{"id":47480,"date":"2021-04-20T08:29:06","date_gmt":"2021-04-20T15:29:06","guid":{"rendered":"\/us\/en\/blog\/?p=47480"},"modified":"2025-03-13T06:20:49","modified_gmt":"2025-03-13T13:20:49","slug":"crms-for-startups","status":"publish","type":"post","link":"\/us\/en\/blog\/crms-for-startups\/","title":{"rendered":"CRMs for startups: Top 7 questions to ask while shopping"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Are you in the market for CRMs for startups? If so, you\u2019ve come to the right place. In this article, we\u2019re going to be discussing everything you should ask before settling on a CRM tool for your startup, and introducing you to the wonderful\u2014and closely related\u2014world of UCaaS. That\u2019s unified communications as a service to you and me.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CRM and UCaaS are a match made in heaven. And here\u2019s why.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">UCaaS is a cloud-based communications tool model that provides users with a simple way to communicate and collaborate across various applications.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">UCaaS solutions offer powerful application programming interfaces (APIs) that facilitate simple integrations between a business\u2019s existing applications and the UCaaS platform itself. For example, <\/span><a href=\"https:\/\/developers.ringcentral.com\/\"><span style=\"font-weight: 400;\">RingCentral offers APIs for every channel of communication<\/span><\/a><span style=\"font-weight: 400;\">: voice, text\/SMS, fax, even video meetings. And with simple integrations between <a href=\"https:\/\/www.ringcentral.com\/apps\/ringcentral-salesforce\">RingCentral and popular CRMs like Salesforce<\/a>, you can really customize the customer experience and streamline your team\u2019s work processes:<\/span><\/p>\n<p><iframe sandbox=\"allow-scripts allow-same-origin allow-presentation\" title=\"What is RingCentral for Salesforce?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/i-GNeEkJxfI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen sandbox=\"allow-same-origin allow-scripts allow-presentation\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">And that\u2019s great news, because by using UCaaS and CRM in tandem, startups can get much more out of each solution.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today we\u2019ll cover:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#one\"><span style=\"font-weight: 400;\">What is a CRM?\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#two\"><span style=\"font-weight: 400;\">Why do startups need a CRM?\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#three\"><span style=\"font-weight: 400;\">Top 6 CRM features for startups<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#four\"><span style=\"font-weight: 400;\">7 questions startups should ask when shopping for a CRM<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#five\"><span style=\"font-weight: 400;\">UCaaS and CRM: How they work together<\/span><\/a><\/li>\n<\/ul>\n<hr \/>\n<p class=\"p1\"><strong>\ud83d\ude80 The 4 Keys to Startup Success:\u00a0<\/strong>Do you have them all?<\/p>\n<p class=\"p1\">\n<div class=\"download-form-widget standart-download-form\" data-url=\"http:\/\/netstorage.ringcentral.com\/ebook\/smb_startup.pdf\" data-id=\"69d4a6623ded5\" id=\"69d4a6623ded5\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d4a6623ded5.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">Get the eBook<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">Learn the key components of any successful startup in this free eBook.<\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d4a6623ded5.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Happy reading!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p>\n<hr \/>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\"><a id=\"one\"><\/a>What is a CRM?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">First things first, let\u2019s get back to basics. What exactly is CRM? As a new startup, you are likely facing an overwhelming number of software options. CRM is one of the big players.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CRM stands for customer relationship management. A CRM system is a type of software system that stores customer data. This data helps businesses manage their client relationships and allows us to review our business processes and customer experiences more tangibly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The principle aim of any CRM system is to optimize business-customer relationships. By quantifying customer interactions (that could be a phone call, email, viewing stats, or even social media activity) with data, businesses are better equipped to enhance their services in ways that really meet their customers\u2019 needs, desires, and expectations.\u00a0<\/span><\/p>\n<p>Many startups are adopting mobile CRM solutions to better manage customer relationships on the go. Mobile CRM apps allow sales, marketing, and support teams to access customer data and CRM capabilities from anywhere using their mobile devices. By implementing a <a href=\"https:\/\/www.resco.net\/learning\/mobile-crm\/\">mobile CRM<\/a>, startups can streamline workflows and improve customer experiences even when employees are remote. Now let&#8217;s explore how a full-featured CRM can optimize sales, marketing, and support for your growing startup.<\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\"><a id=\"two\"><\/a>Why do startups need a CRM?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With a startup, it\u2019s important to make every interaction\u2014with customers, investors, and prospects\u2014count. You never know just how much impact one person\u2019s experience can have on the future of your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A CRM can help you keep track of all of these conversations and allow you to see their entire journey with your company. That way, every time you interact with them, they feel seen, understood, and taken care of. This means you\u2019ll be able to build momentum in the relationship instead of starting from scratch with every interaction.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t\t\t<\/p>\n<div class=\"rc-bottom-cta rc-bottom-cta__landscape\" style=\"background-color:#FF8800;flex-direction: row-reverse;\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t\t<img decoding=\"async\" width=\"930\" height=\"700\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/04\/People-Matters-blog.jpg\" class=\"responsive-image\" alt=\"The key to ...\" \/>\t\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"rc-bottom-cta__text\" style=\"color:ffffff;\">\n<h3\n\t\t\t\t\t\t\t\tclass=\"rc-bottom-cta__title headline-copy\"\n\t\t\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\t>The key to startup growth? Focus on what matters. Simplify the rest.<\/h3>\n<\/p><\/div>\n<div class=\"rc-bottom-cta__btn-wrapper\" style=\"\">\n\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\tclass=\"btn btn-primary btn-lg rc-bottom-cta__link\"\n\t\t\t\t\t\t\t\ttitle=\"Start here\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/go.ringcentral.com\/startup-company.html\/\"\n\t\t\t\t\t\t\t\tdata-dl-name=\"Start here\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"button\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"bottom cta banner\"\n\t\t\t\t\t\t\t\tdata-no-auto-dl=\"true\"\n\t\t\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\t\t\tonmouseover=\"\"\n\t\t\t\t\t\t\t\tonmouseout=\"this.style.backgroundColor='';this.style.borderColor='';this.style.color='';\"\n\t\t\t\t\t\t>Start here<\/a>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\"><a id=\"three\"><\/a>Top 6 CRM features for startups<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"> CRM software revenue has grown steadily in recent years, and this is forecasted to continue. And it\u2019s hardly surprising. CRMs offer some great functions and features.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Key functions include:<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">1. Managing sales leads<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">CRM software makes it so much easier (not to mention more time-efficient) to track your leads and mobilize data-led digital marketing campaigns. Your traffic will increase and conversions will rise.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">2. Optimizing sales processes<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A CRM tool will measure your <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/sales-process\/\">sales processes<\/a> for you with data-led analytics. Make precision sales forecasts, accurately calculate sales cycles, optimize sales strategies, and analyze <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/sales-kpis\/\">key performance indicators (KPIs)<\/a> with ease.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">3. Mobilizing customer data<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A CRM tool is designed to help you get the most out of your customer data. Analyze incoming leads, sales pipelines, customer interactions, behaviors, and communication strategies across every point in the customer journey.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">4. Work from anywhere<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cloud-based CRM software doesn\u2019t only work in a physical office. Modern CRM systems allow teams to communicate internally and externally from just about anywhere.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">5. Customized communication<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The best CRM systems will let you build up a detailed and data-led model of your typical customer. Processes like collaborative filtering facilitate a greater level of personalization and individually targeted content.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">6. Great integrations\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Plus, many CRMs will integrate with your existing software. For example, if you\u2019re already using a communications tool like <\/span><a href=\"https:\/\/www.ringcentral.com\/office\/how-it-works.html\"><span style=\"font-weight: 400;\">RingCentral Office<\/span><\/a><span style=\"font-weight: 400;\">\u00ae<\/span><span style=\"font-weight: 400;\">, you\u2019ll be able to add all of those RingCentral capabilities like messaging, video, phone, and fax to your CRM solution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your startup can access tons of benefits by using CRM and UCaaS in conjunction. <\/span><a href=\"https:\/\/www.ringcentral.com\/one_solution_unified_cloud_communications.html\"><span style=\"font-weight: 400;\">RingCentral\u2019s UCaaS solution<\/span><\/a><span style=\"font-weight: 400;\"> helps you unify all channels of communication without the need for multiple tools. One super-helpful feature is auto screen pop: whenever someone in your CRM calls in, RingCentral shows their name and any other important information about that stakeholder:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-43712\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/09\/Jupiter-blue.png\" alt=\"ringcentral salesforce integration\" width=\"930\" height=\"700\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Stakeholders will feel like part of the family instead of a stranger, and that\u2019s the kind of relationship-building startups need to succeed. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">No more switching endlessly between programs or apps. Instead, make sure your customer communications\u2014VoIP, video, fax, or chat\u2014occur all in one place. Then, supercharge those communications with the insights offered by an integrated CRM solution.\u00a0<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\"><a id=\"four\"><\/a>7 questions startups should ask when shopping for a CRM<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re reading this (and still reading this), chances are you\u2019re a startup looking for a CRM. And if you\u2019re in need of some CRM-shopping advice, then you\u2019ve come to the right place. We know that choosing new software to invest in can be daunting. It\u2019s an important decision and you just want to get it right.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, here are some awesome questions you should be asking yourself when your startup starts scouring the virtual shelves for a brand new CRM:\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">1. What are our startup&#8217;s goals?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What are your goals? What would you like your new CRM system to deliver for your startup? Think about any problems or roadblocks you\u2019re facing or anticipate in the near future, and set some CRM-led goals to work towards.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Goal setting is one of the best things you can do when deciding on a new software investment. After all, you\u2019re trying to choose a tool that will actually help you accomplish your aims, right?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key is to be specific. Identify one or two critical goals for your new CRM tool. For example, perhaps you want a tool that will help you increase your cold call reach rates, or one that will help you increase close rates by 20% over the next six months.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, you\u2019re going to want to think about <\/span><b>how<\/b><span style=\"font-weight: 400;\"> a CRM system is going to help you meet those goals in actionable steps. Perhaps you need help reducing expenditure, locating revenue streams, or tracking customer contact information.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Combining your CRM with RingCentral\u2019s <\/span><span style=\"font-weight: 400;\">UCaaS solution<\/span><span style=\"font-weight: 400;\"> will save your startup time and money, which may well be two of your principal goals. Running a startup is challenging, but a unified communications solution can help you stay on top of daily operations and communication channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, unified communications solutions are cost-effective. Stop wasting money on missed calls and messages, and deliver a better customer experience at the very same time.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">2. What are our must-have features?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now it\u2019s time to flip those criteria on their head. You know what you need to fix, but what features will your CRM need to have in order to achieve this? Not all CRM tools are made equal and each will have different features and specialisms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, whilst some CRM tools are focussed on operational processes, others are more analytical or collaborative in function. An operational CRM, will specialize in sales, service, and marketing automation. An analytical CRM will focus on data analysis And a collaborative CRM will facilitate data sharing.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, if one of your main goals is to roll out an automated marketing campaign, you\u2019ll probably want to opt for the former. Likewise, if you want to focus on uniting your teams, then a collaborative CRM is your best bet.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But don\u2019t worry if you can\u2019t find the perfect fit. If your preferred CRM lacks an essential feature, see if it can be integrated with another communication tool. That could be a <\/span><a href=\"https:\/\/www.ringcentral.com\/remote-support-customer-service.html\"><span style=\"font-weight: 400;\">remote support<\/span><\/a><span style=\"font-weight: 400;\"> or <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/video-conferencing-apps\/\">video conferencing<\/a> solution, for example.\u00a0\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-43039\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/08\/544358562-Call-to-Video-screenshots-1024x757.png\" alt=\"\" width=\"1024\" height=\"757\" \/><\/p>\n<h3 class=\"heading h2 h3\"><span style=\"font-weight: 400;\">3. Will this CRM help our business grow?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ask yourself, will this CRM platform help my business grow? Look for software that can scale up with your startup and handle growing workflows and requirements. You never know when your business is going to make it big.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So make sure you\u2019ve got a tool that will grow with your success. You don\u2019t want to wind up with a CRM that\u2019s redundant within a few months. Even if your current team is relatively small, it\u2019s worth investing in a mid-weight tool that can support ongoing growth.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">4. How long does the CRM take to set up?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Time is precious. So make sure you find a CRM that can be set up quickly, without too much of a learning curve. With a busy startup to run, you probably don\u2019t have the time or inclination to entertain a long implementation process.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look for a CRM with a simple implementation process and complementary training and support. You may have to pay a little extra for this, but it\u2019s going to be worth it. Ensuring that your new CRM is easy to learn and use will make the adjustment process so much easier for everybody in your team.\u00a0\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">5. Does this CRM work with self-service options?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Look for a CRM that will be compatible with customer self-service tools. Today\u2019s customers like to solve their problems and queries with as little interaction as possible.If they can troubleshoot an issue themselves, they will. Luckily, most self-service features like chatbots and client resource centers can integrate with a CRM solution. The CRM will be able to gather and report on data from client interactions via those sources.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">6. What are the reporting capabilities?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most important features of your new CRM will be its reporting capabilities. So this should be at the top of your shopping list. CRM tools are meant to help you derive insights from your data. So look for a tool with easy-to-navigate analytics functions to help you gain access to information about your customers and business decisions. Here&#8217;s an example of Zoho CRM&#8217;s analytics dashboard: easy to follow and intuitive:<\/span><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.zohowebstatic.com\/sites\/default\/files\/analytics\/zohocrm-zanalytics.png\" alt=\"Advanced Analytics and Reporting for Zoho CRM using Zoho Analytics\" \/><\/p>\n<p>BONUS: <a href=\"https:\/\/www.ringcentral.com\/apps\/zoho-crm-for-ringcentral-video\">Zoho is another CRM that integrates with RingCentral<\/a>, so your most important processes exist in the same place.<\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s worth thinking about who will need to access this information. Some CRM platforms have access levels that limit the number of users that can access particular features. For example, reporting might only be available to senior management staff. Pick a tool that matches the scale and needs of your team.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">7. Will it integrate easily with our systems?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Last but not least, think about your existing IT setup. Do you want your CRM to integrate with any other software? Make sure that your CRM is compatible with any centralized IT or applications that you\u2019re currently using. Perhaps you already use a marketing tool, for example. Integration is key to streamlined workflows.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Choose a CRM tool that integrates with your existing systems. For example, if you\u2019re using software like RingCentral Office for your business communications, you\u2019ll be able to <\/span><a href=\"https:\/\/www.ringcentral.com\/apps\/p\/crm-integrations\"><span style=\"font-weight: 400;\">integrate these processes with many different CRM tools<\/span><\/a><span style=\"font-weight: 400;\"> like Salesforce, Hubspot, and Zoho CRM.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if your CRM works as a silo, this won\u2019t be possible. Software integration is key to the operational efficiency of your customer interactions. So ensure that your CRM can integrate easily with communications software, accounting software, and any other apps central to your business.\u00a0<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">UCaaS and CRM: How they work together<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">CRM and UCaaS solutions used together are a powerful combination for any startup. As we\u2019ve discovered, when businesses start using CRM and UCaaS in tandem, they benefit from quick, simple app integrations and data-driven insights to improve communication. But let\u2019s delve into this magic combination a bit further.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unified-communications-as-a-service solutions like <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/ringcentral-office-new-features-q1-2021\/\"><span style=\"font-weight: 400;\">RingCentral<\/span><\/a><span style=\"font-weight: 400;\"> can be mobilized alongside CRM tools to help improve communication with the customers you manage via your CRM platform. With RingCentral Office, users can message, video conference, phone, and fax, all in one software platform. A real asset for any customer relationship management process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As more and more businesses enter into digital transformations of their own, integrated technology is becoming increasingly essential. Startups, in particular, need to find the most time and cost-effective methods to help increase revenue and business growth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By pairing your CRM with robust <\/span><span style=\"font-weight: 400;\">unified communications solutions<\/span><span style=\"font-weight: 400;\"> you\u2019ll be helping your startup grow with agility and flexibility and future-proofing everything from your business processes to technology and communications all in one.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Looking for a new CRM? Think UCaaS<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">UCaaS and CRM tools are a great pairing. Unified communications solutions are highly scalable and offer simple integrations with tons of useful apps\u2014all under one roof. A real asset to any customer relationship management process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Click <\/span><a href=\"https:\/\/go.ringcentral.com\/startup-company.html\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\"> to find out how RingCentral\u2019s unified communications solutions can enhance your CRM operations.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you in the market for CRMs for startups? If so, you\u2019ve come to the right place. In this article, we\u2019re going to be discussing everything you should ask before settling on a CRM tool for your startup, and introducing you to the wonderful\u2014and closely related\u2014world of UCaaS. That\u2019s unified communications as a service to &#8230;<\/p>\n","protected":false},"author":29,"featured_media":47427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901,18722],"tags":[],"class_list":["post-47480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","category-startups"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CRMs for startups: Top 7 questions to ask while shopping | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Customer relationship managers (CRMs) are critical to startup success. 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