{"id":47275,"date":"2021-04-05T11:23:48","date_gmt":"2021-04-05T18:23:48","guid":{"rendered":"\/us\/en\/blog\/?p=47275"},"modified":"2025-03-13T06:43:45","modified_gmt":"2025-03-13T13:43:45","slug":"unleash-high-impact-communications-with-ringcentral-high-volume-sms","status":"publish","type":"post","link":"\/us\/en\/blog\/unleash-high-impact-communications-with-ringcentral-high-volume-sms\/","title":{"rendered":"Unleash high-impact communications with RingCentral High Volume SMS"},"content":{"rendered":"<p><strong>At a glance:<\/strong><\/p>\n<ul>\n<li><a href=\"#text-email\">Text vs. email: The attention advantage<\/a><\/li>\n<li><a href=\"#sms-sectors\">SMS in action across sectors<\/a><\/li>\n<li><a href=\"#ringcentral-communications\">Streamlining customer communications with RingCentral<\/a><\/li>\n<\/ul>\n<hr \/>\n<p><span style=\"font-weight: 400;\">There\u2019s no doubt that effective customer communications drive loyalty and satisfaction\u2014and ultimately improve the bottom line. And while email, social media, and phone channels remain important drivers, SMS is an impactful tool that businesses should not overlook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Data also increasingly shows SMS is how customers want to interact with the businesses they frequent. This is why RingCentral is pleased to offer an API or out-of-the-box app that allows businesses to send up to 250,000 text messages a day\u2014and as many as 10,000 unique messages within a single API request\u2014by working with the carriers to ensure messages go directly to customers\u2019 phones without getting blocked.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t\t\t<\/p>\n<div class=\"rc-bottom-cta rc-bottom-cta__landscape\" style=\"background-image: url(\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/rc-bottom-cta-bg.png);\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t\t<img decoding=\"async\" width=\"393\" height=\"346\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/04\/api-product-detail-sms.png\" class=\"responsive-image\" alt=\"Ready to enable ...\" \/>\t\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"rc-bottom-cta__text\" style=\"\">\n<h3\n\t\t\t\t\t\t\t\tclass=\"rc-bottom-cta__title headline-copy\"\n\t\t\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\t>Ready to enable High Volume SMS? Here&#8217;s how to get started<\/h3>\n<\/p><\/div>\n<div class=\"rc-bottom-cta__btn-wrapper\" style=\"\">\n\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\tclass=\"btn btn-primary btn-lg rc-bottom-cta__link\"\n\t\t\t\t\t\t\t\ttitle=\"Learn more\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/developers.ringcentral.com\/api-products\/sms?utm_source=gw&amp;utm_medium=blog&amp;utm_campaign=hvsmsblog\"\n\t\t\t\t\t\t\t\tdata-dl-name=\"Learn more\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"button\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"bottom cta banner\"\n\t\t\t\t\t\t\t\tdata-no-auto-dl=\"true\"\n\t\t\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\t\t\tonmouseover=\"\"\n\t\t\t\t\t\t\t\tonmouseout=\"this.style.backgroundColor='';this.style.borderColor='';this.style.color='';\"\n\t\t\t\t\t\t>Learn more<\/a>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h3><b><a id=\"text-email\"><\/a>Text vs. email: The attention advantage<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ask any marketer who has ever lamented over low open rates; it\u2019s tough to connect with consumers over email. But that\u2019s a barrier that doesn\u2019t exist with SMS: according to research,<\/span>\u00a0<a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2019\/01\/roi-showdown-sms-marketing-vs-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">open rates for SMS<\/span><\/a><span style=\"font-weight: 400;\"> are a whopping 98%, compared to just 20% for email. That means that while one in five recipients might open an email offer, virtually everyone will see that same message if it arrives via text message.<\/span><\/p>\n<blockquote class=\"quote\"><p><span style=\"font-weight: 400;\">SMS open rates are a whopping 98% vs. only 20% for email<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Perhaps it\u2019s the perceived endless deluge of email, or maybe it\u2019s how little time it takes to check and respond to a text, or maybe it\u2019s that the rush of\u00a0<\/span><a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/brain-wise\/201209\/why-were-all-addicted-texts-twitter-and-google\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">receiving a text activates the reward centers<\/span><\/a><span style=\"font-weight: 400;\"> in humans\u2019 brains, causing a pleasurable rush. But both consumers and marketers alike have favorable sentiments about SMS:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">75% of people say they\u2019d be happy to receive an offer via SMS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">64% say they have more positive sentiments about companies that offer texting as a service channel<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">65% of marketers say SMS is a \u201cvery effective\u201d channel<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ultimately those good feelings translate into action: the response rate for texts is 7.5 times higher than that of email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\t<\/p>\n<div class=\"rc-subscribe\" id=\"new-rc-subscribe\"  style=\"background-image:url('\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/subscribe.png')\">\n\t\t<button class=\"close js-popup-close\"><svg class=\"icon_close_mobile\" width=\"20\" height=\"20\"><use xlink:href=\"#icon_close_mobile\"><\/use><\/svg><\/button><\/p>\n<div class=\"rc-subscribe__wrapper\">\n<div class=\"rc-subscribe__wrapper_text\">\n<h3 class=\"rc-subscribe__title h2\">Stay informed with RingCentral<\/h3>\n<div class=\"rc-subscribe__subtitle\">Subscribe to our emails for the latest blogs, events, and exclusive content on AI-powered communication solutions. Stay ahead with insights and tips from the leader in trusted AI communications.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/legal\/privacy-notice.html\" target=\"_blank\" data-dl-name=\"Privacy Notic\" data-dl-element=\"link\" data-dl-additional-info=\"social\" rel=\"noreferrer noopener\">Privacy Notice<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"rc-subscribe__wrapper_form\">\n<form class=\"\" data-event-init=\"true\" novalidate data-js-form>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\tname=\"email\"\n\t\t\t\t\t\t\t\tplaceholder=\"Email address *\"\n\t\t\t\t\t\t\t\ttitle=\"Must be valid email. example@yourdomain.com\"\n\t\t\t\t\t\t\t\tminlength=\"4\"\n\t\t\t\t\t\t\t\tmaxlength=\"255\"\n\t\t\t\t\t\t\t\ttype=\"email\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tpattern=\"[a-z0-9._%+\\-]+@[a-z0-9.\\-]+\\.[a-z]{2,}$\"\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\tautocomplete=\"on\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-events-hover=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"email\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"LET'S WORK TOGETHER\"\n\t\t\t\t\t\t\t\taria-label=\"Email address *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"email-subscribe-errors\"\n\t\t\t\t\t\t><br \/>\n\t\t\t\t\t\t<span class=\"field__errors\" id=\"email-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<select\n\t\t\t\t\t\t\t\tname=\"Country__c\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-label=\"Country *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"country-subscribe-errors\"\n\t\t\t\t\t\t><option value=\"\" disabled=\"disabled\" selected=\"selected\">Country<\/option><option value=\"Canada\">Canada<\/option><option value=\"United_States\">United States<\/option><\/select><\/p>\n<p>\t\t\t\t\t\t<span class=\"field__errors\" id=\"country-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<button type=\"submit\" data-event-init=\"true\">Subscribe<\/button>\n\t\t\t\t\t<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"confirm-form\" role=\"status\" aria-live=\"polite\" style=\"display: none;\" aria-hidden=\"true\">\n<div class=\"confirm-form__text\">Thank you for your interest in RingCentral<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h2><b><a id=\"sms-sectors\"><\/a>SMS in action across sectors<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">SMS messaging offers applications across sectors and industries, providing a direct and immediate pathway to consumers\u2019 attention. From flight booking and status notifications to text fraud alerts from banks to two-factor authentication on e-commerce apps, SMS is effective at cutting through the noise and demanding attention and action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In <\/span><a href=\"https:\/\/www.ringcentral.com\/shopper-employee-communications-research-report.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">retail<\/span><\/a><span style=\"font-weight: 400;\">, sending texts about promotions and in-store coupons\u2014whether a Black Friday promotion or a discount for opting in to text messages\u2014often makes those offers more actionable: one study found that one quarter of consumers will\u00a0<\/span><a href=\"https:\/\/www.globenewswire.com\/news-release\/2018\/06\/12\/1520471\/0\/en\/New-CodeBroker-Research-Shows-Majority-of-Consumers-Redeem-Coupons-Received-via-Text-within-One-Week.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">redeem a texted coupon<\/span><\/a><span style=\"font-weight: 400;\"> within three days of receipt. Redemption goes up to 60% within a week of SMS couponing. And the relationship-building benefits of receiving an SMS offer can be even longer lasting: about seven in 10 consumers say they\u2019ll sign a retailer or brand\u2019s marketing list after receiving an SMS coupon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The applications for SMS go far beyond shopping. In healthcare, for example, SMS has become a useful tool for confirming and reminding patients about appointments, as well as for contact tracing and screening for COVID-19\u2014an endeavor that can require thousands of texts a day for busy healthcare facilities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the education and non-profit sectors, SMS has opened up a direct and personal channel that can deepen engagement and participation. Teachers can use SMS to streamline communications, such as assignment reminders and other notifications, between students and parents. For non-profits, sending a personal message directly to a supporter\u2019s phone can help to maintain awareness and a feeling of connection to the cause at hand.<\/span><\/p>\n<h2><b><a id=\"ringcentral-communications\"><\/a>Streamlining customer communications with RingCentral<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">What makes high-volume SMS especially effective is not just that consumers like and will respond to texts. It\u2019s also easy and cost-efficient to scale communications to thousands of people at once, driving high ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With RingCentral, you can send out thousands of targeted or bulk messages at a time using your RingCentral business number\u2014our programmatic API supports up to 10,000 messages in a single request, and 250,000 messages a day, at a cost of $0.0085 a message, with no passthrough carrier fees and lower than other leading vendors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, RingCentral High Volume SMS adds an impactful tool to the mix\u2014without adding complexity: it works off our existing platform, allowing you to send texts from your existing <a href=\"https:\/\/www.ringcentral.com\/business-phone-numbers.html\">business phone number<\/a> (or any extension), and doesn\u2019t require bringing on a new vendor or managing a separate bill each month. Best of all, it\u2019s easy to get started using our <\/span><a href=\"https:\/\/www.ringcentral.com\/apps\/high-volume-sms?utm_source=gw&amp;utm_medium=blog&amp;utm_campaign=hvsmsblog\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">pre-built app<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/developers.ringcentral.com\/api-reference\/High-Volume-SMS\/createA2PSMS?utm_source=gw&amp;utm_medium=blog&amp;utm_campaign=hvsmsblog\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">SDKs for Java, Python, Ruby, C#, and PHP<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s time to up your impact with RingCentral High Volume SMS. <\/span><a href=\"https:\/\/support.ringcentral.com\/article\/High-Volume-SMS-Overview.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Learn more here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At a glance: Text vs. email: The attention advantage SMS in action across sectors Streamlining customer communications with RingCentral There\u2019s no doubt that effective customer communications drive loyalty and satisfaction\u2014and ultimately improve the bottom line. And while email, social media, and phone channels remain important drivers, SMS is an impactful tool that businesses should not &#8230;<\/p>\n","protected":false},"author":29,"featured_media":47276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18390,18885,4,35385],"tags":[1461,743,31770,9066,13195,34483],"class_list":["post-47275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-and-collaboration","category-ringcentral-newsdesk","category-customer-experience","category-open-platform","tag-customer-communications","tag-customer-experience","tag-high-volume-sms","tag-ringcentral-apis","tag-ringcentral-open-platform","tag-sms-communications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Unleash high-impact communications with RingCentral High Volume SMS | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Streamline customer communications with RingCentral High Volume SMS. Discover the advantages of SMS to leverage the attention advantage in this article.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/unleash-high-impact-communications-with-ringcentral-high-volume-sms\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unleash high-impact communications with RingCentral High Volume SMS\" \/>\n<meta property=\"og:description\" content=\"Streamline customer communications with RingCentral High Volume SMS. Discover the advantages of SMS to leverage the attention advantage in this article.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/unleash-high-impact-communications-with-ringcentral-high-volume-sms\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-05T18:23:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-13T13:43:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2021\/04\/high-volume-sms.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"RingCentral Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RingCentral Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/unleash-high-impact-communications-with-ringcentral-high-volume-sms\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/unleash-high-impact-communications-with-ringcentral-high-volume-sms\/\"},\"author\":{\"name\":\"RingCentral Team\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358\"},\"headline\":\"Unleash high-impact communications with RingCentral High Volume SMS\",\"datePublished\":\"2021-04-05T18:23:48+00:00\",\"dateModified\":\"2025-03-13T13:43:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/unleash-high-impact-communications-with-ringcentral-high-volume-sms\/\"},\"wordCount\":816,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/unleash-high-impact-communications-with-ringcentral-high-volume-sms\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2021\/04\/high-volume-sms.jpg\",\"keywords\":[\"customer communications\",\"customer experience\",\"high-volume SMS\",\"ringcentral apis\",\"ringcentral open platform\",\"SMS communications\"],\"articleSection\":[\"Communication &amp; collaboration\",\"Company news &amp; culture\",\"Customer &amp; employee experience\",\"Open platform\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"\/us\/en\/blog\/unleash-high-impact-communications-with-ringcentral-high-volume-sms\/\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/unleash-high-impact-communications-with-ringcentral-high-volume-sms\/\",\"name\":\"Unleash high-impact communications with RingCentral High Volume SMS | RingCentral Blog\",\"isPartOf\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/unleash-high-impact-communications-with-ringcentral-high-volume-sms\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/unleash-high-impact-communications-with-ringcentral-high-volume-sms\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2021\/04\/high-volume-sms.jpg\",\"datePublished\":\"2021-04-05T18:23:48+00:00\",\"dateModified\":\"2025-03-13T13:43:45+00:00\",\"description\":\"Streamline customer communications with RingCentral High Volume SMS. 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