{"id":45777,"date":"2020-12-14T20:35:18","date_gmt":"2020-12-14T20:35:18","guid":{"rendered":"\/us\/en\/blog\/?p=45777"},"modified":"2025-03-13T07:24:58","modified_gmt":"2025-03-13T14:24:58","slug":"axial-customer-story","status":"publish","type":"post","link":"\/us\/en\/blog\/axial-customer-story\/","title":{"rendered":"How do you help a sales team that spends 80% of the day on the phone?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Meet <a href=\"https:\/\/www.axial.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">Axial<\/a>, a platform that connects business owners with the capital they need to grow, finance, and sell their companies.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-45778\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/12\/Screen-Shot-2020-12-14-at-3.19.11-PM-e1607977194692.png\" alt=\"axial ringcentral customer story\" width=\"900\" height=\"421\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In order to build these relationships and support so many entrepreneurs in obtaining capital, Axial\u2019s team has to be on the phone. A lot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, it didn\u2019t help that their original phone service provider insisted that they had to purchase more bandwidth for their phone system in order to guarantee high-quality phone service. Jeff Kunkel, Axial&#8217;s Operations Manager of Information Technology, knew they needed a change.<\/span><\/p>\n<blockquote class=\"quote\"><p><span style=\"font-weight: 400;\">Our previous provider didn&#8217;t include any features we really needed, like call recording, simplified conference calling, individual faxing lines, and a very open <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/byod-policy\/\" target=\"_blank\" rel=\"noopener noreferrer\">bring your own device (BYOD) system<\/a>.<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">It was time to find a new phone system.<\/span><\/p>\n<hr \/>\n<p class=\"p1\">\ud83e\udd14 Are you looking for a sales app to improve your sales team&#8217;s workflow and productivity? What should you consider during the buying process?<\/p>\n<p class=\"p1\">\n<div class=\"download-form-widget standart-download-form\" data-url=\"http:\/\/netstorage.ringcentral.com\/ebook\/the_buyer's_guide_to_sales_apps.pdf\" data-id=\"69d0b2d035628\" id=\"69d0b2d035628\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d0b2d035628.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83d\udcd9  Grab the buyer's guide to sales apps<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udc40 \u200a Get this free guide to purchasing the right sales apps for your business. <\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d0b2d035628.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Enjoy! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">In search of a remote-friendly phone system that did more than just phone calls<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The sales team at Axial spends, on average, about 80% of their time on the phone. That\u2019s over six hours a day!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because so much important information gets exchanged on these calls, good call quality and the ability to record calls were essential to the team.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, they searched, and searched\u2026 and eventually, found a phone system\u2014that did much more than just allow them to make and record phone calls.<\/span><\/p>\n<p>With RingCentral&#8217;s app (which works across iOS, Android, Mac, and PC), Axial&#8217;s sales team could now make conference calls anytime\u2014and get a few useful little features built in too, like call parking, flipping, and the all important recording function:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-43581\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/09\/more-conference-call-options-in-ringcentral-android-app.png\" alt=\"more conference call options in ringcentral android app\" width=\"360\" height=\"740\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Conference calls aside, Axial\u2019s team uses <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/fax-over-internet\" target=\"_blank\" rel=\"noopener noreferrer\">electronic faxing<\/a> quite frequently, and they\u2019re in their Salesforce dashboards all day too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral gave them both online faxing features, and a robust Salesforce integration that allows the team to make and receive calls, right in their <a href=\"https:\/\/www.ringcentral.com\/apps\/ringcentral-salesforce\" target=\"_blank\" rel=\"noopener noreferrer\">Salesforce dashboard:<\/a><\/span><\/p>\n<p><a href=\"https:\/\/www.ringcentral.com\/apps\/ringcentral-salesforce\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"alignnone size-full wp-image-44476\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/salesforce-ringcentral-integration-e1603397536245.png\" alt=\"salesforce ringcentral integration\" width=\"1000\" height=\"642\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Plus, with RingCentral\u2019s desktop and mobile app, their sales team can communicate with prospects and clients no matter where they are. If they\u2019re running an errand, they can switch a call from their computer to their phone without interrupting the conversation:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-44983\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/11\/switch-devices.png\" alt=\"switch call from video to phone\" width=\"819\" height=\"488\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And they can even flip a voice call to video\u2014with one easy tap:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-44978\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/11\/Call-to-Video-GIF.gif\" alt=\"flip from Call to Video\" width=\"375\" height=\"812\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u201cRingCentral has given us the freedom to untether ourselves from our desks,&#8221; says Jeff. &#8220;Now, we can serve all of our customers at any time, worldwide.\u201d<\/span><\/p>\n<hr \/>\n<p class=\"p1\">\ud83d\udc40\u00a0 Does managing a small business need to be <i>this <\/i>hard? Nope. Learn from your peers and grab our eBook to dive into five small business success stories.<\/p>\n<p class=\"p1\">\n<div class=\"download-form-widget standart-download-form\" data-url=\"http:\/\/netstorage.ringcentral.com\/ebook\/%D1%81ase_studies_small_business_success_stories.pdf\" data-id=\"69d0b2d035772\" id=\"69d0b2d035772\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d0b2d035772.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83d\udcd9 Grab eBook<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udc40 \u200a Get this free eBook to get an inside look at five small business success stories. <\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d0b2d035772.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Enjoy! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">And don&#8217;t forget about keeping your IT team happy&#8230;<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Plus, now the employees at Axial can communicate more efficiently by using the corporate extension directory, rather than searching for individual phone numbers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Jeff, who\u2019s the only IT staff member, this makes life much, much easier. Even with a growing team, he doesn\u2019t have to spend all day providing phone support like he used to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cNow that we use RingCentral, I have seen a dramatic drop in help-desk telecom tickets,\u201d Jeff says. \u201cI love that RingCentral has taken what, historically, we relied on engineers to perform\u2014simplified it and made it achievable for the average user. It\u2019s quite empowering!\u201d<\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">\ud83e\udd2f You could save up to $400 an hour it IT costs.\u00a0<\/span><\/p>\n<p>Explore the RingCentral Advantage for small businesses:<\/p>\n<p><span style=\"font-weight: 400;\"><button data-href=\"#leadform-popup\" class=\"js-open-popup-activator btn primary\" >Take the tour<\/button><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\ud83d\udcb0<\/span> You can also <a href=\"http:\/\/www.ringcentral.com\/roi-calculator\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s2\"><b>use this calculator<\/b><\/span><\/a><b> <\/b>to see roughly how much your business could save by using RingCentral to support your team&#8217;s communication with each other\u2014and clients.<\/p>\n<p>Or, learn more about <a href=\"https:\/\/www.ringcentral.com\/whyringcentral\/casestudies\/axial.html\" target=\"_blank\" rel=\"noopener noreferrer\">Axial&#8217;s customer story.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meet Axial, a platform that connects business owners with the capital they need to grow, finance, and sell their companies. In order to build these relationships and support so many entrepreneurs in obtaining capital, Axial\u2019s team has to be on the phone. A lot. So, it didn\u2019t help that their original phone service provider insisted &#8230;<\/p>\n","protected":false},"author":29,"featured_media":45609,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901,43336],"tags":[380],"class_list":["post-45777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","category-sales","tag-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How do you help a sales team that spends 80% of the day on the phone? | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Learn about how Axial, a platform that connects entreprenurs with funding and exit strategies, keeps its sales team productive while they&#039;re on the phones.\" \/>\n<meta name=\"robots\" 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