{"id":45229,"date":"2020-11-18T20:32:31","date_gmt":"2020-11-18T20:32:31","guid":{"rendered":"\/us\/en\/blog\/?p=45229"},"modified":"2024-08-16T10:17:28","modified_gmt":"2024-08-16T17:17:28","slug":"can-you-build-a-meaningful-culture-in-a-virtual-contact-center","status":"publish","type":"post","link":"\/us\/en\/blog\/can-you-build-a-meaningful-culture-in-a-virtual-contact-center\/","title":{"rendered":"Can you build a meaningful culture in a virtual contact center?"},"content":{"rendered":"<p>Companies often treat contact centers as a necessary evil. They cut costs whenever possible while expecting agents to deliver ever-better performance. Supervisors micromanage unhappy employees and criticize them for failing to meet unachievable targets. Such behavior usually reflects poor organizational culture.<\/p>\n<p>But things have started to change. Investments in technology, systems, and people enabled some companies to improve their culture. By doing so, they also improved service standards and gained a competitive edge. And cloud-based platforms play a vital role in these efforts as they make it possible to maintain inspiring culture even in virtual contact centers.<\/p>\n<h3 class=\"heading h2 h3\"><b>Understanding culture and crafting values<\/b><\/h3>\n<p>Defining an organizational culture is a challenging task. Foosball tables and regular bonuses are great, but they\u2019re only half the equation. Culture extends into more substantial stuff. Employees want a clear career path and an overall mission they can relate to. They also want to connect with other employees. And to make this happen, companies need to define their values and behaviors.<\/p>\n<p>The first step on that road is creating mission statements and purpose documents. Those resources guide agents in their work. Take, for example, some of the following mission statements as an inspiration:<\/p>\n<ul>\n<li>Tesla: \u201cTo accelerate the world\u2019s transition to sustainable energy.\u201d<\/li>\n<li>TED: \u201cSpread ideas.\u201d<\/li>\n<li>Asana: \u201cTo help humanity thrive by enabling all teams to work together, effortlessly.\u201d<\/li>\n<\/ul>\n<p>And while these slogans inspire, they don\u2019t instruct employees on how to act on a daily basis. For that, you need to specify the company\u2019s values. For example, Tile, an item-tracking startup, has come up with five values that guide its employees:<\/p>\n<ol>\n<li>Start with Trust<\/li>\n<li>Bring It<\/li>\n<li>Build What Matters<\/li>\n<li>Better Together<\/li>\n<li>Power What\u2019s Next<\/li>\n<\/ol>\n<p>The company\u2019s management further explained what those values mean. Tile\u2019s VP of Engineering Steve Klinkner wrote that \u201cPower What\u2019s Next\u201d means that the business is \u201cdata-driven, iterates, and reacts quickly. We stretch our comfort zones to continuously learn and raise the bar.\u201d Such explanation is specific enough to drive a tangible behavioral change among employees.<\/p>\n<p>Contact center managers are advised to follow the same logic. Their focus on ideals such as quality, responsibility, trust, and so on is commendable, but they\u2019ll drive real change only when they clearly define those values and show how to practice them.<\/p>\n<p><a href=\"https:\/\/www.ringcentral.com\/remote-contact-center\/\"><img decoding=\"async\" class=\"size-large wp-image-46290\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/11\/1380x490-blog-promo-image-1024x364.png\" alt=\"Spotlight on the Supervisor\" width=\"1024\" height=\"364\" \/><\/a><\/p>\n<h3 class=\"heading h2 h3\"><b>Showing agents their work matters<\/b><\/h3>\n<p>Equally important is ensuring that agents grasp the rationale behind their work. Wharton management professor, Adam Grant, saw first-hand just how important this really is. In 2007, he was tasked with improving the performance of a team of student fundraisers. Unengaged agents were quitting frequently and neither pay increases nor improved breaks made any difference.<\/p>\n<p>Then, Grant decided to try something different. He brought a scholarship recipient to give a presentation on how scholarship improved his life and answer any questions. In the weeks after, agents doubled their calls per hour and increased the amount raised by 400%. A simple trick of showing them the why behind their work made all the difference.<\/p>\n<p>And the same principle applies to agents that troubleshoot tech challenges of solve product returns. If they\u2019re aware of the impact they make, then they\u2019re far more likely to enjoy their work and perform well.<\/p>\n<h3 class=\"heading h2 h3\"><b>Employees want to interact with colleagues<\/b><\/h3>\n<p>Lack of interaction between agents can also hurt the organizational culture. No matter how well your values and mission statements are defined, agents that don\u2019t engage their colleagues will be unhappy and unproductive.<\/p>\n<p>Ollie Smith, the founder of ExpertSure, a B2B technology comparison business, is well aware of how important it is to cultivate interactions between remote employees. Founded in 2016, his company was performing well in the first few years. But once-close-knit team began to drift apart over time and arguments over trivialities became common. In an all-hands meeting, employees revealed that they feel like a group of strangers despite working together for years. They were alone and isolated.<\/p>\n<p>Smith then introduced a number of changes. Among other things, every Thursday his employees would log onto a <a href=\"https:\/\/www.ringcentral.com\/video-call.html\">video call<\/a> and spend time together, playing games or just talking about random things. The productivity improved over time and employees felt closer to each other.<\/p>\n<h3 class=\"heading h2 h3\"><b>Use technology to build a thriving culture in remote teams<\/b><\/h3>\n<p>ExpertSure was well-versed in running a distributed team. And yet, the company faced many challenges in ensuring its remote employees remain productive and satisfied.<\/p>\n<p>Businesses that rapidly transitioned into work-from-home settings because of the pandemic had little time to prepare for what lies ahead. Many lacked the tools and technologies needed to cultivate remote interactions. Without team messaging, video calls, and other communication channels, no remote team can function properly and foster organizational culture.<\/p>\n<p>But remote working need not be a devastating problem. RingCentral offers a collaborative contact center platform that connects team members scattered across hundreds or thousands of micro-offices. Instead of siloed departments and broken workflows, your agents can enjoy a platform where culture can blossom and everyone provides its finest service.<\/p>\n<section class=\"show-demo\">\n<div class=\"title\">\n\t\t\tSpotlight on the Supervisor\t\t<\/div>\n<div class=\"flex-container button-container {{ $description ?: 'spacing' }}\">\n<div class=\"flex-container description\">\n<div>\n\t\t\t\t\tHow to better manage teams of remote contact center agents\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"button-wrapper\">\n                                            <button onclick=\"window.open('https:\/\/netstorage.ringcentral.com\/documents\/spotlight_on_the_supervisor.pdf', '_blank'); return false;\" class=\"show-demo-button\" data-dl-name=\"show-demo\" data-dl-element=\"button\" data-dl-additional-info=\"show demo button\" data-no-auto-dl=\"true\">Get the eBook<\/button>\n                                    <\/div>\n<\/p><\/div>\n<\/section>\n<p>Prefer to watch instead of reading? Check out the full<a href=\"https:\/\/go.ringcentral.com\/a-guide-for-supervisors-masterclass.html\"> Spotlight on the Supervisor Masterclass series<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Companies often treat contact centers as a necessary evil. They cut costs whenever possible while expecting agents to deliver ever-better performance. Supervisors micromanage unhappy employees and criticize them for failing to meet unachievable targets. Such behavior usually reflects poor organizational culture. But things have started to change. Investments in technology, systems, and people enabled some &#8230;<\/p>\n","protected":false},"author":29,"featured_media":43985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18390,4],"tags":[],"class_list":["post-45229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-and-collaboration","category-customer-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Can you build a meaningful culture in a virtual contact center? | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Companies often treat contact centers as a necessary evil. They cut costs whenever possible while expecting agents to deliver ever-better performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/can-you-build-a-meaningful-culture-in-a-virtual-contact-center\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can you build a meaningful culture in a virtual contact center?\" \/>\n<meta property=\"og:description\" content=\"Companies often treat contact centers as a necessary evil. They cut costs whenever possible while expecting agents to deliver ever-better performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/can-you-build-a-meaningful-culture-in-a-virtual-contact-center\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-18T20:32:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-16T17:17:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2020\/08\/Untitled-design-7.png\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"RingCentral Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RingCentral Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/can-you-build-a-meaningful-culture-in-a-virtual-contact-center\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/can-you-build-a-meaningful-culture-in-a-virtual-contact-center\/\"},\"author\":{\"name\":\"RingCentral Team\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358\"},\"headline\":\"Can you build a meaningful culture in a virtual contact center?\",\"datePublished\":\"2020-11-18T20:32:31+00:00\",\"dateModified\":\"2024-08-16T17:17:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/can-you-build-a-meaningful-culture-in-a-virtual-contact-center\/\"},\"wordCount\":889,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/can-you-build-a-meaningful-culture-in-a-virtual-contact-center\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2020\/08\/Untitled-design-7.png\",\"articleSection\":[\"Communication &amp; collaboration\",\"Customer &amp; employee experience\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"\/us\/en\/blog\/can-you-build-a-meaningful-culture-in-a-virtual-contact-center\/\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/can-you-build-a-meaningful-culture-in-a-virtual-contact-center\/\",\"name\":\"Can you build a meaningful culture in a virtual contact center? | RingCentral Blog\",\"isPartOf\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/can-you-build-a-meaningful-culture-in-a-virtual-contact-center\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/can-you-build-a-meaningful-culture-in-a-virtual-contact-center\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2020\/08\/Untitled-design-7.png\",\"datePublished\":\"2020-11-18T20:32:31+00:00\",\"dateModified\":\"2024-08-16T17:17:28+00:00\",\"description\":\"Companies often treat contact centers as a necessary evil. They cut costs whenever possible while expecting agents to deliver ever-better performance.\",\"breadcrumb\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/can-you-build-a-meaningful-culture-in-a-virtual-contact-center\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/can-you-build-a-meaningful-culture-in-a-virtual-contact-center\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/can-you-build-a-meaningful-culture-in-a-virtual-contact-center\/#primaryimage\",\"url\":\"\/us\/en\/blog\/wp-content\/uploads\/2020\/08\/Untitled-design-7.png\",\"contentUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2020\/08\/Untitled-design-7.png\",\"width\":930,\"height\":700,\"caption\":\"scheduling a conference call in outlook\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/can-you-build-a-meaningful-culture-in-a-virtual-contact-center\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"\/us\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Can you build a meaningful culture in a virtual contact center?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/\",\"name\":\"RingCentral Blog\",\"description\":\"Intelligent Communications\",\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\",\"name\":\"RingCentral\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/\",\"url\":\"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png\",\"contentUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png\",\"width\":2048,\"height\":309,\"caption\":\"RingCentral\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ringcentral\",\"https:\/\/x.com\/ringcentral\",\"https:\/\/www.linkedin.com\/company\/ringcentral\/\",\"https:\/\/www.instagram.com\/ringcentral\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358\",\"name\":\"RingCentral Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\",\"caption\":\"RingCentral Team\"},\"sameAs\":[\"https:\/\/www.ringcentral.com\"],\"url\":\"\/us\/en\/blog\/author\/ringcentral-team\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Can you build a meaningful culture in a virtual contact center? | RingCentral Blog","description":"Companies often treat contact centers as a necessary evil. They cut costs whenever possible while expecting agents to deliver ever-better performance.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ringcentral.com\/us\/en\/blog\/can-you-build-a-meaningful-culture-in-a-virtual-contact-center\/","og_locale":"en_US","og_type":"article","og_title":"Can you build a meaningful culture in a virtual contact center?","og_description":"Companies often treat contact centers as a necessary evil. They cut costs whenever possible while expecting agents to deliver ever-better performance.","og_url":"https:\/\/www.ringcentral.com\/us\/en\/blog\/can-you-build-a-meaningful-culture-in-a-virtual-contact-center\/","og_site_name":"RingCentral Blog","article_publisher":"https:\/\/www.facebook.com\/ringcentral","article_published_time":"2020-11-18T20:32:31+00:00","article_modified_time":"2024-08-16T17:17:28+00:00","og_image":[{"width":930,"height":700,"url":"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2020\/08\/Untitled-design-7.png","type":"image\/png"}],"author":"RingCentral Team","twitter_card":"summary_large_image","twitter_creator":"@ringcentral","twitter_site":"@ringcentral","twitter_misc":{"Written by":"RingCentral Team","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/can-you-build-a-meaningful-culture-in-a-virtual-contact-center\/#article","isPartOf":{"@id":"\/us\/en\/blog\/can-you-build-a-meaningful-culture-in-a-virtual-contact-center\/"},"author":{"name":"RingCentral Team","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358"},"headline":"Can you build a meaningful culture in a virtual contact center?","datePublished":"2020-11-18T20:32:31+00:00","dateModified":"2024-08-16T17:17:28+00:00","mainEntityOfPage":{"@id":"\/us\/en\/blog\/can-you-build-a-meaningful-culture-in-a-virtual-contact-center\/"},"wordCount":889,"publisher":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/can-you-build-a-meaningful-culture-in-a-virtual-contact-center\/#primaryimage"},"thumbnailUrl":"\/us\/en\/blog\/wp-content\/uploads\/2020\/08\/Untitled-design-7.png","articleSection":["Communication &amp; collaboration","Customer &amp; employee experience"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"\/us\/en\/blog\/can-you-build-a-meaningful-culture-in-a-virtual-contact-center\/","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/can-you-build-a-meaningful-culture-in-a-virtual-contact-center\/","name":"Can you build a meaningful culture in a virtual contact center? | RingCentral Blog","isPartOf":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/can-you-build-a-meaningful-culture-in-a-virtual-contact-center\/#primaryimage"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/can-you-build-a-meaningful-culture-in-a-virtual-contact-center\/#primaryimage"},"thumbnailUrl":"\/us\/en\/blog\/wp-content\/uploads\/2020\/08\/Untitled-design-7.png","datePublished":"2020-11-18T20:32:31+00:00","dateModified":"2024-08-16T17:17:28+00:00","description":"Companies often treat contact centers as a necessary evil. They cut costs whenever possible while expecting agents to deliver ever-better performance.","breadcrumb":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/can-you-build-a-meaningful-culture-in-a-virtual-contact-center\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/can-you-build-a-meaningful-culture-in-a-virtual-contact-center\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/can-you-build-a-meaningful-culture-in-a-virtual-contact-center\/#primaryimage","url":"\/us\/en\/blog\/wp-content\/uploads\/2020\/08\/Untitled-design-7.png","contentUrl":"\/us\/en\/blog\/wp-content\/uploads\/2020\/08\/Untitled-design-7.png","width":930,"height":700,"caption":"scheduling a conference call in outlook"},{"@type":"BreadcrumbList","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/can-you-build-a-meaningful-culture-in-a-virtual-contact-center\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"\/us\/en\/blog\/"},{"@type":"ListItem","position":2,"name":"Can you build a meaningful culture in a virtual contact center?"}]},{"@type":"WebSite","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/","name":"RingCentral Blog","description":"Intelligent Communications","publisher":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization","name":"RingCentral","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/","url":"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png","contentUrl":"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png","width":2048,"height":309,"caption":"RingCentral"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ringcentral","https:\/\/x.com\/ringcentral","https:\/\/www.linkedin.com\/company\/ringcentral\/","https:\/\/www.instagram.com\/ringcentral"]},{"@type":"Person","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358","name":"RingCentral Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g","caption":"RingCentral Team"},"sameAs":["https:\/\/www.ringcentral.com"],"url":"\/us\/en\/blog\/author\/ringcentral-team\/"}]}},"rc_img_url":"\/us\/en\/blog\/wp-content\/uploads\/2020\/08\/Untitled-design-7.png","rcblog_by_author":"<a href=\"\/us\/en\/blog\/author\/ringcentral-team\/amp\" data-dl-events-click=\"true\" data-dl-element=\"link\"><span class=\"image\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\" alt=\"\" width=\"30\" height=\"30\" layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">RingCentral Team<\/span><\/a>","rc_author_full_name":"RingCentral Team","rc_author_avatar":"\/us\/en\/blog\/wp-content\/uploads\/2022\/02\/ringcentral-logo-new.png","rc_author_link":"\/us\/en\/blog\/author\/ringcentral-team\/amp","rc_post_categories":"<a href=\"\/us\/en\/blog\/category\/trending\/communication-and-collaboration\/amp\">Communication &amp; collaboration<\/a><a href=\"\/us\/en\/blog\/category\/trending\/customer-experience\/amp\">, Customer &amp; employee experience<\/a>","amp_link":"\/us\/en\/blog\/can-you-build-a-meaningful-culture-in-a-virtual-contact-center\/amp","excerpt_title":"Can you build a meaningful culture in a virtual contact c...","_links":{"self":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/45229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/comments?post=45229"}],"version-history":[{"count":0,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/45229\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media\/43985"}],"wp:attachment":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media?parent=45229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/categories?post=45229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/tags?post=45229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}