{"id":45523,"date":"2022-12-08T18:15:17","date_gmt":"2022-12-09T02:15:17","guid":{"rendered":"\/us\/en\/blog\/?p=45523"},"modified":"2024-11-04T09:49:47","modified_gmt":"2024-11-04T17:49:47","slug":"building-a-collaborative-culture-for-your-contact-center","status":"publish","type":"post","link":"\/us\/en\/blog\/building-a-collaborative-culture-for-your-contact-center\/","title":{"rendered":"How to build a collaborative culture for your contact center"},"content":{"rendered":"<p dir=\"ltr\">Much has been said about how collaboration is critical for business success, as well as how a collaborative work culture drives companies forward. That might sound well and good, but how does this apply to a <a href=\"https:\/\/www.ringcentral.com\/cloud-contact-center.html\">cloud-based contact center<\/a>, where workers are distributed and agents and supervisors rarely, if ever, share the same location?<\/p>\n<p dir=\"ltr\">This article explores what a collaborative culture is in the context of a contact center, why it matters, and how you can build one.<\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"rc-post-content-cta rc-post-content-cta_green\">\n<div class=\"rc-post-content-cta-columns\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t<img decoding=\"async\" width=\"930\" height=\"700\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/09\/agent-at-work-speaking.jpg\" class=\"responsive-image\" alt=\"\" \/>\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"headline-copy\" style=\"text-align:left;\">The Dummies<sup>\u00ae <\/sup><\/span><span style=\"font-weight: 400;\">Guide to Next-Gen Contact Centers<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"rc-post-content-cta-footer\">\n<div class=\"bottom-cta-logo-container\">\n<div class=\"bottom-cta-logo\"><span aria-hidden=\"true\"><svg width=\"154\" height=\"34\" viewBox=\"0 0 154 34\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-logo-281635726\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t<title id=\"cta-ring-logo-281635726\">Ring Central Logo<\/title>\t\n\t\t\t\t\t\t\t<path d=\"M154 3.89618H150.386V26.9657H154V3.89618Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M141.313 11.6299C137.976 11.6299 135.388 13.2501 134.95 16.5546H138.504C138.754 15.3082 139.675 14.5591 141.313 14.5591C143.214 14.5591 144.086 15.6499 144.086 17.3647V18.1444H140.438C137.078 18.1444 134.593 19.6411 134.593 22.697C134.593 25.7529 136.619 27.3411 139.55 27.3411C141.826 27.3411 143.323 26.3721 144.133 24.8145H144.288V26.9529H147.716V17.4802C147.702 13.8276 145.833 11.6299 141.313 11.6299ZM140.58 24.5675C139.177 24.5675 138.303 23.8809 138.303 22.7339C138.303 21.4233 139.238 20.7383 140.921 20.7383H144.069L144.086 20.9549C144.088 23.2232 142.777 24.5675 140.58 24.5675Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M128.187 26.9657V19.2047C128.187 16.8979 129.623 15.4317 131.896 15.4317H133.321V12.0036H131.854C130.14 12.0036 128.893 12.6581 128.114 14.1243H127.988V12.0036H124.591V26.9753L128.187 26.9657Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M122.295 23.6627V26.9657H119.833C116.371 26.9657 114.47 25.3615 114.47 21.8997V14.9729H112.008V12.0036H114.47V8.03009H118.088V12.002H122.295V14.9713H118.088V21.4794C118.088 22.851 118.898 23.6611 120.269 23.6611H122.295V23.6627Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M100.161 26.9657V18.3C100.161 16.1793 101.472 14.7917 103.589 14.7917C105.615 14.7917 106.831 15.9627 106.831 18.2535V26.9657H110.452V17.6776C110.452 13.9046 108.618 11.6299 104.872 11.6299C102.593 11.6299 100.851 12.6565 100.073 14.0586H99.9444V12.0036H96.5548V26.9753L100.161 26.9657Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M86.8688 24.3814C84.5925 24.3814 83.0638 22.8542 83.0028 20.4528H94.0699L94.0539 19.2833C94.0539 14.2655 90.8119 11.6443 86.8512 11.6443C82.5729 11.6443 79.448 14.7002 79.448 19.4999C79.448 24.2996 82.3483 27.3555 86.8512 27.3555C90.6226 27.3555 93.085 25.3599 93.802 22.4291H90.2986C89.9103 23.5536 88.9559 24.3814 86.8688 24.3814ZM86.8544 14.6377C89.2222 14.6377 90.6258 15.9787 90.7204 17.8492H82.99C83.3317 15.9483 84.4834 14.6377 86.8544 14.6377Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M68.631 27.3732C74.0243 27.3732 77.0802 24.3814 77.7973 19.9395H74.1301C73.5863 21.9655 72.1105 23.836 68.6294 23.836C65.0457 23.836 62.1759 21.3912 62.1759 16.0413C62.1759 10.6914 65.0457 8.2531 68.6294 8.2531C72.2132 8.2531 73.6505 10.1236 74.1301 12.1191H77.7973C77.2037 7.6756 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21.4333 5.50194C21.0964 5.16506 20.6697 4.93727 20.2029 4.84423C19.7361 4.75119 19.2532 4.79931 18.8153 4.98219C18.3758 5.16506 18.002 5.47306 17.7373 5.86769C17.4742 6.26231 17.333 6.72752 17.3347 7.20235C17.3298 7.67879 17.4694 8.144 17.7325 8.54023C17.9956 8.93646 18.3726 9.24446 18.8137 9.42412C19.1041 9.54604 19.4169 9.6054 19.7329 9.60219Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M16.9769 0.548269C16.101 0.914019 15.307 1.44981 14.6364 2.12196L16.332 3.81756C16.7764 3.37 17.3041 3.01548 17.8865 2.77325C18.4688 2.53102 19.0928 2.40429 19.7232 2.40269C20.3537 2.40108 20.9777 2.523 21.5616 2.76362C22.1439 3.00264 22.6749 3.35556 23.1225 3.79991L24.8181 2.10431C23.8106 1.1001 22.5289 0.415123 21.1333 0.139206C19.7377 -0.139919 18.2907 0.00285184 16.9769 0.548269Z\" \/>\n\t\t\t\t\t\t<\/svg><\/span><\/div>\n<\/p><\/div>\n<div class=\"bottom-cta-link\">\n\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/email\/ccaas-dummies-guide.html\" class=\"view-all view-all-white \" data-dl-name=\"Get the guide\" data-dl-element=\"button\" data-dl-additional-info=\"bottom cta banner\" data-no-auto-dl=\"true\">Get the guide<span class=\"svg-icon\" aria-hidden=\"true\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-arrow-281635726\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t<title id=\"cta-ring-arrow-281635726\">Ring Central Logo<\/title>\t\n\t\t\t\t\t<path d=\"M0 11.5C0 11.2239 0.223858 11 0.5 11H21.6797C21.9559 11 22.1797 11.2239 22.1797 11.5V12.5C22.1797 12.7761 21.9559 13 21.6797 13H0.5C0.223858 13 0 12.7761 0 12.5V11.5Z\" ><\/path>\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M21.1718 12.0001L15.8086 6.63691C15.6134 6.44165 15.6134 6.12506 15.8086 5.9298L16.5157 5.22269C16.711 5.02743 17.0276 5.02743 17.2228 5.22269L23.6467 11.6465C23.8419 11.8418 23.8419 12.1584 23.6467 12.3536L17.2228 18.7775C17.0276 18.9727 16.711 18.9727 16.5157 18.7775L15.8086 18.0704C15.6134 17.8751 15.6134 17.5585 15.8086 17.3633L21.1718 12.0001Z\" ><\/path>\n\t\t\t\t<\/svg><\/span><\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h2 class=\"heading h2\" dir=\"ltr\">What is a collaborative work culture?<\/h2>\n<p dir=\"ltr\">There may have been a time when the only way to get ahead at work was to compete with your coworkers, but there has been a shift in the way people think about working; the emphasis is now on<a href=\"https:\/\/www.smartsheet.com\/collaborative-work-environment\">\u00a0working together<\/a> to achieve goals, rather than working separately to get ahead.<\/p>\n<p dir=\"ltr\">A collaborative work culture is one that prizes mutual respect, the sharing of ideas, and the distribution of responsibilities between coworkers. Instead of creating data silos, so only one employee or one team can use information to succeed, information is shared across teams so that employees anywhere in the organization can make the right decisions to drive the company forward.<\/p>\n<h2 class=\"heading h2\" dir=\"ltr\">Hurdles to a collaborative culture in contact centers<\/h2>\n<p dir=\"ltr\">Admittedly, many contact centers aren\u2019t a great example of collaborative work cultures. In fact, for some contact centers, there are processes in place that actually hinder collaboration. As a result:<\/p>\n<ul>\n<li dir=\"ltr\">It takes too long to share information between agents<\/li>\n<li dir=\"ltr\">It\u2019s too difficult or even impossible to access experts, making it nearly impossible to achieve first contact resolution<\/li>\n<li dir=\"ltr\">Employees have low job satisfaction rates, leading to high turnover<\/li>\n<\/ul>\n<p dir=\"ltr\">That situation is slowly beginning to change, however. There are now cloud <a href=\"https:\/\/www.ringcentral.com\/contact-center.html\">contact center<\/a> solutions which enable greater collaboration between agents, managers, and internal experts.<\/p>\n<h2 class=\"heading h2\" dir=\"ltr\">What are the benefits of a collaborative culture in a contact center?<\/h2>\n<p dir=\"ltr\">Why is it worth investing in creating a collaborative culture within a contact center? There are a number of benefits for employees as well as the company and their customers:<\/p>\n<ul>\n<li dir=\"ltr\">Higher employee performance \u2013 Research from Babson College shows that collaborative work is<a href=\"http:\/\/www.cmswire.com\/digital-workplace\/how-collaboration-technologies-can-help-improve-productivity\/\">\u00a0five times more likely<\/a> to result in higher performance.<\/li>\n<li dir=\"ltr\">Attracting talent \u2013 Millennials, the<a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2018\/04\/11\/millennials-largest-generation-us-labor-force\/\">\u00a0largest demographic in the workforce<\/a>, are attracted to collaborative work cultures, according to<a href=\"https:\/\/www.pwc.com\/m1\/en\/services\/consulting\/documents\/millennials-at-work.pdf\">\u00a0PwC research<\/a>.<\/li>\n<li dir=\"ltr\">Greater profitability \u2013 In a survey from Raconteur,<a href=\"https:\/\/www.raconteur.net\/working-better-together\">\u00a056%<\/a> of respondents said initiatives to increase collaboration were the top factor in boosting revenue.<\/li>\n<\/ul>\n<h2 class=\"heading h2\" dir=\"ltr\">What does collaboration look like in a contact center?<\/h2>\n<p dir=\"ltr\">Collaboration within a contact center will look different than in other workplaces, because of what contact center agents do.<\/p>\n<p dir=\"ltr\">The foundation of a collaborative culture at a contact center is access to the information agents need to get their jobs done and satisfy customers\u2019 needs. That might mean that they\u2019ll be able to reach out to someone on the product team if a customer has a product-related question. Maybe the question involves a contract, and the agent can\u2019t answer that question without consulting with someone from the legal department.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"fr-dib aligncenter\" style=\"width: 600px;\" src=\"https:\/\/www.mediashower.com\/img\/F7700A9E-1BFA-11EB-915B-417ABF2747BA\/bigstock-Business-People-Wearing-Headse-392638220_600x.jpg\" alt=\"Call center representative.\" width=\"600\" height=\"337\" \/><\/p>\n<p dir=\"ltr\">Sometimes, reaching out to an internal expert won\u2019t get the problem solved the first time \u2013 the problem might be more complex and may require more than one person. Collaboration might also mean that the agent shares documents with the internal expert(s) or schedules a time for the customer to speak directly with the right people in the company.<\/p>\n<h2 class=\"heading h2\" dir=\"ltr\">Collaboration with cloud contact center software<\/h2>\n<p dir=\"ltr\">What if you have a cloud contact center that allows agents to work remotely? How then do you ensure that collaboration takes place?<\/p>\n<p dir=\"ltr\">Actually, cloud contact center solutions aren\u2019t a barrier to collaboration. They can even include tools that boost collaboration. There are two keys to building a collaborative culture for your contact center:<\/p>\n<ul>\n<li dir=\"ltr\">People<\/li>\n<li dir=\"ltr\">Technology<\/li>\n<\/ul>\n<h3 class=\"heading h3\" dir=\"ltr\"><strong><em>People<\/em><\/strong><\/h3>\n<p dir=\"ltr\">If people are used to working in a culture that isn\u2019t collaborative, you can\u2019t expect them to suddenly change their behavior on a dime. Building a new culture is an intentional act that requires a<a href=\"https:\/\/www.icmi.com\/resources\/2018\/how-to-transform-your-contact-center-culture\">\u00a0strategy<\/a>.<\/p>\n<p dir=\"ltr\">What steps do you have to take to enable greater collaboration? Are there specific processes and training you need to offer to make this happen? Where are you falling short, and how can you do better? The answer to these questions can lead you down the path to a more collaborative contact center culture.<\/p>\n<h3 class=\"heading h3\" dir=\"ltr\"><strong><em>Technology\u00a0<\/em><\/strong><\/h3>\n<p dir=\"ltr\">By \u201ctechnology,\u201d we\u2019re referring to contact center software. The right contact center solution can increase collaboration, even if it\u2019s in the cloud. How is that possible?<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/build-a-positive-culture-for-your-remote-contact-center\/\">Contact center solutions<\/a> that enhance collaboration have the following features:<\/p>\n<ul>\n<li dir=\"ltr\">The ability for agents to connect to internal experts<\/li>\n<li dir=\"ltr\">File sharing and collaboration<\/li>\n<li dir=\"ltr\">Leveraging online documents<\/li>\n<li dir=\"ltr\">The ability for agents to collaborate with customers<\/li>\n<li dir=\"ltr\">The ability for remote teams to work together<\/li>\n<\/ul>\n<h3 class=\"heading h3\" dir=\"ltr\"><strong><em>Connect to internal experts\u00a0<\/em><\/strong><\/h3>\n<p dir=\"ltr\">Traditional call center processes make it almost impossible to connect to an internal expert in real time. They don\u2019t integrate with unified communications solutions, which enable employees to collaborate across teams; rather, on-premises <a href=\"https:\/\/www.ringcentral.com\/call-center.html\">call centers<\/a> create silos, in which agents can only reach others within their own department.<\/p>\n<p dir=\"ltr\">\u00a0Contact center software combined with unified communications enables:<\/p>\n<ul>\n<li dir=\"ltr\">Better collaboration, because agents can access a full corporate directory and connect to their colleagues in other departments<\/li>\n<li dir=\"ltr\">Better customer service, because agents have more resources to answer customer queries and solve their problems<\/li>\n<\/ul>\n<h3 class=\"heading h3\" dir=\"ltr\"><strong><em>Leveraging online documents\u00a0<\/em><\/strong><\/h3>\n<p dir=\"ltr\">Customers use Google Drive, OneDrive, and Box to share information between themselves. Agents should be able to do the same. By leveraging online documents, agents can share information internally and externally for greater collaboration.<\/p>\n<h3 class=\"heading h3\" dir=\"ltr\"><strong><em>Collaborate with customers\u00a0<\/em><\/strong><\/h3>\n<p dir=\"ltr\">Even if a team is remote, collaboration can still take place. Cloud contact center software helps remote teams work together through chat, video conference, or voice.<\/p>\n<p dir=\"ltr\">For example, a new agent could send a chat to his more experienced coworker to get insight on how to handle a situation, without interrupting his conversation with a customer. A supervisor can start a video chat with her agents to check in, or an entire team can hold a remote morning standup. They could even hold an audio conference call, if that\u2019s how they best collaborate.<\/p>\n<h3 class=\"heading h2 h3\" dir=\"ltr\"><strong><em>Remote teams can work together\u00a0<\/em><\/strong><\/h3>\n<p dir=\"ltr\">Even if a team is remote, collaboration can still take place. Cloud contact center software helps remote teams work together through chat, video conference, or voice.<\/p>\n<p dir=\"ltr\">For example, a new agent could send a chat to his more experienced coworker to get insight on how to handle a situation without interrupting his conversation with a customer. A supervisor can start a video chat with her agents to check in, or an entire team can hold a remote morning standup. They could even hold an audio conference call if that\u2019s how they best collaborate.<\/p>\n<p><!-- Media Shower Impressions --><\/p>\n<div class=\"ms_article_id\" style=\"display: none;\" data-ms-article-id=\"85103\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Much has been said about how collaboration is critical for business success, as well as how a collaborative work culture drives companies forward. That might sound well and good, but how does this apply to a cloud-based contact center, where workers are distributed and agents and supervisors rarely, if ever, share the same location? This &#8230;<\/p>\n","protected":false},"author":29,"featured_media":53145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-45523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to build a collaborative culture for your contact center | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Contact centers need a collaborative culture; learn why it\u2019s important and how to build such a culture in this article.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/building-a-collaborative-culture-for-your-contact-center\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to build a collaborative culture for your contact center\" \/>\n<meta property=\"og:description\" content=\"Contact centers need a collaborative culture; 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