{"id":45449,"date":"2020-12-01T10:59:44","date_gmt":"2020-12-01T10:59:44","guid":{"rendered":"\/us\/en\/blog\/?p=45449"},"modified":"2026-02-22T22:55:57","modified_gmt":"2026-02-23T06:55:57","slug":"what-is-employee-engagement","status":"publish","type":"post","link":"\/us\/en\/blog\/what-is-employee-engagement\/","title":{"rendered":"What is employee engagement? Why is it important for a company&#8217;s success?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We\u2019ve heard a lot in recent years about the importance of <\/span><span style=\"font-weight: 400;\">employee engagement<\/span><span style=\"font-weight: 400;\">. Managers today realize that employees don\u2019t respond to being hectored or browbeaten.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, they need to be treated as valued colleagues and to have a sense of being part of a shared mission or project. Creating a better <\/span><span style=\"font-weight: 400;\">employee experience,<\/span><span style=\"font-weight: 400;\"> in that way, often leads to better <\/span><span style=\"font-weight: 400;\">business outcomes<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But for all the talk about developing an <\/span><span style=\"font-weight: 400;\">employee engagement strategy<\/span><span style=\"font-weight: 400;\">, and the value of <\/span><span style=\"font-weight: 400;\">engaged employees<\/span><span style=\"font-weight: 400;\"> to productivity and <\/span><span style=\"font-weight: 400;\">higher levels<\/span><span style=\"font-weight: 400;\"> of staff <\/span><span style=\"font-weight: 400;\">retention<\/span><span style=\"font-weight: 400;\">, there\u2019s often relatively little clarity about what all this actually means.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do we translate this into practice and ensure that it amounts to more than mere rhetoric? And what sort of a contribution can we expect it to make on a business\u2019s success\u2014namely its bottom line?\u00a0<\/span><\/p>\n<style>.bottom-cta{background:#001138;padding:30px}@media (max-width:767px){.bottom-cta .bottom-cta-img img{margin-bottom:20px}}@media (min-width:768px){.bottom-cta .bottom-cta-img{float:left;width:50%}}.bottom-cta .bottom-cta-img img{width:100%}.bottom-cta .bottom-cta-copy{padding:0 30px;overflow:hidden;color:#fff}.post-data .content .bottom-cta .bottom-cta-copy .btn-primary{width:100%}.post-data .content .bottom-cta .btn-primary{color:#fff;background-color:#002fa7;font-size:18px;line-height:1.33333;font-weight:700;margin-top:16px;padding:10px 16px}.post-data .content .bottom-cta .btn-primary:hover{color:#fff;background-color:#002174}.text-center{text-align:center}.headline-copy{font-size:23px;line-height:30px}.btn-wrapper{display:block}<\/style>\n<div class=\"bottom-cta IId-bottom-banner-905481590 CId-bottom-banner-1098205596\">\n<div class=\"bottom-cta-img\"><img decoding=\"async\" src=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2020\/11\/RingCentral-Office-images_2.png\" \/><\/div>\n<div class=\"bottom-cta-copy\"><span class=\"headline-copy\">Enable your teams to work from anywhere with message, video, and phone, all in a single platform.<\/span><span class=\"text-center btn-wrapper\" data-dtm-element=\"button\" data-dtm-context=\"bottom-cta\" data-dtm-additional-info=\"Read the report\"><a class=\"btn btn-primary btn-lg\" title=\"Learn more\" href=\"https:\/\/www.ringcentral.com\/office\/how-it-works.html\" target=\"_blank\" rel=\"noopener noreferrer\" data-dtm-name=\"Bottom CTA\">Learn more<\/a><\/span><\/div>\n<div class=\"clearfix\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In this guide, we\u2019ll address some of the most important points about <\/span><span style=\"font-weight: 400;\">employee satisfaction<\/span><span style=\"font-weight: 400;\"> and engagement and how your organization can put them at the heart of what it does. We\u2019ll elaborate on the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The meaning of <\/span><span style=\"font-weight: 400;\">employee engagement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What makes <\/span><span style=\"font-weight: 400;\">employee engagement important<\/span><span style=\"font-weight: 400;\"> (and the perils of <\/span><span style=\"font-weight: 400;\">disengagement<\/span><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The different types of <\/span><span style=\"font-weight: 400;\">employee engagement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Some of the <\/span><span style=\"font-weight: 400;\">employee engagement initiatives<\/span><span style=\"font-weight: 400;\"> your business should introduce.<\/span><\/li>\n<\/ul>\n<h2><strong>What is employee engagement?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Employee engagement<\/span><span style=\"font-weight: 400;\"> refers to various practices and techniques intended to foster a greater sense of belonging and common purpose among staff.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The importance of engagement has come to occupy a prominent place in employers\u2019 thoughts since the turn of the millennium. <\/span><span style=\"font-weight: 400;\">HR leaders<\/span><span style=\"font-weight: 400;\"> increasingly ask themselves how they can go the <\/span><span style=\"font-weight: 400;\">extra mile<\/span><span style=\"font-weight: 400;\"> to make their colleagues feel genuinely appreciated.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-45451\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/12\/paper-3213924_1280-1024x646.jpg\" alt=\"\" width=\"1024\" height=\"646\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Of course, there\u2019s a degree of subjectivity involved, and there\u2019s no one-size-fits-all solution. What makes one employee feel more engaged won\u2019t necessarily work for others.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the key objective is to create a <\/span><span style=\"font-weight: 400;\">work environment<\/span><span style=\"font-weight: 400;\"> and a <\/span><span style=\"font-weight: 400;\">company culture<\/span><span style=\"font-weight: 400;\"> where employees are really enthused by what they do. That will drive them to better both themselves and the wider organization. The aim is to foster passion and enduring loyalties.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An <\/span><span style=\"font-weight: 400;\">employee engagement strategy<\/span><span style=\"font-weight: 400;\"> needs to cover a range of areas, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Culture<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Perks<\/span><span style=\"font-weight: 400;\"> and rewards<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Personal and professional development<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Work-life balance<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vision and leadership<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Communication<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a closer look now at why <\/span><span style=\"font-weight: 400;\">employee engagement<\/span><span style=\"font-weight: 400;\"> matters so much.<\/span><\/p>\n<h2><strong>Why is employee engagement important?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Employee engagement<\/span><span style=\"font-weight: 400;\"> matters for a variety of reasons, and there are numerous ways it can be translated into concrete, everyday practice.\u00a0<\/span><\/p>\n<h3><strong>1. Employee retention, reduced turnover<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The first reason to prioritize <\/span><span style=\"font-weight: 400;\">employee engagement<\/span><span style=\"font-weight: 400;\"> is that it can have a big effect on levels of <\/span><span style=\"font-weight: 400;\">employee retention<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Staff <\/span><span style=\"font-weight: 400;\">retention<\/span><span style=\"font-weight: 400;\"> is a major concern for most businesses. Losing experienced, skilled, and hardworking employees can do lasting damage. Not to mention forcing employers to find <\/span><span style=\"font-weight: 400;\">new hires<\/span><span style=\"font-weight: 400;\"> to replace them, which can be both expensive and time-consuming.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this age of <\/span><a href=\"https:\/\/www.ringcentral.com\/work-from-home.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">remote work<\/span><\/a><span style=\"font-weight: 400;\">, your <\/span><span style=\"font-weight: 400;\">employee engagement program<\/span><span style=\"font-weight: 400;\"> needs to account for remote workers as well. It must address how to make them feel that they\u2019re an important part of your team, beginning at the initial <\/span><span style=\"font-weight: 400;\">onboarding<\/span><span style=\"font-weight: 400;\"> phase and continuing throughout their time at the company.<\/span><\/p>\n<h3><strong>2. Enhanced productivity, lower absenteeism<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Another potential advantage of a robust <\/span><a href=\"https:\/\/www.culturemonkey.io\/employee-engagement\/how-to-improve-employee-engagement\/\"><span style=\"font-weight: 400;\">employee engagement strategy<\/span><\/a><span style=\"font-weight: 400;\"> is improved productivity. An <\/span><span style=\"font-weight: 400;\">engaged workforce<\/span><span style=\"font-weight: 400;\"> is far more likely to be a productive one. That\u2019s both because they\u2019re likely to stay in their jobs for longer and because they\u2019re seriously <\/span><span style=\"font-weight: 400;\">passionate about<\/span><span style=\"font-weight: 400;\"> what it is they do.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A demotivated workforce, by contrast, will be more prone to problems such as <\/span><span style=\"font-weight: 400;\">burnout<\/span><span style=\"font-weight: 400;\"> and elevated <\/span><span style=\"font-weight: 400;\">absenteeism<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-45452\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/12\/GettyImages-1184334685-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Levels of employee engagement<\/span><span style=\"font-weight: 400;\"> can have a major bearing on overall productivity. Put yourself in your employees\u2019 shoes. If you feel your employer doesn\u2019t appreciate your efforts and skills, you\u2019re probably going to lose focus.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Skilled and talented employees are an indispensable <\/span><span style=\"font-weight: 400;\">human resource<\/span><span style=\"font-weight: 400;\">. Businesses need to recognize their value.<\/span><\/p>\n<h3><strong>3. Engaged employees drive innovation<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Employee engagement<\/span><span style=\"font-weight: 400;\"> can also spur all manner of new discoveries at work. This is because staff who are emotionally attached to their work will be far more motivated to bring their very best ideas to the table.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is, again, about creating the right kind of <\/span><span style=\"font-weight: 400;\">company culture<\/span><span style=\"font-weight: 400;\"> and opening up a space for creativity and experimentation. Employees need to be encouraged to share their ideas, observations, and perspectives.<\/span><\/p>\n<h2 class=\"heading h2\"><strong>What are the types of employee engagement?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">There are different types of <\/span><span style=\"font-weight: 400;\">employee engagement,<\/span><span style=\"font-weight: 400;\"> and different employers have different approaches. However, we can group these types of employee engagement strategies into three broad categories: <\/span><span style=\"font-weight: 400;\">company culture<\/span><span style=\"font-weight: 400;\">, the nature of the work itself, and opportunities for personal development.<\/span><\/p>\n<h3><strong>1. Workplace culture<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Over the last few decades, business leaders have realized that workers aren\u2019t just looking for good wages or advancement opportunities, but a workplace culture that\u2019s welcoming as well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nobody wants to spend their time in a work environment that\u2019s overly restrictive or where their colleagues aren\u2019t enjoying themselves. <\/span><span style=\"font-weight: 400;\">Disengaged employees<\/span><span style=\"font-weight: 400;\"> tend to influence their <\/span><span style=\"font-weight: 400;\">coworkers<\/span><span style=\"font-weight: 400;\">, which affects morale throughout the organization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An emphasis on workplace culture is important both for creating a more active, shared social life outside of working hours and a freer, more liberated atmosphere\u2014one conducive to greater creativity\u2014at the workplace itself.\u00a0<\/span><\/p>\n<h3><strong>2. Rewarding work<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Employees who feel that they\u2019re not being offered the kind of work that matches their level of ambition or allows them to show off their full range of skills and capacities have a high chance of disengaging from work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Employers should therefore engage regularly with their employees and ask them what they\u2019re looking for from work and what their future ambitions are. This can help both parties to keep in step with one another.<\/span><\/p>\n<h3><strong>3. Personal development<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Employees today are also looking for good opportunities when it comes to training (including <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/how-to-virtual-training\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">virtual training<\/span><\/a><span style=\"font-weight: 400;\">) and development. In this day and age, employees want to be provided with challenges that allow them to learn and grow as professionals. Personal development is therefore essential to effective <\/span><span style=\"font-weight: 400;\">employee engagement strategies<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2 class=\"heading h2\"><strong>How do you build employee engagement?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Now that we\u2019ve clarified what <\/span><span style=\"font-weight: 400;\">employee engagement<\/span><span style=\"font-weight: 400;\"> is and why it matters, we now need to look at how to build it. Here are three suggestions that could form the main pillars of your approach.<\/span><\/p>\n<h3><strong>1. Broad-based engagement strategies<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The first point to make here is that you should take a broad-based approach to engage your employees. As we\u2019ve discussed, there are many different aspects to <\/span><span style=\"font-weight: 400;\">employee engagement<\/span><span style=\"font-weight: 400;\"> (we\u2019ve only had space to list a few of them here).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t concentrate on one aspect\u2014say, workplace culture and social life\u2014at the expense of others. For employees to be truly <\/span><span style=\"font-weight: 400;\">enthusiastic about<\/span><span style=\"font-weight: 400;\"> their work, employers must consider all their concerns.<\/span><\/p>\n<h3><strong>2. Measure employee engagement<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">There are various <\/span><span style=\"font-weight: 400;\">metrics<\/span><span style=\"font-weight: 400;\"> you could use to give you a broad indication of how your efforts at <\/span><span style=\"font-weight: 400;\">employee engagement<\/span><span style=\"font-weight: 400;\"> are working; productivity and <\/span><span style=\"font-weight: 400;\">profitability<\/span><span style=\"font-weight: 400;\"> are among them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the most effective way of measuring employee engagement is to get employee feedback, whether through surveys or tools like <\/span><a href=\"https:\/\/www.ringcentral.com\/teams\/overview.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">team messaging<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-45453\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/12\/GettyImages-1138949157-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" \/><\/p>\n<h3><strong>3. Employee engagement surveys<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">An <\/span><span style=\"font-weight: 400;\">employee engagement survey<\/span><span style=\"font-weight: 400;\"> can be a very effective way of measuring how effective your efforts to engage your staff are proving.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How often you do this is up to you. Although you don\u2019t want to bombard people, it\u2019s important to take your workforce\u2019s temperature (so to speak) quite regularly. A <\/span><span style=\"font-weight: 400;\">pulse survey<\/span><span style=\"font-weight: 400;\"> can give you a quick indication of workplace sentiment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Key areas that any <\/span><span style=\"font-weight: 400;\">employee engagement survey<\/span><span style=\"font-weight: 400;\"> should cover include:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Leadership<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Support and communication<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Job satisfaction<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Meeting career goals<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Suggestions for company improvement<\/span><\/li>\n<\/ol>\n<h2 class=\"heading h3 h2\"><b>Driving success through employee engagement<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Taking the aspirations, thoughts, and concerns of employees seriously can pay dividends for organizations. In fact, a <\/span><a href=\"https:\/\/www.gallup.com\/workplace\/236366\/right-culture-not-employee-satisfaction.aspx\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">study by Gallup<\/span><\/a><span style=\"font-weight: 400;\"> found that highly engaged teams are 21% more profitable and have 59% less turnover.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As businesses look towards the future\u2014especially in a post-COVID workplace\u2014employee engagement will be a key differentiator. From attracting top talent to retaining employees and saving costs, businesses that prioritize engagement will experience more success than those that don\u2019t.<\/span><\/p>\n<style>.bottom-cta{background:#FF8800;padding:30px;flex-direction: row-reverse;}@media (max-width:767px){.bottom-cta .bottom-cta-img img{margin-bottom:20px}}@media (min-width:768px){.bottom-cta .bottom-cta-img{float:left;width:50%}}.bottom-cta .bottom-cta-img img{width:100%}.bottom-cta .bottom-cta-copy{padding:0 30px;padding-left:0px!important;overflow:hidden;color:#0A0704}.post-data .content .bottom-cta .bottom-cta-copy .btn-primary{width:100%}.post-data .content .bottom-cta .btn-primary{color:#fff;background-color:#0A0704;font-size:18px;line-height:1.33333;font-weight:700;margin-top:16px;padding:10px 16px}.post-data .content .bottom-cta .btn-primary:hover{color:#fff;background-color:#0A0704}.text-center{text-align:center}.headline-copy{font-size:23px;line-height:30px}.btn-wrapper{display:block}<\/style>\n<div class=\"bottom-cta IId-bottom-banner-905481590 CId-bottom-banner-1098205596\">\n<div class=\"bottom-cta-img\"><img decoding=\"async\" src=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/Untitled-design-16.png\" \/><\/div>\n<div class=\"bottom-cta-copy\"><span class=\"headline-copy\">Exploring work from home? Check out these 5 steps on sustaining a remote workforce.<\/span><span class=\"text-center btn-wrapper\" data-dtm-element=\"button\" data-dtm-context=\"bottom-cta\" data-dtm-additional-info=\"Read the report\"><a class=\"btn btn-primary btn-lg\" title=\"Read the blog\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/5-steps-to-sustaining-a-hybrid-or-remote-workforce\/\" rel=\"noopener noreferrer\" data-dtm-name=\"Bottom CTA\">Read the blog<\/a><\/span><\/div>\n<div class=\"clearfix\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve heard a lot in recent years about the importance of employee engagement. Managers today realize that employees don\u2019t respond to being hectored or browbeaten.\u00a0 Instead, they need to be treated as valued colleagues and to have a sense of being part of a shared mission or project. Creating a better employee experience, in that &#8230;<\/p>\n","protected":false},"author":29,"featured_media":45450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901],"tags":[2877],"class_list":["post-45449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","tag-employee-engagement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is employee engagement? Why is it important for a company&#039;s success? | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"We\u2019ve heard a lot in recent years about the importance of employee engagement. 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