Great ideas and products are the ingredients to a successful business. But just as any groundbreaking invention in history, to find success, you have to find customers. That\u2019s where Product Marketing comes in.<\/span><\/p>\nHere at RingCentral, our Product Marketing team is the voice of our solutions. They understand both sides of the equation. They know all of the ins and outs of our solutions, and deeply understand the needs of the businesses that benefit from our tools. Using that knowledge, they build the stories that make RingCentral what it is today.<\/span><\/p>\nNaturally, this requires a lot of cross-collaboration with stakeholders across the company. From Content to Email Nurtures and Field Events, our Product Marketing team organizes it all. Luckily, many tools in RingCentral make this a lot easier.<\/span><\/p>\nLet\u2019s look at some of the favorite tools from our Product Marketing team:<\/span><\/p>\nIt starts with video<\/b><\/h2>\n
As many discovered this last year, video is vital to collaboration\u2014especially in a remote work world. Our Product Marketing team is no different.\u00a0<\/span><\/p>\nHere are the RingCentral features they use to make video meetings more seamless and conducive to cross-team collaboration.<\/span><\/p>\n1. Screen sharing<\/b><\/h3>\n
![\"ringcentral](\"\/us\/en\/blog\/wp-content\/uploads\/2020\/12\/glip-screen-share-e1608128395883.png\")
<\/p>\n
Our product marketing meetings aren\u2019t just talk. From walking through messaging guides to demoing a new feature, these meetings usually reference PowerPoints, spreadsheets, and other assets as part of the process of working with stakeholders. That\u2019s easier to do when everyone has all the important information right in front of them\u2014and even easier with RingCentral.\u00a0<\/span><\/p>\nUsing RingCentral Video, our PMMs and other stakeholders can share screens<\/strong> during a video meeting with just a single click. There\u2019s no fear of accidentally showing a messy desktop or sensitive information either\u2014with RingCentral Video they can choose the exact window on their screen that they want to share, and keep everything else private.<\/span><\/p>\n2. Overlays<\/strong><\/h3>\n![\"\"](\"\/us\/en\/blog\/wp-content\/uploads\/2021\/04\/Presenter-overlay-GIF.gif\")
<\/p>\n
This brings us to the next feature: <\/span>overlays<\/b>. The goal of screen sharing is to drive engagement and keep everyone focused. In a physical meeting room, that includes possibly walking around a presentation board and pointing at important notes. But what about in a virtual meeting room?<\/span><\/p>\nThat\u2019s where overlays come in. As our PMMs present their notes, they can move their virtual heads around the screen to draw attention to certain areas. <\/span><\/p>\n3. Record meeting<\/b><\/h3>\n
The nature of working with so many different people and teams across the organization means that sometimes someone involved won\u2019t be able to make a meeting. That\u2019s why our Product Marketing team records<\/strong> every meeting, making it easy to get up to speed later. With RingCentral, recording is as simple as clicking a button, and that meeting is autosaved for easy sharing later on.<\/span><\/p>\nTeam messaging keeps the conversation going<\/b><\/h2>\n
Video serves an important role in how our Project Marketing team works with others, but the cross-collaboration doesn\u2019t end when the meeting is over. Team messaging keeps up the momentum, with a simple, one-stop location for everyone involved to communicate and share.<\/span><\/p>\nRingCentral Teams are essentially chat rooms for all stakeholders in a project. There\u2019s a dedicated Team for every project our PMMs are working on. Teams allow members to share messages, links, files and emojis, and provide context to all of that information so it\u2019s easy to get up to speed or find what you need fast. Here are the Teams features or product marketers find most useful for cross-collaboration.<\/span><\/p>\n1. Permissions<\/b><\/h3>\n
![\"\"](\"\/us\/en\/blog\/wp-content\/uploads\/2021\/04\/Permissions.png\")
<\/p>\n
With a lot of stakeholders involved, messaging teams can get out of control fast.<\/span><\/p>\nPermissions<\/b> in RingCentral messaging teams give our product marketers control over the conversation so they can reduce any excess noise.\u00a0<\/span><\/p>\nOne helpful feature is the ability to easily revoke open invitations so that they can keep groups small and limit participation to the stakeholders that make the most sense. Another handy one is the read-only setting, which allows stakeholders to review everything shared within a team for context but restricts them from adding clutter to the conversation.<\/span><\/p>\n2. @ mentions<\/b><\/h3>\n
\u201cYou talking to me?\u201d Sometimes it\u2019s hard to know in a group text chat. But with RingCentral\u2019s @ mentions, there\u2019s always clarity on who is being asked a question or assigned an action item.\u00a0<\/span><\/p>\nOur product marketing managers use <\/span>@s to tag a specific person<\/b> or entire team to make clear when information is being directed at the entire group. Recipients get an orange \u2018unread\u2019 bubble on their RingCentral UI when they\u2019re the one tagged, so they don\u2019t need to browse through every messaging team in their RingCentral window just to check if a group member needs their attention.<\/span><\/p>\n3. Bookmarks<\/b><\/h3>\n
Team chats can get long and unwieldy, making it difficult to quickly access important information that has been shared previously. But <\/span>bookmarks<\/b> make saving important messages and files easy for our Product Marketers\u2014so that both they and the teams they work with can quickly and easily access them in RingCentral.<\/span><\/p>\nCalling to get quick responses<\/b><\/h2>\n
Given the usefulness of video and messaging to support all of their cross-collaborative activities, one might overlook RingCentral\u2019s native phone function. But phone calls are essential to our PMMs\u2019 roles too.<\/span><\/p>\nThat\u2019s because when you\u2019re at the center of so many business functions, developments can occur at a moment\u2019s notice. And whether it\u2019s an urgent ask or a question that needs clarification, the <\/span>phone is often the best way to get a fast, clear response<\/b>.<\/span><\/p>\n![\"\"](\"\/us\/en\/blog\/wp-content\/uploads\/2021\/04\/Calling-teammate.png\")
<\/p>\n
With RingCentral, it\u2019s easy for our Product Marketing team to connect with anyone in our organization\u2014regardless of where they are located. All they have to do is find who they\u2019re looking for in the directory and <\/span>hit the phone icon<\/b>.\u00a0<\/span><\/p>\nIt\u2019s as simple as walking over to someone\u2019s desk back in the days when everyone shared an office\u2014though possibly even faster. And if the phone call turns into a deeper discussion? The <\/span>Call to Video button<\/b> turns the phone call into a video meeting instantly.<\/span><\/p>\nBuilding bridges\u2014company-wide<\/b><\/h2>\n
Many might define RingCentral by the usability of our solutions, but our Product Marketing team\u2019s diplomacy and cross-collaboration are what really make them stand out. And the RingCentral message, video, phone platform gives them the advantage they need to drive the go-to-market strategies in the industry.<\/span><\/p>\nWant to know how your marketing teams can use RingCentral too? Feel free to ask us any questions in the link below. We\u2019re always listening!<\/span><\/p>\n\t\t\t<\/p>\n\n
\n\t\t\t\t\t
![\"Have](\"\/us\/en\/blog\/wp-content\/uploads\/2021\/04\/smiling-contact-center-representative.jpeg\")
\t\t\t\t<\/div>\n
\n
\n
Have a suggestion? Or perhaps a burning question? We’re all ears!<\/h3>\n<\/p><\/div>\n\n\t\t\t\t\t\t
Contact us<\/a>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n\t<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"
Highlights: Product Marketers create the stories behind every product This means cross-collaborating with multiple different teams to build cohesive go-to-market strategies Naturally, getting multiple teams and needs aligned isn’t an easy job. RingCentral makes it a bit easier Here are some of their favorite tools in RingCentral Great ideas and products are the ingredients …<\/p>\n","protected":false},"author":29,"featured_media":47481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18390],"tags":[34371],"class_list":["post-47474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-and-collaboration","tag-insider"],"acf":[],"yoast_head":"\n
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layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">RingCentral Team<\/span><\/a>","rc_author_full_name":"RingCentral Team","rc_author_avatar":"\/us\/en\/blog\/wp-content\/uploads\/2022\/02\/ringcentral-logo-new.png","rc_author_link":"\/us\/en\/blog\/author\/ringcentral-team\/amp","rc_post_categories":"<a href=\"\/us\/en\/blog\/category\/trending\/communication-and-collaboration\/amp\">Communication & collaboration<\/a>","amp_link":"\/us\/en\/blog\/how-our-product-marketing-team-uses-ringcentral-to-perfect-cross-collaboration\/amp","excerpt_title":"How our Product Marketing team uses RingCentral to perfec...","_links":{"self":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/47474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/comments?post=47474"}],"version-history":[{"count":0,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/47474\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media\/47481"}],"wp:attachment":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media?parent=47474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/categories?post=47474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/tags?post=47474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}