{"id":47679,"date":"2021-05-10T07:13:39","date_gmt":"2021-05-10T14:13:39","guid":{"rendered":"\/us\/en\/blog\/?p=47679"},"modified":"2025-06-27T01:01:54","modified_gmt":"2025-06-27T08:01:54","slug":"cloud-communications-for-startups","status":"publish","type":"post","link":"\/us\/en\/blog\/cloud-communications-for-startups\/","title":{"rendered":"Cloud communications for startups: Is it time to scale up?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Cloud communications and UCaaS for startups can seem daunting at first, but they can also be a real game changer. From supporting growth and team collaboration to helping you access the best talent anywhere in the world, the benefits abound.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But is there an optimal time or company size for scaling up to the cloud for your business communications? Is your startup \u201ctoo small\u201d to make an investment in UCaaS today? Let\u2019s find out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, we\u2019ll cover:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#one\"><span style=\"font-weight: 400;\">What are \u201ccloud communications\u201d?\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#two\"><span style=\"font-weight: 400;\">What is \u201cUCaaS\u201d?\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#three\"><span style=\"font-weight: 400;\">Why should startups use cloud communications?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#four\"><span style=\"font-weight: 400;\">Is my startup too small for UCaaS?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#five\"><span style=\"font-weight: 400;\">How to find the best cloud communications platform for your startup<\/span><\/a><\/li>\n<\/ul>\n<hr \/>\n<p><strong>\ud83d\ude80 There are 4 main keys to startup success. Do you have them all?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"download-form-widget standart-download-form\" data-url=\"http:\/\/netstorage.ringcentral.com\/ebook\/smb_startup.pdf\" data-id=\"69d495ee66463\" id=\"69d495ee66463\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d495ee66463.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">Get the eBook<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">Learn the key components of any successful startup in this free eBook.<\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d495ee66463.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Happy reading!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><\/span><\/p>\n<hr \/>\n<h2><span style=\"font-weight: 400;\"><a id=\"one\"><\/a>What are \u201ccloud communications?\u201d\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Cloud communications are internet-based voice and data communications tools for businesses to manage applications, storage, and switching\u2014all hosted by a third party on the cloud.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses can outsource systems management responsibilities like switching, provisioning, and data storage and security to cloud communications providers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This does more than simply<\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/evaluating-the-cost-savings-of-switching-from-on-premises-to-cloud-pbx\/\"> <span style=\"font-weight: 400;\">reduce costs<\/span><\/a><span style=\"font-weight: 400;\"> (although this is a huge plus!). It also delivers advanced features and functionality that enable employees to communicate and collaborate in ways\u2014and places\u2014they never thought possible.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"two\"><\/a>What is \u201cUCaaS\u201d?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Unified communications as a service (UCaaS) provides a cloud-based business communications system across multiple channels and devices. UCaaS combines phone service, video conferencing, team messaging, SMS, fax, and other communications tools on a single integrated cloud platform. It\u2019s designed to be accessed from any device\u2014desktop, smartphone, or tablet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Basically, it puts all your business communication channels in one place, which can reap serious benefits. More on that later. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t\t\t<\/p>\n<div class=\"rc-bottom-cta rc-bottom-cta__landscape\" style=\"background-image: url(\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/rc-bottom-cta-bg.png);\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"1365\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/02\/Collaborative-culture-1-scaled.jpg\" class=\"responsive-image\" alt=\"What&#8217;s ...\" \/>\t\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"rc-bottom-cta__text\" style=\"\">\n<h3\n\t\t\t\t\t\t\t\tclass=\"rc-bottom-cta__title headline-copy\"\n\t\t\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\t>What&#8217;s your startup&#8217;s collaboration culture?<\/h3>\n<\/p><\/div>\n<div class=\"rc-bottom-cta__btn-wrapper\" style=\"\">\n\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\tclass=\"btn btn-primary btn-lg rc-bottom-cta__link\"\n\t\t\t\t\t\t\t\ttitle=\"Get the checklist\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/netstorage.ringcentral.com\/documents\/checklist_for_startups.pdf\"\n\t\t\t\t\t\t\t\tdata-dl-name=\"Get the checklist\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"button\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"bottom cta banner\"\n\t\t\t\t\t\t\t\tdata-no-auto-dl=\"true\"\n\t\t\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\t\t\tonmouseover=\"\"\n\t\t\t\t\t\t\t\tonmouseout=\"this.style.backgroundColor='';this.style.borderColor='';this.style.color='';\"\n\t\t\t\t\t\t>Get the checklist<\/a>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"three\"><\/a>Why should startups use cloud communications?<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Streamline processes to save time (and money)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When your team is small, every second counts. TechRepublic reports that, on average, <\/span><a href=\"https:\/\/www.techrepublic.com\/article\/employees-switch-apps-more-than-1100-times-a-day-decreasing-productivity\/\"><span style=\"font-weight: 400;\">employees switch between different apps over 1,000 times a day<\/span><\/a><span style=\"font-weight: 400;\">. All of this app-switching wastes time, lowers productivity, and slows innovation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With UCaaS, you put your main functions all in one low-cost cloud service: team messaging, video conferencing, even your business phone. Many of these platforms also allow you to integrate other tools you use regularly like calendars, CRMs, and more. Your team will rarely need to switch gears just to get the job done, and that\u2019s real time and money saved.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Supercharge the customer experience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cost is no longer the leading driver of customer satisfaction. Today, it\u2019s all about the level of service a company can provide. As a startup, retaining precious customers and creating memorable experiences should be a top priority; you never know where these positive connections could take your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The features provided by unified communications platforms will help personalize each customer interaction you have. For example:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Skills-based call routing connects customers with the right resource for their question, instead of bouncing them from desk to desk.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/omnichannel-customer-service\/\"><span style=\"font-weight: 400;\">Omnichannel communications<\/span><\/a><span style=\"font-weight: 400;\"> means you can reach your customers the first time on their channel of choice.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Call forwarding cuts down on missed calls from important customers, investors, and other important stakeholders.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Internal messaging allows your team to help customers on the fly without delays.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CRM integrations mean your customers feel known and cared for by anyone who picks up the phone. For example, <a href=\"https:\/\/www.ringcentral.com\/apps\/ringcentral-salesforce\">RingCentral syncs effortlessly with Salesforce<\/a>, so you know exactly who&#8217;s calling every time:\u00a0<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-43712\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/09\/Jupiter-blue.png\" alt=\"ringcentral salesforce integration\" width=\"930\" height=\"700\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Strengthen your scale-up infrastructure<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Effortless growth is so important to your startup. That\u2019s why you need business communications that grow with you, instead of holding you back.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">UCaaS makes it easy to add phone lines and features for new employees and offices anywhere in the world\u2014with admins able to handle configurations on a dashboard. You can even build your own dashboards to track the metrics that matter most to you.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Get the best talent for your startup<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With all of your communications in one place, accessible from anywhere, it\u2019s easy to stay in touch with your entire team. You can hop on a call, run an all-hands video meeting, or share files with just a few clicks anywhere in the world.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What this really means: your talent pool isn\u2019t limited to the 20-mile radius around your startup. You can hire the best of the best, and they\u2019ll feel like part of the team, wherever they live.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\t\t\t<\/p>\n<div class=\"rc-bottom-cta rc-bottom-cta__landscape\" style=\"background-color:#FF8800;flex-direction: row-reverse;\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t\t<img decoding=\"async\" width=\"930\" height=\"700\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/04\/Soundandvideo2.jpg\" class=\"responsive-image\" alt=\"Hiring ...\" \/>\t\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"rc-bottom-cta__text\" style=\"color:ffffff;\">\n<h3\n\t\t\t\t\t\t\t\tclass=\"rc-bottom-cta__title headline-copy\"\n\t\t\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\t>Hiring employees remotely is easier than you think.<\/h3>\n<\/p><\/div>\n<div class=\"rc-bottom-cta__btn-wrapper\" style=\"\">\n\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\tclass=\"btn btn-primary btn-lg rc-bottom-cta__link\"\n\t\t\t\t\t\t\t\ttitle=\"Read the Blog\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/hire-remote-employees\/\"\n\t\t\t\t\t\t\t\tdata-dl-name=\"Read the Blog\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"button\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"bottom cta banner\"\n\t\t\t\t\t\t\t\tdata-no-auto-dl=\"true\"\n\t\t\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\t\t\tonmouseover=\"\"\n\t\t\t\t\t\t\t\tonmouseout=\"this.style.backgroundColor='';this.style.borderColor='';this.style.color='';\"\n\t\t\t\t\t\t>Read the Blog<\/a>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"four\"><\/a>Is my startup too small for UCaaS?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You might wonder if there\u2019s a level of critical mass that makes investing in unified communications worth your while. But how long will those free versions of two, three, or more different communications apps <\/span><i><span style=\"font-weight: 400;\">really<\/span><\/i><span style=\"font-weight: 400;\"> be convenient and helpful? If your goal is growth, using a bunch of low-feature apps that don\u2019t work with each other can slow you down.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Getting all of your comms in one place can help even the smallest and scrappiest startup. If you\u2019re sensitive to your budget burn rate, there are a lot of cloud communications platforms out there right now at all different price points.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While even the cheapest of these options can help streamline some of your processes, we recommend finding software that has a<\/span><i><span style=\"font-weight: 400;\"> little<\/span><\/i><span style=\"font-weight: 400;\"> more fire power: something that will be ready to grow when you do. Investing today in a more feature-rich solution means you won\u2019t have to shop and relearn a new platform in a couple years because you\u2019ve outgrown your first pick.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, look for a UCaaS solution with legs.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"five\"><\/a>How to find the best cloud communications platform for your startup<\/span><\/h2>\n<p>Before you dive into the cloud head-first, take a moment to think about the big picture so you land on the right solution for your company&#8217;s goals.<\/p>\n<h3><span style=\"font-weight: 400;\">1. Brainstorm your biggest needs (hint: think growth and scale)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sit with your team and create a UCaaS wish list based on everyone\u2019s daily app usage and tasks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From there, narrow down the list. It\u2019s helpful if the tools you prioritize align with your business goals for the year; that way, everyone understands the criteria for the new software\u2019s specs. For example, if one goal is to improve internal communication, <\/span><a href=\"\/us\/en\/blog\/what-to-look-for-in-a-team-messaging-solution\/\">a powerful messaging feature<\/a><span style=\"font-weight: 400;\"> should be a must-have on your final list. For example, with RingCentral, you can share and annotate files, pin important comments, and even assign tasks:\u00a0<\/span><\/p>\n<p><iframe sandbox=\"allow-scripts allow-same-origin allow-presentation\" title=\"Your anywhere workspace\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9xaL89hYeFs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen sandbox=\"allow-same-origin allow-scripts allow-presentation\"><\/iframe><\/p>\n<h3><span style=\"font-weight: 400;\">2. Nail down your budget (hint: value &gt; price)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Take a look at different platforms and decide what you\u2019re willing to spend, and be sure to factor in long-term value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Long-term value includes features like always-on reliability and\u00a0 scalability\u2014\u2014so you don\u2019t outgrow the platform and need to shop again in two years\u2014and an impressive uptime SLA (the monthly number of minutes the phone service is up and running). For example, RingCentral\u2019s uptime is 99.999%, which is hard to beat.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Test drive different UCaaS platforms<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Just about every platform we\u2019ve included here gives you a way to try before you buy. This could be a demo, a trial period, or even a free tier of their plan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s a good idea to include both tech-happy and tech-averse people on your team in these demos or test runs. That way, you can see which platform is really the easiest to use for folks of all technical comfort levels.<\/span><\/p>\n<hr \/>\n<p><b>\u2764\ufe0f RingCentral loves startups&#8230; and the feeling is mutual. Take us for a test drive!\u00a0<\/b><\/p>\n<p><b><a href=\"https:\/\/ringcentral.chilipiper.com\/router\/us-router-blog-and-webinar\/\" onclick=\"window.open('https:\/\/ringcentral.chilipiper.com\/router\/us-router-blog-and-webinar\/', '_blank'); return false;\" class=\"shedule-demo-button\">Schedule a demo<\/a><\/b><\/p>\n<hr \/>\n<h3><span style=\"font-weight: 400;\">4. Ask lots of questions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You\u2019re going to use a UCaaS platform all day, every day, so don\u2019t be afraid to ask for the features you need.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure the software provider can meet as many of your must-haves as possible so you don\u2019t have to start the whole process over in a year or two.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Choose your favorite platform and implement<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve settled on the right unified communications platform, it\u2019s time to roll it out to your team. Take advantage of the tool\u2019s online knowledge base to train everyone on the new software.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, RingCentral has an entire onboarding experience especially for getting small businesses up to speed. <a href=\"https:\/\/go.ringcentral.com\/rc-advantage.html\">Check it out here.<\/a><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Evaluate the tool regularly<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As you\u2019re planning the implementation of your new UCaaS platform, make sure to schedule check-ins throughout the year. It\u2019s important to take the temperature of new users to see what\u2019s going well and where there are snags, if any.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s always a good idea to make the UCaaS provider aware of any serious issues you encounter along the way. And if you think of a feature that would really help, don\u2019t be afraid to ask for it. Platforms like RingCentral often create updates based on customer suggestions.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">UCaaS for startups: It\u2019s never too early<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Whatever stage your startup is in, unified communications can help you grow, stay connected, and deepen relationships with your stakeholders and customers. Be sure to take time upfront to evaluate your needs and desired growth as you choose the right solution for your company, and you\u2019re sure to find a UCaaS platform that can take your business communications to the next level. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cloud communications and UCaaS for startups can seem daunting at first, but they can also be a real game changer. From supporting growth and team collaboration to helping you access the best talent anywhere in the world, the benefits abound.\u00a0 But is there an optimal time or company size for scaling up to the cloud &#8230;<\/p>\n","protected":false},"author":29,"featured_media":48115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901,18669,18722],"tags":[4606,1855,24015,1189,556],"class_list":["post-47679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","category-verticals","category-startups","tag-ucaas","tag-cloud-communications","tag-high-tech","tag-startup","tag-startups"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cloud communications for startups: Is it time to scale up? | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Cloud communications can be a powerful tool for scaling startups. But when\u2019s the right time to invest in UCaaS software for your business?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/cloud-communications-for-startups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cloud communications for startups: Is it time to scale up?\" \/>\n<meta property=\"og:description\" content=\"Cloud communications can be a powerful tool for scaling startups. 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