{"id":46210,"date":"2021-01-14T00:50:57","date_gmt":"2021-01-14T00:50:57","guid":{"rendered":"\/us\/en\/blog\/?p=46210"},"modified":"2023-01-18T03:29:43","modified_gmt":"2023-01-18T11:29:43","slug":"how-does-technology-adoption-affect-your-business","status":"publish","type":"post","link":"\/us\/en\/blog\/how-does-technology-adoption-affect-your-business\/","title":{"rendered":"How does technology adoption affect your business?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Introducing new technologies is a critical part of adapting to changing business needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take 2020 as an example. The impact of the pandemic on work-life culture has been extraordinary. More and more people are accepting technological change and adopting novel technologies. <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/what-is-remote-work-why-is-it-important-for-business\/\"><span style=\"font-weight: 400;\">Remote work<\/span><\/a><span style=\"font-weight: 400;\"> is no longer just for freelancers and digital nomads. It\u2019s an increasingly common business process for large teams in a wide range of organizational settings.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p style=\"text-align: center;\">\u2b50 <strong>What is a composable enterprise?<\/strong> \u2b50<\/p>\n<p style=\"text-align: center;\">APIs and low-code\/no-code solutions are the future of cloud technologies. But what does that mean? Here&#8217;s everything you need to know.<\/p>\n<p><center><span style=\"font-weight: 400;\">\t<\/p>\n<div class=\"download-form-widget enterprise-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/research\/composable-communications.pdf\" data-id=\"6a0be0b701780\" id=\"6a0be0b701780\">\n\t\t<button tabindex=\"on\"  on=\"tap:6a0be0b701780.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">Learn more<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">The composable enterprise is cloud's next big thing. Learn about it here.<\/div>\n<form class=\"download-form ENTERPRISE\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"enterprise download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-02603\" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog Enterprise\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"enterprise download form\" data-dl-name=\"Download Now\">Download Now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:6a0be0b701780.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\"> Enjoy!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/center><\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">And in order to support their employees through this seismic shift, the best employers understand that not everyone&#8217;s the same.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Different people react to innovation differently. Technology acceptance and compatibility are variable. Luckily, the technology adoption lifecycle is a straightforward way to understand how your employees may respond to new tech. Generally, workers will fall into one of five categories. Understanding these and what they mean for your business\u2019s new tech is useful for any businesses embarking on a period of significant change.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><a id=\"what\"><\/a>What is technology adoption and why is it important?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Technology adoption is sometimes referred to as a lifecycle, and it\u2019s about more than just the implementation of new information technologies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adoption behavior is just as much about the ways in which new technologies are accepted by individuals or organizations. How does this new technology become integrated into accepted social and\/or organizational practices?\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-46212\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/01\/technology-adoption-1-scaled.jpg\" alt=\"\" width=\"2048\" height=\"1365\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The introduction of innovations to your workforce doesn\u2019t end at installation. Companies must be aware that different employees will react to technology in different ways. A one-size-fits-all launch initiative might save time now, but it will cost you in the long run.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To protect your business\u2019s ROI and get the most out of your new technology, flexible technology implementation procedures are far more effective. By customizing the launch approach, you\u2019ll make unfamiliar technology accessible to every employee.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When every employee is on board and feels able to utilize technology effectively, your business will start seeing results. By basing a launch approach on adoption theory, businesses minimize employee resistance and increase their chances of success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what is the adoption theory?\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><a id=\"customer\"><\/a>5 customer segments of technology adoption\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Sociologists have extensively studied the trends behind technology adoption. As a result, they\u2019ve come up with a widely accepted sociological bell-curve technology acceptance model.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-46213\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/01\/technology-adoption-2.png\" alt=\"\" width=\"850\" height=\"565\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.researchgate.net\/figure\/Bell-Curve-Innovation-Adoption-Lifecycle_fig1_291181159\">Source<\/a><\/p>\n<p><span style=\"font-weight: 400;\">This model of adoption behaviors suggests five standard types of adopter groups, each shown on the curve above. So what are the five adopter categories and what are their characteristics?<\/span><\/p>\n<h3 class=\"heading h2 h3\"><strong>The five types of adopter group\u00a0<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Innovators<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Early adopters<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Early majority<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Late majority\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Laggards\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You\u2019ve probably already met employees from each of these categories along the adoption curve in your day-to-day life. Let\u2019s get to know each of them a little bit better. By knowing what works best for them, we\u2019ll ensure the diffusion of incoming technology without too many roadblocks along the way.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><strong>1. Innovators\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Innovators make up <\/span><a href=\"https:\/\/ondigitalmarketing.com\/learn\/odm\/foundations\/5-customer-segments-technology-adoption\/\"><span style=\"font-weight: 400;\">2.5%<\/span><\/a><span style=\"font-weight: 400;\"> of employees. Innovators are the first individuals to adopt a new innovation. They tend to be young, middle-class, and financially stable, with a wide social network and characteristic willingness to take risks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because of this, innovators are willing to experiment with new technological trends in the knowledge that, ultimately, they might not be successful. Typically, innovators are equally willing to adopt new technologies in both the workplace and their own personal lives.<\/span><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><strong>2. Early adopters<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Early adopters make up <\/span><a href=\"https:\/\/ondigitalmarketing.com\/learn\/odm\/foundations\/5-customer-segments-technology-adoption\/\"><span style=\"font-weight: 400;\">13.5%<\/span><\/a><span style=\"font-weight: 400;\"> of employees. After innovators, they are the second fastest group to adopt new innovations. Like innovators, early adopters tend to be young, middle-class, financially stable, educated individuals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But early adopters are characterized further by their high levels of thought leadership and discrete adoption choices. In other words, early adopters are more strategic in their uptake of new technologies and less risk-averse than early-uptake innovators.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Early adopters tend to be higher up in the company hierarchy. As such, they care deeply about career progression and building a solid reputation. Their approach to innovation is firmly rooted in a desire to help their company succeed.\u00a0<\/span><\/p>\n<div class=\"rc-subscribe\" id=\"new-rc-subscribe\"  style=\"background-image:url('\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/subscribe.png')\">\n\t\t<button class=\"close js-popup-close\"><svg class=\"icon_close_mobile\" width=\"20\" height=\"20\"><use xlink:href=\"#icon_close_mobile\"><\/use><\/svg><\/button><\/p>\n<div class=\"rc-subscribe__wrapper\">\n<div class=\"rc-subscribe__wrapper_text\">\n<h3 class=\"rc-subscribe__title h2\">Stay informed with RingCentral<\/h3>\n<div class=\"rc-subscribe__subtitle\">Subscribe to our emails for the latest blogs, events, and exclusive content on AI-powered communication solutions. Stay ahead with insights and tips from the leader in trusted AI communications.<\/p>\n<p>\t\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/legal\/privacy-notice.html\" target=\"_blank\" data-dl-name=\"Privacy Notic\" data-dl-element=\"link\" data-dl-additional-info=\"social\" rel=\"noreferrer noopener\">Privacy Notice<\/a>\n\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"rc-subscribe__wrapper_form\">\n<form class=\"\" data-event-init=\"true\" novalidate data-js-form>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<input\n\t\t\t\t\t\t\t\tname=\"email\"\n\t\t\t\t\t\t\t\tplaceholder=\"Email address *\"\n\t\t\t\t\t\t\t\ttitle=\"Must be valid email. example@yourdomain.com\"\n\t\t\t\t\t\t\t\tminlength=\"4\"\n\t\t\t\t\t\t\t\tmaxlength=\"255\"\n\t\t\t\t\t\t\t\ttype=\"email\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tpattern=\"[a-z0-9._%+\\-]+@[a-z0-9.\\-]+\\.[a-z]{2,}$\"\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\tautocomplete=\"on\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-events-hover=\"true\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"email\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"LET'S WORK TOGETHER\"\n\t\t\t\t\t\t\t\taria-label=\"Email address *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"email-subscribe-errors\"\n\t\t\t\t\t\t><br \/>\n\t\t\t\t\t\t<span class=\"field__errors\" id=\"email-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<select\n\t\t\t\t\t\t\t\tname=\"Country__c\"\n\t\t\t\t\t\t\t\trequired\n\t\t\t\t\t\t\t\tclass=\"field__control\"\n\t\t\t\t\t\t\t\taria-required=\"true\"\n\t\t\t\t\t\t\t\taria-expanded=\"false\"\n\t\t\t\t\t\t\t\taria-label=\"Country *\"\n\t\t\t\t\t\t\t\taria-errormessage=\"country-subscribe-errors\"\n\t\t\t\t\t\t><option value=\"\" disabled=\"disabled\" selected=\"selected\">Country<\/option><option value=\"Canada\">Canada<\/option><option value=\"United_States\">United States<\/option><\/select><\/p>\n<p>\t\t\t\t\t\t<span class=\"field__errors\" id=\"country-subscribe-errors\" data-js-form-field-errors><\/span>\n\t\t\t\t\t<\/div>\n<div class=\"rc-subscribe__row\">\n\t\t\t\t\t\t<button type=\"submit\" data-event-init=\"true\">Subscribe<\/button>\n\t\t\t\t\t<\/div>\n<\/p><\/form>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"confirm-form\" role=\"status\" aria-live=\"polite\" style=\"display: none;\" aria-hidden=\"true\">\n<div class=\"confirm-form__text\">Thank you for your interest in RingCentral<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h3 class=\"heading h3\"><strong>3. Early majority<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Made up mostly of middle and line managers, the early majority group makes up <\/span><a href=\"https:\/\/ondigitalmarketing.com\/learn\/odm\/foundations\/5-customer-segments-technology-adoption\/\"><span style=\"font-weight: 400;\">34% <\/span><\/a><span style=\"font-weight: 400;\">of employees. These individuals adopt new technologies over a varying amount of time, but in general, tend to be slower to adopt innovation overall.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The early majority is the \u201cwait and see\u201d type. Before taking up the technology, early majorities seek visible results to show that it is working. The early majority rarely display decision-making, looking to their seniors\u2019 opinions of the new tech before committing to it themselves.<\/span><\/p>\n<h3 class=\"heading h3\"><strong>4. Late majority<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Another <\/span><a href=\"https:\/\/ondigitalmarketing.com\/learn\/odm\/foundations\/5-customer-segments-technology-adoption\/\"><span style=\"font-weight: 400;\">34%<\/span><\/a><span style=\"font-weight: 400;\"> of employees make up what is known as the late majority. This sector represents the average member of society. They remain skeptical until proven otherwise. Once the innovation is accepted by the majority, only then will this group be satisfied. Late majority types might be slightly older in age and tend to be long-term employees of a company.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><strong>5. Laggards<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">As the name suggests, laggards are the last to adopt new innovations. Making up<\/span><a href=\"https:\/\/ondigitalmarketing.com\/learn\/odm\/foundations\/5-customer-segments-technology-adoption\/\"><span style=\"font-weight: 400;\"> 16% <\/span><\/a><span style=\"font-weight: 400;\">of employees, laggards are technologically change-averse. They find comfort in tradition. In a business setting, laggards tend to be older employees who adopt new products only as a last resort.<\/span><\/p>\n<div class=\"rc-bottom-cta rc-bottom-cta__landscape\" style=\"background-color:#FF8800;\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t\t<img decoding=\"async\" width=\"890\" height=\"671\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/12\/homepage-hero930_700.png\" class=\"responsive-image\" alt=\"Unlimited video ...\" \/>\t\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"rc-bottom-cta__text\" style=\"color:ffffff;\">\n<h3\n\t\t\t\t\t\t\t\tclass=\"rc-bottom-cta__title headline-copy\"\n\t\t\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\t>Unlimited video meetings and messaging for free. Seriously.<\/h3>\n<\/p><\/div>\n<div class=\"rc-bottom-cta__btn-wrapper\" style=\"\">\n\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\tclass=\"btn btn-primary btn-lg rc-bottom-cta__link\"\n\t\t\t\t\t\t\t\ttitle=\"Learn more\"\n\t\t\t\t\t\t\t\thref=\"glip.com\"\n\t\t\t\t\t\t\t\tdata-dl-name=\"Learn more\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"button\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"bottom cta banner\"\n\t\t\t\t\t\t\t\tdata-no-auto-dl=\"true\"\n\t\t\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\t\t\tonmouseover=\"\"\n\t\t\t\t\t\t\t\tonmouseout=\"this.style.backgroundColor='';this.style.borderColor='';this.style.color='';\"\n\t\t\t\t\t\t>Learn more<\/a>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>&nbsp;<\/p>\n<h2 class=\"heading h2\"><strong><a id=\"four\"><\/a>What are the four stages of the technology adoption lifecycle?\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">As well as identifying five distinct categories of adopter behavior, sociologists have also identified four stages that make up the adoption process. \u201cCrossing the chasm\u201d is a term used to describe when an innovation successfully enters the mainstream market.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how exactly do new technologies \u201ccross the chasm\u201d and attain employee product adoption for the long term? By moving through these four stages.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><b>1. Complacency<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Individuals learn about a new tool but pay little attention. They don\u2019t consider it a possibility that it will replace the solutions they already use.<\/span><\/p>\n<h3 class=\"heading h3\"><b>2. Ridicule<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This stage occurs when a new tech doesn\u2019t immediately fail or disappear. People start to ridicule those who suggest its viability.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><b>3. Criticism<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When more people accept the new tech, those committed to older solutions start to criticize it more specifically. They will search for ways to compare it unfavorably with the products they\u2019re used to.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><b>4. Acceptance<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Enough initial critics are won over that the new technology gains broad acceptance.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><a id=\"how\"><\/a>How can we improve technology adoption?\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">When the time comes to roll out updated technology amongst your workforce, take some time to strategize the most appropriate approach for your particular team. There\u2019s no one-size-fits-all change management system. It will depend on your company\u2019s demographic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, a customized approach is key. Provide training and support options that appeal to the five different adopter segments. That way, every employee will have equal access to the new tools and the best chance of a positive uptake result.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><strong>Methods to consider<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video tutorials and <\/span><a href=\"https:\/\/www.ringcentral.com\/office\/features\/online-meetings\/webinar.html\"><span style=\"font-weight: 400;\">webinars<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Awareness videos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social networking<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In-person training workshops<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Online training workshops<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Launch events\u2014sponsored by senior management\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technology reps to support employee uptake\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Update operational handbooks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email campaigns prior to implementation<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Some technology providers offer <\/span><b>implementation support<\/b><span style=\"font-weight: 400;\">. For example, RingCentral\u2019s <\/span><a href=\"https:\/\/www.ringcentral.com\/solutions\/professional-services.html\"><span style=\"font-weight: 400;\">Professional Services\u2122<\/span><\/a><span style=\"font-weight: 400;\"> can help you optimize your investment with services such as planning, designing, implementation, project management, tech support, and consulting. By ensuring your new business technology is implemented with a solid support structure around it, businesses can improve employee efficiency and confidence.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Everyone\u2019s different<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Whether it be in the workplace or their personal lives, everyone\u2019s reaction to change will be unique. When preparing for a <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/what-is-digital-transformation\/\"><span style=\"font-weight: 400;\">digital transformation<\/span><\/a><span style=\"font-weight: 400;\">, especially, it\u2019s important to keep this in mind. In large teams especially, there will be many different adopter categories present.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By tailoring implementation strategies to meet the needs of all five adopter segments, businesses increase their success rates and boost ROI. Not to mention fostering improved user experience and employee satisfaction.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though a standardized implementation plan might seem tempting in the short term, opting for a personalized, customizable implementation strategy is far more likely to bring you long-term business innovation success and encourage the further adoption of technology.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introducing new technologies is a critical part of adapting to changing business needs.\u00a0 Take 2020 as an example. The impact of the pandemic on work-life culture has been extraordinary. More and more people are accepting technological change and adopting novel technologies. Remote work is no longer just for freelancers and digital nomads. It\u2019s an increasingly &#8230;<\/p>\n","protected":false},"author":29,"featured_media":46211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901],"tags":[28307,787],"class_list":["post-46210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","tag-adoption","tag-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How does technology adoption affect your business? | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Introducing new technologies is a critical part of adapting to changing business needs.\u00a0 Take 2020 as an example. 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