{"id":48482,"date":"2021-07-09T15:34:10","date_gmt":"2021-07-09T22:34:10","guid":{"rendered":"\/us\/en\/blog\/?p=48482"},"modified":"2025-03-13T06:43:36","modified_gmt":"2025-03-13T13:43:36","slug":"stir-shaken","status":"publish","type":"post","link":"\/us\/en\/blog\/stir-shaken\/","title":{"rendered":"STIR\/SHAKEN: How we drastically reduce robocalls"},"content":{"rendered":"<p><b>Highlights:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">From disruptions to packed voicemails, robocalls have a huge impact on a business\u2019s productivity and bottom line. But businesses can\u2019t simply ignore calls from unrecognized numbers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">RingCentral has implemented <\/span><b>STIR\/SHAKEN<\/b><span style=\"font-weight: 400;\">, a new protocol that screens phone numbers before they reach employee phones.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If a call is spam, the caller ID will read \u201cSUSPECTED ROBOCALL\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">After September 25, 2021, RingCentral will only transfer calls to carriers that are STIR\/SHAKEN compliant.<\/span><\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not your imagination\u2014spam and robocalls are more prevalent today than ever. By the end of 2020, spam calls were up more than 20% year-over-year from 2019, with <\/span><a href=\"https:\/\/techcrunch.com\/2020\/12\/07\/spam-calls-grew-18-this-year-despite-the-global-pandemic\/\"><span style=\"font-weight: 400;\">users worldwide receiving 31.1 billion spam calls<\/span><\/a><span style=\"font-weight: 400;\"> over a 10-month period.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And when left unchecked, they can be pretty damaging to businesses. Spam calls not only increase the liability of getting scammed but also take valuable time away from real callers and disrupt the flow of work for employees. Ever find your concentration interrupted by your phone ringing, only to have it be spam?<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p style=\"text-align: center;\">\u2b50 <strong>How reliable are your cloud services?<\/strong> \u2b50<\/p>\n<p style=\"text-align: center;\">Before you commit to a new tool, here\u2019s a list of questions you should ask about your next provider\u2019s uptime.<\/p>\n<p><center><span style=\"font-weight: 400;\">\t<\/p>\n<div class=\"download-form-widget enterprise-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/ebook\/understanding_reliability.pdf\" data-id=\"6a14240836710\" id=\"6a14240836710\">\n\t\t<button tabindex=\"on\"  on=\"tap:6a14240836710.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">See the guide<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">Downtime kills productivity. Here\u2019s a guide to help you choose your next cloud provider.<\/div>\n<form class=\"download-form ENTERPRISE\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-01918\" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog Enterprise\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"enterprise download form\" data-dl-name=\"Download Now\">Download Now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:6a14240836710.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\"> Enjoy!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/center><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s reached a tipping point. 94% of Americans simply <\/span><a href=\"https:\/\/www.usatoday.com\/story\/tech\/2021\/02\/12\/robocalls-scammers-fraud-phone-calls-increase-fcc-ftc-efforts\/6706727002\/\"><span style=\"font-weight: 400;\">don\u2019t answer the phone<\/span><\/a><span style=\"font-weight: 400;\"> anymore when they don\u2019t recognize the number.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s just one problem: <\/span><b>businesses can\u2019t afford to ignore calls<\/b><span style=\"font-weight: 400;\">. That\u2019s because among the relentless barrage of robocalls, some calls are actually legitimate. From appointment reminders to customer inquiries and spontaneous calls from a colleague, ignoring calls can cost businesses millions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>What is STIR\/SHAKEN?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">How many times have you accidentally answered an unwanted phone call because the caller ID information looked familiar\u2014only to discover that the area code and phone number displayed were spoofed? New FCC rules, which went into effect June 30, 2021, are intended to prevent this precise scenario.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Part of the <\/span><a href=\"https:\/\/www.fcc.gov\/TRACEDAct\"><span style=\"font-weight: 400;\">TRACED Act<\/span><\/a><span style=\"font-weight: 400;\">, the new requirements entail a set of technical standards and protocols\u2014called STIR\/SHAKEN\u2014for authenticating caller ID information.\u00a0<\/span><\/p>\n<p><b>STIR\/SHAKEN <\/b><span style=\"font-weight: 400;\">is a new set of protocols that provide a way for voice service providers to &#8220;sign&#8221; caller ID as legitimate on outbound calls and to identify inbound calls that have a spoofed caller ID. Together, these processes enable phone providers to \u201cattest\u201d to where calls are coming from and to \u201cauthenticate\u201d those signatures to let the call recipient know when a call has been verified.<\/span><\/p>\n<div class=\"rc-subscribe\" id=\"new-rc-subscribe\"  style=\"background-image:url('\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/subscribe.png')\">\n\t\t<button class=\"close js-popup-close\"><svg class=\"icon_close_mobile\" width=\"20\" height=\"20\"><use xlink:href=\"#icon_close_mobile\"><\/use><\/svg><\/button><\/p>\n<div class=\"rc-subscribe__wrapper\">\n<div class=\"rc-subscribe__wrapper_text\">\n<h3 class=\"rc-subscribe__title h2\">Stay informed with RingCentral<\/h3>\n<div class=\"rc-subscribe__subtitle\">Subscribe to our emails for the latest blogs, events, and exclusive content on AI-powered communication solutions. Stay ahead with insights and tips from the leader in trusted AI communications.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/legal\/privacy-notice.html\" target=\"_blank\" data-dl-name=\"Privacy Notic\" data-dl-element=\"link\" data-dl-additional-info=\"social\" rel=\"noreferrer noopener\">Privacy Notice<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"rc-subscribe__wrapper_form\">\n<form class=\"\" data-event-init=\"true\" novalidate data-js-form>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\tname=\"email\"\n\t\t\t\t\t\t\t\tplaceholder=\"Email address *\"\n\t\t\t\t\t\t\t\ttitle=\"Must be valid email. example@yourdomain.com\"\n\t\t\t\t\t\t\t\tminlength=\"4\"\n\t\t\t\t\t\t\t\tmaxlength=\"255\"\n\t\t\t\t\t\t\t\ttype=\"email\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tpattern=\"[a-z0-9._%+\\-]+@[a-z0-9.\\-]+\\.[a-z]{2,}$\"\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\tautocomplete=\"on\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-events-hover=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"email\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"LET'S WORK TOGETHER\"\n\t\t\t\t\t\t\t\taria-label=\"Email address *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"email-subscribe-errors\"\n\t\t\t\t\t\t><br \/>\n\t\t\t\t\t\t<span class=\"field__errors\" id=\"email-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<select\n\t\t\t\t\t\t\t\tname=\"Country__c\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-label=\"Country *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"country-subscribe-errors\"\n\t\t\t\t\t\t><option value=\"\" disabled=\"disabled\" selected=\"selected\">Country<\/option><option value=\"Canada\">Canada<\/option><option value=\"United_States\">United States<\/option><\/select><\/p>\n<p>\t\t\t\t\t\t<span class=\"field__errors\" id=\"country-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<button type=\"submit\" data-event-init=\"true\">Subscribe<\/button>\n\t\t\t\t\t<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"confirm-form\" role=\"status\" aria-live=\"polite\" style=\"display: none;\" aria-hidden=\"true\">\n<div class=\"confirm-form__text\">Thank you for your interest in RingCentral<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><span style=\"font-weight: 400;\">There are three levels of attestation:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A-level attestation<\/b><span style=\"font-weight: 400;\">: The service provider has verified both the origination of a call and that the user\/extension number is authorized to use the number.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B-level attestation<\/b><span style=\"font-weight: 400;\">: The service provider has authenticated the call origination but cannot verify that the caller is authorized to use the calling number.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C-Level attestation<\/b><span style=\"font-weight: 400;\">: The service provider has originated the call on the network but cannot authenticate the call source.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">We\u2019re excited to announce that RingCentral has fully implemented the STIR\/SHAKEN protocol and has filed its certification of compliance with the FCC\u2019s Robocall Mitigation Database. Our system both signs all calls that originate on the RingCentral network and verifies STIR\/SHAKEN headers on all inbound calls.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>What does this mean for you?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For <\/span><b>inbound calls<\/b><span style=\"font-weight: 400;\">, the STIR\/SHAKEN protocol means you\u2019ll be able to determine whether the inbound phone number has been authenticated before answering. If it\u2019s not, your phone will show \u201cSuspected Robocall\u201d as the caller ID.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For <\/span><b>outbound calls<\/b><span style=\"font-weight: 400;\">, you don\u2019t have to do anything to ensure that your calls are compliant and appropriately signed. We handle all of that for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral has already completed its implementation of STIR\/SHAKEN and filed its certification of STIR\/SHAKEN compliance in the FCC\u2019s Robocall Mitigation Database. That means RingCentral MVP customers will not see any change in the ways their calls are routed or completed, and there\u2019s no action required for all calls to be attested. Similarly, there will be no changes for users calling from the RingCentral app to another RingCentral user.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it\u2019s important to note that incoming calls made via a carrier that has not fully implemented STIR\/SHAKEN may not be verified, even if a call is legitimate. After September 28, 2021, RingCentral will only transfer calls to providers who have filed certifications of STIR\/SHAKEN compliance with the FCC.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Enabling seamless, compliant phone calls<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As the new rules go into effect, RingCentral users can rest assured that we are fully compliant with the STIR\/SHAKEN regulation. We\u2019re taking all the necessary steps to reduce robocalls and ensure that customers have the tools they need to identify the calls they wish to answer.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Highlights: From disruptions to packed voicemails, robocalls have a huge impact on a business\u2019s productivity and bottom line. But businesses can\u2019t simply ignore calls from unrecognized numbers. RingCentral has implemented STIR\/SHAKEN, a new protocol that screens phone numbers before they reach employee phones. If a call is spam, the caller ID will read \u201cSUSPECTED ROBOCALL\u201d. &#8230;<\/p>\n","protected":false},"author":29,"featured_media":48484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18885],"tags":[38170,38169],"class_list":["post-48482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ringcentral-newsdesk","tag-shaken","tag-stir"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>STIR\/SHAKEN: How we drastically reduce robocalls | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Highlights: From disruptions to packed voicemails, robocalls have a huge impact on a business\u2019s productivity and bottom line. 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