{"id":45643,"date":"2020-12-08T18:13:48","date_gmt":"2020-12-08T18:13:48","guid":{"rendered":"\/us\/en\/blog\/?p=45643"},"modified":"2025-03-13T06:44:01","modified_gmt":"2025-03-13T13:44:01","slug":"adoption-and-usage-analytics","status":"publish","type":"post","link":"\/us\/en\/blog\/adoption-and-usage-analytics\/","title":{"rendered":"Adoption &#038; Usage analytics: How to ensure your teams are actually using your solution"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It\u2019s no surprise that cloud-based collaboration technologies surged in popularity within the last year as businesses shifted to large-scale remote work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet, as adoption rises, questions get raised around the true ROI and justification of costs. After all, when it comes to IT deployments that range anywhere from thousands to millions of dollars\u2014on top of significant change management exercises\u2014businesses want to ensure that employees are actually using the solutions.<\/span><\/p>\n<h2 class=\"heading h2\"><b>Are employees actually using your new tools?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">IT teams excel at finding the right solutions for their end users, with comprehensive change management and training programs to drive adoption across the organization. However, once training is done, the project typically ends there. Users are expected to take over.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reality is that finding the right solutions is only half of the equation. While IT enables users with the best tools, <\/span><b>they also need to ensure that employees actually use them<\/b><span style=\"font-weight: 400;\">. The real return on investment (ROI) and hard and soft cost benefits for any project are realized only when most users make it a part of their everyday workflows.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Questions IT teams should ask themselves:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are the tools truly being adopted by their end users?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are they making a positive impact on employee productivity and customer engagement?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What are the areas of opportunity and improvement?<\/span><\/li>\n<\/ul>\n<div class=\"rc-bottom-cta rc-bottom-cta__landscape\" style=\"background-image: url(\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/temp\/rc-bottom-cta-bg.png);\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t\t<img decoding=\"async\" width=\"1630\" height=\"1214\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/12\/Screen-Shot-2020-12-08-at-11.16.19-AM.png\" class=\"responsive-image\" alt=\"How to evaluate ...\" \/>\t\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"rc-bottom-cta__text\" style=\"\">\n<h3\n\t\t\t\t\t\t\t\tclass=\"rc-bottom-cta__title headline-copy\"\n\t\t\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\t>How to evaluate the costs and ROI of your UCaaS investment<\/h3>\n<\/p><\/div>\n<div class=\"rc-bottom-cta__btn-wrapper\" style=\"\">\n\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\tclass=\"btn btn-primary btn-lg rc-bottom-cta__link\"\n\t\t\t\t\t\t\t\ttitle=\"Get the eBook\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/netstorage.ringcentral.com\/research\/nemertes_the_cfo_imperative.pdf\"\n\t\t\t\t\t\t\t\tdata-dl-name=\"Get the eBook\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"button\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"bottom cta banner\"\n\t\t\t\t\t\t\t\tdata-no-auto-dl=\"true\"\n\t\t\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\t\t\tonmouseover=\"\"\n\t\t\t\t\t\t\t\tonmouseout=\"this.style.backgroundColor='';this.style.borderColor='';this.style.color='';\"\n\t\t\t\t\t\t>Get the eBook<\/a>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<h2 class=\"heading h2\"><b>How usage analytics help you drive adoption<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">IT teams might have a direct effect on adoption numbers, but service providers have an indirect yet pivotal one. For example, tools should be user friendly so employees of all proficiencies can understand and use.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, providers should offer actionable data and insights that show how the product is being used. For example, IT teams might want to identify which teams are using a certain feature the most and which teams are slower to adopt the new tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral <\/span><b>Adoption &amp; Usage analytics<\/b><span style=\"font-weight: 400;\"> provides deep insights organizations can use to gain visibility and drive adoption. From company-wide overviews to identifying individual power or low users, the <\/span><a href=\"https:\/\/support.ringcentral.com\/article\/Analytics-Portal-Adoption-and-Usage.html\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Adoption &amp; Usage <\/b><span style=\"font-weight: 400;\">report<\/span><\/a><span style=\"font-weight: 400;\"> helps IT teams determine which areas to focus their attention on.<\/span><\/p>\n<h2 class=\"heading h2\"><b>Benefits of Adoption &amp; Usage analytics<\/b><\/h2>\n<p><strong>1. Discover areas of low adoption<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Access organization-wide data and drill down to department, site, and user-level data for end-to-end visibility. For example, the overview page shows the number of active users and non-users in your account, along with a list of departments and their usage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This helps identify how certain departments in your organization use RingCentral, opening up opportunities for improvement. You can also drill into <\/span><a href=\"https:\/\/www.ringcentral.com\/teams\/overview.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">message<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.ringcentral.com\/video.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">video<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.ringcentral.com\/solutions\/office\/call.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">phone<\/span><\/a><span style=\"font-weight: 400;\"> data separately to identify any trends or causes of concern.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-45646\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/12\/end-to-end-visibility.jpg\" alt=\"\" width=\"858\" height=\"667\" \/><\/p>\n<p><b>2. Identify power users<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Power users can be your biggest advocates of a new solution. The interface shows every individual user in your account, including details such as which department they belong to, how often they use RingCentral, the endpoints they use, and more. <\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-45655\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/12\/New-power-users.jpg\" alt=\"\" width=\"899\" height=\"538\" \/><\/p>\n<p><b>3. Design a corporate device policy<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The interface also shows how people in your organization are using RingCentral, including the most-used devices and the version of the RingCentral app they\u2019re on. Understanding how users access RingCentral can influence how you design or change your corporate device policy. (See the GIF below)<\/span><\/p>\n<p><b>4. Support IT upgrade plans<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The bar represents which app versions your teams are using. You can also access version information at the end-user level. This helps identify when your organization is lagging behind in terms of versions or which users need to upgrade to the latest version.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-45647\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/12\/endpoint-and-ver-GIF.gif\" alt=\"\" width=\"892\" height=\"358\" \/><\/p>\n<p><b>5. Reduce shadow IT<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Department and location-level (a remote office or site) data help determine if employees are using alternative solutions\u2014sometimes with or without IT approval.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, reports might show the sales team using RingCentral for messaging and phone, but not video. This could imply that the team is using another solution for video meetings instead.<\/span><\/p>\n<p><b>6. Run change management exercises and training<\/b><\/p>\n<p><span style=\"font-weight: 400;\">After pinpointing focus areas, IT teams can initiate training and change management programs to demonstrate RingCentral\u2019s benefits and ease of use, address concerns, troubleshoot problems, and drive adoption numbers.<\/span><\/p>\n<h2 class=\"heading h3 h2\"><b>Maximizing your investment<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Changing technologies can often be a difficult process, especially when teams have solidified their workflows around their current tools. IT teams can\u2019t always do it alone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Actionable data and end-to-end visibility offered by Adoption &amp; Usage analytics ensure that your IT teams can address pain points and convert reluctant users into advocates and non-users into power users. The more employees using the solution, the greater your ROI.<\/span><\/p>\n<div class=\"rc-bottom-cta rc-bottom-cta__landscape\" style=\"background-color:#FF8800;\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t\t<img decoding=\"async\" width=\"862\" height=\"700\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/12\/Screen-Shot-2020-12-08-at-10.05.07-AM.png\" class=\"responsive-image\" alt=\"Explore the ...\" \/>\t\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"rc-bottom-cta__text\" style=\"color:ffffff;\">\n<h3\n\t\t\t\t\t\t\t\tclass=\"rc-bottom-cta__title headline-copy\"\n\t\t\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\t><span style=\"font-weight: 400;\">Explore the full suite of RingCentral analytics<\/span><\/h3>\n<\/p><\/div>\n<div class=\"rc-bottom-cta__btn-wrapper\" style=\"\">\n\t\t\t\t\t\t<a\n\t\t\t\t\t\t\t\tclass=\"btn btn-primary btn-lg rc-bottom-cta__link\"\n\t\t\t\t\t\t\t\ttitle=\"Learn More\"\n\t\t\t\t\t\t\t\thref=\"https:\/\/www.ringcentral.com\/office\/features\/analytics-portal\/overview.html\"\n\t\t\t\t\t\t\t\tdata-dl-name=\"Learn More\"\n\t\t\t\t\t\t\t\tdata-dl-element=\"button\"\n\t\t\t\t\t\t\t\tdata-dl-additional-info=\"bottom cta banner\"\n\t\t\t\t\t\t\t\tdata-no-auto-dl=\"true\"\n\t\t\t\t\t\t\t\tstyle=\"\"\n\t\t\t\t\t\t\t\tonmouseover=\"\"\n\t\t\t\t\t\t\t\tonmouseout=\"this.style.backgroundColor='';this.style.borderColor='';this.style.color='';\"\n\t\t\t\t\t\t>Learn More<\/a>\n\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no surprise that cloud-based collaboration technologies surged in popularity within the last year as businesses shifted to large-scale remote work. Yet, as adoption rises, questions get raised around the true ROI and justification of costs. After all, when it comes to IT deployments that range anywhere from thousands to millions of dollars\u2014on top of &#8230;<\/p>\n","protected":false},"author":29,"featured_media":45644,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18885],"tags":[28307,4383],"class_list":["post-45643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ringcentral-newsdesk","tag-adoption","tag-ringcentral-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Adoption &amp; Usage analytics: How to ensure your teams are actually using your solution | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"It\u2019s no surprise that cloud-based collaboration technologies surged in popularity within the last year as businesses shifted to large-scale remote work.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/adoption-and-usage-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adoption &amp; Usage analytics: How to ensure your teams are actually using your solution\" \/>\n<meta property=\"og:description\" content=\"It\u2019s no surprise that cloud-based collaboration technologies surged in popularity within the last year as businesses shifted to large-scale remote work.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/adoption-and-usage-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-08T18:13:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-13T13:44:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2020\/12\/Hero-image-for-RingCentral-Analytics-blog-605934634.png\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"RingCentral Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RingCentral Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/adoption-and-usage-analytics\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/adoption-and-usage-analytics\/\"},\"author\":{\"name\":\"RingCentral Team\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358\"},\"headline\":\"Adoption &#038; 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