That being said, one marketing avenue has distinguished itself as a clear favorite amongst modern SMB marketers:<\/p>\n
Video.<\/p>\n
According to a recent Promo.com research, <\/b>64% of SMB owners<\/b><\/a> found video to be <\/b>the <\/i><\/b>most effective online promotional content, leaving text (which garnered a mere 6%!) far in the dust.<\/b><\/p>\n It took awhile to get here, however.<\/p>\n Simmering under the surface for a while, it was only during the last few years that SMBs have truly begun embracing video.<\/p>\n The meteoric rise of Instagram seemed to signal-in a new video-driven era, suddenly exposing prevailing conceptions regarding video (\u2018video is too expensive!<\/i>) as nothing more than myths.<\/p>\n Today, equipped with nothing more than a run-of-the-mill mobile phone, <\/b>anyone <\/i><\/b>can produce high-quality, engaging video content.<\/b><\/p>\n With such a low entry price, it\u2019s no surprise SMBs have enthusiastically jumped aboard the video marketing train:<\/p>\n 62% of SMB owners<\/b><\/a> create up to 5 videos <\/b>every month!<\/i><\/b><\/p>\n So, if you haven\u2019t already incorporated video into your marketing strategy<\/a>, or want to fine-tune or elevate your existing video marketing efforts, we\u2019re here to help.<\/p>\n We\u2019ll break down everything you\u2019ll need to know about video marketing for small and medium businesses. We\u2019ll show you how to get started, dive deeper into the benefits of video marketing and show different ways in which you can measure your videos\u2019 performance.<\/p>\n Hopefully, this will inspire you to reach your video marketing potential!<\/p>\n Whether it be ESPN.com or a local bakery\u2019s site, the average consumer in 2020 expects, nay, more or less demands <\/i>to be met with video when reaching a website.<\/p>\n According to HubSpot, 85% of consumers want to see more video content from brands<\/a>.<\/p>\n If your website features video content, potential customers\u2019 visits to it will be 60% longer<\/a> than if it merely showcases images and text.<\/p>\n If you don\u2019t showcase videos?<\/p>\n 25%<\/a> of your site visitors are likely to lose interest and bounce.<\/p>\n Homepages videos are great. <\/b><\/p>\n However they are merely the beginning.\u00a0<\/b><\/p>\n Adding video to every <\/i>marketing channel available to you and in a way which is compatible to any <\/i>user, will see you\u00a0 truly <\/i>benefiting from video\u2019s SMB marketing potential.<\/p>\n SMBs are often tasked with the unfair challenge of competing with far bigger, more widely-recognized brands.<\/p>\n If they want to compete successfully,<\/i> SMBs<\/a> need to be visible in areas in which their competitors are.<\/p>\n Google structures its search engine results to reward sites that feature videos. Any given video in an index of searchable keywords has a <\/b>53 times higher chance<\/b><\/a> of appearing on the first page of a Google search result, compared to a page featuring only text.<\/b><\/p>\n If you sell shoes and want to be featured on Google search engine results pages (SERPs) that routinely feature Nike, Adidas and Under Armor, you\u2019d be wise to heavily incorporate videos on strategic webpages.<\/p>\n For more practical advice on improving SEO through video, you can check this article.\u00a0<\/a><\/p>\n Video and social media are a match made in heaven:<\/p>\n And that\u2019s before we mentioned the \u2018gram\u2026<\/p>\n Videos on Instagram generate twice the level of engagement than Instagram photos<\/a>.<\/p>\n 86.6%<\/a> of Instagram users post Stories and 70% of Instagram<\/a> users watch stories on a daily basis.<\/p>\n If you\u2019re looking to up your social media marketing game<\/a>, incorporating video is a complete no brainer. Complementing your traditional text-based posts, video will go a long way in mixing up your social media content.<\/a><\/p>\n This one is closely-tied to (and partially leads to) the boost in social media marketing.<\/p>\n Social media is engaged with and consumed via mobile at an overwhelming rate.<\/p>\n 79.2% of Facebook users access the godfather of social networks exclusively <\/i>via mobile<\/a>.<\/p>\n Twitter boasts a near identical<\/a> users\u2019 pattern, while 60%<\/a> of LinkedIn visits are done on mobile devices.<\/p>\n Instagram has only made it possible to post anything via desktop in April of 2020<\/a>. Together with Tik Tok, these platforms are mobile <\/i>networks.<\/p>\n All of that, juxtaposed with the fact that 75% of all video plays are on mobile devices<\/a> leaves little doubt to the fact that if video simply boosts your mobile marketing<\/a> initiatives.<\/p>\n Now that the case for video marketing for SMBs<\/a> has been made, let\u2019s move on to more practical matters:<\/p>\n How do you create the kind of stimulating videos that\u2019ll capture your audience\u2019s attention?<\/p>\n This is a critical question.<\/p>\n Many SMBs are forced to compete in arenas occupied by deep-pocketed enterprises.<\/p>\n When the latter showcase videos, they are usually impressive.<\/p>\n Prospects are likely to be lured by content that resonates with them. Expecting them to view your lackluster video content generously because you operate under tighter budgets is…well, unrealistic.<\/p>\n Here\u2019s the good news:<\/b><\/p>\n![\"\"](\"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/image3-1.png\")
The benefits of video marketing for SMBs: A deep dive<\/h2>\n
Major <\/i>boost in SEO:<\/h3>\n
Huge boost in social media marketing<\/h3>\n
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High engagement rates on mobile devices<\/h3>\n
![\"\"](\"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/image5-1.png\")
How SMBs can create quality videos without breaking the bank<\/h2>\n