{"id":48000,"date":"2021-06-10T08:31:20","date_gmt":"2021-06-10T15:31:20","guid":{"rendered":"\/us\/en\/blog\/?p=48000"},"modified":"2025-05-13T00:32:23","modified_gmt":"2025-05-13T07:32:23","slug":"startup-post-funding","status":"publish","type":"post","link":"\/us\/en\/blog\/startup-post-funding\/","title":{"rendered":"Building a startup: 5 things to do in the post-funding phase"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In the fast-paced world of startups, the competition\u2014for attention, for launch funding and for customers\u2014is intense. So is the pressure to establish yourself in the marketplace; if your investors don\u2019t see a satisfactory return on their investment reasonably quickly, they\u2019re going to start asking themselves what\u2019s going on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your new startup has succeeded in attracting the requisite level of financial support from investors, congratulations! Given the level of competition for that funding, this in itself is a real achievement, and an important step forward towards meeting your ultimate business objectives. With that funding, you can begin to build your business and move forward.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, we\u2019ll look more closely at what to focus on in the immediate post-funding phase:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#one\"><span style=\"font-weight: 400;\">Attracting the right talent<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#two\"><span style=\"font-weight: 400;\">Finding the best technology to support startup growth<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#three\"><span style=\"font-weight: 400;\">Winning (and retaining) customers<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#four\"><span style=\"font-weight: 400;\">Seeking out customer feedback<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#five\"><span style=\"font-weight: 400;\">Investing your startup funding wisely\u00a0<\/span><\/a><\/li>\n<\/ol>\n<hr \/>\n<p class=\"p1\"><span class=\"s1\">\ud83d\ude80<\/span><span class=\"s2\"> <b>Startup Checklist<\/b>: Does your business have everything it needs to grow?<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\"><\/p>\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/documents\/checklist_for_startups.pdf\" data-id=\"69d4a686de600\" id=\"69d4a686de600\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d4a686de600.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\u2705  Get the checklist<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">Communications and collaboration checklist for startups<\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d4a686de600.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Thanks for downloading. Happy reading! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><\/span><\/p>\n<hr \/>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\"><a id=\"one\"><\/a>1. Attracting the right talent<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Another vital concern for startups is finding the right talent. We\u2019ve already noted the intensity of the competition for funding and customers. The competition for talented and experienced staff is no less strenuous. If you want to find the right people for your business, you need to know how to reach them and how to match their level of ambition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To attract potential recruits, you need to publicize your brand. Make sure that it\u2019s visible in the right places. Make good use of <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/engage-your-customers-with-social-media\/\"><span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\"> to spread the word, and ensure that your website looks the part. Authoritative content can reassure potential hires that your business is legitimate and genuinely ambitious for the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a few other points you should remember. In particular, be prepared to give non-graduates a chance. There are plenty of people who have diverse skills, without having obtained a university degree. Freelancers can also help you plug gaps and address challenges in the early stages of running a business, so don\u2019t be afraid to call on them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, a good salary isn\u2019t the only thing that might make a job attractive. Employees are looking for a vision and a journey that they can be a part of. If you can convey this to potential recruits, you\u2019re likely to have more success in hiring. Don\u2019t forget other benefits like <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/benefits-remote-work\/\"><span style=\"font-weight: 400;\">remote working<\/span><\/a><span style=\"font-weight: 400;\">, flexible hours, or in-house learning. These extra perks are increasingly important to employees.<\/span><\/p>\n<div class=\"tip\">\n<div class=\"tip-heading\"><b>\ud83d\udca1 Pro-tip: <\/b><\/div>\n<p>Being open to hiring remote employees expands your talent pool from \u201cwithin driving distance of the office\u201d to the entire planet. <strong><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/hire-remote-employees\/\">Learn how to recruit and hire remote employees<\/a>.<\/strong><\/p>\n<\/div>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">2. Finding the best technology to support startup growth<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Investing in the right technological tools can also help boost growth. Think about the key areas you need to cover. Effective communication and collaboration are particularly important, as they\u2019re the cornerstone of any successful new business. In this age of remote working, you need the right tools to help your business manage this transition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Investing in the right tools can enhance your business\u2019s prospects of future growth and, potentially, give you a crucial competitive edge over your rivals. It\u2019s likely to make your customers happier, too.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Unified communications as a service (UCaaS)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Unified communications as a service is helping businesses around the world\u2014from brand-new startups to multinational firms\u2014to meet their potential. The ongoing technological revolution in business offers startups huge potential for growth, and cloud-based tools like RingCentral\u2019s <\/span><a href=\"https:\/\/www.ringcentral.com\/office\/unified-communications.html\"><span style=\"font-weight: 400;\">UCaaS platform<\/span><\/a><span style=\"font-weight: 400;\"> are helping them to do just that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral\u2019s UCaaS platform brings a plethora of communications tools\u2014across both mobile and desktop\u2014together in the same place. Integrated voice and messaging communications tools facilitate closer collaboration, allowing your colleagues to work efficiently with one another, wherever they happen to be.<\/span><\/p>\n<p><iframe sandbox=\"allow-scripts allow-same-origin allow-presentation\" title=\"RingCentral | Meet your anywhere workspace\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/U_mx0j6-KRs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen sandbox=\"allow-same-origin allow-scripts allow-presentation\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Indeed, because UCaaS solutions are cloud-based\u2014in other words, they\u2019re accessible to users via <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/benefits-of-cloud-computing\/\"><span style=\"font-weight: 400;\">cloud computing<\/span><\/a><span style=\"font-weight: 400;\">\u2014they allow employees to work from anywhere (so long as they have a good internet connection) and across various devices. This means that your business can offer remote working, which is an attractive option for many potential recruits (and saves you money on rent).<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Customer experience (CX)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019ve repeatedly emphasised the importance of the customer experience, but it\u2019s worth repeating this again here. If your customers don\u2019t receive the standard of service they\u2019ve come to expect, they can simply take their business elsewhere. This is why it\u2019s worth investing in software tools that can help to enhance the customer experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral\u2019s <\/span><a href=\"https:\/\/www.ringcentral.com\/lp\/contact-center-customer-experience.html\"><span style=\"font-weight: 400;\">cloud-based contact center solution<\/span><\/a><span style=\"font-weight: 400;\"> is one such tool, and it can transform your customer experience. With RingCentral Contact Center\u2122, you can ensure that customer queries are dealt with more efficiently, driving up overall standards of customer service. This allows for a better all-round customer experience, giving customers more reason to return.<\/span><\/p>\n<p><iframe sandbox=\"allow-scripts allow-same-origin allow-presentation\" title=\"Modern Cloud-Based Customer Engagement Platform | RingCentral Customer Engagement\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/lZe7wn-vuLs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen sandbox=\"allow-same-origin allow-scripts allow-presentation\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Investing in a CRM (customer relationship management) solution that integrates with your <a href=\"https:\/\/www.ringcentral.com\/contact-center.html\">contact center<\/a> is vital. That way, your team can personalize their service, building stronger relationships with customers and encouraging them to keep coming back.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Customer service and the customer experience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-experience\/\"><span style=\"font-weight: 400;\">customer experience<\/span><\/a><span style=\"font-weight: 400;\"> is vitally important. Today, consumers are more powerful than they\u2019ve ever been, because they have more choice at their disposal than ever before. If they have a bad experience with one business, it\u2019s easy to move on to another. Fostering lasting customer loyalty is much harder than it once was.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As well as being confident in your product or service, you must also consider how to meet customers\u2019 increasingly demanding expectations. According to <\/span><a href=\"https:\/\/www.pwc.com\/us\/en\/advisory-services\/publications\/consumer-intelligence-series\/pwc-consumer-intelligence-series-customer-experience.pdf\"><span style=\"font-weight: 400;\">research from PWC<\/span><\/a><span style=\"font-weight: 400;\">, customer experience is so important to consumers that 86% of them are willing to pay more for a great one. However, 32% will walk away from a brand altogether after just a single bad experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">High standards of customer service are a must, and you need to think about which tools would help you deliver them. UCaaS solutions greatly simplify communications both internally among colleagues and externally with customers. Consumers expect to be able to interact with brands across multiple channels, and RingCentral\u2019s <\/span><a href=\"https:\/\/www.ringcentral.com\/remote-support-customer-service.html\"><span style=\"font-weight: 400;\">remote support<\/span><\/a><span style=\"font-weight: 400;\"> solution does exactly this. It allows your team to handle customer queries and work collaboratively with colleagues. It can also incorporate digital channels like live chat and social media, making it easier for your customers to get whatever assistance they need.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\t\t\t<\/p>\n<div class=\"rc-bottom-cta rc-bottom-cta__landscape\" style=\"background-color:#FF8800;flex-direction: row-reverse;\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t\t<img decoding=\"async\" width=\"930\" height=\"700\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/09\/Untitled-design-6.png\" class=\"responsive-image\" alt=\"Could ...\" \/>\t\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"rc-bottom-cta__text\" style=\"color:ffffff;\">\n<h3\n\t\t\t\t\t\t\t\tclass=\"rc-bottom-cta__title headline-copy\"\n\t\t\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\t>Could RingCentral supercharge your startup?<\/h3>\n<\/p><\/div>\n<div class=\"rc-bottom-cta__btn-wrapper\" style=\"\">\n\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\tclass=\"btn btn-primary btn-lg rc-bottom-cta__link\"\n\t\t\t\t\t\t\t\ttitle=\"Learn more\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/www.ringcentral.com\/startup\"\n\t\t\t\t\t\t\t\tdata-dl-name=\"Learn more\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"button\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"bottom cta banner\"\n\t\t\t\t\t\t\t\tdata-no-auto-dl=\"true\"\n\t\t\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\t\t\tonmouseover=\"\"\n\t\t\t\t\t\t\t\tonmouseout=\"this.style.backgroundColor='';this.style.borderColor='';this.style.color='';\"\n\t\t\t\t\t\t>Learn more<\/a>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\"><a id=\"three\"><\/a>3. Winning (and retaining) customers<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As we\u2019ve discussed, attracting and keeping customers can be just as challenging as securing initial funding. It\u2019s always a good idea to look at things from the consumer\u2019s point of view. Consumers are constantly being bombarded with demands for their attention and money; unless your business can stand out from the crowd, it will struggle.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To succeed, you need to think very carefully about which customers you\u2019re trying to reach to support\u2014and how. You might assume that the best way to do this is to spend big on marketing. Of course, marketing has its place, but you can\u2019t just throw money at it and expect it to deliver miracles. A targeted approach, backed by thorough research, will be much more effective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have the customers or clients, it\u2019s critical to retain them. Why? According to research, building a long-term relationship with a newly acquired customer can be up to 16 times more expensive than maintaining a relationship you\u2019ve already established with an existing customer.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\t\t\t<\/p>\n<div class=\"rc-bottom-cta rc-bottom-cta__landscape\" style=\"background-image: url(\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/rc-bottom-cta-bg.png);\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t\t<img decoding=\"async\" width=\"930\" height=\"700\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/05\/payer-members.jpeg\" class=\"responsive-image\" alt=\"8 affordable ...\" \/>\t\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"rc-bottom-cta__text\" style=\"\">\n<h3\n\t\t\t\t\t\t\t\tclass=\"rc-bottom-cta__title headline-copy\"\n\t\t\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\t>8 affordable strategies to improve customer retention<\/h3>\n<\/p><\/div>\n<div class=\"rc-bottom-cta__btn-wrapper\" style=\"\">\n\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\tclass=\"btn btn-primary btn-lg rc-bottom-cta__link\"\n\t\t\t\t\t\t\t\ttitle=\"Read the blog\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-retention\/\"\n\t\t\t\t\t\t\t\tdata-dl-name=\"Read the blog\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"button\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"bottom cta banner\"\n\t\t\t\t\t\t\t\tdata-no-auto-dl=\"true\"\n\t\t\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\t\t\tonmouseover=\"\"\n\t\t\t\t\t\t\t\tonmouseout=\"this.style.backgroundColor='';this.style.borderColor='';this.style.color='';\"\n\t\t\t\t\t\t>Read the blog<\/a>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\"><a id=\"four\"><\/a>4. Seeking out customer feedback<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As unpleasant as it is to think about, it\u2019s worth remembering that the vast majority of startups fail. In fact, the <\/span><a href=\"https:\/\/www.failory.com\/blog\/startup-failure-rate\"><span style=\"font-weight: 400;\">failure rate<\/span><\/a><span style=\"font-weight: 400;\"> for new startups is around 90%\u2014and about 10% of those businesses fail within the first year of their existence. The most common reason <\/span><a href=\"https:\/\/www.failory.com\/blog\/startup-mistakes\"><span style=\"font-weight: 400;\">why startups fail<\/span><\/a><span style=\"font-weight: 400;\"> is poor product-market fit (this affects 34% of failed firms) while the second most common reason (affecting 22%) is marketing problems.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your first customers can help you learn vital lessons if you give them the opportunity to express their views.Perhaps you\u2019re a little reluctant to reach out to your customers. It\u2019s true that they\u2019re busy people. But clients and customers are generally very happy to give their opinions when asked. Most of them appreciate it when businesses take the time to seek their views, especially when they can see you acting on their feedback. Embracing\u00a0<a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-survey\/\">customer surveys<\/a> early on and making them part of your business process will only benefit your startup.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s worth remembering that absorbing customer and client feedback becomes more difficult as your business grows. That\u2019s why it\u2019s particularly important to seek the views of your earliest customers, as they can give you vital pointers. Too many businesses assume they\u2019ve got it all worked out right from the start, but this can lead to disaster. Let your customers help you, as they\u2019ll be more than willing to do so.<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\"><a id=\"five\"><\/a>5. Investing your startup funding wisely<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Obviously, the difficulty of obtaining funding for startups makes it all the more important to invest that funding responsibly. Creating a robust <a href=\"https:\/\/waveup.com\/startup-financial-model\/\">start-up financial model<\/a> can help you make strategic decisions about resource allocation. In the next section, we\u2019ll talk more about how you can invest in the right software tools and thereby boost growth. For now, it\u2019ll suffice to talk about how you can make your money stretch that bit further.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First and foremost, you need to concentrate on investing in your product or service. Make sure you have the resources you need for this. Your service or product is your key moneymaker and what\u2019s going to make the difference between success and failure. If you\u2019re going to avoid cutting corners anywhere, it ought to be here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about what we\u2019ve already said with regard to customer engagement. Tools like RingCentral\u2019s <\/span><a href=\"https:\/\/www.ringcentral.com\/digital-customer-engagement.html\"><span style=\"font-weight: 400;\">Engage Digital<\/span><\/a><span style=\"font-weight: 400;\"> platform can help customers interact with your business in a quicker and more convenient manner. It allows customers to reach out to your team through any digital channel, including social media, email, and live chat.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.ringcentral.com\/content\/dam\/rc-www\/en_us\/images\/content\/digital-customer-engagement\/digital-gradient\/digital-channels-jpg-rendition.webp\" alt=\"RingCentral's digital customer engagement platform allows businesess to connect with customers on Facebook, Twitter, Instagram, YouTube, and other social media apps\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Spending elsewhere is less of a priority. Some startups spend lavishly on their premises, but ask yourself: is this necessary? Do you really need luxurious, well-appointed offices at this early stage of your business\u2019s life? Of course, appearances matter to both clients and potential employees, but your funding needs to drive growth first and foremost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This principle should also extend to your burn rate on advertising. As we mentioned earlier in this post, your marketing budget needs to be carefully calibrated for maximum impact. Your advertising strategy must be data-driven for maximum return on investment. Keyword research and a straightforward sales funnel will be crucial to achieving this objective.<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">Take your new startup to the next level<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Starting a new business is never easy, but that\u2019s part of the attraction. Once you\u2019ve successfully obtained the funding you need to get your startup off the ground, you\u2019ve taken a big step forward. You just need to make sure that you invest that money wisely. The decisions you take early on will have a significant bearing on your business\u2019s future success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the right audience, the right talent, and the right tools, you\u2019ll be in a strong position to make your business a success. You\u2019ll encounter plenty of other challenges along the way, but you should be well placed to handle them. Good luck!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the fast-paced world of startups, the competition\u2014for attention, for launch funding and for customers\u2014is intense. So is the pressure to establish yourself in the marketplace; if your investors don\u2019t see a satisfactory return on their investment reasonably quickly, they\u2019re going to start asking themselves what\u2019s going on. If your new startup has succeeded in &#8230;<\/p>\n","protected":false},"author":29,"featured_media":47991,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901,18722],"tags":[3623,37318,37319,1189,556],"class_list":["post-48000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","category-startups","tag-industry-verticals","tag-post-funding","tag-post-money","tag-startup","tag-startups"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Building a startup: 5 things to do in the post-funding phase | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Learn what your priorities should be in the post-funding phase, including how to attract the right talent and impress customers and investors.\" 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