{"id":46108,"date":"2020-08-12T06:57:44","date_gmt":"2020-08-12T06:57:44","guid":{"rendered":"\/us\/en\/blog\/?p=46108"},"modified":"2025-03-13T06:24:39","modified_gmt":"2025-03-13T13:24:39","slug":"7-reasons-your-business-needs-to-adopt-a-customer-centric-mindset","status":"publish","type":"post","link":"\/us\/en\/blog\/7-reasons-your-business-needs-to-adopt-a-customer-centric-mindset\/","title":{"rendered":"7 reasons your business needs to adopt a customer-centric mindset"},"content":{"rendered":"<p>Whether you own a B2B company, a beauty salon, or an eCommerce store, it\u2019s important to stay on top of new technologies and develop new strategies that will drive more sales and grow your business.<\/p>\n<p>But have you calculated customer experience into your equation for success?<\/p>\n<p>If not, this is the perfect time to do it.<\/p>\n<p>In this article, we\u2019ll tackle everything you need to know about customer centricity to help you understand the importance of a customer-centric mindset in a business environment.<\/p>\n<p>You\u2019ll learn:<\/p>\n<ul>\n<li><a href=\"#What a customer-centric mindset is\">What a customer-centric mindset is<\/a><\/li>\n<li><a href=\"#Why should you care about it\">Why should you care about it<\/a><\/li>\n<li><a href=\"#Seven reasons to put your customers first\">Seven reasons to put your customers first<\/a><\/li>\n<li><a href=\"#How to be more customer-centric in your business\">How to be more customer-centric in your business<\/a><\/li>\n<li><a href=\"#Key takeaways on a customer-centric approach\">Key takeaways on a customer-centric approach<\/a><\/li>\n<\/ul>\n<p>Let&#8217;s begin.<\/p>\n<hr \/>\n<p class=\"p1\">\ud83d\udd11\u00a0 What&#8217;s the key to building a customer-centric team? Grab our eBook to find out.<\/p>\n<p class=\"p1\">\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/ebook\/the-key-to-building-a-customer-centric-team.pdf\" data-id=\"69ee48f1dfbd5\" id=\"69ee48f1dfbd5\">\n\t\t<button tabindex=\"on\"  on=\"tap:69ee48f1dfbd5.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83d\udcd9  Get the eBook<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udc40  Learn how to build a customer-centric team<\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69ee48f1dfbd5.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Enjoy! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p>\n<hr \/>\n<p><a name=\"What a customer-centric mindset is\"><\/a><\/p>\n<h2><b>What is a customer-centric mindset?<\/b><\/h2>\n<p>A customer-centric mindset is a foundation of a business strategy that can help you:<\/p>\n<ul>\n<li>Put your customers first<\/li>\n<li>Personalize your offers<\/li>\n<li>Provide an excellent customer experience<\/li>\n<li>Make your customers feel special<\/li>\n<li>Nurture strong, long-term relationships<\/li>\n<\/ul>\n<p>Just like thinking strategically helps you navigate through opportunities, own your decisions, and set realistic long-term goals, thinking in terms of customer centricity helps you walk in your customers\u2019 shoes, empathize with their pain points, build trust and, in turn, have more<a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/happy-customers\/\" target=\"_blank\" rel=\"noopener noreferrer\"> happy customers<\/a>.<\/p>\n<p>To assess customer centricity in your business operations, start by answering these questions:<\/p>\n<ul>\n<li><b>Do you truly know your customers<\/b> \u2013 who are they, what do they want, what don\u2019t they want, why do they buy from you, and have they purchased from your competitors and why?<\/li>\n<li><b>Are your customers included in your business development process<\/b> \u2013 do you regularly ask for their opinion on products\/services, do you include them in research sessions, do you ask them about the usability of your website?<\/li>\n<li><b>Do you make decisions based on customers\u2019 point-of-view<\/b> \u2013 what problems need to be solved and in which way?<\/li>\n<\/ul>\n<p>Now, let\u2019s take a look at why your business should apply a customer-centric mindset.<br \/>\n<a name=\"Why should you care about it\"><\/a><\/p>\n<h2><b>Why should you care about customer centricity?<\/b><\/h2>\n<p>Statistics show that businesses that invest in customer experience (CX) can<a href=\"https:\/\/www.superoffice.com\/blog\/customer-experience-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\"> double their revenue<\/a> within 36 months.<\/p>\n<p>This revenue growth would likely be generated by bigger amounts spent per purchase or by more customers coming back to the brand they are satisfied with.<\/p>\n<p>To back up such an assumption with data, a<a href=\"https:\/\/www.pwc.com\/us\/en\/advisory-services\/publications\/consumer-intelligence-series\/pwc-consumer-intelligence-series-customer-experience.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"> PwC study<\/a> found that:<\/p>\n<ul>\n<li>43% of all consumers would pay more for greater convenience<\/li>\n<li>42% would pay more for a friendly, welcoming experience<\/li>\n<li>65% of US consumers find a positive experience with a brand to be more influential than great advertising<\/li>\n<\/ul>\n<p>In addition, the same study found that 70% of consumers worldwide say that speed, convenience, helpful employees, and friendly service matter the most. On the other hand, 32% of consumers will walk away from a brand they love after just one bad experience.<\/p>\n<p>A positive customer experience can also significantly influence on-spot purchasing decisions. In fact,<a href=\"https:\/\/www.globenewswire.com\/news-release\/2017\/10\/25\/1300518\/0\/en\/Segment-Survey-Finds-Consumers-Will-Spend-More-When-Their-Shopping-Experience-is-Personalized-but-Most-Retailers-are-Missing-the-Mark.html\" target=\"_blank\" rel=\"noopener noreferrer\"> 49% of buyers<\/a> have made impulse purchases after receiving a more personalized experience.<\/p>\n<figure id=\"attachment_46110\" aria-describedby=\"caption-attachment-46110\" style=\"width: 1950px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-46110\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/01\/image3.png\" alt=\"An example of positive customer experience\" width=\"1950\" height=\"1301\" \/><figcaption id=\"caption-attachment-46110\" class=\"wp-caption-text\">[Photo by Clay Banks on Unsplash]<\/figcaption><\/figure>\n<p><a name=\"Seven reasons to put your customers first\"><\/a><\/p>\n<h2><b>7 reasons to put your customers first<\/b><\/h2>\n<p>Putting your customers first and making customer centricity a hallmark of your company can help you build a stronger brand and increase customer satisfaction.<\/p>\n<p>Here are the top seven reasons why you should adapt this approach.<\/p>\n<h3><b>1. You\u2019ll discover more audience insights<\/b><\/h3>\n<p>Conducting audience research through surveys, focus groups, one-on-one sessions, <a href=\"https:\/\/rickywang.com\/best-webinar-software\" target=\"_blank\" rel=\"noopener noreferrer\">video webinars<\/a>, and website usability tests will help you learn more about your customers and the experience you provide.<\/p>\n<p>Analyzing research results can help you discover more insights about your audience behavior, habits, restraints, objections, needs, wants, and expectations regarding your brand or particular products and services.<\/p>\n<p>Once you know the reason behind your customers\u2019 decisions, it is much easier for you to define an<a href=\"https:\/\/www.designrush.com\/trends\/ideal-customer-profile\" target=\"_blank\" rel=\"noopener noreferrer\"> ideal customer profile<\/a> and map out realistic experience maps, customer journeys, and service blueprints.<\/p>\n<p><b>An experience map<\/b> will help you paint a bigger picture and lay out general customer experience in your industry and niche.<\/p>\n<p><b>A customer journey<\/b> will help you visualize specific scenarios for specific personas in interaction with your products or services.<\/p>\n<p><b>A service blueprint<\/b> will help you map out the relationships between different product\/service components at various points in a specific customer journey.<\/p>\n<figure id=\"attachment_46111\" aria-describedby=\"caption-attachment-46111\" style=\"width: 1950px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-46111\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/01\/image4.png\" alt=\"Mapping out realistic experience maps, customer journeys, and service blueprints.\" width=\"1950\" height=\"1300\" \/><figcaption id=\"caption-attachment-46111\" class=\"wp-caption-text\">[Photo by UX Indonesia on Unsplash]<\/figcaption><\/figure>\n<h3><b>2. You\u2019ll prioritize customers\u2019 problems<\/b><\/h3>\n<p>When you gather all the insights and you have journey maps defined, it will be easier for you to pinpoint potential obstacles and difficulties your customers may experience in interaction with your brand.<\/p>\n<p>For example, you might notice that some of the frequently asked questions can be addressed within your website copy to better inform your customers and avoid confusion.<\/p>\n<p>Or, you could find out that the checkout process of your online store is too complicated and it\u2019s creating a high cart abandonment rate.<\/p>\n<p>Or, you could learn that your customers are not quite satisfied with the chat support because they find it hard to talk to chatbots with a predefined set of answers.<\/p>\n<p><b>Why is all of this important for you?<\/b><\/p>\n<p>Discovering the exact problems your customers are facing will help you reorganize and regroup your resources to deal with the most important issues first. That way, you\u2019ll be able to meet and \u2013 quite possibly \u2013 exceed customer expectations.<\/p>\n<h3><b>3. You\u2019ll level up your customer service teamwork<\/b><\/h3>\n<p>No one in your company is better informed about customer issues than your Customer Service team. That\u2019s why you should always include them in your audience research sessions.<\/p>\n<p>If customers aren\u2019t satisfied with something or they find some of your processes challenging, your Customer Service team will be the first to know.<\/p>\n<p>Talk to your colleagues and go through call, email, and chat logs to learn as much as possible about issues you could fix and processes you could improve.<\/p>\n<p>Leveling up the<a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-service-teamwork\/\" target=\"_blank\" rel=\"noopener noreferrer\"> customer service teamwork<\/a> will make a significant difference in terms of customer success and help you take a big step toward adapting a customer-centric approach in your company.<\/p>\n<h3><b>4. You\u2019ll boost your customer satisfaction rate<\/b><\/h3>\n<p>When you put your customers first and show genuine interest in the challenges they come across before, during, or after the purchase of your products or services, it will inevitably increase your customer satisfaction rate.<\/p>\n<p>This approach will also help you use your audience voice in key brand messages to make your customers relate to your brand more easily and make them feel seen, heard, and appreciated.<\/p>\n<p><b>A customer-centric approach will help you personalize:<\/b><\/p>\n<ul>\n<li>Website content<\/li>\n<li>Blog posts<\/li>\n<li>Landing pages<\/li>\n<li>Social media posts<\/li>\n<li>Email newsletters<\/li>\n<li>Marketing messages<\/li>\n<li>Help and FAQ documents<\/li>\n<li>Technical documentation<\/li>\n<li>Onboarding materials<\/li>\n<li>Audio and video content<\/li>\n<\/ul>\n<p>By personalizing messages, you\u2019ll make every customer feel special and taken care of. That\u2019s exactly what can help you boost your customer satisfaction rate even more.<\/p>\n<figure id=\"attachment_46112\" aria-describedby=\"caption-attachment-46112\" style=\"width: 1950px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-46112\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/01\/image2.png\" alt=\"Personalize customer's experience to create an effective customer-centric marketing strategy\" width=\"1950\" height=\"1300\" \/><figcaption id=\"caption-attachment-46112\" class=\"wp-caption-text\">[Photo by Christiann Koepke on Unsplash]<\/figcaption><\/figure>\n<h3><b>5. You\u2019ll see an increase in customer lifetime value<\/b><\/h3>\n<p>A customer-centric approach will help you think about long-term gains. It will also help you avoid making decisions about your customers\u2019 needs without taking their point-of-view into consideration.<\/p>\n<p>Your customers will most likely appreciate your company for not neglecting their perspective. In turn, they\u2019ll keep coming back to you.<\/p>\n<p>This approach can help you:<\/p>\n<ul>\n<li>Build trust<\/li>\n<li>Grow customer loyalty<\/li>\n<li>Increase the number of returning customers<\/li>\n<\/ul>\n<p>Besides improving your<a href=\"https:\/\/www.designrush.com\/trends\/ux-tweaks-customer-retention\" target=\"_blank\" rel=\"noopener noreferrer\"> customer retention<\/a> rate, having a strong base of loyal customers will help you increase the overall customer lifetime value as well.<\/p>\n<h3><b>6. You\u2019ll build strong relationships with customers<\/b><\/h3>\n<p>When you put your customers first, ask for their opinion, understand their problems, and invest your resources in improving the quality of<a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\"> customer experience<\/a> and support, your customers will inevitably recognize your brand as useful, reliable, and worth their time and money.<\/p>\n<p>Not only will a customer-centric approach help you grow loyalty and increase satisfaction, but it will also help you build stronger bonds and nurture long-lasting relationships with your customers.<\/p>\n<p>Crafting long-term relationships will help you define your customer experience strategy and execute your plan to meet and exceed customer expectations.<\/p>\n<p><b>Remember: <\/b>You\u2019re not the one who evaluates the quality of your customer experience, your customers are.<\/p>\n<p>You may think you provide the most exquisite experience, but if your customers have a different perception and they feel their needs aren\u2019t being met, there will be a gap that needs to be addressed.<\/p>\n<p>To avoid such a gap, start asking your customers what they think, what they expect and how they feel about your brand. Once you have all the answers, act upon them. Listening to and understanding your customers will help you build quality long-term relationships with them.<\/p>\n<h3><b>7. You&#8217;ll make better-informed decisions<\/b><\/h3>\n<p>Try to include customers in your research as often as possible and make them part of the solution.<\/p>\n<p>For example, you can conduct usability testing to include customers in your<a href=\"https:\/\/www.digitalsilk.com\/website-design-checklist\" target=\"_blank\" rel=\"noopener noreferrer\"> web design process<\/a> or interview them for in-store and online shopping experiences.<\/p>\n<p>When you make research-based decisions and stay focused on desired outcomes from the customer\u2019s perspective, it will be easier for you to notice potential issues at each step and find a way to fix them.<\/p>\n<p>Try to monitor customer interactions consistently. It can be calls or chat logs, complaints and comments on social media, or any other channel of communication. <a href=\"https:\/\/www.socialpilot.co\/instagram-analytics-tools\" target=\"_blank\" rel=\"noopener noreferrer\">Monitor your performance<\/a> in all of these places.<\/p>\n<p>Then, gather all your sales, product, web, and <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/call-center-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">call-center metrics<\/a> together and start analyzing and synthesizing data from various channels. Set key performance indicators (KPIs) based on the experience your customers are expecting and measure your success.<\/p>\n<p>When you integrate all your customer data, it will be easier for everyone in your company to see the real image of your relationship with customers and act upon its improvement if necessary.<\/p>\n<p>Gathering all your data in one place is much easier if you run a small or medium-sized business, but it\u2019s not a mission impossible for a large organization either. Whatever the case, this is going to be one of the most important steps in adapting a customer-centric mindset.<br \/>\n<a name=\"How to be more customer-centric in your business\"><\/a><\/p>\n<h2><b>How to be more customer-centric<\/b><\/h2>\n<p>To implement a customer-centric approach and align it with business, marketing, sales, and web strategies, start with talking to your target audience, collecting customer feedback, creating customer journeys, and defining your customer experience strategy.<\/p>\n<p>To enhance your customer experience and<a href=\"https:\/\/www.freedomtoascend.com\/entrepreneurship\/grow-your-business\/\" target=\"_blank\" rel=\"noopener noreferrer\"> grow your business<\/a> even more, you need to:<\/p>\n<ul>\n<li>Listen to your customers<\/li>\n<li>Truly understand their perspective<\/li>\n<li>Create more accessible products\/services<\/li>\n<li>Anticipate customer problems<\/li>\n<li>Present the right solution at the right time<\/li>\n<li>Create an efficient onboarding process<\/li>\n<li>Personalize marketing messages<\/li>\n<li>Provide proactive customer support<\/li>\n<li>Look beyond the purchase<\/li>\n<li>Measure customer success<\/li>\n<\/ul>\n<p>In addition, always strive to make your product or service fast, reliable, consistent, and \u2013 most importantly \u2013 try to make real connections with your customers and show true empathy and understanding for the issues they are facing.<\/p>\n<p>To make this happen, you\u2019ll need to build resilient teams and consistently invest in new ways of working. According to the<a href=\"https:\/\/www.pwc.com\/us\/en\/library\/digital-iq.html\" target=\"_blank\" rel=\"noopener noreferrer\"> Digital IQ<\/a> research from PwC, to be among the 5% of the most successful businesses in 2020 \u2013 also known as Transcenders \u2013 you should make your people your superpower.<\/p>\n<p>According to this research, executives from the top-performing companies around the world say that their employees are more innovative and more active in driving business forward.<\/p>\n<p>Also, 63% of Transcenders spend more time in providing the next-level training that will attract and keep the best talent, help their teams learn new skills, and motivate them to grow together with the company.<\/p>\n<figure id=\"attachment_46113\" aria-describedby=\"caption-attachment-46113\" style=\"width: 1934px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-46113\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/01\/image5.png\" alt=\"Provide next-level training that will attract and keep the best talent.\" width=\"1934\" height=\"1450\" \/><figcaption id=\"caption-attachment-46113\" class=\"wp-caption-text\">[Photo by Austin Distel on Unsplash]<\/figcaption><\/figure>\n<p><a name=\"Key takeaways on a customer-centric approach\"><\/a><\/p>\n<h2>Key takeaways on a customer-centric approach<\/h2>\n<p>To sum it up and answer the question of why you should apply a customer-centric approach to your everyday business operations, here are the top seven reasons:<\/p>\n<ol>\n<li>You\u2019ll discover more audience insights<\/li>\n<li>You\u2019ll prioritize your customers\u2019 problems<\/li>\n<li>You\u2019ll level up your customer service teamwork<\/li>\n<li>You\u2019ll boost your customer satisfaction rate<\/li>\n<li>You\u2019ll see an increase in customer lifetime value<\/li>\n<li>You\u2019ll build long-term relationships with your customers<\/li>\n<li>You\u2019ll make better-informed decisions<\/li>\n<\/ol>\n<p>To get the most out of customer centricity, you need to align your customer experience strategy with your overall business strategy, as well as with sales, marketing, and web strategies.<\/p>\n<p>Start monitoring, storing, and analyzing customer transactions to gain as much insight as possible and find the best possible solutions for your customer satisfaction.<\/p>\n<p>Simply put, provide an excellent experience to your customers and they\u2019ll be happy to buy more from you, share their experience with friends and come back to your brand over and over again.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you own a B2B company, a beauty salon, or an eCommerce store, it\u2019s important to stay on top of new technologies and develop new strategies that will drive more sales and grow your business. But have you calculated customer experience into your equation for success? If not, this is the perfect time to do &#8230;<\/p>\n","protected":false},"author":1056,"featured_media":46109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901],"tags":[],"class_list":["post-46108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7 reasons your business needs to adopt a customer-centric mindset | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Whether you own a B2B company, a beauty salon, or an eCommerce store, it\u2019s important to stay on top of new technologies and develop new strategies that\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/7-reasons-your-business-needs-to-adopt-a-customer-centric-mindset\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 reasons your business needs to adopt a customer-centric mindset\" \/>\n<meta property=\"og:description\" content=\"Whether you own a B2B company, a beauty salon, or an eCommerce store, it\u2019s important to stay on top of new technologies and develop new strategies that\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/7-reasons-your-business-needs-to-adopt-a-customer-centric-mindset\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-12T06:57:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-13T13:24:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2021\/01\/image1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1950\" \/>\n\t<meta property=\"og:image:height\" content=\"1300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nadja Bozovic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nadja Bozovic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/7-reasons-your-business-needs-to-adopt-a-customer-centric-mindset\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/7-reasons-your-business-needs-to-adopt-a-customer-centric-mindset\/\"},\"author\":{\"name\":\"Nadja Bozovic\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/47b206054715169726abff25d4d5ef65\"},\"headline\":\"7 reasons your business needs to adopt a customer-centric mindset\",\"datePublished\":\"2020-08-12T06:57:44+00:00\",\"dateModified\":\"2025-03-13T13:24:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/7-reasons-your-business-needs-to-adopt-a-customer-centric-mindset\/\"},\"wordCount\":2150,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/7-reasons-your-business-needs-to-adopt-a-customer-centric-mindset\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2021\/01\/image1.png\",\"articleSection\":[\"Business &amp; 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