{"id":45110,"date":"2020-11-16T08:00:56","date_gmt":"2020-11-16T08:00:56","guid":{"rendered":"\/us\/en\/blog\/?p=45110"},"modified":"2025-03-13T06:22:37","modified_gmt":"2025-03-13T13:22:37","slug":"product-demo","status":"publish","type":"post","link":"\/us\/en\/blog\/product-demo\/","title":{"rendered":"How to run a product demo (that doesn\u2019t suck)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As anyone in the SaaS\u2014software as a service\u2014sales game knows, product demos are our bread and butter. We can do product demos in our sleep, and we know this because they\u2019ve definitely shown up in our dreams (and, sure, maybe our nightmares, too).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can be frustrating to spend your time prepping a demo and running it, only to have the prospect choose another competitor\u2019s product in the end. You might even wonder if doing product demos is worth it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I get it. But the problem isn\u2019t with the concept of demos, it\u2019s with the execution. I\u2019ve had a lot of success in sales with the help of product demos. That\u2019s why I wanted to share with you some demo tips and examples that have helped me impress prospects, beat competitors, and close deals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, I\u2019ll cover:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"#one\"><span style=\"font-weight: 400;\">The purpose of product demos<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#two\"><span style=\"font-weight: 400;\">The dos (and don&#8217;ts) of a successful product demo<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#three\"><span style=\"font-weight: 400;\">Everything you need to run a stellar product demo<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#four\"><span style=\"font-weight: 400;\">5 real-life demos you can learn from<\/span><\/a><\/li>\n<\/ul>\n<hr \/>\n<p class=\"p1\"><strong>What are the 4 key components of a successful startup?<\/strong><\/p>\n<p class=\"p1\">\n<div class=\"download-form-widget standart-download-form\" data-url=\"http:\/\/netstorage.ringcentral.com\/ebook\/smb_startup.pdf\" data-id=\"69d107d7cb59d\" id=\"69d107d7cb59d\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d107d7cb59d.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83c\udf1f Find out here<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">Learn to bake success into the DNA of your startup<\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-01423\" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d107d7cb59d.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Happy launching!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p>\n<hr \/>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\"><a id=\"one\"><\/a>The purpose of a product demo<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nothing creates a lasting impression like firsthand experience. I can talk about the benefits of our product until I\u2019m blue in the face. But no matter how much I say about our software\u2019s <\/span><a href=\"https:\/\/www.ringcentral.com\/video.html\"><span style=\"font-weight: 400;\">HD video and voice<\/span><\/a><span style=\"font-weight: 400;\"> or the hundreds of <\/span><a href=\"https:\/\/www.ringcentral.com\/apps\/\"><span style=\"font-weight: 400;\">powerful integrations<\/span><\/a><span style=\"font-weight: 400;\">, it\u2019s just words at the end of the day.\u00a0 That\u2019s why creating a demo of your product is critical.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A product demo is the only way I can prove that our product actually lives up to my hype. It\u2019s one thing to say our app is easy to use; any salesperson can say that, right? But when potential customers can experience that ease of use in real time for themselves, they tend to feel more confident in both my pitch and the product itself. That\u2019s why running product demos can really set you apart from competitors who might talk a big game but can\u2019t deliver on those promises.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We all know <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-relations\/#sales\"><span style=\"font-weight: 400;\">sales is about building relationships<\/span><\/a><span style=\"font-weight: 400;\">. The more authentic those relationships are, the more likely you are to turn the curious into the convinced. In product sales, just like anywhere else in your life, authentic relationships are built on trust. A product demo can show your future customers that both you and the products you sell are the real deal. This could mean <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/the-remote-salespersons-guide-to-building-rapport-with-prospects\/\"><span style=\"font-weight: 400;\">a stronger rapport with your prospect<\/span><\/a><span style=\"font-weight: 400;\">, and a more enthusiastic buyer in the end.\u00a0<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\"><a id=\"two\"><\/a>The dos (and don\u2019ts) of a successful product demo<\/span><\/h2>\n<p>Here are a few of the biggest lessons I&#8217;ve learned in my years of giving product demos:<\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">DO take time to listen and ask questions upfront<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A great demo starts with great discovery. I need to know what they need, what they\u2019re interested in, and more importantly, what to avoid so I don\u2019t waste their time. This is what we call <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/consultative-selling\/\"><span style=\"font-weight: 400;\">consultative selling<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If we\u2019re focused on features they don\u2019t find value in, the demo will be a poor experience for the prospect. At the end of the day, the demonstration is for <\/span><i><span style=\"font-weight: 400;\">them<\/span><\/i><span style=\"font-weight: 400;\">. Respect their time! It\u2019s not always convenient for them to carve out time in their day so you can pitch them. So tailoring the demo through listening is key.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some of the questions I ask are:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What product do you use currently?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are you paying for licenses? If so, how much?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are you happy with what you\u2019re getting?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What features do you wish they had?<\/span><\/li>\n<\/ul>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">DON\u2019T assume what\u2019s important to your prospects<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You might read the above and think, okay, I should <\/span><i><span style=\"font-weight: 400;\">only<\/span><\/i><span style=\"font-weight: 400;\"> run the demo on what a prospect is interested in seeing. But this is their first time experiencing your product! They don\u2019t know what they don\u2019t know. There might be a feature that will make their life 100 times easier, but they have no clue it exists. Or they might <\/span><i><span style=\"font-weight: 400;\">think <\/span><\/i><span style=\"font-weight: 400;\">they have the right solution for them, but they don\u2019t know how much better it could be.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example: someone might think they have a good messaging tool (I won&#8217;t name names). But when I show them<\/span><a href=\"https:\/\/www.ringcentral.com\/teams\/overview.html\"><span style=\"font-weight: 400;\"> RingCentral\u2019s team messaging and collaboration features<\/span><\/a><span style=\"font-weight: 400;\">, I have an 80-20 success rate on getting them to switch to ours, because ours is so much better in practice. What&#8217;s your &#8220;80-20 feature,&#8221; and how can you highlight it every demo?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While you should definitely focus on a prospect\u2019s specific asks, make sure you show them the full range of features and capabilities in your product. You never know what will be a pleasant surprise for them.\u00a0<\/span><\/p>\n<hr \/>\n<p class=\"p1\"><span class=\"s1\">\ud83d\udd79\ufe0f<\/span> And of course, I&#8217;d be remiss if I didn&#8217;t throw in a well-timed product plug here\u2014get a hands-on look at how RingCentral can help you run awesome sales demos by booking a product tour:<\/p>\n<p class=\"p1\"><button data-href=\"#leadform-popup\" class=\"js-open-popup-activator btn primary\" >Choose a time<\/button><\/p>\n<p class=\"p1\"><span class=\"s1\">\ud83d\udcb0<\/span> You can also <a href=\"https:\/\/ringcentral.valuestoryapp.com\/roi-calculator\/\"><span class=\"s2\"><b>use this calculator<\/b><\/span><\/a><b> <\/b>to see roughly how much your business could save by using RingCentral to support your team&#8217;s communication with each other, clients, freelancers, and more. Consider the benefits of enjoying features such as <a href=\"https:\/\/www.ringcentral.com\/lp\/small-business-phone-service.html\">business phone service<\/a>, <a href=\"https:\/\/www.ringcentral.com\/virtual-call-center.html\">virtual call center<\/a>, <a href=\"https:\/\/www.ringcentral.com\/free-conference-call.html\">conference call services<\/a> and <a href=\"https:\/\/www.ringcentral.com\/ccaas.html\">CCaaS<\/a>.<\/p>\n<hr \/>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">DO have confidence in the product you\u2019re selling<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes, I hear people talk with a lack of confidence when comparing their product against a competitor\u2019s. That\u2019s how you lose the sale. I don\u2019t care who the customer is pitting us against; I know we\u2019re the leader. It\u2019s critical to speak with that level of confidence during a demo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At first, this approach was tough, because people might think that what they&#8217;re using is the only option. But if everyone\u2019s eating SPAM and I\u2019m offering T-bones, then come take a look, my friend!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure you know the ins and outs of your product, as well as its strengths against every competitor in the market so you\u2019re ready to speak with confidence during any demo.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This also means knowing what\u2019s really cool about your product, compared to everyone else. For example, I always show prospects how easy it is to switch between devices on RingCentral. The ability to seamlessly jump from laptop to mobile during a meeting, without losing a beat, is something that always impresses:\u00a0\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-45113\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/11\/image2-1024x621.png\" alt=\"How to run a product demo\" width=\"1024\" height=\"621\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Now it\u2019s your turn. What feature of your product makes customers say \u201cwow\u201d? How can you highlight it during your next product demo?\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">DON\u2019T forget to stop for questions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">I\u2019ve been on live demos where the demo-runner would not stop talking. One subject blended into the next, and the prospect never got a chance to ask questions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the best ways to keep a prospect engaged is to put them in a position to ask questions. And if they\u2019re not actively asking questions, stop for your own! Ask things like, &#8220;Can you see yourself using this?\u201d or \u201cHow might you see yourself using this?&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need help remembering to stop, leave yourself the note to do so at the end of each new feature you showcase. Over time, it\u2019ll become second nature to slow down the presentation and leave space for questions.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">DO invest in a reliable platform for running product demos\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Virtual demos have always been common, especially when selling SaaS. But now, with the way of the world, a reliable remote solution for running demos is doubly important.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t want someone else\u2019s software to snag while you\u2019re showing off your own awesome product. Take the time to find a powerful tool that offers crystal-clear voice and <a href=\"https:\/\/www.ringcentral.com\/video-call.html\">video call<\/a> as well as all-important <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/screen-sharing-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">screen sharing<\/a>. More on this below.\u00a0<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\"><a id=\"three\"><\/a>Everything you need to run a stellar product demo<\/span><\/h2>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">A powerful presentation tool\u00a0<\/span><\/h3>\n<p>That might not be the case for you, so you&#8217;ll need to invest in reliable virtual meeting software or <a href=\"https:\/\/demoboost.com\/\">interactive product demo software<\/a> that shows your product in the best light.<\/p>\n<p>Here are some key features to look for:<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Top-notch video and sound quality. <\/strong>When I run a product demo on RingCentral Video, the prospects and I can <a href=\"https:\/\/www.ringcentral.com\/video.html\" target=\"_blank\" rel=\"noopener noreferrer\">see and hear each other in high-def<\/a>. This makes it easy for me to understand their needs and tailor the demo for them. The screen share is crystal clear, too. That means my prospects get the most realistic experience of the product before buying.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>In-conference text chat. <\/strong>And if someone has a question while I\u2019m going over a specific feature, they can drop it in the chat so I can answer it on the fly:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-45116\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/11\/image5-1024x592.png\" alt=\"\" width=\"1024\" height=\"592\" \/><br \/>\n<span style=\"font-weight: 400;\"><strong>Easy access for guests. <\/strong>It\u2019s also a breeze for prospects to join the product demo, so we can get started on time. I simply send them a link to the meeting, and they can join via their web browser. That means no time lost to downloading an app and setting up an account, which means more time for the actual demo.<\/span><\/p>\n<hr \/>\n<p class=\"p1\">Shopping for a video conferencing tool? (Or just curious about what to look for?) Grab the free checklist to help you choose the right one for your team or business.<\/p>\n<p class=\"p1\">\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/documents\/video_conf_platform_checklist.pdf\" data-id=\"69d107d7cb76d\" id=\"69d107d7cb76d\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d107d7cb76d.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83c\udf1f Get the checklist<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">See what you need to do (and know) as you're deciding on a video conferencing app with this checklist!<\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-01510\" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d107d7cb76d.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Happy shopping! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p>\n<hr \/>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">Expert knowledge of the product<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Read my lips: do your homework. Without confidence in your product, it\u2019ll be a hard sell, no matter who you\u2019re up against. Go into every product presentation knowing the strengths and advantages of your software against its main competitors: especially those your prospect is currently using or comparing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This doesn\u2019t mean you need to have every nuance memorized. Work with your sales team to put together \u201cbattle cards\u201d for each main competitor: how you stack up, where you beat them, and where there might be some weaknesses that need solutions. Keep these handy and review them regularly to make sure the content is up to date. After a while, you\u2019ll know these helpful cards inside and out.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">A solid sales script<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In addition to the competitor battle cards, having a script for yourself will help you stay on track, on time, and hit everything you need to hit within the product demo. This is especially helpful if you\u2019re new to demos, since you can write in the reminders to stop for questions after every feature demonstration.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At a bare minimum, build in these sections to your script:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Time for introductions\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Upfront listening and questions to the prospect: What kind of business do you do? What are you using now for your needs? Why have you decided to shop around? Where are the gaps? What do you wish was better or easier?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The most important features for your prospect: the issues and pain points they addressed either before the demo or during opening questions\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Additional features, especially those you know will wow the prospect\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your competitive advantage over relevant competitors<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Time for questions and next steps<\/span><\/li>\n<\/ul>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">A sent-ahead agenda\u2026 and the promise to stick to it<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Time is such a valuable resource these days. Your ability to deliver a product demo without running into your prospect\u2019s next meeting will show them you respect their schedule. That\u2019s why an agenda is important. Lay out how much time will be spent on introductions, the presentation itself (each feature, if needed), and questions at the end. Send the agenda along with your meeting invitation, so your prospect has time to review.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you use a presentation platform like RingCentral, you can integrate your calendar and include a link to the video conference right in the invite so they have everything in the same place:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-45114\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/11\/image3-1014x1024.png\" alt=\"product demo invite\" width=\"1014\" height=\"1024\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\"><a id=\"four\"><\/a>5 innovative product demo examples you can learn from<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019ll always be important to have sales folks like me around to walk prospects through a detailed software demo presentation. But sometimes, all some people need is the chance to see the highlights and they\u2019re sold.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asynchronous product demos are different from sales-guided walkthroughs in a few ways. Maybe most notably, they\u2019re a heck of a lot shorter. Like, less than two minutes, no matter what, and often less than one minute. That means you shouldn\u2019t try to show it all; you\u2019ll have to focus on the biggest, most impressive highlights and package them in a pleasing way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some innovative product demos you can watch online and what you can learn from them (and steal for your own presentations):\u00a0\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">1. Slack: Create self-serve scrolling<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Slack is bound to top the list of most reliable product demo roundups right now, because they\u2019re doing something really different. In the age of self-service, Slack has created a GIF-happy demo page where you can walk yourself through some of their most popular features. Simply scroll down the page and learn about different aspects of the platform.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-45112\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/11\/image1.gif\" alt=\"slack product demo\" width=\"800\" height=\"511\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><strong>The takeaway: <\/strong>While a lot of folks will still want a product demo with a real person, a landing page like Slack&#8217;s can be an accessible first step that convinces prospects to either reach out to your team or sign up on the spot. And that means you\u2019ll have more time to spend with prospects who need a more personal touch.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">2. RingCentral: Tap into viral trends<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, I\u2019m including my own company\u2019s recent demo video in this list. Why? Because I think it engages something that other demos have yet to leverage: the latest in viral video trends. In this case, I\u2019m talking about ASMR, or autonomous sensory meridian response. Basically, ASMR is a set of sounds that elicit a relaxing, tingly feeling for the listener.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Slap on some headphones, turn up the volume, and you\u2019ll see what I mean:<\/span><\/p>\n<p><iframe sandbox=\"allow-scripts allow-same-origin allow-presentation\" title=\"A modern business phone system\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/09_TMMYemMU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen sandbox=\"allow-same-origin allow-scripts allow-presentation\"><\/iframe><\/p>\n<p><em><span style=\"font-weight: 400;\">Ahhhhhhh.<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">If you find this video\u2019s sounds and shapes soothing, that\u2019s no accident! The design team clearly took cues from that relaxing genre of videos, all while showing off the best of <a href=\"https:\/\/www.ringcentral.com\/office\/how-it-works.html\" target=\"_blank\" rel=\"noopener noreferrer\">RingCentral\u2019s message, video, and phone capabilities<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>The takeaway: <\/strong>Try to find ways you can make your product videos look and feel like stuff your potential customers <em>truly enjoy to watch<\/em>, and you might be surprised at how much more effective they are.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">3. Headspace: Align your demo with your brand&#8217;s vibes<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Headspace is an app that aims to make your life a little less stressful. Would this product be as effective if the app itself were a pain to use? I doubt it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luckily, their product demo video is clean, simple, and easy to understand, too, with the help of bright and colorful cartoon characters.\u00a0<\/span><\/p>\n<p><iframe sandbox=\"allow-scripts allow-same-origin allow-presentation\" title=\"Say hello to Headspace\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/CS76mK58urI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen sandbox=\"allow-same-origin allow-scripts allow-presentation\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>The takeaway: <\/strong>Whatever vibe you\u2019re trying to convey with your product, infuse your product demo with that energy. That way, your prospects will leave with a clear feeling of your brand, and how your software can make their life easier.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">4. Shopify: Show your product in action\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Something that\u2019s often missing in online product demo videos is the practical side of how the software works in the real world. When you aren\u2019t talking to the customer one-on-one, how can you convey just how your product will integrate into their daily life and make things simpler?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why I love this video from Shopify, a space for online retailers. Because its niche is narrower, it can effectively showcase how an average user interacts with their software during a normal day.\u00a0\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/youtu.be\/83Vpt5fZZZs\">https:\/\/youtu.be\/83Vpt5fZZZs<\/a><\/p>\n<p><strong>The takeaway:<\/strong> Find ways to make your demo as authentic an experience as possible, so your prospects can imagine themselves incorporating your software into their daily lives.<\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\">5. Duolingo: Set minds at ease\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Learning a new language can be really daunting. Before someone even comes in contact with Duolingo, an app for learning languages, they might already be unsure of their own ability to pick up such a complex new skill.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Duolingo does a great job of showing just how easy their app is for even the most monolingual among us. How do they do this? Their product demo video highlights how <\/span><i><span style=\"font-weight: 400;\">fun<\/span><\/i><span style=\"font-weight: 400;\"> it is to learn a language, by showcasing their gamified approach to the process and the main functionality. Who can resist earning tokens and badges?\u00a0<\/span><\/p>\n<p><iframe sandbox=\"allow-scripts allow-same-origin allow-presentation\" title=\"Learn over 30+ languages for FREE with Duolingo\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/LV2R1vWFg3w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen sandbox=\"allow-same-origin allow-scripts allow-presentation\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\"><strong>The takeaway: <\/strong>If folks regularly come to you with any kind of personal hesitations about using your product, how can you use a demo to set their minds at ease?\u00a0<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">A killer product demo: The key to closing deals<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With so much shopping being done online these days, any chance you can give prospects to experience your product first hand is a real differentiator. The more immersive the experience, the better, so be sure to invest in a virtual meeting platform that is powerful and reliable. Oh, and don\u2019t be afraid to think outside the box to make something truly enjoyable for your prospects, just like the cool product demo examples I\u2019ve shared above.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most importantly: as long as you keep your prospect\u2019s needs front and center, you\u2019re sure to build better relationships and (hopefully) close more deals with your product demos.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As anyone in the SaaS\u2014software as a service\u2014sales game knows, product demos are our bread and butter. We can do product demos in our sleep, and we know this because they\u2019ve definitely shown up in our dreams (and, sure, maybe our nightmares, too).\u00a0 It can be frustrating to spend your time prepping a demo and &#8230;<\/p>\n","protected":false},"author":1049,"featured_media":45032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901,18722],"tags":[880,12044,26187,26186,2898,258,881,26185,296,333,4805,8653,2017,1189,556,8654,1110,2770],"class_list":["post-45110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","category-startups","tag-demo","tag-demos","tag-duolingo","tag-headspace","tag-integrations","tag-messaging","tag-product-demo","tag-product-demos","tag-ringcentral","tag-saas","tag-shopify","tag-slack","tag-software","tag-startup","tag-startups","tag-team-collaboration","tag-video","tag-video-conferencing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to run a product demo (that doesn\u2019t suck) | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Refresh your product demo strategy with these tips from an expert in sales. 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