{"id":45289,"date":"2020-11-20T00:16:36","date_gmt":"2020-11-20T00:16:36","guid":{"rendered":"\/us\/en\/blog\/?p=45289"},"modified":"2022-12-30T07:05:16","modified_gmt":"2022-12-30T15:05:16","slug":"getting-high-tech-collaboration-right","status":"publish","type":"post","link":"\/us\/en\/blog\/getting-high-tech-collaboration-right\/","title":{"rendered":"Getting high-tech collaboration right"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">At the outset of this tumultuous year, nearly three-in-five companies told IDC that their top communications challenges were inefficient or manual processes. Now, late in 2020, high-tech organizations tell us they want communications platforms to solve two key issues: maintain business continuity and improve virtual team collaboration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For tech-savvy organizations, even those with widely dispersed teams, the pandemic inflamed an already significant set of challenges. To see how tech companies are adapting, we convened a roundtable with luminaries from leading hardware and software companies on the theme of The Current and Future State of High-tech Communications and Collaboration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<section class=\"show-demo\">\n<div class=\"title\">\n\t\t\tHigh-tech Roundtable Online\t\t<\/div>\n<div class=\"flex-container button-container {{ $description ?: 'spacing' }}\">\n<div class=\"flex-container description\">\n<div>\n\t\t\t\t\tA discussion on the current and future state of high-tech communications and collaboration.\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"button-wrapper\">\n                                            <button onclick=\"window.open('https:\/\/ev.ringcentral.com\/hightechrountableonline2020', '_blank'); return false;\" class=\"show-demo-button\" data-dl-name=\"show-demo\" data-dl-element=\"button\" data-dl-additional-info=\"show demo button\" data-no-auto-dl=\"true\">Watch now<\/button>\n                                    <\/div>\n<\/p><\/div>\n<\/section>\n<p>\t<\/span><\/p>\n<h3><b>Collaborative communications planning insights:<\/b><\/h3>\n<h4><b>Communications platforms are thriving<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Wayne Kurtzman, IDC Research Director, presented new data showing that North American enterprises have increased the investment in their conferencing platforms as a result of COVID-19\u2014and will continue the investment through 2021 (<\/span><span style=\"font-weight: 400;\">IDC Collaboration Focus<\/span><span style=\"font-weight: 400;\">: COVID-19 Impact on Spending Survey, Doc #US46997220). He believes these platforms hold collaborative appeal because \u201cIt\u2019s a matter of trust and openness. No one\u2019s going to share their best idea if they don\u2019t feel safe.\u201d<\/span><\/p>\n<h4><b>Virtual team collaboration works<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Jim DiMaggio, VP of IT Infrastructure and Platform Services, Lumentum, said that when travel was ruled out, his team stress-tested their recently installed RingCentral Office platform by using it to replicate an important series of collaborative, multi-day business process improvement events. The adaptation worked, and now he forecasts less travel across Lumentum in the future.<\/span><\/p>\n<h4><b>Hybrid workforce is the new normal<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Trevor Schulze, CIO, RingCentral, who moderated the virtual roundtable, said he believes that organizations should optimize their communications stack for a \u201chybrid\u201d plan, where workers alternate between home and the office. Video alone doesn\u2019t get the job done. \u201cThere\u2019s the asynchronous and synchronous nature of collaboration,\u201d said Schulze. \u201cYou have to have both.\u201d<\/span><\/p>\n<h4><b>Less \u201cme\u201d space, more \u201cwe\u201d space<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Mason Sanders, Senior Director, IT Experience Group, Red Hat, said that even prior to the pandemic, 30% to 40% of the open-source software company\u2019s employees worked remotely. This year, the IBM subsidiary has been so successful collaborating remotely that they\u2019re reimagining the purpose to many of their 130+ global locations.<\/span><\/p>\n<h3><b>High priorities after the recession<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">High-tech organizations, like everybody else in 2020, are navigating through economic peaks and valleys that have spurred rapid digital transformation and a rethinking of strategic investments. The impacted economy can be mapped in a five-phase enterprise recovery model, explained IDC\u2019s Kurtzman, indicating that many organizations are exiting the trough of recession\u2014and returning to growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kurtzman calls the final phase \u201cthe Next Normal,\u201d but said that a relatively few companies are there yet. From the aforementioned research, the business focus helping to drive this recovery includes targeted enterprise investments in areas such as team collaboration solutions (96% U.S.; 56% global); video conferencing applications (90% U.S.; 53% global); along with content sharing and collaboration apps, too (77% U.S.; 44% global). Team collaboration investments help enable technology parity for more members of the workforce, he adds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How have team collaboration apps become such a high priority for tech organizations? According to data presented by IDC, the highest-rated collaboration benefits tell the story:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Real-time information 45.5%<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Increased personal productivity 41.1%<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Saving time 40.3%<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Increased group productivity 39.5%<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Feeling more informed\/connected 36.4%<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">There are multiple ways to use communications platforms to help replicate analog meeting processes. Beyond group meetings, Lumentum\u2019s DiMaggio explains that RingCentral enables virtual conference rooms, which can improve both individual and group productivity. \u201cPeople that attend can participate in the same meetings that people will do at their desk, at home, or in the office,\u201d he said.<\/span><\/p>\n<h3><b>Collaboration rollouts require champions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When a hardware vendor pivots from in-person to virtual collaboration, it may require at least a brief transition\u2014or a healthy push. Before the RingCentral Office rollout, Lumentum\u2019s DiMaggio cultivated and sought buy-in from a range of \u201cchampions,\u201d seeking their help to demonstrate and evangelize the platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe want to go to the people that are excited about technology, excited about collaboration,\u201d he said. \u201cIf you just try to blast out some technology based on IT&#8217;s point of view, at least where I work, you&#8217;ll run into a lot of resistance, right?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Undoubtedly, many workers seem more receptive to change given the COVID-19 pandemic. And IT must also listen to communication ideas that trickle up. Red Hat\u2019s Sanders said that he has embraced chat capabilities within the Google suite of apps, partly to achieve what he terms \u201cthe network effect.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Is a pandemic the time when everyone should come together on a unified platform? \u201cI\u2019m not a hater on shadow IT,\u201d explained RingCentral\u2019s Schulze. But sometimes there are just too many apps, and too many choices, and \u201cyou will win if you have less confusion about what to use for certain modes of communication.\u201d<\/span><\/p>\n<h3><b>Choosing chat vs. video<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">What\u2019s the most helpful communication tool right now? We asked our panelists and webinar audience to chime in on this, and surprisingly, two-thirds said that chat is helping them the most now, and video placed a distant second, at 17%. Sanders said he believes that you really need voice, chat, and video working together to \u201crun a business in this century.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key question, from Sanders\u2019 perspective, is this: \u201cHow do we get better at using all three in concert to drive the right interaction, at the right time, to deliver the right business result?\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n<section class=\"show-demo\">\n<div class=\"title\">\n\t\t\tHow can high-tech organizations achieve world-class collaboration?\t\t<\/div>\n<div class=\"flex-container button-container {{ $description ?: 'spacing' }}\">\n<div class=\"flex-container description\">\n<div>\n\t\t\t\t\tUnified communications gives teams everything they need to collaborate, wherever they work.\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"button-wrapper\">\n                                            <button onclick=\"window.open('https:\/\/www.ringcentral.com\/high-tech', '_blank'); return false;\" class=\"show-demo-button\" data-dl-name=\"show-demo\" data-dl-element=\"button\" data-dl-additional-info=\"show demo button\" data-no-auto-dl=\"true\">Find out more<\/button>\n                                    <\/div>\n<\/p><\/div>\n<\/section>\n<p>\t<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the outset of this tumultuous year, nearly three-in-five companies told IDC that their top communications challenges were inefficient or manual processes. Now, late in 2020, high-tech organizations tell us they want communications platforms to solve two key issues: maintain business continuity and improve virtual team collaboration. For tech-savvy organizations, even those with widely dispersed &#8230;<\/p>\n","protected":false},"author":29,"featured_media":45293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18722],"tags":[16421,24015],"class_list":["post-45289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startups","tag-communication-and-collaboration","tag-high-tech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Getting high-tech collaboration right | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"At the outset of this tumultuous year, nearly three-in-five companies told IDC that their top communications challenges were inefficient or manual\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">RingCentral Team<\/span><\/a>","rc_author_full_name":"RingCentral Team","rc_author_avatar":"\/us\/en\/blog\/wp-content\/uploads\/2022\/02\/ringcentral-logo-new.png","rc_author_link":"\/us\/en\/blog\/author\/ringcentral-team\/amp","rc_post_categories":"<a href=\"\/us\/en\/blog\/category\/verticals\/startups\/amp\">Startups<\/a>","amp_link":"\/us\/en\/blog\/getting-high-tech-collaboration-right\/amp","excerpt_title":"Getting high-tech collaboration 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