandemic-startup-surge\/\",\"name\":\"Startups surged during the pandemic\u2014here\u2019s what we can learn | RingCentral Blog\",\"isPartOf\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/pandemic-startup-surge\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/pandemic-startup-surge\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2021\/07\/MVP-Q2-roundup.png\",\"datePublished\":\"2021-08-18T15:08:56+00:00\",\"dateModified\":\"2025-03-13T13:20:31+00:00\",\"description\":\"While many businesses went under, startup companies saw a surge during the pandemic. 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