{"id":47026,"date":"2021-03-15T04:16:47","date_gmt":"2021-03-15T11:16:47","guid":{"rendered":"\/us\/en\/blog\/?p=47026"},"modified":"2025-03-13T07:23:28","modified_gmt":"2025-03-13T14:23:28","slug":"why-communications-are-the-key-to-transforming-point-of-purchase-sales","status":"publish","type":"post","link":"\/us\/en\/blog\/why-communications-are-the-key-to-transforming-point-of-purchase-sales\/","title":{"rendered":"Why communications are the key to transforming point-of-purchase sales"},"content":{"rendered":"

It\u2019s too bad shopping at most retailers isn\u2019t more like the experience of dining at an old favorite restaurant: you come in craving a steak, but then the server recalls how much you loved a seafood dish last time, and guides you towards the daily fish special\u2014\u201cjust two orders left.\u201d When they\u2019re out of your usual wine, they steer you to another bottle that checks all your boxes. It\u2019s from a region you\u2019ve never heard of and turns out to be not only delightful, but great value to boot.<\/span><\/p>\n

That your local eatery can offer such an intimate, easy, and personalized experience is because they know your tastes, sure. But delivering this level of service also requires knowledge of what\u2019s happening behind the scenes: what\u2019s in season and that the fishmonger just dropped off a special catch today, what\u2019s down in the wine cellar and how various bottles compare, and so on.<\/span><\/p>\n

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\ud83d\udc81\ud83d\uded2\ud83d\udcbb Want to see how a unified communications and collaboration strategy can create an effortless employee experience that allows your team to better serve shoppers at all stages of their journey? Grab our eBook.<\/span><\/p>\n

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