{"id":48014,"date":"2021-06-17T04:05:57","date_gmt":"2021-06-17T11:05:57","guid":{"rendered":"\/us\/en\/blog\/?p=48014"},"modified":"2025-03-13T06:39:38","modified_gmt":"2025-03-13T13:39:38","slug":"the-platform-for-good","status":"publish","type":"post","link":"\/us\/en\/blog\/the-platform-for-good\/","title":{"rendered":"The platform for good"},"content":{"rendered":"<h2 class=\"heading h2\"><i><span style=\"font-weight: 400;\">New AVP of Brand Strategy &amp; ESG Jennifer Hill is here to help RingCentral express its voice.<\/span><\/i><\/h2>\n<p><span style=\"font-weight: 400;\">Highlights:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">Sharing the purpose behind why we do what we do<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Building our business with a story that\u2019s truly ours<\/span><\/li>\n<\/ul>\n<hr \/>\n<p><span style=\"font-weight: 400;\">It\u2019s hard to hold the tech world\u2019s attention for long by talking about nothing but \u201cfeeds and speeds.\u201d Someone will always come along who\u2019s faster, newer, better. That\u2019s part of the reason we hear the word \u201cpurpose\u201d so much these days. Because organizations are discovering &#8211; in a world of advanced technology, it\u2019s sometimes less about <\/span><i><span style=\"font-weight: 400;\">how<\/span><\/i><span style=\"font-weight: 400;\"> you do things than <\/span><i><span style=\"font-weight: 400;\">why.<\/span><\/i><span style=\"font-weight: 400;\"> You\u2019re going to see a lot about RingCentral\u2019s purpose in 2021. And it\u2019ll be driven by new AVP of Brand Strategy &amp; ESG Jennifer Hill. A veteran of Cisco and Zoom, Hill has a vision for what she wants the world to think of when they think of RingCentral. More importantly, she has a plan for bringing that vision to life.\u00a0\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><b>Beyond the title<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It&#8217;s unusual to find &#8216;Brand&#8217; and &#8216;Environmental, Social &amp; Governance&#8217; in the same job title. Hill explains why her new position takes on both.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8220;I think\u2026a company&#8217;s purpose and brand should be synonymous and expressed through company culture, social impact, and business strategy. So the work we&#8217;ll be doing involves aligning our technical capabilities with the good we can do for the world. As a marketer, I think each of us have a responsibility to use the voices of the companies we work with for good, and I wholeheartedly believe that technology can completely revolutionize the path of humanity, and how we can do good together. (Technology) can mobilize individuals towards their cause, make connections that spark innovation and build networks of trusted communities. With empowerment and trust both people and their impact can thrive. My vision is to change how impact is done through technology.\u201d<\/span><\/p>\n<h3 class=\"heading h3\"><b>Corporations for\u2026good?\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You would think the fastest path to the greater good would go through the nonprofit world. The way Hill sees it, that\u2019s not where the greatest need exists.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI was interviewing at nonprofits, and thinking I could do more good in that arena, but a lot of the research that&#8217;s come out recently shows that people now trust their employers more than news sources, social media, governments, and so on. <\/span><span style=\"font-weight: 400;\">Companies are now one of the most trusted sources of information and influence. So having a purpose is no longer an option for companies \u2014it\u2019s an imperative. Honoring that level of trust not only makes the world a better place but provides benefits for our shareholders and business &#8211; building social, cultural, environmental and financial dividends in return.<\/span><span style=\"font-weight: 400;\"> So I chose to stay in corporate America, because that\u2019s where the revolution needs to happen. Every company should be a good corporate citizen, and my mission here is to help RingCentral do just that\u2014elevate their profile as a citizen of the world.\u201d<\/span><\/p>\n<h3 class=\"heading h3\"><b>The four-point play<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When it comes to altruism, most companies take the approach of giving to charities, setting volunteering goals, and calling it a day. Hill\u2019s approach is to take things one step further by making the platform itself a central element of the strategy. By empowering RingCentral\u2019s employees, customers and user community to do good, the company has the opportunity to be a bigger part of the change. And Hill has a four-point plan to bring her vision to life.\u00a0<\/span><\/p>\n<p><b>Step 1: Tell the world what we\u2019re thinking<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe need to provide thought leadership. A lot of other companies have their executives out on the road in a thought leadership role\u2014really being a figurehead for a purpose, or in a particular space. So, whether it\u2019s me or someone else, that\u2019s priority number one &#8211; to be out there physically telling the world why our purpose can make it a better place.\u00a0<\/span><\/p>\n<p><b>Step 2: Maximize our capacity for good<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u201cRingCentral is primed to become <\/span><i><span style=\"font-weight: 400;\">the<\/span><\/i><span style=\"font-weight: 400;\"> platform the world uses to do good. Our customers are out there doing amazing things, and RingCentral is the communications platform they\u2019re using to get there. Whether they\u2019re for-profit, nonprofit, NGOs, or government agencies, they&#8217;re all our customers, they&#8217;re all trying to do good things, and they do it by connecting on RingCentral. We have the capability of talking about that today, right now. We can also empower more people to do good on our platform.\u201d=<\/span><\/p>\n<p><b>Step 3: Engage from the inside out<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIf you ask the janitor at NASA what he does for a living, that janitor would say, \u201cI\u2019m helping to put a rover on Mars.\u201d\u00a0 Our employees should have that same kind of connection to our mission. When a mission is true, and truly exciting, it\u2019s easy to understand, execute on and share.&#8221;<\/span><\/p>\n<p><b>Step 4: Market our business by sharing our purpose<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u201cInstead of limiting ourselves to the typical conversations tech companies have about \u201cfeature release, feature release, feature release,\u201d I want to orient our conversations around our purpose. If we have features that could boost education in underserved communities, for example, we should be talking about <\/span><i><span style=\"font-weight: 400;\">the ways our features and product roadmap help do that<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0 When that\u2019s the kind of continual conversation RingCentral has with the world, we\u2019re able to build connections between the people having problems and people solving problems\u2026all on a platform built to do precisely that.\u201d<\/span><\/p>\n<h3 class=\"heading h3\"><b>Be a farmer, not a hunter<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Altruism is great. But in business, doing good can\u2019t get in the way of doing well. According to Hill, the two ideas are not as incompatible as they might seem. She believes companies can be <\/span><i><span style=\"font-weight: 400;\">more<\/span><\/i><span style=\"font-weight: 400;\"> profitable when they operate from a position of purpose.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cMy background is in sales, so I understand the tension between altruism and understanding that we\u2019re running a business. But I think having a smarter conversation benefits both. When you get away from \u201cspeeds and feeds\u201d and price, you move the conversation into an area where no one else can compete with you. A conversation that asks:<\/span><i><span style=\"font-weight: 400;\"> what are you empowering your customers to do? How does the way your business is built help your customers achieve \u201cx\u201d? <\/span><\/i><span style=\"font-weight: 400;\">\u00a0When you\u2019re able to have that level of conversation with your customer, you\u2019re always going to win, because you&#8217;re getting away from what everybody else is selling. So, how does being \u201ca platform for good\u201d help the Sales rep migrating PBX to the cloud? By giving that sales rep a different way to have a conversation. One that\u2019s going to last far beyond the initial engagement. You\u2019re not just going to talk about their PBX; you\u2019re talking about the face their business shows to their customers. And that\u2019s a conversation about <a href=\"https:\/\/www.ringcentral.com\/contact-center.html\">contact center<\/a>, about meetings, about data, customer journey, and the way they actually market. And <\/span><i><span style=\"font-weight: 400;\">that&#8217;s<\/span><\/i><span style=\"font-weight: 400;\"> when you become a farmer, as opposed to a hunter.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">RingCentral\u2019s technology and brand will always evolve. But the mission behind it &#8211; to power human connection &#8211; will not. Learning to express it in ways that build our business while building better communities might just be the best way to show the world what it really means to be #strongertogether. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New AVP of Brand Strategy &amp; ESG Jennifer Hill is here to help RingCentral express its voice. Highlights: Sharing the purpose behind why we do what we do Building our business with a story that\u2019s truly ours It\u2019s hard to hold the tech world\u2019s attention for long by talking about nothing but \u201cfeeds and speeds.\u201d &#8230;<\/p>\n","protected":false},"author":769,"featured_media":48067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18885],"tags":[],"class_list":["post-48014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ringcentral-newsdesk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The platform for good | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"New AVP of Brand Strategy &amp; ESG Jennifer Hill is here to help RingCentral find its voice. 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