{"id":47377,"date":"2021-04-19T04:00:31","date_gmt":"2021-04-19T11:00:31","guid":{"rendered":"\/us\/en\/blog\/?p=47377"},"modified":"2024-07-25T23:43:57","modified_gmt":"2024-07-26T06:43:57","slug":"rural-vs-urban-telehealth-a-look-at-the-stats","status":"publish","type":"post","link":"\/us\/en\/blog\/rural-vs-urban-telehealth-a-look-at-the-stats\/","title":{"rendered":"Rural vs. urban telehealth: a  look at the stats"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Over the past decade, telehealth adoption has slowly risen. But the global health crisis that unfolded in the spring of 2020 rapidly accelerated the adoption of telehealth services when it became clear that it would be far safer to hold virtual appointments to the greatest extent possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The rapid adoption of telehealth services raises an interesting, critical question: what differences exist between telehealth adoption in rural areas versus urban areas? As telehealth adoption continues, more data becomes available for analysis and patterns are beginning to emerge regarding where the similarities and differences are in rural and urban telehealth use.<\/span><\/p>\n<h3><b>The need for better understanding of telehealth adoption rates<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In 2020, a coalition of healthcare organizations, non-profits, members of academia, and tech companies created a coalition to respond to the COVID-19 pandemic. The group dubbed itself the\u00a0<\/span><a href=\"https:\/\/c19hcc.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">COVID-19 Healthcare Coalition<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One area of concern for the Coalition is telehealth adoption, specifically in rural areas which have typically been underserved by any kind of healthcare. Between July and August 2020, researchers from the Coalition interviewed 1,594 American doctors and other healthcare professionals from urban and rural areas to better understand telehealth adoption rates and barriers to adoption.\u00a0<\/span><a href=\"https:\/\/c19hcc.org\/telehealth\/physician-survey-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">They published the results of their research<\/span><\/a><span style=\"font-weight: 400;\"> in November 2020.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t\t\t<\/p>\n<div class=\"rc-bottom-cta rc-bottom-cta__landscape\" style=\"background-image: url(\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/rc-bottom-cta-bg.png);\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t\t<img decoding=\"async\" width=\"1400\" height=\"1005\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/04\/telehealth-demographics.png\" class=\"responsive-image\" alt=\"Urban and rural ...\" \/>\t\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"rc-bottom-cta__text\" style=\"\">\n<h3\n\t\t\t\t\t\t\t\tclass=\"rc-bottom-cta__title headline-copy\"\n\t\t\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\t>Urban and rural providers have different rates of telehealth adoption. Here&#8217;s what you need to know.<\/h3>\n<\/p><\/div>\n<div class=\"rc-bottom-cta__btn-wrapper\" style=\"\">\n\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\tclass=\"btn btn-primary btn-lg rc-bottom-cta__link\"\n\t\t\t\t\t\t\t\ttitle=\"Learn more\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/netstorage.ringcentral.com\/documents\/telehealth_demographics_at_a_glance.pdf\"\n\t\t\t\t\t\t\t\tdata-dl-name=\"Learn more\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"button\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"bottom cta banner\"\n\t\t\t\t\t\t\t\tdata-no-auto-dl=\"true\"\n\t\t\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\t\t\tonmouseover=\"\"\n\t\t\t\t\t\t\t\tonmouseout=\"this.style.backgroundColor='';this.style.borderColor='';this.style.color='';\"\n\t\t\t\t\t\t>Learn more<\/a>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t\u00a0<\/span><\/p>\n<h2><b>What the research shows: Urban and rural telehealth adoption rates<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">One of the first questions researchers asked survey respondents was how long they had been using telehealth services:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">27% of rural providers had used it for three months or fewer, while just over 20% of urban providers had used it for that time period<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The split between rural and urban providers who had used telehealth services for four to six months was more even\u201460.2% for urban providers and 59.5% for rural providers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Slightly more urban providers had used telehealth services for seven to 12 months\u20143.3% versus 2.7% of rural providers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More urban providers had used telehealth services for a year or more\u201416.3% versus 10.8% of rural providers<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Researchers examined how frequently providers used telehealth services before the public health crisis:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The vast majority of providers used telehealth services for their patients anywhere between zero to five times a week before March 11, 2020\u201492.8% of urban providers and 91.9% of rural providers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More rural providers used telehealth services before that date than urban providers\u20144.7% of rural providers versus 2.4% of urban providers<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In addition, researchers looked at the number of visits telehealth providers averaged per week during the crisis:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rural providers were more likely to deal with a lower volume of telehealth services\u201418.9% of rural providers had zero to five telehealth appointments, while 13.3% of urban providers had that amount of appointments<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Both rural and urban telehealth providers experienced higher volumes of telehealth appointments\u201437.7% of urban providers had more than 20 telehealth appointments per week, while 39.2% of rural providers experienced that volume<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-47379\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/04\/telehealth-demographics.jpeg\" alt=\"RingCentral telehealth\" width=\"930\" height=\"606\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The report also looked at how providers used telehealth services:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Many rural and urban providers used telehealth services for live, interactive video visits with patients who were at home\u201483.6% of urban providers and 78.4% of rural providers\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A large number of providers used telehealth services for phone or audio-only visits\u201472.2% of urban providers and 75.7% of rural providers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The use of telehealth services for patients at an outpatient clinic is low among urban and rural providers\u201429% of urban providers and 27% of rural providers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Slightly more rural providers use telehealth services for live, interactive video visits with hospitalized patients\u201415.5% of rural providers versus 12.8% of urban providers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More urban providers use telehealth services to advise other clinicians\u201412.7% of urban providers versus 7.4% of rural providers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More urban providers use telehealth services to receive advice from other clinicians\u201410.7% of urban providers versus 7.4% of rural providers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The rate of providers who use telehealth services for live, interactive video visits in the ED is roughly equal\u20143.3% of urban providers and 3.4% of rural providers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More rural providers use telehealth services for live, interactive video visits with patients at schools or childcare facilities\u20144.1% of rural providers versus 1.4% of urban providers<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Researchers asked providers about their barriers to telehealth adoption as well:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Both rural and urban providers cited low or no reimbursement\u201472.8% of urban providers and 75.7% of rural providers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More rural providers are concerned about technology challenges for their patients\u201473% of rural providers versus 68.4% of urban providers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More rural providers are concerned about integrating additional technologies into their telehealth solutions\u201436.5% of rural providers versus 31.8% of urban providers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Both rural and urban providers are worried about a lack of technical support for telehealth services\u201428.1% of urban providers and 29.7% of rural providers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More rural clinicians are dissatisfied with telehealth services than urban clinicians\u201429.1% of rural providers versus 23.9% of urban providers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More rural providers are troubled by the cost of implementation and maintenance of a telehealth platform\u201430.4% of rural providers versus 20.6% of urban providers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More rural providers worry about low patient engagement\u201425% of rural providers versus 18.7% of urban providers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There\u2019s a small group of rural and urban providers who don\u2019t see any barriers to telehealth adoption\u20144.9% of urban providers and 4.7% of rural providers<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Another area of interest for researchers was patient barriers to telehealth adoption:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More rural providers are concerned about lack of patient access to technology\u201477.7% of rural providers versus 70.9% of urban providers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More rural providers worry about a lack of patient access to broadband\/Internet\u201471.6% of rural providers versus 61.1% of urban providers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More rural providers see a patient preference to in-person visits as a barrier\u201459.5% of rural providers versus 55.3% of urban providers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More rural providers believe a lack of patient awareness\/understanding prevents telehealth adoption\u201443.2% of rural providers versus 37.3% of urban providers<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\t\t\t<\/p>\n<div class=\"rc-bottom-cta rc-bottom-cta__landscape\" style=\"background-image: url(\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/rc-bottom-cta-bg.png);\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t\t<img decoding=\"async\" width=\"2048\" height=\"906\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/04\/connected-telehealth-microsite.png\" class=\"responsive-image\" alt=\"Telehealth is ...\" \/>\t\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"rc-bottom-cta__text\" style=\"\">\n<h3\n\t\t\t\t\t\t\t\tclass=\"rc-bottom-cta__title headline-copy\"\n\t\t\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\t>Telehealth is changing healthcare. Get up to speed with new resources.<\/h3>\n<\/p><\/div>\n<div class=\"rc-bottom-cta__btn-wrapper\" style=\"\">\n\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\tclass=\"btn btn-primary btn-lg rc-bottom-cta__link\"\n\t\t\t\t\t\t\t\ttitle=\"Learn more\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/www.ringcentral.com\/telehealth\"\n\t\t\t\t\t\t\t\tdata-dl-name=\"Learn more\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"button\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"bottom cta banner\"\n\t\t\t\t\t\t\t\tdata-no-auto-dl=\"true\"\n\t\t\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\t\t\tonmouseover=\"\"\n\t\t\t\t\t\t\t\tonmouseout=\"this.style.backgroundColor='';this.style.borderColor='';this.style.color='';\"\n\t\t\t\t\t\t>Learn more<\/a>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h2><b>RingCentral: Powering telehealth adoption<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">RingCentral\u2019s robust, secure telehealth platform enables telehealth providers to hold appointments safely while ensuring continuity of care. It offers flexibility, allowing providers to interact with patients through several channels. Moreover, it\u2019s easy to use, creating a low learning curve.\u00a0<\/span><a href=\"https:\/\/www.ringcentral.com\/office\/industry-solutions\/healthcare-communications-cloud-phone-systems.html?__mscta=2469_86724_7398\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Get better healthcare outcomes at a lower cost. Cloud communication systems are transforming healthcare. Find out how.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the past decade, telehealth adoption has slowly risen. But the global health crisis that unfolded in the spring of 2020 rapidly accelerated the adoption of telehealth services when it became clear that it would be far safer to hold virtual appointments to the greatest extent possible. The rapid adoption of telehealth services raises an &#8230;<\/p>\n","protected":false},"author":292,"featured_media":47378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18674,33837],"tags":[34779,34778,17766],"class_list":["post-47377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-healthcare","category-telehealth","tag-telehealth-adoption","tag-telehealth-providers","tag-telehealth-services"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rural vs. urban telehealth: a look at the stats | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"What&#039;s the difference between telehealth in rural versus urban areas? Uncover the stats to determine how you can empower telehealth adoption in your area.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/rural-vs-urban-telehealth-a-look-at-the-stats\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rural vs. urban telehealth: a look at the stats\" \/>\n<meta property=\"og:description\" content=\"What&#039;s the difference between telehealth in rural versus urban areas? Uncover the stats to determine how you can empower telehealth adoption in your area.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/rural-vs-urban-telehealth-a-look-at-the-stats\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-19T11:00:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-26T06:43:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2021\/04\/urban-rural-telehealth.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lance Mehaffey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lance Mehaffey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/rural-vs-urban-telehealth-a-look-at-the-stats\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/rural-vs-urban-telehealth-a-look-at-the-stats\/\"},\"author\":{\"name\":\"Lance Mehaffey\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/a6b1815c7d4a150371b61ed482d66f5e\"},\"headline\":\"Rural vs. urban telehealth: a look at the stats\",\"datePublished\":\"2021-04-19T11:00:31+00:00\",\"dateModified\":\"2024-07-26T06:43:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/rural-vs-urban-telehealth-a-look-at-the-stats\/\"},\"wordCount\":1040,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/rural-vs-urban-telehealth-a-look-at-the-stats\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2021\/04\/urban-rural-telehealth.jpeg\",\"keywords\":[\"telehealth adoption\",\"telehealth providers\",\"telehealth services\"],\"articleSection\":[\"Healthcare\",\"Telehealth\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"\/us\/en\/blog\/rural-vs-urban-telehealth-a-look-at-the-stats\/\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/rural-vs-urban-telehealth-a-look-at-the-stats\/\",\"name\":\"Rural vs. urban telehealth: a look at the stats | RingCentral Blog\",\"isPartOf\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/rural-vs-urban-telehealth-a-look-at-the-stats\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/rural-vs-urban-telehealth-a-look-at-the-stats\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2021\/04\/urban-rural-telehealth.jpeg\",\"datePublished\":\"2021-04-19T11:00:31+00:00\",\"dateModified\":\"2024-07-26T06:43:57+00:00\",\"description\":\"What's the difference between telehealth in rural versus urban areas? 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