{"id":48474,"date":"2021-07-08T14:02:44","date_gmt":"2021-07-08T21:02:44","guid":{"rendered":"\/us\/en\/blog\/?p=48474"},"modified":"2025-10-22T22:51:09","modified_gmt":"2025-10-23T05:51:09","slug":"cybersecurity-for-startups","status":"publish","type":"post","link":"\/us\/en\/blog\/cybersecurity-for-startups\/","title":{"rendered":"Cybersecurity for startups: A complete guide"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Starting a new business is an exciting time in an entrepreneur\u2019s life. Your plans and dreams begin to materialize, and the only limitation is your imagination. And with the incredible opportunities of the internet, you can reach audiences, customers, and clients from around the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But\u2014and you knew there was a \u201cbut\u201d coming\u2014the internet also leaves your small business open for potential cyber threats. As a startup, communication and collaboration are key to your growth from day one, and it\u2019s likely these important conversations happen mostly online. So how can you make sure your big ideas aren\u2019t vulnerable?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ve read about meetings getting taken over and vital data becoming compromised, but you\u2019re not really sure what you can do to protect your new business. Or if it\u2019s even right for you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ll cover everything you need to get started with protecting your startup:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#one\"><span style=\"font-weight: 400;\">Why should I care about cybersecurity for my startup?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#two\"><span style=\"font-weight: 400;\">Why would cybercriminals want to go after my business?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#three\"><span style=\"font-weight: 400;\">What are the most common types of cyberattacks?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#four\"><span style=\"font-weight: 400;\">6 best practices to secure your startup<\/span><\/a><\/li>\n<\/ul>\n<hr \/>\n<p class=\"p1\">\ud83d\udc40 <b>What are the 4 key components of a successful startup?<\/b><\/p>\n<p class=\"p1\">\n<div class=\"download-form-widget standart-download-form\" data-url=\"http:\/\/netstorage.ringcentral.com\/ebook\/smb_startup.pdf\" data-id=\"69d48d4112334\" id=\"69d48d4112334\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d48d4112334.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83c\udf1f Find out here<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">Learn to bake success into the DNA of your startup<\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-01423\" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d48d4112334.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Happy launching!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p>\n<hr \/>\n<h2 class=\"heading h2\"><a id=\"one\"><\/a>Why should I care about cybersecurity for my startup?<\/h2>\n<p><span style=\"font-weight: 400;\">Cybersecurity is important for any business\u2014whether you\u2019re a startup or a multi-billion dollar corporation. Every aspect of your business is vital to making sure it runs smoothly, and a data breach or compromise can lead to catastrophic results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first reason is because you care about your new business, so why not protect it? A common misconception about a cyberattack is that it\u2019ll never happen to you\u2014until it does. According to this <\/span><a href=\"https:\/\/www.hiscox.com\/documents\/2019-Hiscox-Cyber-Readiness-Report.pdf\"><span style=\"font-weight: 400;\">2019 Hiscox Cyber Readiness Report<\/span><\/a><span style=\"font-weight: 400;\">, nearly 65% of all businesses have experienced a cyber-related issue. And of those businesses, 60% of businesses targeted by cybercriminals go bust within six months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another reason is a cyberattack costs a lot. Like a lot, a lot. From that same report, the average cost of a cyberattack for a business is $200,000 a year. Think of what your startup can do with $200,000!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On top of that, according to Security Intelligence\u2019s <\/span><a href=\"https:\/\/securityintelligence.com\/posts\/whats-new-2020-cost-of-a-data-breach-report\/\"><span style=\"font-weight: 400;\">2020 Cost of a Data Breach Report<\/span><\/a><span style=\"font-weight: 400;\">, it takes an average of <\/span><b>280 days<\/b><span style=\"font-weight: 400;\"> to identify and contain a data breach. And for those companies that have shifted to a remote work model, 76% of surveyors anticipate even longer response times for identifying and containing a data breach. So not only will it cost a lot, it\u2019ll take a significant amount of time away from growing your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And the last reason is trust. If you work with customers, having any kind of data leak can absolutely destroy a company\u2019s reputation. According to Ping Identity\u2019s <\/span><a href=\"https:\/\/www.pingidentity.com\/content\/dam\/ping-6-2-assets\/Assets\/Misc\/en\/3464-consumersurvey-execsummary.pdf\"><span style=\"font-weight: 400;\">2019 Consumer Survey: Trust and Accountability in the Era of Data Misuse<\/span><\/a><span style=\"font-weight: 400;\">, 81% of people would stop engaging with a company in <\/span><i><span style=\"font-weight: 400;\">any <\/span><\/i><span style=\"font-weight: 400;\">capacity if they had a data breach. As a brand new company, this time is crucial to building trust with the customers who are taking a chance on you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Basically, skimping out on your new business\u2019s cybersecurity is never, ever worth it.\u00a0<\/span><\/p>\n<h2 class=\"heading h2\"><a id=\"two\"><\/a>Why would cybercriminals want to go after my business?<\/h2>\n<p><span style=\"font-weight: 400;\">Maybe you\u2019re not convinced. You\u2019re a new business, you\u2019re still small, so hackers aren\u2019t going after you\u2026 right?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, small businesses and startups are a perfect target for cybercrimes. When you\u2019re just starting out, you might not think there\u2019s a security risk, or you may have a team that doesn\u2019t understand the importance of <a href=\"\/us\/en\/blog\/small-business-cybersecurity\/\">cybersecurity<\/a>. Hackers recognize and exploit these vulnerabilities, so they can take advantage of your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And you may think that just because your business doesn\u2019t handle medical or financial data, you\u2019ll be alright. That doesn\u2019t matter to a hacker\u2014every kind and size of business is an opportunity:<\/span><\/p>\n<h3 class=\"heading h3\">Ideas and intellectual property<\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re working on the next big innovation, all of your hard work, countless prototypes, and drafts will have been for nothing if it gets into the hands of someone else.<\/span><\/p>\n<h3 class=\"heading h3\">Customer data<\/h3>\n<p><span style=\"font-weight: 400;\">If your business provides a service for a customer, you\u2019re probably handling some potentially sensitive personal data like their email address, home address, social security number, credit card information, employee names and information, and more.<\/span><\/p>\n<h3 class=\"heading h3\">Clients, partners, and investors<\/h3>\n<p><span style=\"font-weight: 400;\">They might not even be after your or your customer\u2019s information\u2014they could want your client list and any associated information to target bigger companies with more valuable data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Okay, okay, you might have some information a cybercriminal wants, but how can they get this data in the first place?<\/span><\/p>\n<h2 class=\"heading h2\"><a id=\"three\"><\/a>What are the most common types of cyberattacks?<\/h2>\n<p><span style=\"font-weight: 400;\">There are countless ways your data can be targeted, but the most common methods are:<\/span><\/p>\n<h3 class=\"heading h3\">Phishing<\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019ve ever received an email with a suspicious link or a weird attachment, that\u2019s phishing. Everyone gets these kinds of emails, and they\u2019re relatively easy to identify. But as the internet gets more sophisticated, so do the phishing attempts. These links or attachments usually cause malware to be downloaded to a user\u2019s device.<\/span><\/p>\n<h3 class=\"heading h3\">Ransomware<\/h3>\n<p><span style=\"font-weight: 400;\">Ransomware is when a user installs a software onto their device\u2014usually by being tricked into thinking it\u2019s needed to scan their computer for viruses or something similar\u2014and that software locks the user\u2019s screen or their entire device and holds it ransom. The user won\u2019t be able to access <\/span><i><span style=\"font-weight: 400;\">anything<\/span><\/i><span style=\"font-weight: 400;\"> until they pay a fee to some random person before their system can work again. The victim won\u2019t be able to access anything until they pay a &#8220;fee&#8221; to the attacker. Otherwise, they&#8217;ll remain locked out of their system. According to a <a href=\"https:\/\/programs.com\/resources\/small-business-ransomware-stats\/\">recent industry study by Programs.com<\/a>, nearly 7 out of 10 companies have experienced a ransomware attack caused by similar deceptive downloads, where users unknowingly install malicious software disguised as legitimate tools.<\/span><\/p>\n<h3 class=\"heading h3\">Data breaches<\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019ve already talked about this a few times already, but a data breach is when secure or confidential information is exposed. Sometimes, this can happen by accident, such as a\u00a0 misdirected email, or intentionally by an untrusted source, like hacking.<\/span><\/p>\n<h2 class=\"heading h2\"><a id=\"four\"><\/a>6 best practices to secure your startup<\/h2>\n<p><span style=\"font-weight: 400;\">Now that you understand how serious a cyberattack can be, you\u2019re ready to take some steps to secure your startup. Many of our suggestions are perfect for getting started, and there are even more steps you can take to secure your startup. Of course, this all depends on how much you decide to <a href=\"https:\/\/www.crowdstrike.com\/solutions\/small-business\/how-to-create-a-cybersecurity-budget\/\">budget for your business\u2019s security<\/a> and where you\u2019re at in your business\u2019s lifespan.<\/span><\/p>\n<h3 class=\"heading h3\">1. Assign an account admin and role-based users<\/h3>\n<p><span style=\"font-weight: 400;\">If you have a small team, it may seem like granting admin access to everyone will communicate transparency and allow them to download the programs they need to do their job most efficiently. This can, however, leave any (and all) data vulnerable to cyberattacks. It\u2019s best to assign one (or a few, depending on your team) person to manage access to data like customer info, employee info, financial records, and whatever else you don\u2019t want the wrong person to see.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should also set up user roles. This will allow you to set specific permissions per person or team. For example, if your accounting team needs to see financial records, but your marketing team doesn\u2019t, you can set those parameters easily without creating one blanket user permission.<\/span><\/p>\n<h3 class=\"heading h3\">2. Strong passwords<\/h3>\n<p><span style=\"font-weight: 400;\">Weak passwords are one of the easiest ways for hackers to gain access to sensitive information. Your passwords should always be complex and unique with a mix of numbers, letters, and symbols. There are a bunch of great password managers, like 1Password, <a href=\"https:\/\/psono.com\">Psono<\/a>, or Dashlane, that are incredibly secure, suggest complex passwords, and even alert you if a login is compromised or if your email has shown up on a data leak.\u00a0Many also integrate directly with your browser or operating system.<\/span><\/p>\n<h3 class=\"heading h3\">3. Secure apps and software<\/h3>\n<p><span style=\"font-weight: 400;\">One of the most basic methods of securing your startup is to make sure all of your apps and software are up to date with current security enhancements. Old software with outdated security measures can be more at risk for a cyberattack, due to unresolved vulnerabilities. If you\u2019re using software or an app that is no longer supported, it is really time to look for something newer and consistently updated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simplifying to a single, unified app for your messaging, video, and phone in one secure platform ensures all of your communications are held to the same level of security. It also cuts down on the need to toggle between apps and worry about security updates for each separate application. For example, RingCentral\u2019s cloud communications app handles all of your communications with <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/ringcentral-commitment-to-privacy-and-security\/\"><span style=\"font-weight: 400;\">seven layers of security<\/span><\/a><span style=\"font-weight: 400;\"> to ensure you\u2019re protected from attacks:<\/span><\/p>\n<h3><img decoding=\"async\" class=\"aligncenter size-large wp-image-48476\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/07\/Screen-Shot-2021-07-08-at-4.46.35-PM-1024x785.png\" alt=\"ringcentral cybersecurity for startups\" width=\"1024\" height=\"785\" \/><\/h3>\n<h3 class=\"heading h3\">4. Multi-factor authentication and Single Sign-on<\/h3>\n<p><span style=\"font-weight: 400;\">Thankfully, multi-factor authentication is becoming more and more common. Instead of relying on only a password, you can employ multi-factor authentication as an additional step to log into an account. Typically, this is done using an authenticator app, like Authy or Okta, which sends a push notification to the owner of the account to confirm that it was them trying to log in.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some providers also do this in combination with a Single Sign-on feature that allows a user to use one set of login credentials to access multiple applications.<\/span><\/p>\n<h3 class=\"heading h3\">5. Firewall<\/h3>\n<p><span style=\"font-weight: 400;\">Establishing a firewall is essential to protect yourself against cyberattacks. Your firewall acts as a barrier around your network, monitoring incoming and outgoing traffic and blocking malicious data packets and external threats.\u00a0\u00a0<\/span><\/p>\n<h3 class=\"heading h3\">6. Make security part of your culture<\/h3>\n<p><span style=\"font-weight: 400;\">Last, and certainly not least, you should instill a <a href=\"\/us\/en\/blog\/how-to-build-a-connected-work-culture-between-remote-and-office-workers\/\">work culture<\/a> that prioritizes security. You should communicate with your team the steps they need to take to keep their, the business\u2019s, and clients\u2019 information safe. That means training your employees and your management team on new guidelines or principles for handling sensitive data. It&#8217;s also just as important to introduce your employees with robust personal security mesures, such as <a href=\"https:\/\/nordprotect.com\">identity theft protection services<\/a>.\u00a0<\/span><\/p>\n<hr \/>\n<p class=\"p1\">\ud83d\udd0d Get this <strong>free eBook<\/strong> to learn the 4 key components of a successful startup.<\/p>\n<p class=\"p1\">\n<div class=\"download-form-widget standart-download-form\" data-url=\"http:\/\/netstorage.ringcentral.com\/ebook\/smb_startup.pdf\" data-id=\"69d48d41124be\" id=\"69d48d41124be\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d48d41124be.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83d\udcd9 Get the eBook<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">Learn to bake success into the DNA of your startup<\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-01423\" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d48d41124be.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Happy launching!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p>\n<hr \/>\n<h2 class=\"heading h2\">Cybersecurity for your startup<\/h2>\n<p><span style=\"font-weight: 400;\">Hopefully, you\u2019ve found this information helpful for keeping your startup safe from cyberattacks. By taking the time to learn even these basics shows that you\u2019re serious about cybersecurity and ready to take the next steps to protect your business.\u00a0<\/span><\/p>\n<p>To learn more about how RingCentral can help your startup stay secure and successful, check out <a href=\"https:\/\/go.ringcentral.com\/startup-company.html\">RingCentral for Startups<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starting a new business is an exciting time in an entrepreneur\u2019s life. Your plans and dreams begin to materialize, and the only limitation is your imagination. And with the incredible opportunities of the internet, you can reach audiences, customers, and clients from around the world. But\u2014and you knew there was a \u201cbut\u201d coming\u2014the internet also &#8230;<\/p>\n","protected":false},"author":29,"featured_media":47824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901,18722],"tags":[6185,13544,4660,8233,38137,1640,556],"class_list":["post-48474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","category-startups","tag-cyber-security","tag-cybersecurity","tag-malware","tag-phishing","tag-ransomware","tag-security","tag-startups"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cybersecurity for startups: A complete guide | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Startups need cybersecurity just as much as established companies. 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