{"id":48517,"date":"2021-07-14T13:37:11","date_gmt":"2021-07-14T20:37:11","guid":{"rendered":"\/us\/en\/blog\/?p=48517"},"modified":"2025-04-02T19:58:43","modified_gmt":"2025-04-03T02:58:43","slug":"improving-customer-experience-with-the-right-ivr-strategy","status":"publish","type":"post","link":"\/us\/en\/blog\/improving-customer-experience-with-the-right-ivr-strategy\/","title":{"rendered":"Improving customer experience with the right IVR strategy"},"content":{"rendered":"<p><strong>Highlights:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An IVR system guides callers through an automated menu to get them to a specific destination<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A poorly-designed IVR menu leads to a negative contact center customer experience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Designing a positive IVR experience involves giving customers self-service options as well as the ability to connect to a human<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">IVR systems can play an important role in automating the customer experience and making it smoother and more efficient, but to improve the customer experience, you need the right IVR strategy.\u00a0<\/span><\/p>\n<h2>What is an IVR system?<\/h2>\n<p>An <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/interactive-voice-response\/\">IVR system<\/a> (which stands for interactive voice response) is an automated phone system that interacts with callers through voice or phone keypad selections. Callers select options from a menu until they get to their desired destination.<\/p>\n<p>Customers might not be familiar with the term \u201cIVR system,\u201d but they likely use one any time they call a large organization.<\/p>\n<h2>Why customers don\u2019t like IVR systems<\/h2>\n<p>Even if customers don\u2019t know the term \u201cIVR systems,\u201d they generally have a negative opinion of them. Why is that?<\/p>\n<p>Customers complain about the <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/ways-to-automate-customer-experience-in-your-contact-center\/\">following characteristics of IVR systems<\/a>:<\/p>\n<ul>\n<li aria-level=\"1\">There aren\u2019t adequate menu options<\/li>\n<li aria-level=\"1\">It takes too long to reach an agent<\/li>\n<li aria-level=\"1\">The system doesn\u2019t understand voice inputs<\/li>\n<\/ul>\n<p>When customers encounter poorly designed IVR systems, they become frustrated, and it\u2019s not hard to understand why. They call a company to solve a problem, and when they can\u2019t do that, they have a poor customer experience.<\/p>\n<h2>Creating a better IVR strategy<\/h2>\n<p>When an IVR menu is well-designed, it makes the contact center customer experience much more pleasant for customers. How can you create a better IVR strategy?<\/p>\n<ul>\n<li aria-level=\"1\">Understand what questions your customers need answered<\/li>\n<li aria-level=\"1\">Create an IVR menu that gets customers where they need to go<\/li>\n<li aria-level=\"1\">Make human contact an option<\/li>\n<li aria-level=\"1\">Route calls to the agent best-equipped to handle the situation<\/li>\n<li aria-level=\"1\">Build in self-service options<\/li>\n<li aria-level=\"1\">Integrate business applications into IVR menus<\/li>\n<\/ul>\n<h3>Understand what questions your customers want answered<\/h3>\n<p>Your IVR menu won\u2019t be useful if it doesn\u2019t contain the options that customers want.<\/p>\n<p>How do you determine how to make an IVR system useful? Talk to the people who work with customers the most \u2013 your customer service team. These team members understand the questions customers ask every day.<\/p>\n<h3>Create an IVR menu that gets customers where they need to go<\/h3>\n<p>Take some time to sketch out IVR menu options that make the most sense. For example, if many customers need to talk to someone about their bill, your IVR menu should have a selection to connect to the billing department. Remember that a flexible contact center software solution makes it easy to modify IVR menus.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-48518\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/07\/wearing-a-headset-at-a-desk.jpeg\" alt=\"Wearing a headset at a desk\" width=\"540\" height=\"360\" \/><\/p>\n<h3>Make human contact an option<\/h3>\n<p>Sometimes, organizations want to <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/call-deflection-digital-customer-service\/\">deflect calls<\/a> to the greatest extent possible. There are some good reasons for that: decision makers understand people don\u2019t want to wait on hold, and properly implemented call deflection gives customers other options aside from speaking to a human. Often, customers prefer a self-service option, and call deflection meets that need.<\/p>\n<p>That being said, there are times when customers absolutely need to speak to an agent. When you\u2019re designing an IVR menu, take that into consideration to reduce customer frustration.<\/p>\n<h3>Route calls to an agent best-equipped to handle the situation<\/h3>\n<p>While it\u2019s important to connect to an agent, it\u2019s even more important to connect to the right agent.<\/p>\n<p><a href=\"https:\/\/www.ringcentral.com\/contact-center\/skills-based-routing.html\">Skills-based routing<\/a> connects customers to the right agents. That means that when a customer calls with a specific problem, the <a href=\"https:\/\/www.ringcentral.com\/contact-center\/interactive-voice-response.html\">IVR<\/a> system understands, based on the customer\u2019s selection, which agent would be the best person to handle such a call.<\/p>\n<p>We\u2019ll illustrate with an example: Lisa bought wireless speakers, but they don\u2019t seem to be connecting to her computer. She calls the manufacturer and immediately finds herself dealing with an IVR system. Lisa selects an option to be connected with someone who can handle software problems.<\/p>\n<p>The contact center software knows that Sam is the best person to deal with this issue \u2013 he\u2019s available, and he\u2019s also handled calls and interactions like this many times in the past several months. As a result of skills-based routing, Lisa gets the help she needs and has a better contact center customer experience.<\/p>\n<h3>Build in self-service options<\/h3>\n<p>There will be times when customers want to talk to a human being. At other times, it\u2019s simply faster to get things done on your own.<\/p>\n<p>Incorporating self-serve options gives customers the option to find answers on their own. They spend less time on the phone waiting for help and get the help they need faster.<\/p>\n<h3>Integrate business applications into IVR menus<\/h3>\n<p>One way to improve IVR systems for a better contact center customer experience is to integrate business applications into IVR menus. Integrating business applications enables customers to perform activities through the IVR system.<\/p>\n<p>We\u2019ll illustrate with an example. Tim wants to pay his water bill over the phone. The water company uses an IVR system that integrates into its billing system. All Tim has to do is call a certain extension, and an automated menu guides him through the process of paying his water bill.<\/p>\n<p>If the billing system weren\u2019t connected to the IVR menu, Tim would have to wait on hold to connect to a contact center agent. This is a waste of Tim\u2019s time and of your contact center\u2019s most valuable (and most expensive!) resource, the agent. Integrating business applications into your IVR menu gives customers the self-service options they need to complete crucial tasks. Moreover, it makes the contact center customer experience better.<\/p>\n<section class=\"show-demo\">\n<div class=\"title\">\n\t\t\tImprove the contact customer experience with RingCentral\t\t<\/div>\n<div class=\"flex-container button-container {{ $description ?: 'spacing' }}\">\n<div class=\"flex-container description\">\n<div>\n\t\t\t\t\tRingCentral\u2019s robust contact center solutions feature a flexible IVR menu which organizations can configure to best meet their needs. You can improve the contact center customer experience by giving customers self-service options as well as the opportunity to connect with a human.\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"button-wrapper\">\n                                            <button onclick=\"window.open('https:\/\/www.ringcentral.com\/view_demo.html', '_blank'); return false;\" class=\"show-demo-button\" data-dl-name=\"show-demo\" data-dl-element=\"button\" data-dl-additional-info=\"show demo button\" data-no-auto-dl=\"true\">Get a demo<\/button>\n                                    <\/div>\n<\/p><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Highlights: An IVR system guides callers through an automated menu to get them to a specific destination A poorly-designed IVR menu leads to a negative contact center customer experience Designing a positive IVR experience involves giving customers self-service options as well as the ability to connect to a human IVR systems can play an important &#8230;<\/p>\n","protected":false},"author":29,"featured_media":48519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-48517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Improving customer experience with the right IVR strategy | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"This article explores best practices for improving the contact center customer experience with an IVR system.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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