{"id":46264,"date":"2021-01-18T17:35:56","date_gmt":"2021-01-18T17:35:56","guid":{"rendered":"\/us\/en\/blog\/?p=46264"},"modified":"2025-01-22T20:23:46","modified_gmt":"2025-01-23T04:23:46","slug":"what-is-organizational-culture-and-why-is-it-important","status":"publish","type":"post","link":"\/us\/en\/blog\/what-is-organizational-culture-and-why-is-it-important\/","title":{"rendered":"What is organizational culture? Why is it important?"},"content":{"rendered":"

Every person has key traits that define them. One of your friends is funny and playful; another, kind and sympathetic; a third, serious and questioning. Sure, people are complex, but you know what your friends are about and can turn to certain people for certain things.\u00a0<\/span><\/p>\n

A company should be no different. Every company should have certain values, expectations, and morals that guide and inform the actions of team members. So, when a customer needs something, they know exactly what you\u2019re about and can make a simple and informed decision.\u00a0<\/span><\/p>\n

Whether you\u2019re a big company with lots of employees or a small <\/span>virtual business<\/span><\/a>, organizational culture is important. It informs employee actions and creates unity. Let\u2019s delve deeper into organizational culture and why it\u2019s so important.\u00a0\u00a0<\/span><\/p>\n

What does organizational culture mean?<\/strong><\/h2>\n
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Group of diverse business people talking in a meeting. Business team smiling during a meeting.<\/figcaption><\/figure>\n

\u201cCulture is simply a shared way of doing something with a passion\u201d<\/span><\/i> – Brian Chesky, Co-Founder, CEO, Airbnb<\/span><\/p>\n

Put simply, organizational culture refers to a company\u2019s mission, values, objectives, and expectations. A company that focuses on its culture tends to be more successful because it\u2019s constantly trying to improve. Creating an effective workplace culture means putting systems in place to promote employee performance and keep employees engaged, both in their role and in the bigger picture of the company.\u00a0<\/span><\/p>\n

A strong culture is often the responsibility of the human resources team. HR should ensure that all employees feel valid and listened to. A great human resources team<\/a> helps employees to connect and sets the precedent for the company\u2019s culture. A HR team should know that the behavior in organizations is important.\u00a0<\/span><\/p>\n

There are many companies with good corporate cultures. Twitter has a desired culture, with employees <\/span>raving about working there<\/span><\/a>. In fact, when Glassdoor studied the <\/span>reviews<\/span><\/a> of tens of thousands of employers, Twitter ended up with an average score of 4.5 for culture and values on a scale of 1 to 5.\u00a0<\/span><\/p>\n

What makes Twitter special? Like many tech companies, Twitter goes the extra mile to ensure that teamwork is a huge part of its core values. With meetings held in rooftop gardens, charity schemes, and employee perks like gym memberships and healthcare plans, employees are happy to work at Twitter. Their positivity then feeds back into the culture and boosts performance.\u00a0<\/span><\/p>\n

Organizational culture is all about inspiring shared assumptions and values and creating a positive work environment. When employees share a healthy culture, the company becomes more connected, thus improving productivity.\u00a0<\/span><\/p>\n

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Why is it important?<\/strong><\/h2>\n

Organizational culture is important for a number of reasons. These include, but are not limited to:<\/span><\/p>\n