{"id":48764,"date":"2021-08-17T07:00:34","date_gmt":"2021-08-17T14:00:34","guid":{"rendered":"\/us\/en\/blog\/?p=48764"},"modified":"2025-07-02T08:53:57","modified_gmt":"2025-07-02T15:53:57","slug":"future-of-business-communications","status":"publish","type":"post","link":"\/us\/en\/blog\/future-of-business-communications\/","title":{"rendered":"Looking toward the future of business communications: The latest trends"},"content":{"rendered":"<p><b>Highlights<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#one\">Top business communications trends shaping the future<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#two\"><span style=\"font-weight: 400;\">RingCentral Cloud PBX for Microsoft Teams<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#three\"><span style=\"font-weight: 400;\">Get ahead with RingCentral<\/span><\/a><\/li>\n<\/ul>\n<hr \/>\n<p><span style=\"font-weight: 400;\">What does the future of business communications hold? <\/span><span style=\"font-weight: 400;\">Since the invention of the telephone, business communications have been evolving rapidly. Technology has <\/span><i><span style=\"font-weight: 400;\">drastically <\/span><\/i><span style=\"font-weight: 400;\">improved how we communicate. From the rise of robust mobile devices to the domination of virtual meetings, where will business communications go next?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A recent poll stated that <\/span><a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/9-future-of-work-trends-post-covid-19\/\"><span style=\"font-weight: 400;\">48% of employees<\/span><\/a><span style=\"font-weight: 400;\"> will work remotely at least part-time moving forward. This means that messaging, video, and phone services will play an even more critical role for companies in helping both remote and in-office workers stay connected.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we\u2019ll cover the top trends for the future of business communications and how RingCentral fits into this picture to help you and other small and mid-sized companies stay ahead of the curve. Keeping up with the latest trends and tech can help you boost employee productivity, <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-success-report-smb\/\"><span style=\"font-weight: 400;\">customer happiness<\/span><\/a><span style=\"font-weight: 400;\">, and your ROI.\u00a0<\/span><\/p>\n<hr \/>\n<p class=\"p1\">\ud83d\udd0d <span style=\"font-weight: 400;\">When it comes to communications, how can you future-proof your business? Find out with our free eBook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/ebook\/future-proof-your-workplace.pdf\" data-id=\"6a0b182de9b07\" id=\"6a0b182de9b07\">\n\t\t<button tabindex=\"on\"  on=\"tap:6a0b182de9b07.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83d\udcd9 Grab the eBook<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udc40 \u200a Get this free eBook to learn how to future-proof your business. <\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:6a0b182de9b07.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Enjoy! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><\/span><\/p>\n<hr \/>\n<h2><span style=\"font-weight: 400;\"><a id=\"one\"><\/a>Top business communications trends shaping the future\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">From adopting secure and reliable unified communications to valuable software integrations, the top future trends focus on making your workflow more efficient while increasing your bottom line.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Harnessing the power of unified communications<\/span><\/h3>\n<p><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/what-is-ucaas\/\"><span style=\"font-weight: 400;\">Unified communications<\/span><\/a><span style=\"font-weight: 400;\"> is here to stay. In fact, in 2020, the unified communications and collaboration market grew over <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1125737\/unified-communications-and-collaboration-market\/\"><span style=\"font-weight: 400;\">29%<\/span><\/a><span style=\"font-weight: 400;\"> compared to 2019<\/span><span style=\"font-weight: 400;\">, reaching $47.2 billion.<\/span><\/p>\n<p style=\"text-align: center;\"><b>Size of the global unified communications &amp; collaboration market from 2018 to 2023 (in billion U.S. dollars)<\/b><\/p>\n<p><a href=\"https:\/\/www.statista.com\/statistics\/1125737\/unified-communications-and-collaboration-market\/\"><img decoding=\"async\" class=\"aligncenter wp-image-48765 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/08\/Screen-Shot-2021-08-04-at-11.15.04-AM.png\" alt=\"Statista size of the global unified communication and collaboration market from 2018-2023\" width=\"551\" height=\"355\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">With advanced unified communications tools, like <\/span><a href=\"https:\/\/www.ringcentral.com\/office\/how-it-works.html\"><span style=\"font-weight: 400;\">RingCentral MVP\u2122,<\/span><\/a><span style=\"font-weight: 400;\"> you can create a cohesive space for all your <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/top-7-benefits-of-workplace-communication\/\"><span style=\"font-weight: 400;\">workplace communications<\/span><\/a><span style=\"font-weight: 400;\">, including messaging, video, and phone. More companies are now moving to a single vendor for all their business and communications needs. This not only streamlines your workflows but also lessens the pain and complications that stem from juggling multiple vendors\u2014multiple vendors only leads to headaches and higher costs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Providing a more effortless user experience will remain a priority in the future, which is why unified communications is key. Having all business communications essentials (messaging, video meetings, phone calls, texts, and faxes) conveniently located in a single app makes it easy for your team to stay connected whenever and wherever they are. As unified communications platforms evolve, they&#8217;re beginning to incorporate advanced AI capabilities like <a href=\"https:\/\/www.ringcentral.com\/ai-receptionist\">AI receptionists<\/a>. These intelligent virtual assistants can seamlessly integrate with unified communication systems to handle initial customer interactions, route calls, and even schedule appointments. By automating these front-end tasks, AI receptionists enhance the efficiency of unified communications, allowing human staff to focus on more complex, high-value interactions. This integration of AI technology into unified communications platforms like RingCentral MVP represents the cutting edge of business communication solutions, offering businesses a way to provide 24\/7 responsiveness while optimizing their human resources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With RingCentral MVP, you can handle all your business communications wherever you go. You can easily communicate on any device and switch seamlessly between your phone, tablet, or laptop without fumbling with logins or missing a beat.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/morning-light-customer-story\/\"><span style=\"font-weight: 400;\">Morning Light<\/span><\/a><span style=\"font-weight: 400;\">, an award-winning nonprofit hospice residence, needed a cost-effective solution that allowed them complete mobility, RingCentral MVP made sure they were never out of reach. Tom Fodor, Morning Light\u2019s Executive Director, said:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"quote-text-break-point-large\">\n<p class=\"quote-text\"><\/span><span style=\"font-weight: 400;\">\u201cRingCentral helps us by being reliable and cost-effective. They do everything\u2014supply the infrastructure, take messages, direct calls\u2014and we\u2019re never out of touch with the people who need us.<\/span><span style=\"font-weight: 400;\">\u201d <\/p>\n<p class=\"quote-text-author\">Tom Fodor, Executive Director at Morning Light<\/p>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Prioritizing reliability and security<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Gone are the days when a closed door meant a conversation was private. <\/span><span style=\"font-weight: 400;\">Whether you&#8217;re communicating internally or sending sensitive customer and company data to external parties, you need to equip yourself with reliable and secure software.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses must arm themselves with a business communications system that provides best-in-class reliability and <\/span><a href=\"https:\/\/www.ringcentral.com\/technology\/security.html\"><span style=\"font-weight: 400;\">comprehensive security<\/span><\/a><span style=\"font-weight: 400;\">. This should include world-class regulatory compliance and the best cybersecurity technologies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral keeps your workplace secure, instituting seven layers of robust security within our architecture and processes, to protect your data and communications against fraud and abuse. Our leading security certifications include SOC 3 and HITRUST, and compliance with industry requirements, such as HIPAA and FINRA. These ensure that users always operate securely and in accordance with industry standards.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-44309\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/seven-layers-of-security.png\" alt=\"RingCentral's seven layers of security\" width=\"533\" height=\"399\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Our global certifications include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SOC 2<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SOC 3<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HITRUST<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FINRA<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HIPAA<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C5<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ISO 27017<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ISO 27018\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">GDPR<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Driving ROI and productivity<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As a medium or <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/small-business-success\/\"><span style=\"font-weight: 400;\">small business<\/span><\/a><span style=\"font-weight: 400;\">, you may find that you don\u2019t have nearly enough hours in a day to get everything done, and with a standard on-premises PBX system, you may experience <\/span><span style=\"font-weight: 400;\">high phone bills and separate costs for messaging services. <\/span><span style=\"font-weight: 400;\">Your communications stack should drive value across your business, accelerating your productivity and boosting your ROI\u2014the key drivers to business success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can improve productivity, increase your ROI, and reduce your TCO effortlessly when you bundle your message, video, and phone solutions into a single system with RingCentral: one app, one bill, one vendor, one solution. With RingCentral, you can also access an advanced integrated <\/span><a href=\"https:\/\/www.ringcentral.com\/office\/features\/analytics-portal\/overview.html\"><span style=\"font-weight: 400;\">analytics portal<\/span><\/a><span style=\"font-weight: 400;\"> to help you track performance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Curious to learn how RingCentral can help drive ROI and productivity for your business? RingCentral\u2019s small and medium business customers reported measurable improvements in<\/span><span style=\"font-weight: 400;\"> their ROI and productivity, with an average ROI of <\/span><span style=\"font-weight: 400;\">52%<\/span><span style=\"font-weight: 400;\"> and increase in employee productivity of <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-success-report-smb\/\">33%<\/a>. They also experience an increase in customer satisfaction of 50%, with a 50% decrease in in-person meetings. As you\u2019re evaluating a new communications tool, ensure it can deliver measurable results like RingCentral.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-48019\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/06\/SMB-930x700-1.png\" alt=\"\" width=\"930\" height=\"700\" \/><\/p>\n<hr \/>\n<p class=\"p1\"><span style=\"font-weight: 400;\">\ud83d\udc40<\/span><span style=\"font-weight: 400;\">\u00a0 <\/span><span style=\"font-weight: 400;\">Learn more customer success metrics proving RingCentral\u2019s value for small and medium businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/brief\/csm_survey_findings_smb.pdf\" data-id=\"6a0b182de9c4e\" id=\"6a0b182de9c4e\">\n\t\t<button tabindex=\"on\"  on=\"tap:6a0b182de9c4e.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83d\udcc8 Get the datasheet<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udc40 \u200a \ud83d\udc40 \u200a Get this free datasheet highlighting RingCentral\u2019s customer success metrics. <\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:6a0b182de9c4e.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Enjoy! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><\/span><\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.ringcentral.com\/whyringcentral\/casestudies\/junk-chuckers.html\"><span style=\"font-weight: 400;\">Junk Chunkers<\/span><\/a><span style=\"font-weight: 400;\">, improved their productivity and ROI by switching to RingCentral MVP. They were even able to supercharge their productivity by taking advantage of CRM and project management platform integrations to simplify workflows.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With their employees able to communicate from anywhere, they were also able to eliminate time wasted commuting to work in the adverse weather conditions common to their location and the expense of expanding their physical office space. As a result, they increased their revenue by 230%. Al Noufaro, the founder and CEO, stated:<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"quote-text-break-point-large\">\n<p class=\"quote-text\"><\/span><span style=\"font-weight: 400;\">\u201c<\/span><span style=\"font-weight: 400;\">Since we rolled out RingCentral, our revenue has more than doubled\u2014it\u2019s up 230%. We\u2019ve reviewed all other factors to see what else might be responsible, and we\u2019ve isolated RingCentral as the primary driver.\u201d<\/span><span style=\"font-weight: 400;\"> <\/p>\n<p class=\"quote-text-author\">Al Noufaro, Founder and CEO at Junk Chuckers<\/p>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Building a more connected workspace with integrations<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s clear that integrations play a critical role when it comes to building a more connected workspace. With integrations, you don\u2019t need to waste time toggling between multiple apps anymore. Let\u2019s look at <\/span><a href=\"https:\/\/netstorage.ringcentral.com\/documents\/live_in_your_apps.pdf\"><span style=\"font-weight: 400;\">some key stats<\/span><\/a><span style=\"font-weight: 400;\"> that prove the value of integrations and how it improves your flow of work.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">69% of workers waste up to 60 minutes a day navigating between apps. That\u2019s up to 32 days per year.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">56% find searching for information in different apps is disruptive.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">57% believe up to $500K is lost because of poor integrations and lack of resources.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">RingCentral has always recognized the importance of powerful integrations. With RingCentral, you can leverage 250+ integrations in the <\/span><a href=\"https:\/\/www.ringcentral.com\/apps\/\"><span style=\"font-weight: 400;\">RingCentral App Gallery<\/span><\/a><span style=\"font-weight: 400;\"> and open APIs through the <\/span><a href=\"https:\/\/developers.ringcentral.com\/\"><span style=\"font-weight: 400;\">RingCentral developer portal<\/span><\/a><span style=\"font-weight: 400;\"> to customize all your workflows. You can use your existing applications, like Microsoft Teams, Salesforce, and Google Cloud, while ensuring that all of these different applications coexist seamlessly.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-48776\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/08\/Screen-Shot-2021-08-04-at-1.30.48-PM.png\" alt=\"integrations \" width=\"360\" height=\"453\" \/><\/p>\n<p><span style=\"font-weight: 400;\">One popular integration users love is <\/span><span style=\"font-weight: 400;\">RingCentral<\/span><span style=\"font-weight: 400;\"> for Salesforce. With this integration, users can enhance their CRM and service management experience by automating workflows, increasing call efficiency, and improving the quality of customer interactions.<\/span> <span style=\"font-weight: 400;\">Seattle-based comparison company <\/span><a href=\"https:\/\/www.ringcentral.com\/whyringcentral\/casestudies\/porch.html\"><span style=\"font-weight: 400;\">Porch<\/span><\/a> <span style=\"font-weight: 400;\">greatly benefitted from adding RingCentral telephony to its Salesforce platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company uses Salesforce to track and manage its customer interactions. RingCentral saved the company time and financial savings.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"quote-text-break-point-large\">\n<p class=\"quote-text\"><\/span><span style=\"font-weight: 400;\">\u201c<\/span><span style=\"font-weight: 400;\">It made sense to go with RingCentral because the administrative capabilities are there and no development is required.<\/span><span style=\"font-weight: 400;\">\u201d<\/span><span style=\"font-weight: 400;\"> <\/p>\n<p class=\"quote-text-author\">Ankur Pradhan, Senior Salesforce Developer at Porch<\/p>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\"><a id=\"two\"><\/a>RingCentral Cloud PBX for Microsoft Teams<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Businesses want flexibility and options to deploy their unified communications suite the way that best meets their unique business needs. Whether your business wants to take a multi-vendor or single-vendor approach, RingCentral provides you the flexibility and options your business needs to be successful\u2014no matter which tools you choose.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your business is already set up with Microsoft Teams, upgrade to enterprise-grade telephony with <\/span><a href=\"https:\/\/www.ringcentral.com\/microsoft-teams.html\"><span style=\"font-weight: 400;\">RingCentral Cloud PBX for Microsoft Teams<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">Since the RingCentral Cloud PBX for Microsoft Teams integrates natively into Teams, users can enjoy the same Teams interface they\u2019ve been using with no additional downloads, bots, or plugins. Users get the best of both Teams and RingCentral in one app, improving the flow of work and making adoption simple since no retraining is required.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-48777\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/08\/Screen-Shot-2021-08-04-at-1.33.33-PM.png\" alt=\"RingCentral Cloud PBX for Microsoft Teams\" width=\"451\" height=\"560\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Your business can reap in <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/5-reasons-to-add-ringcentral-cloud-pbx-to-your-microsoft-teams\/\"><span style=\"font-weight: 400;\">numerous benefits with RingCentral Cloud PBX for Microsoft Teams<\/span><\/a><span style=\"font-weight: 400;\">, including the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Advanced PBX features<\/b><span style=\"font-weight: 400;\">: Use call controls, <a class=\"waffle-rich-text-link\" href=\"https:\/\/www.ringcentral.com\/contact-center\/interactive-voice-response.html\">IVR<\/a> and call handling, automatic call recording, reports and analytics, call queues, SMS, and fax to name a few.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>99.999% uptime SLA<\/b><span style=\"font-weight: 400;\">: Get an extra layer of reliability with 99.999% uptime SLA, which translates to only six minutes of downtime per year.<\/span> <span style=\"font-weight: 400;\">For comparison, Microsoft Teams\u2019 99.9% uptime SLA, which translates to nine hours of downtime every year.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Flexibility<\/b><span style=\"font-weight: 400;\">: Quickly add new users in just a few seconds.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ready to deploy<\/b><span style=\"font-weight: 400;\">: RingCentral can help maintain and operate your complete high-availability Teams Direct Routing infrastructure using Microsoft-certified session border controllers (SBC).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Third-party integrations: <\/b>Customize your workflows with 250+ out-of-the-box integrations in the RingCentral App Gallery and open APIs through the RingCentral developer portal. Enable your users to work directly from apps they already use, whether it\u2019s Salesforce, Google Cloud, Zendesk, or another popular app.<\/li>\n<\/ul>\n<hr \/>\n<p class=\"p1\"><span style=\"font-weight: 400;\">\ud83d\udd0d\u00a0 Discover the top 12 benefits of RingCentral Cloud PBX for Microsoft Teams with our free datasheet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/datasheets\/cloud-pbx-for-ms-teams-smb.pdf\" data-id=\"6a0b182de9d33\" id=\"6a0b182de9d33\">\n\t\t<button tabindex=\"on\"  on=\"tap:6a0b182de9d33.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83d\udc40  Get the datasheet<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udc40  Get the RingCentral Cloud PBX for Microsoft Teams datasheet. <\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:6a0b182de9d33.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Enjoy! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><\/span><\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/whyringcentral\/casestudies\/howard-kennedy.html\"><span style=\"font-weight: 400;\">Howard Kennedy<\/span><\/a><span style=\"font-weight: 400;\"> is a top UK law firm (with 400 employees) that uses RingCentral Cloud PBX for Microsoft Teams to consolidate business communications and serve their global network of clients around the world.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral gave Howard Kennedy everything they needed in one place and helped elevate their Microsoft Teams setup with top-tier telephony. <\/span><span style=\"font-weight: 400;\">Jonathan Freedman, the Chief Information Security and Technology Officer, commented that, \u201cRingCentral took us from having to support seven communications platforms\u2014none integrated with the others\u2014to one unified communications platform for everything.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"quote-text-break-point-large\">\n<p class=\"quote-text\"><\/span><span style=\"font-weight: 400;\">\u201c<\/span><span style=\"font-weight: 400;\">RingCentral Cloud PBX for Teams integrated effortlessly into our Microsoft Teams environment. On top of this, RingCentral had 99.999% availability and a solid reputation for business telephony<\/span><span style=\"font-weight: 400;\">.\u201d<\/span><span style=\"font-weight: 400;\"> <\/p>\n<p class=\"quote-text-author\">Jonathan Freedman, Chief Information Security and Technology Officer at Howard Kennedy<\/p>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"three\"><\/a>Get ahead with RingCentral<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There\u2019s no doubt that the way we work has rapidly evolved in the last year\u2014so has the communications tools and software we rely on. RingCentral lets you run your business from anywhere. Whether you\u2019re in the office, at home, or on the move, you can work productively and seamlessly across messaging, video meetings, and phone calls from a single app.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a reason RingCentral has been named a <\/span><a href=\"https:\/\/www.ringcentral.com\/lp\/gartner-magic-quadrant.html\"><span style=\"font-weight: 400;\">Gartner UCaaS Magic Quadrant Leader<\/span><\/a><span style=\"font-weight: 400;\"> six years in a row. RingCentral is a power player that\u2019s here to stay because we\u2019re a company that recognizes the value of keeping on top of the latest trends and technology. As a brand now trusted by more than 350,000 small businesses, you can\u2019t go wrong.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We scale with your business, and with the <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/the-ringcentral-advantage-for-small-businesses\/\"><span style=\"font-weight: 400;\">RingCentral Advantage<\/span><\/a><span style=\"font-weight: 400;\"> (<\/span><span style=\"font-weight: 400;\">a comprehensive mix of experts, tools, and resources to help you successfully deploy RingCentral across your business), <\/span><span style=\"font-weight: 400;\">we\u2019ll be there for you every step of the way. RingCentral\u2019s award-winning platform enables your business to grow, while empowering you to <\/span><span style=\"font-weight: 400;\">co-create innovations for your business for the next decade.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Highlights: Top business communications trends shaping the future RingCentral Cloud PBX for Microsoft Teams Get ahead with RingCentral What does the future of business communications hold? Since the invention of the telephone, business communications have been evolving rapidly. Technology has drastically improved how we communicate. From the rise of robust mobile devices to the domination &#8230;<\/p>\n","protected":false},"author":29,"featured_media":48816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901],"tags":[1783,2790,15345],"class_list":["post-48764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","tag-business-communications","tag-future-of-work","tag-microsoft-teams"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Looking toward the future of business communications: The latest trends | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Learn the top trends for the future of business communications and how RingCentral fits into this picture to help your business stay ahead of the curve.\" \/>\n<meta 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