{"id":45591,"date":"2020-06-09T05:58:16","date_gmt":"2020-06-09T05:58:16","guid":{"rendered":"\/us\/en\/blog\/?p=45591"},"modified":"2025-03-13T06:26:23","modified_gmt":"2025-03-13T13:26:23","slug":"the-first-5-videos-you-should-create-for-your-small-business","status":"publish","type":"post","link":"\/us\/en\/blog\/the-first-5-videos-you-should-create-for-your-small-business\/","title":{"rendered":"The first 5 videos you should create for your small business"},"content":{"rendered":"

Businesses with small budgets and big aspirations can still capitalize on these tried-and-true video marketing strategies.<\/p>\n

Most small business marketers mistakenly believe that video<\/a> is simply outside of their budget.<\/p>\n

In fact, nothing could be further from the truth.<\/p>\n

It\u2019s true that you won\u2019t have the resources to create Superbowl-style ads. You may not be able to hire actors, create convincing sets, or even buy professional equipment \u2013 but you don\u2019t have to.<\/p>\n

All of those things are great, but small businesses don\u2019t really need them to succeed with video marketing. The only thing you truly need to make great videos for small business<\/a> is a creative strategy.<\/p>\n

Don\u2019t worry about the things you lack. If you can identify the resources you do <\/b>have, and the creative opportunities you can<\/b> take, you\u2019re already halfway there.<\/p>\n

Five Paths to SMB Video Marketing Success<\/h2>\n

There are a lot of small businesses using out-of-the-box thinking to capture and build their audience. The core of your early-stage strategy should revolve around identifying the videos that will have the biggest impact on your business. You\u2019re going to want to go about creating them as cost-effectively as possible.<\/p>\n

There are five places where most new video marketers are going to yield the greatest results at the lowest cost. These videos improve customer outreach, create a sense of credibility, and generate conversions without demanding extraordinary investment.<\/p>\n

\"\"
Source<\/a><\/center><\/figcaption><\/figure>\n

1. Product Explainers<\/h3>\n

The product explainer is by far the simplest and most effective video for new marketers. The premise for this video is as simple as it gets. All you have to do is introduce your product and show how it works.<\/p>\n

This achieves multiple goals. First, it establishes your credibility as a brand. Website visitors may not immediately understand what you do or who your product is for. They may even doubt the authenticity of the brand itself; for all they know, you could be running a malicious spam website.<\/p>\n

A product explainer dispels that uncertainty by focusing on a customer use case. You introduce the problem that your product solves, and then walk the viewer through the process of solving it.<\/b><\/p>\n

There are many different types of product explainer videos<\/a>. Each one presents a unique set of advantages and drawbacks for particular products:<\/p>\n