{"id":47435,"date":"2021-04-21T11:14:39","date_gmt":"2021-04-21T18:14:39","guid":{"rendered":"\/us\/en\/blog\/?p=47435"},"modified":"2022-12-30T06:32:02","modified_gmt":"2022-12-30T14:32:02","slug":"how-to-prevent-agent-churn-in-your-contact-center","status":"publish","type":"post","link":"\/us\/en\/blog\/how-to-prevent-agent-churn-in-your-contact-center\/","title":{"rendered":"How to prevent agent churn in your contact center"},"content":{"rendered":"<p>Highlights:<\/p>\n<ul>\n<li aria-level=\"1\">Agent turnover rates range between 30-45%.<\/li>\n<li aria-level=\"1\">An increase in remote workers makes agent churn a more difficult issue to address.<\/li>\n<li aria-level=\"1\">Better training and collaborative communication tools can help reduce churn.<\/li>\n<\/ul>\n<hr \/>\n<p>It\u2019s a fact of running a contact center: agents don\u2019t tend to stay at their jobs for very long. There are a number of reasons for this: low job satisfaction, poor training, and poor hiring practices all affect how long an agent stays on the job.<\/p>\n<p>Yet, it doesn\u2019t have to be this way. With better training and collaborative tools, you can reduce agent churn within your contact center \u2013 read on to learn more.<\/p>\n<h2 class=\"heading h2\">The state of contact center agent turnover today<\/h2>\n<p>To understand the issue more clearly, let\u2019s look at some statistics:<\/p>\n<ul>\n<li aria-level=\"1\">Agent turnover ranges between <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/understanding-the-link-between-employee-turnover-and-poor-customer-experiences\/\">30-45%<\/a>, so at best, you\u2019re losing about a third of your workforce regularly<\/li>\n<li aria-level=\"1\">The average cost to replace a single agent is <a href=\"https:\/\/www.tmcnet.com\/channels\/call-center-management\/articles\/440342-how-optimize-call-center-agent-onboarding.htm\">$10,000-$15,000<\/a>, so if your contact center has a 30% turnover rate, you\u2019re spending $300,000 per year at minimum to replace agents<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/contact-center-best-practices\/\">60% of agents<\/a> say their companies don\u2019t always provide the technology they need to address challenges when helping customers<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/contact-center-best-practices\/\">34% of agents<\/a> say they don\u2019t have the right customer data in front of them when speaking to a customer<\/li>\n<li aria-level=\"1\">Agent churn negatively affects customer experience<\/li>\n<\/ul>\n<p>What we see from these statistics is that companies are spending a great deal of money on agents, yet they\u2019re not investing in employee retention, nor are they giving agents the tools they need to succeed.<\/p>\n<p>As an agent, how would you feel if you were in a situation where you routinely didn\u2019t have the tools you needed to effectively help customers? Customers would be unhappy with you, and you\u2019d feel like you weren\u2019t positioned for success in your role.<\/p>\n<h2 class=\"heading h2\">Remote agents and the possibility for increased churn<\/h2>\n<p>There\u2019s another complicating factor: the increase in remote agents.<\/p>\n<p>In the wake of the global pandemic, thousands of agents began <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/exploring-the-customer-centric-contact-center\/\">working from home<\/a> as their contact centers were closed down. In addition to the fear and stress they faced in their personal lives, they had to handle a <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/exploring-the-customer-centric-contact-center\/\">20% increase in the volume of customer interactions<\/a>.<\/p>\n<p><a href=\"https:\/\/www.ringcentral.com\/remote-contact-center\/\">Supervisors<\/a> also contended with a difficult situation: they could no longer walk through the contact center to monitor agents, or hold one-on-one sessions with them to provide feedback. Training new hires in-person became an impossibility.<\/p>\n<p>(Find out more about supervisor challenges in the age of remote contact center workers <a href=\"https:\/\/www.ringcentral.com\/remote-contact-center\/\">here<\/a>.)<\/p>\n<hr \/>\n<p>\ud83d\udc69\u200d\ud83d\udcbc<b> <\/b>\ud83d\udcab <b>Teamwork makes the dream work\u00a0<\/b>\ud83d\udcab \ud83d\udc68\u200d\ud83d\udcbc<\/p>\n<p>The key to building a customer-centric team: Enterprise edition eBook<\/p>\n<div class=\"download-form-widget enterprise-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/ebook\/building-a-customer-centric-team.pdf\" data-id=\"69d25885ec70a\" id=\"69d25885ec70a\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d25885ec70a.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">Get the eBook<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">How RingCentral helped these 6 companies better serve their customers<\/div>\n<form class=\"download-form ENTERPRISE\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog Enterprise\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"enterprise download form\" data-dl-name=\"Take me to it\">Take me to it<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d25885ec70a.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\"> Happy reading!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<hr \/>\n<h2 class=\"heading h2\">What steps can contact center management take to reduce agent churn?<\/h2>\n<p>There are two main steps contact center management can take to reduce agent churn. They can provide better training and provide collaborative communication tools to agents. Let\u2019s unpack those two steps a bit.<\/p>\n<h3 class=\"heading h3\">Provide better training to agents to reduce churn<\/h3>\n<p><a href=\"https:\/\/www.ringcentral.com\/gb\/en\/blog\/call-centre-stress-management\/\">Why is training critical to reduce churn<\/a>? Training provides agents with the knowledge and skills they need to effectively serve customers. When you take shortcuts with training, customers deal with agents who don\u2019t know what steps to take, and who can\u2019t provide an excellent customer experience.<\/p>\n<p>That inevitably leads to negative customer interactions, which increases the pressure agents feel on the job and raises the likelihood of churn. Even in cases where customers do not respond negatively to agents that fail to provide good customer experiences, agents who discern that they are not well-trained for the job may feel inadequate and dissatisfied with their own job performance, which leads to churn.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-47437\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/04\/Smiling-contact-center-representative-.jpeg\" alt=\"Beautiful smiling call center worker in headphones is working at modern office.\" width=\"540\" height=\"360\" \/><\/p>\n<h3 class=\"heading h3\">Provide collaborative communication tools to agents<\/h3>\n<p>Even if an agent has excellent training, they still might encounter a situation that requires the assistance of a more experienced colleague.<\/p>\n<p>Yet, traditional call centers weren\u2019t set up that way \u2013 they were silos in which agents couldn\u2019t easily turn to their colleagues (especially not those in other departments) for help. As a result, they couldn\u2019t get the information customers needed, which led to low customer satisfaction and frustrated agents.<\/p>\n<p>That\u2019s where <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/building-a-collaborative-culture-for-your-contact-center\/\">collaborative communication tools<\/a> come in. These tools enable agents to work with their colleagues outside of the contact center, so they can deliver an excellent customer experience.<\/p>\n<div class=\"rc-subscribe\" id=\"new-rc-subscribe\"  style=\"background-image:url('\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/subscribe.png')\">\n\t\t<button class=\"close js-popup-close\"><svg class=\"icon_close_mobile\" width=\"20\" height=\"20\"><use xlink:href=\"#icon_close_mobile\"><\/use><\/svg><\/button><\/p>\n<div class=\"rc-subscribe__wrapper\">\n<div class=\"rc-subscribe__wrapper_text\">\n<h3 class=\"rc-subscribe__title h2\">Stay informed with RingCentral<\/h3>\n<div class=\"rc-subscribe__subtitle\">Subscribe to our emails for the latest blogs, events, and exclusive content on AI-powered communication solutions. Stay ahead with insights and tips from the leader in trusted AI communications.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/legal\/privacy-notice.html\" target=\"_blank\" data-dl-name=\"Privacy Notic\" data-dl-element=\"link\" data-dl-additional-info=\"social\" rel=\"noreferrer noopener\">Privacy Notice<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"rc-subscribe__wrapper_form\">\n<form class=\"\" data-event-init=\"true\" novalidate data-js-form>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\tname=\"email\"\n\t\t\t\t\t\t\t\tplaceholder=\"Email address *\"\n\t\t\t\t\t\t\t\ttitle=\"Must be valid email. example@yourdomain.com\"\n\t\t\t\t\t\t\t\tminlength=\"4\"\n\t\t\t\t\t\t\t\tmaxlength=\"255\"\n\t\t\t\t\t\t\t\ttype=\"email\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tpattern=\"[a-z0-9._%+\\-]+@[a-z0-9.\\-]+\\.[a-z]{2,}$\"\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\tautocomplete=\"on\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-events-hover=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"email\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"LET'S WORK TOGETHER\"\n\t\t\t\t\t\t\t\taria-label=\"Email address *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"email-subscribe-errors\"\n\t\t\t\t\t\t><br \/>\n\t\t\t\t\t\t<span class=\"field__errors\" id=\"email-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<select\n\t\t\t\t\t\t\t\tname=\"Country__c\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-label=\"Country *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"country-subscribe-errors\"\n\t\t\t\t\t\t><option value=\"\" disabled=\"disabled\" selected=\"selected\">Country<\/option><option value=\"Canada\">Canada<\/option><option value=\"United_States\">United States<\/option><\/select><\/p>\n<p>\t\t\t\t\t\t<span class=\"field__errors\" id=\"country-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<button type=\"submit\" data-event-init=\"true\">Subscribe<\/button>\n\t\t\t\t\t<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"confirm-form\" role=\"status\" aria-live=\"polite\" style=\"display: none;\" aria-hidden=\"true\">\n<div class=\"confirm-form__text\">Thank you for your interest in RingCentral<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h2 class=\"heading h2\">How can you provide better training and collaborative communication tools?<\/h2>\n<p>There\u2019s one step you can take which will allow you to provide better training as well as collaborative communication tools: move to <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/contact-center-best-practices\/\">cloud-based contact center<\/a> solutions or invest in <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/what-is-an-omnichannel-cloud-contact-center\/\">omnichannel contact center solutions<\/a>. Whether you are an enterprise contact center or a <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/small-business-call-center\/.\">small business contact center<\/a>, these tips will help.<\/p>\n<p>Cloud-based contact center solutions allow you to <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/build-agent-confidence-with-good-training-practices\/\">train agents remotely<\/a>; here\u2019s how:<\/p>\n<ul>\n<li aria-level=\"1\">Videoconferencing tools let supervisors and agents communicate face-to-face and enable screen-sharing so supervisors can share digital training materials<\/li>\n<li aria-level=\"1\">Supervisors can monitor calls and offer whisper coaching, or they can enter a call to speak to a customer directly<\/li>\n<li aria-level=\"1\">Supervisors can record calls and on-screen interactions to assess agent performance<\/li>\n<li aria-level=\"1\">Gamification encourages agents to improve their performance in a fun way<\/li>\n<li aria-level=\"1\">Built-in workforce management solutions optimize agent scheduling. Agents won\u2019t sit idle, and customers won\u2019t spend time on hold or waiting to speak to an agent about their problems.<\/li>\n<\/ul>\n<p>Cloud-based contact center solutions also incorporate collaborative communication tools, such as:<\/p>\n<ul>\n<li aria-level=\"1\">An internal directory with a presence indicator, so agents can connect to company experts to help customers<\/li>\n<li aria-level=\"1\">File sharing<\/li>\n<li aria-level=\"1\">Leveraging online documents<\/li>\n<li aria-level=\"1\">Videoconferencing, so remote teams can work together<\/li>\n<\/ul>\n<p>Additionally, agents can liaise between customers and internal experts and share files and other information that would solve customer problems (and increase their satisfaction).<\/p>\n<h2 class=\"heading h2\">Cloud-based contact center solutions reduce agent churn and increase flexibility<\/h2>\n<p>Thanks to cloud-based contact center solutions, agents receive the training they need in an effective manner. Moreover, once they start working in earnest, they can connect to resources that make them more effective and able to deliver a better customer experience.<\/p>\n<p>Cloud-based contact center solutions can also reduce churn because they increase agent satisfaction. Research shows that the <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/examples-of-a-virtual-contact-center-doing-it-right\/\">employee retention rate for remote agents is 80%<\/a>; contrast that with a 25% retention rate of on-site agents.<\/p>\n<p>The option of working from where they want empowers agents, and workforce management tools give agents increased flexibility over their schedules. It\u2019s easy for a supervisor to switch a shift, so agents don\u2019t have to worry about missing important appointments or life events.<\/p>\n<p>The flexibility of working from home, as well as the option for flex time, attracts candidates with the right education and skill sets. A Frost and Sullivan study revealed <a href=\"https:\/\/ww2.frost.com\/files\/7314\/0985\/8803\/At-Home_Agents_A_Model_for_the_Future.pdf\">80% of remote agents<\/a> have a college education and management experience, whereas only 35% of on-site agents have that background.<\/p>\n<h2 class=\"heading h2\">RingCentral\u2019s cloud-based contact center solutions lay the foundation for higher agent retention<\/h2>\n<p>RingCentral\u2019s cloud-based contact center solutions feature built-in collaborative communication tools and make it simple to deliver effective remote training. Once agents start working, they have the tools they need at their fingertips to make a customer\u2019s experience amazing. To learn more about how you can reduce churn with cloud-based contact center solutions, <a href=\"https:\/\/www.ringcentral.com\/view_demo.html\">get a demo<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Highlights: Agent turnover rates range between 30-45%. An increase in remote workers makes agent churn a more difficult issue to address. Better training and collaborative communication tools can help reduce churn. It\u2019s a fact of running a contact center: agents don\u2019t tend to stay at their jobs for very long. There are a number of &#8230;<\/p>\n","protected":false},"author":29,"featured_media":47436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-47435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to prevent agent churn in your contact center | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Contact center agent churn is an expensive problem for companies, but it can be tackled with training and collaboration tools.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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