{"id":44717,"date":"2020-10-27T14:38:45","date_gmt":"2020-10-27T14:38:45","guid":{"rendered":"\/us\/en\/blog\/?p=44717"},"modified":"2025-06-27T01:02:40","modified_gmt":"2025-06-27T08:02:40","slug":"saas-tools-for-startups","status":"publish","type":"post","link":"\/us\/en\/blog\/saas-tools-for-startups\/","title":{"rendered":"The 6 best tools for fast-growing SaaS startups"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><em>Updated October 2020<\/em><\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">Being part of a startup is like driving over the speed limit for a destination you can\u2019t wait to get to. Things move quickly, excitement\u2019s contagious, and momentum builds with every achievement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But having that kind of growth, especially when your teams are spread out across geographies and working remotely, can feel\u2026 daunting. For SaaS (software-as-a-service) startups, it\u2019s a race to see who can develop and commercialize their tech first before potential customers sign their loyalty away to other startups on the rise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Speed is of course a major factor in winning the race, but so is product excellence, a happy workforce, and the aspiration to pull it all off.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without a core set of purpose-chosen tools though, margins leak, and work gets disorganized.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the great things about being an early-stage business is that you\u2019re not tied down. Literally, you can try out a tool for a week and if it doesn\u2019t work as expected, you can move on from your free trial and sign up with something else.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, with hundreds of <\/span><a href=\"https:\/\/www.ringcentral.com\/whyringcentral\/casestudies.html?company-size=0\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">early-stage businesses that\u2019ve trialed our communications tool and stayed for good<\/span><\/a><span style=\"font-weight: 400;\">, we\u2019ve learned the ins and outs of what makes a great tool for startups.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we\u2019ll cover:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"#how\"><span style=\"font-weight: 400;\">How to choose the best SaaS tools for a startup<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#one\"><span style=\"font-weight: 400;\">The best SaaS tool #1: For never being out of the loop<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#two\"><span style=\"font-weight: 400;\">The best SaaS tool #2: For creating pitch decks to raise capital<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#three\"><span style=\"font-weight: 400;\">The best SaaS tool #3: For designing what your customers will see on the daily<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#four\"><span style=\"font-weight: 400;\">The best SaaS tool #4: For seeing through the eyes of your customer<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#five\"><span style=\"font-weight: 400;\">The best SaaS tool #5: For understanding who you\u2019re building the product for<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#six\"><span style=\"font-weight: 400;\">The best SaaS tool #6: For managing projects without the clutter<\/span><\/a><\/li>\n<\/ul>\n<hr \/>\n<p class=\"p1\">\ud83d\udd0d Are you thinking about purchasing a new communication tool and unsure how to get started? Here&#8217;s a checklist to help you pick the right one for your startup.<\/p>\n<p class=\"p1\">\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/checklist\/communication_tools.pdf\" data-id=\"69d904dc4b9b0\" id=\"69d904dc4b9b0\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d904dc4b9b0.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\u2705  Get the checklist<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udc40 \u200a Get this free checklist to pick the right communication tool for your startup. <\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d904dc4b9b0.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Enjoy! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p>\n<hr \/>\n<h2><span style=\"font-weight: 400;\"><a id=\"how\"><\/a><br \/>\nHow to choose SaaS tools for a startup\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Startups can operate like a large company can\u2019t\u2014with agility and at a second&#8217;s notice. But, that also comes with a few challenges as well. While there\u2019s flexibility to bend and adapt to changing environments without a lot of bureaucracy in the way, resources can be limited. So, you&#8217;ll want to minimize spend on things that aren\u2019t going to stick around.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Here are a couple things to look out for when searching for your next set of tools to adopt:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Start small, scale up<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Every entrepreneur is thinking about the same thing\u2014how do I get to scale? And, once business starts taking off, how do I make sure I have enough resources available to support the expansion?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a startup, you don\u2019t need the biggest and baddest tool out there. You need something that can get the job done today while having the potential to scale with you as you grow in customers, numbers, and people tomorrow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When we say biggest and baddest tool, we mean:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enterprise-level software with top-of-the-line security measures<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Software with a backend that doesn\u2019t require a large team to run or maintain<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Software with every feature and functionality under the sun you can wish for<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When we say something that can get the job done today, we mean:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Software that meets official business requirements and security and compliance standards<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Software that\u2019s easy to install and can be up and running within a few days (max)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Software with specific features that will solve current gaps in your workflow today\u00a0<\/span><\/li>\n<\/ul>\n<div class=\"tip\">\n<div class=\"tip-heading\"><b>\ud83c\udfc6 Did you know:\u00a0<\/b><\/div>\n<p>RingCentral is a <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/pc-mag-ringcentral-editors-choice\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i>PCMag<\/i>\u2019s Editors\u2019 Choice Award<\/a> winner because of its reliable service and easy-to-use app (among other reasons)!<\/p>\n<\/div>\n<h3><span style=\"font-weight: 400;\">Try before you buy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Use your agility to your advantage. Don\u2019t bog yourself down with a tool that you have to commit to straight away.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re in the process of raising capital or going through a high burn rate, the last thing you want to do is create unnecessary spend. There\u2019s often uncertainties during the early stages of validating your services and establishing price points. That\u2019s why having a \u201cgo with the flow\u201d mindset can serve as an advantage during these times.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avoid getting locked in to a recurring pricing model early on or signing long-term contracts for services you should mostly just be testing during your early stages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The freemium model is no doubt something that you\u2019ve come across before. Lots of tools online (maybe even yours) offer either a free trial period or a free plan you can use to familiarize yourself with what\u2019s offered before handing over any money.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, at RingCentral we offer a <\/span><a href=\"https:\/\/www.ringcentral.com\/office\/plansandpricing.html#office\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">15-day free trial for full use of our all-in-one communication platform<\/span><\/a><span style=\"font-weight: 400;\"> with up to five users at once:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-44718\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/ringcentral-trial-plans-1024x506.png\" alt=\"ringcentral trial plans\" width=\"1024\" height=\"506\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Part of looking for the right tool is choosing pricing that fits with your demand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some tools charge a flat annual fee regardless of how big your business is. Others charge per team or per user. Or, like our example above, pricing is based on tiers of services you get access to.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Find a model that makes sense for you and avoid spending on (the biggest and baddest) tools that are meant to be used by large enterprises or corporations.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Build a tech stack that runs as lean as you do<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As a startup, you likely have limited resources, limited staff, and limited time.<\/span><\/p>\n<p>All of which will be magnified if you&#8217;re not strategic with choosing the basic tools your team uses.<\/p>\n<p>There are tons of apps and software marketed at tech startups\u2014from <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/sales-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">sales<\/a> to <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/the-best-video-conferencing\/\" target=\"_blank\" rel=\"noopener noreferrer\">video conferencing<\/a> to <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/best-file-sharing-app\/\" target=\"_blank\" rel=\"noopener noreferrer\">file sharing<\/a>, there seems to be literally a tool for every single task you can think of.<\/p>\n<p><span style=\"font-weight: 400;\">But that doesn&#8217;t mean you should pay for a huge bundle of software. Not only do the monthly subscription fees add up quickly, you&#8217;re also draining your team&#8217;s time and energy by making them learn and manage all these different tools on a continued basis.<\/span><\/p>\n<div class=\"tip\">\n<div class=\"tip-heading\"><b>\ud83d\udca1 Pro-tip:\u00a0<\/b><\/div>\n<p>Think of choosing your technology like hiring people. You&#8217;d rather hire smart people who can wear many hats and adapt to your changing needs quickly, right?<\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">Time is arguably your most precious resource. Save more of it by choosing <em>versatile\u00a0<\/em>software that can do multiple things well so that your tech stack can be as lean as your team.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">6 best SaaS tools for every scenario a startup faces<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\"><a id=\"one\"><\/a><br \/>\n1. To never be out of the loop, use RingCentral<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Changes happen quickly in a tight-knit team, and no one wants to get lost behind in the momentum of it all. In startups, being able to inspire action (\u201cwe just got a new smartboard\u2014drop by and try it out!\u201d) with a quick ping or message is pretty important for bringing spontaneous ideas to life.<\/span><\/p>\n<p><a href=\"https:\/\/www.ringcentral.com\/ca\/en\/teams\/overview.html\" target=\"_blank\" rel=\"noopener noreferrer\"><b>RingCentral<\/b><span style=\"font-weight: 400;\"> is a cloud-based communications platform<\/span><\/a><span style=\"font-weight: 400;\"> that gives you multiple communication channels in one app. It lets you connect via video, phone, text, and chat\u2014whether you\u2019re on your laptop or phone:<\/span><\/p>\n<div class=\"rc_custom_video\"><a class=\"rc_custom_video__link\" href=\"https:\/\/www.youtu.be\/EbIAZJd9rCU\">\n\t\t            <picture><source srcset=\"https:\/\/i.ytimg.com\/vi_webp\/EbIAZJd9rCU\/maxresdefault.webp\" type=\"image\/webp\"><img decoding=\"async\" class=\"rc_custom_video__media\" src=\"https:\/\/i.ytimg.com\/vi\/EbIAZJd9rCU\/maxresdefault.jpg\" alt=\"\">\n\t\t            <\/picture>\n\t\t        <\/a><br \/>\n\t\t        <button class=\"rc_custom_video__button\" aria-label=\"Play video\"><svg width=\"68\" height=\"48\" viewBox=\"0 0 68 48\"><path class=\"rc_custom_video__button-shape\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\"><\/path><path class=\"rc_custom_video__button-icon\" d=\"M 45,24 27,14 27,34\"><\/path><\/svg><br \/>\n\t\t        <\/button>\n\t\t    <\/div>\n<p><span style=\"font-weight: 400;\">With the ability to create team chats, the app makes group collaboration happen effortlessly without it feeling like another app that\u2019s being imposed to make it happen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though messaging is a great way to make casual team announcements (<\/span><span style=\"font-weight: 400;\">\u201cFriday\u2019s are our new taco days!\u201d), when you think about a business that starts to scale, you might need <a href=\"https:\/\/www.ringcentral.com\/video-call.html\">video calls<\/a> for larger team meetings and phone calls for talking to clients and partners. It\u2019s nice to have the option to choose between different ways of communicating all under one roof.<\/span><\/p>\n<p><b>Stand-out features:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/screen-sharing-software\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Screenshare for virtual meetings:<\/b><\/a> <span style=\"font-weight: 400;\">Particularly useful for distributed workforces, you can share files on your screen live during a video call with other participants who can mark up the document in real time on the other side:<br \/>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-42965\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/08\/screen-sharing-in-ringcentral-video-1024x656.png\" alt=\"screen sharing in a team meeting\" width=\"1024\" height=\"656\" \/><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Manage tasks:<\/b><span style=\"font-weight: 400;\"> Create and assign tasks to teammates in a shared to-do list and see it in a list or calendar form depending on what floats your boat. Ever come out of a meeting with unknown action items? Yeah, this helps you <\/span><i><span style=\"font-weight: 400;\">not<\/span><\/i><span style=\"font-weight: 400;\"> to do that:<br \/>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-44657\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/03\/insurance-task-in-ringcentral-app-1024x684.png\" alt=\"insurance task in ringcentral app\" width=\"1024\" height=\"684\" \/><\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/glip.com\/free-file-sharing\"><b>Collaborate on files<\/b><\/a><span style=\"font-weight: 400;\">: Building new software is a team sport, and staying in sync across different parts of a product team can be challenging. That\u2019s why a built-in file sharing and live collaboration feature is paramount for everyone to stay on top of what they need to. With RingCentral&#8217;s app, you won&#8217;t lose files in old email threads anymore\u2014files are stored right in your team conversation and easily searchable:<br \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-43590\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/09\/file-sharing-integrations-with-dropbox-and-box.gif\" alt=\"file sharing in RingCentral's cloud collaboration solution\" width=\"800\" height=\"699\" \/><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.ringcentral.com\/apps\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Endless integrations:<\/b><\/a><span style=\"font-weight: 400;\"> RingCentral integrates with your favorite tools like Google Drive, Hubspot, and Salesforce so that you can automate the process of sharing data across everything you use:<br \/>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-44476\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/salesforce-ringcentral-integration-1024x657.png\" alt=\"salesforce ringcentral integration\" width=\"1024\" height=\"657\" \/><br \/>\n<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Pricing<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Plans start at $19.99 per user per month for small businesses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are four plans you can choose from: Essential, Standard, Premium, and Ultimate. The higher you go, the more access you have to advanced features like custom integrations and real-time analytics.<\/span><\/p>\n<p><strong><a href=\"http:\/\/www.ringcentral.com\/roi-calculator\" target=\"_blank\" rel=\"noopener noreferrer\">Use this calculator<\/a><\/strong> to see roughly how much your firm can save by using RingCentral to support your team&#8217;s communication with each other\u2014and clients.<\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">\ud83e\udd2f On top of all this, RingCentral could save you up to $400 an hour in IT costs.\u00a0<\/span><\/p>\n<p>Explore the RingCentral Advantage for small businesses:<\/p>\n<p><span style=\"font-weight: 400;\"><button data-href=\"#leadform-popup\" class=\"js-open-popup-activator btn primary\" >Take the tour<\/button><\/span><\/p>\n<hr \/>\n<h3><span style=\"font-weight: 400;\"><a id=\"two\"><\/a><br \/>\n2. To create pitch decks for raising capital, try Pitch<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Having a solid brand overview and sales pitch is essential to every startup looking to articulate their mission to investors.\u00a0<\/span><\/p>\n<p>Pitch<span style=\"font-weight: 400;\"> is a collaborative presentation tool made for modern teams (they\u2019d definitely call themselves best in class):<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-44719\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/pitch-pitch-deck-software-1024x568.png\" alt=\"pitch pitch deck software\" width=\"1024\" height=\"568\" \/><\/p>\n<p><span style=\"font-weight: 400;\">They help teams of all sizes do their best work together\u2014in real time or asynchronously, and across any device. With the ability to tag users in comments and assign actions, they are collaborative like Google products are, but offer even more in the way of creating effortless designs.<\/span><\/p>\n<p><b>Stand-out features:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Template gallery: <\/b><span style=\"font-weight: 400;\">Ready-made presentations for company pitches, project roadmaps, marketing updates, brand guidelines, and more to choose from so you\u2019re not starting from scratch.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Customized templates: <\/b><span style=\"font-weight: 400;\">Pitch pulls fonts, colors ,and images from your public sites to automatically create custom templates exclusive to your brand when you first sign up.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Layout suggestions: <\/b><span style=\"font-weight: 400;\">Powered by AI, smart suggestions improve the arrangement of free-form content on a slide (because small things like a misalignment or dense layouts can be really distracting and come across a bit\u2026 clumsy). <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Includes data integrations:<\/b><span style=\"font-weight: 400;\"> Build engagement by embedding HTML content like YouTube videos or Tweets, plus browse the Pitch Store to add powerful plug-ins like Google Translate or Grammarly.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Pricing<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With the free Starter plan, individuals and small size teams can create as many presentations as they want for as many people as they want with not a lot of limits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Pro plan that\u2019s offered for $10 per user per month lets you do everything you can with the Starter but includes bonus features like access to shared private folders and unlimited file size uploads. This is the right tier for a startup to choose as it\u2019s intended for power users and growing teams.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><a id=\"three\"><\/a><br \/>\n3. To design what your customers will see on the daily, use Figma<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Figma is an all-star, cloud-based design tool that promotes collaboration like no other current design tool does. It\u2019s great for creating web-based designs and layouts (but not so much as a replacement for traditional creative tools like Adobe Photoshop for photography):<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-44720\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/figma-design-app-1024x560.png\" alt=\"figma design app\" width=\"1024\" height=\"560\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Lots of startups have moved on from using Sketch as their go-to tool for UX, UI, and prototyping, and they haven\u2019t looked back. Plus, it\u2019s easy to scale since you can build up a library of reusable components that new designers down the line can have access to instantly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s really no shortage of ways you can integrate Figma into any area of business that requires design. For instance:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visuals for social media posts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Website layouts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Product user interfaces<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brand guidelines<\/span><\/li>\n<\/ul>\n<p><b>Stand-out features:<\/b><\/p>\n<ul>\n<li><b>Real-time updates: <\/b><span style=\"font-weight: 400;\">Good design can be subjective. Making live edits while a reviewer approves limits \u201cdesign drifting\u201d (aka misinterpretations). You can see who\u2019s changing what by their profile icon next to their cursor so that they don\u2019t go down the rabbithole of having to course correct three hours later.<\/span><\/li>\n<li><b><b>Compressed workflow: <span style=\"font-weight: 400;\">Before Figma, you\u2019d need a bunch of different tools to move through the process of creating a mockup, turning it into a prototype, publishing it, getting feedback, and finally delivering it to the developer. With Figma, all of that happens within the tool, which really simplifies the way you work.<\/span><\/b><\/b><\/li>\n<li><strong>File sharing and commenting:<\/strong> <span style=\"font-weight: 400;\">With permissions-based settings, you can choose who can view vs edit your files. And if you want to get even more selective, you can share a link that zooms in on the portion of your design that needs attention. Reviewers can drop in-app comments to share feedback, and designers can continue the thread for follow-up or mark items as resolved when complete.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Pricing<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You can start with a free version to create up to three projects, and from there, upgrade to either the Professional plan for $12 per user per month or the Organization plan for $45 users per month.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a startup, we recommend you start with the Professional plan until your security and analytics needs an upgrade because of the growing complexity of your business overtime.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><a id=\"four\"><\/a><br \/>\n4. To see through the eyes of your customer, try HotJar<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Most, if not all, of your sales as a SaaS startup will come through your site. That\u2019s why you need to pay particular attention to how prospects behave and experience your site when they land on it. What\u2019s the impression you give? Where do they abandon their cart?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve built your site with SquareSpace, Shopify, or something similar, then you probably already have access to built-in site analytics. With <\/span>HotJar<span style=\"font-weight: 400;\">, you can supplement that data by visually seeing their clicks, taps, and scrolling behavior:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-44721\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/hotjar-customer-experience-app-1024x679.png\" alt=\"hotjar customer experience app\" width=\"1024\" height=\"679\" \/><\/p>\n<p><b>Stand-out features:<\/b><\/p>\n<ul>\n<li><b>Heatmaps: <span style=\"font-weight: 400;\">An awesome way to visualize complex data, you can see where your users frequently click and scroll on their desktop or tap on with their mobile devices. The map is color coded to show which part of the page users engage with the most (see red over the FAQ section? Maybe it\u2019s time to take another pass at what\u2019s explained on your site).<\/span><\/b><\/li>\n<li style=\"font-weight: 400;\"><b>Visitor recordings:<\/b><span style=\"font-weight: 400;\"> Record real (anonymized) visitors and see how they\u2019re actively navigating different pages. This view helps you understand how people are making decisions about you based on what they\u2019re reading and where they might get stuck and jump ship. Fun fact: you can also create tags or leave notes on recordings to reference back to later.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Instant feedback: <\/b><span style=\"font-weight: 400;\">Visitors can leave instant feedback with non-distracting polls that pop up so you can ask a quick question while they\u2019re experiencing the page in the moment (for instance, on the FAQ page, you can add a pop up asking \u201cDid you find what you need here?\u201d)<\/span><\/li>\n<\/ul>\n<p><b>Pricing:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hotjar offers Personal, Business, and Agency pricing, but don\u2019t get too caught up with the naming conventions here. Under Personal, there\u2019s a free plan you can try for an unlimited period of time, but there\u2019s a limited number of heatmaps and recording you can do.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If it\u2019s working for you, switch to the Personal Plus plan for $39 per month to bump up your access to their features. This plan is for startups who\u2019ve just launched their site and don\u2019t have a ton of traffic just yet. Once you hit about 20,000 page views per day, then you probably want to upgrade to the Business plan for $99 per month.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><a id=\"five\"><\/a><br \/>\n5. To understand who you\u2019re building software for, try UXPressia\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customer-centricity isn\u2019t just a buzzword that floats around the startup circuit, it\u2019s a core driver of how many of your decisions should be made as a business that puts their customers first.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It goes without saying that customer journey maps and personas are key artifacts to build a customer-first approach. It all starts with understanding who you\u2019re serving so that your product teams can build around the body of knowledge. <\/span>UXPressia<span style=\"font-weight: 400;\"> helps you create customer-centric artifacts using easy-to-use online design tools so that you can start visualizing your customers\u2019 experience:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-44722\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/uxpressia-saas-software.png\" alt=\"uxpressia saas software\" width=\"849\" height=\"550\" \/><\/p>\n<p><b>Stand-out features:<\/b><b><\/b><\/p>\n<p><b>Experience graph:<\/b><span style=\"font-weight: 400;\"> When thinking about a customer\u2019s mood at a particular point in time, people tend to default to just some derivative of happy, sad, or frustrated. UXPressia lets you choose from over 30 emotions to really get to the bottom of how customers feel without oversimplifying it.\u00a0<\/span><\/p>\n<p><b>Add data points:<\/b><span style=\"font-weight: 400;\"> When you build static journey maps (like with Adobe Illustrator or worse, Microsoft Office) and need to incorporate customer quotes, images, videos, or other data points, at best you keep it organized in a shared drive for reference. But at worst, these disparate files are scattered across folders and eventually get lost. With UXPressia, you don\u2019t have to worry about any of that since you can attach files directly with your map so you <\/span><i><span style=\"font-weight: 400;\">always<\/span><\/i><span style=\"font-weight: 400;\"> get the full picture.<\/span><\/p>\n<p><b>Comparing personas: <\/b><span style=\"font-weight: 400;\">Using the multi-persona view to compare different profiles side to side is especially useful when creating personas for the first time. You want to make sure your new personas are distinct enough from one another, and this really helps you avoid toggling back and forth between different files to do that.<\/span><\/p>\n<p><b>Pricing:\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You can try out the free version with one starter project, but anything beyond that you\u2019ll need to be on their Professional plan offered at $24 per user per month. That\u2019s not a bad deal considering you\u2019ll likely have just a few designers starting out who will work on creating and maintaining your UX artifacts.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><a id=\"six\"><\/a><br \/>\n6. To manage projects without the clutter, try Asana<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Agile product development requires heightened levels of collaboration between engineering, QA, design, content, and marketing teams. While it might seem alright to manage projects with spreadsheets, emails, and meetings at first, you\u2019ll quickly realize that using a good project management tool out the gate is <\/span><i><span style=\"font-weight: 400;\">much <\/span><\/i><span style=\"font-weight: 400;\">easier to maintain in the long run.<\/span><\/p>\n<p>Asana <span style=\"font-weight: 400;\">is a low-cost, cloud-based tool that\u2019s straightforward to use and literally takes minutes to set up:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-44120\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2015\/03\/asana-1024x561.png\" alt=\"asana project management\" width=\"1024\" height=\"561\" \/><\/p>\n<p><span style=\"font-weight: 400;\">We like it because you can set up your projects to meet virtually any need\u2014from creating marketing content to designing new software, everything is tracked <\/span><i><span style=\"font-weight: 400;\">together but separately<\/span><\/i><span style=\"font-weight: 400;\"> (as in, it\u2019s under one roof but there\u2019s dedicated spaces for each distinct project so that you don\u2019t get lost as to where things are).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Note that Asana is meant to be used by small to mid-sized businesses, and it might not be applicable if you\u2019re an enterprise running large projects and lean heavily on resource allocation or regular custom reporting features.<\/span><\/p>\n<p><b><\/b><b>Stand-out features:<\/b><\/p>\n<ul>\n<li><b><b>Project templates: <span style=\"font-weight: 400;\">If you subscribe to the DRY (don\u2019t repeat yourself) principle, then templates are made for you. Asana comes with ready-to-use templates for any occasion (product marketing launches, social media planning, daily stand-up meetings, usability test plans, you get the picture), and if that doesn\u2019t suit you, you can also create premium templates with custom fields.<\/span><\/b><\/b><\/li>\n<li><b>Tags: <\/b><span style=\"font-weight: 400;\">You can add tags withins tasks to better organize or group similar tasks together. A common way tags are used is to track the state of the task (for instance, \u201cwaiting on feedback\u201d). You\u2019ll want to establish definitions and usages with your team before everyone goes off creating new tags not known by others.<\/span><\/li>\n<li><b>Kanban boards: <span style=\"font-weight: 400;\">By setting up columns that represent the lifecycle of your tasks from start to completion, it makes it easy to visualize the progress of work as it happens.\u00a0<\/span><\/b><\/li>\n<\/ul>\n<p><b>Pricing:\u00a0<\/b><\/p>\n<p><b><\/b><span style=\"font-weight: 400;\">There are four pricing plans to choose from, Free, Premium, Business, or Enterprise, but you\u2019ll realistically just be choosing between Premium ($10.99 per user per month) or Business ($24.99 per use per month), that is, if you\u2019re looking to do more beyond the free version.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The free version works up until the point you want to create custom project fields or boost your productivity with advanced search and reporting capabilities.<\/span><\/p>\n<h2 class=\"heading h2\"><span style=\"font-weight: 400;\">Our last tip? Choose SaaS tools with a proven track record<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Remember, when it comes to SaaS tools, &#8220;free&#8221; and even &#8220;cheap&#8221; aren&#8217;t always best. You&#8217;ll always be compromising on something, whether it&#8217;s support, features, upgrades, or security. Make sure you know where you&#8217;re willing to make concessions as you&#8217;re shopping.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Launching new software while rallying a team behind it and keeping capital afloat is no easy feat. Hopefully this helps you take the guesswork out of what tools work best by trusting the many businesses that have taken the plunge before you.<\/span><\/p>\n<hr \/>\n<p class=\"p1\">Learn more about how tech startups are using RingCentral to collaborate more effectively with distributed teams and keep customers happy.<\/p>\n<p class=\"p1\">\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/brief\/startup_innovation.pdf\" data-id=\"69d904dc4baf8\" id=\"69d904dc4baf8\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d904dc4baf8.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83c\udf1f Download the solution brief<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udc40 Get this free solution brief to evaluate if RingCentral might be a good fit for your startup. <\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-01421\" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d904dc4baf8.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Enjoy! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Updated October 2020 Being part of a startup is like driving over the speed limit for a destination you can\u2019t wait to get to. Things move quickly, excitement\u2019s contagious, and momentum builds with every achievement. But having that kind of growth, especially when your teams are spread out across geographies and working remotely, can feel\u2026 &#8230;<\/p>\n","protected":false},"author":29,"featured_media":43982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901,18669,18722],"tags":[24917,556],"class_list":["post-44717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","category-verticals","category-startups","tag-saas-tools","tag-startups"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The 6 best tools for fast-growing SaaS startups | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"What SaaS tools should your tech startup be using in order to stay productive? Learn about 6 types of tools that are designed for agile, distributed teams.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/saas-tools-for-startups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 6 best tools for fast-growing SaaS startups\" \/>\n<meta property=\"og:description\" content=\"What SaaS tools should your tech startup be using in order to stay productive? 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