{"id":44659,"date":"2020-10-23T15:35:32","date_gmt":"2020-10-23T15:35:32","guid":{"rendered":"\/us\/en\/blog\/?p=44659"},"modified":"2025-03-13T06:23:22","modified_gmt":"2025-03-13T13:23:22","slug":"how-to-scale-a-business","status":"publish","type":"post","link":"\/us\/en\/blog\/how-to-scale-a-business\/","title":{"rendered":"How to scale a business: 5 tips for sustainable growth"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When your business first starts to get off the ground, it\u2019s exciting. You\u2019re up and running, you\u2019re starting to attract new clients, and soon you\u2019ll be so big your name will be up there with Amazon and Google.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well\u2026 not so fast.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although we\u2019ll never deter someone from dreaming big, trying to grow before you\u2019re ready can seriously hurt your company\u2019s success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Growth is almost always the goal for any company, but if that growth isn\u2019t sustainable, all that effort ends up being for nothing. In other words, you need to focus on scaling, not growing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what\u2019s the difference, and what\u2019s the <\/span><i><span style=\"font-weight: 400;\">right<\/span><\/i><span style=\"font-weight: 400;\"> way to scale your business? Keep reading to find out.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"#whats\"><span style=\"font-weight: 400;\">What\u2019s the difference between &#8220;scaling&#8221; and &#8220;growing&#8221; a business?\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#when\"><span style=\"font-weight: 400;\">When is the right time to scale your business?\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#need\"><span style=\"font-weight: 400;\">What do you need to scale a business?\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#five\"><span style=\"font-weight: 400;\">5 tips to scale your business for success\u00a0<\/span><\/a><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\"><a id=\"whats\"><\/a><br \/>\nWhat\u2019s the difference between scaling and growing a business?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Many people use \u201cscale\u201d and \u201cgrowth\u201d interchangeably. While they might be similar, they\u2019re not the same.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When people say \u201cgrowing\u201d your business, they usually just mean getting new customers or hiring new team members. It&#8217;s growth in the most basic sense\u2014growing your business comes down to bringing more people into your customer or employee circle.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However! Bringing on more people (either customers or employees) isn\u2019t always a good thing. If the demand from customers increases beyond what you can realistically handle, or you hire employees without processes in place to properly onboard and manage them, you\u2019re building a business on a fragile foundation.\u00a0<\/span><\/p>\n<p>In the first case, you risk\u00a0<em>losing\u00a0<\/em>customers because your product (or service) can&#8217;t keep up with the increased demand, and in the second case, you risk overspending on all those new hires without a plan in place for how to put that new staff to work efficiently.<\/p>\n<p><span style=\"font-weight: 400;\">This is why we focus on <em>scaling<\/em>\u2014not growing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Scaling your business means that while you\u2019re increasing sales and bringing on new employees, you also have workload, processes, and production strategies in place to properly manage that growth. For example, if you want to scale, you might use a piece of software that allows your team to handle way more customer messages and questions\u2014without having to hire more people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Properly scaling your business isn&#8217;t easy, but it&#8217;s doable\u2014it just involves a lot of preparation. Let\u2019s look at what you should do before scaling your business and a few tips that&#8217;ll increase your chances of scaling successfully.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"when\"><\/a><br \/>\nWhen is the right time to scale your business?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Timing is crucial when it comes to scaling your business. But how do you know when it\u2019s the right time?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is no universal timeframe for starting to scale. One company might be ready for growth after only a few months in business while another might not take its first step until it&#8217;s passed year one. And scaling can come in phases\u2014so you might find yourself revisiting your scaling process after you\u2019ve already successfully scaled your business once before.\u00a0<\/span><\/p>\n<div class=\"tip\">\n<div class=\"tip-heading\"><b>\ud83d\udca1 Pro-tip:\u00a0<\/b><\/div>\n<p>Instead of thinking about it in terms of an expected time period, look for key signs that you need to scale.<\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">One of the first indications that it\u2019s time to scale is that you\u2019re experiencing some growing pains. You\u2019re pushing the upper limits of what your current processes or team can handle. You\u2019re still making it work, but with the increase in sales and (high-quality) prospects, you\u2019re starting to feel overwhelmed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While you might be able to credit this pressure to a busy rush or a viral ad campaign, these high-demand periods might be a sign you need to start coming up with a scaling plan. If this level of demand becomes your new normal, how will you keep up?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although you might not be ready to put your scaling plan into place, you need to work out the details of how you\u2019re going to remain cost-efficient while delivering your products or services to the quality level your current customers know and expect.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"need\"><\/a><br \/>\nWhat do you need to scale a business?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Okay, you know that you&#8217;re probably ready to scale your business. Before you leap into action, you need to get a few things ready\u2026\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. The right people\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Any time you try to grow your business, you\u2019ll find that having the right people on your team makes all the difference. When you have people committed to the success of your business, everything else just comes easier.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But in addition to having people in your corner excited for new growth and opportunities, you need to make sure they\u2019re in the right roles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Scaling often requires new marketing executives and sales professionals to attract prospects&#8217; attention and close deals. And while that\u2019s certainly a great start, you need to make sure you\u2019re properly staffed in other departments as well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you have a sudden influx of new customers but you haven\u2019t grown your <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-support\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer support team<\/a>, your new customers may contact you with questions or concerns only to be met with long wait times, potentially pushing that new business away for good.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Assess your entire company and look for weak points or areas that might need some additional support.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. The right tools\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s hard to scale a business without the right tools and apps supporting your strategies and systems. The tools you\u2019ll need will depend on your unique business, but here are some essentials for almost every company:\u00a0<\/span><\/p>\n<ul>\n<li><b><b>A CRM. <span style=\"font-weight: 400;\">A customer relationship management tool does exactly that\u2014helps you manage your customer relationships. Before starting to scale, implement a CRM to help you keep an eye on the status of all your new (and old) <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-relations\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer relationships<\/a>. Now, having a log of these relationships is one thing, but being able to communicate with them and answer their questions is a different story. What if you\u2019re getting questions from customers (and prospects) over not only email and phone calls, but also social media and live chat? If that\u2019s the case, then you\u2019ll most likely need some type of <a class=\"waffle-rich-text-link\" href=\"https:\/\/www.ringcentral.com\/contact-center.html\">contact center<\/a> solution. <\/span><\/b><\/b><b><span style=\"font-weight: 400;\">For example, RingCentral&#8217;s Engage Digital platform can consolidate all your customer conversations across Facebook, Twitter, Instagram, and more in one place so that you don&#8217;t have to waste time and energy constantly toggling back and forth between different windows:<\/span><\/b><\/li>\n<\/ul>\n<div class=\"rc_custom_video\"><a class=\"rc_custom_video__link\" href=\"https:\/\/www.youtu.be\/PZC3o5YN90E\">\n\t\t            <picture><source srcset=\"https:\/\/i.ytimg.com\/vi_webp\/PZC3o5YN90E\/maxresdefault.webp\" type=\"image\/webp\"><img decoding=\"async\" class=\"rc_custom_video__media\" src=\"https:\/\/i.ytimg.com\/vi\/PZC3o5YN90E\/maxresdefault.jpg\" alt=\"\">\n\t\t            <\/picture>\n\t\t        <\/a><br \/>\n\t\t        <button class=\"rc_custom_video__button\" aria-label=\"Play video\"><svg width=\"68\" height=\"48\" viewBox=\"0 0 68 48\"><path class=\"rc_custom_video__button-shape\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\"><\/path><path class=\"rc_custom_video__button-icon\" d=\"M 45,24 27,14 27,34\"><\/path><\/svg><br \/>\n\t\t        <\/button>\n\t\t    <\/div>\n<div class=\"tip\">\n<div class=\"tip-heading\"><b>\ud83d\udca1 Pro-tip:\u00a0<\/b><\/div>\n<p>This is a perfect example of how technology can help you scale up your business. <b><span style=\"font-weight: 400;\">Even with a small team (or a team of one), you can easily manage a growing range of different communication channels\u2014and with less effort too.<\/span><\/b><\/p>\n<\/div>\n<ul>\n<li><b>A team communication platform. <span style=\"font-weight: 400;\">Keeping in touch with your team members and business partners is just as important as it is with your customers or clients. But that doesn&#8217;t mean that you should be &#8220;always on.&#8221; That&#8217;s a good way to burn out, and you don&#8217;t want that\u2014especially if you have big plans to grow the business. The answer to that just might lie in the <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/asynchronous-communication\/\" target=\"_blank\" rel=\"noopener noreferrer\">concept of asynchronous communication:<\/a> not everything needs to be a real-time meeting, and not every message needs to be answered immediately. So, try to find <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/communication-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">tools that give you different communication options<\/a> (you just might find that it helps you get answers more quickly and reclaim some time in your day):<\/span><\/b><\/li>\n<\/ul>\n<div class=\"rc_custom_video\"><a class=\"rc_custom_video__link\" href=\"https:\/\/www.youtu.be\/EbIAZJd9rCU\">\n\t\t            <picture><source srcset=\"https:\/\/i.ytimg.com\/vi_webp\/EbIAZJd9rCU\/maxresdefault.webp\" type=\"image\/webp\"><img decoding=\"async\" class=\"rc_custom_video__media\" src=\"https:\/\/i.ytimg.com\/vi\/EbIAZJd9rCU\/maxresdefault.jpg\" alt=\"\">\n\t\t            <\/picture>\n\t\t        <\/a><br \/>\n\t\t        <button class=\"rc_custom_video__button\" aria-label=\"Play video\"><svg width=\"68\" height=\"48\" viewBox=\"0 0 68 48\"><path class=\"rc_custom_video__button-shape\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\"><\/path><path class=\"rc_custom_video__button-icon\" d=\"M 45,24 27,14 27,34\"><\/path><\/svg><br \/>\n\t\t        <\/button>\n\t\t    <\/div>\n<ul>\n<li><strong>An automation tool.<\/strong> <span style=\"font-weight: 400;\">While you can\u2019t automate every single task you do or every step in the scaling process, you <em>can<\/em> automate certain tasks like following up with prospects, alerting team members of items that need attention, and reporting and analytics. <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/task-automation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Learn more about how to do that here<\/a>.<\/span><\/li>\n<\/ul>\n<p>\u200b<\/p>\n<div class=\"tip\">\n<div class=\"tip-heading\"><b>\ud83d\udca1 Pro-tip:\u00a0<\/b><\/div>\n<p>When you&#8217;re looking for tools to help scale your company, keep your eye out for options that can do more than one thing well. The fewer apps your team needs to get familiar with or check every day, the more time they have to spend on more high-value or complex tasks. The other advantage of choosing more versatile apps instead of one-trick-ponies is that it can also keep your costs low since you don&#8217;t have to pay for as many monthly software subscription fees.<\/p>\n<\/div>\n<p><span style=\"font-weight: 400;\">If you do want to go the versatility route, one example of a tool to look at is RingCentral. Not only does it let you do a whole range of things (messaging, video conferencing, phone calls, <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/screen-sharing-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">screen sharing<\/a>, <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/ways-to-use-free-file-sharing-in-your-ringcentral-app\/\" target=\"_blank\" rel=\"noopener noreferrer\">file sharing,<\/a> and more) all in one app, it also integrates with many popular CRMs like Cloze, Copper, and Zoho:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-40151\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/07\/zoho-1024x515.png\" alt=\"zoho sales crm\" width=\"1024\" height=\"515\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With all-in-one communications solutions, you don&#8217;t have to worry about checking notifications across a handful of different apps. You can chat with your team, assign tasks to one another, and even share documents and important files all in one place. By eliminating that friction (for not only yourself, but also for your team or even the whole company), you make it easier to scale up the business.\u00a0<\/span><\/p>\n<hr \/>\n<p class=\"p1\"><span class=\"s1\">\ud83d\udd79\ufe0f<\/span> Get a hands-on look at how RingCentral is designed to help businesses scale by booking a product tour:<\/p>\n<p class=\"p1\"><button data-href=\"#leadform-popup\" class=\"js-open-popup-activator btn primary\" >Choose a time<\/button><\/p>\n<hr \/>\n<h3><span style=\"font-weight: 400;\">3. The money\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Unfortunately, the saying \u201cyou gotta spend money to make money\u201d is especially true when it comes to scaling. Not only do you have new hires to pay and apps and tools eating up some of your budget, but you also need to have the funds to increase production and distribution of products.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How you find the funds is up to you\u2014you can bootstrap, save up, take on an investor, or apply for grants. But the important part is that you understand the expenses associated with growth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have a money plan before you get started. If you try to bite off more than you can chew (or in this case, afford), you might find yourself deep in a hole of debt that\u2019s hard to get out of. Secure the funding <\/span><i><span style=\"font-weight: 400;\">before<\/span><\/i><span style=\"font-weight: 400;\"> you get in too deep.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But be smart about how you allocate your funds. Money will be tight as you scale, so make sure you\u2019re investing in people, processes, and tools that are worth what you\u2019re putting in. Again, in most cases, hiring good talent is going to cost you more (and be a better investment) than using lots of expensive software. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That being said, don&#8217;t just go for the cheapest tools and call it a day. That&#8217;s not the best way to save money\u2014&#8221;cheap and low-quality&#8221; is most likely going to cost you in the long run with time and money wasted on maintenance. This is easily avoidable though. Keep costs down the smart way: choose quality software with good reviews and customer support so you can <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/how-to-increase-productivity\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">boost productivity<\/span><\/a><span style=\"font-weight: 400;\"> across your team while making sure you\u2019re getting the best bang for your buck.<\/span><\/p>\n<hr \/>\n<p>\ud83d\udcb8 What WFH expenses should you look for when you&#8217;re managing your finances? We collaborated with <a href=\"https:\/\/bench.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bench<\/a>, an online bookkeeping service, to create this guide that&#8217;ll come in handy as you&#8217;re looking through your business expenses.<\/p>\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/documents\/remote_work_finances_guide.pdf\" data-id=\"69d133ddd8079\" id=\"69d133ddd8079\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d133ddd8079.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">Download it now<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">Keep your finances on lock when you're working from home. Download the free guide to learn how <\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d133ddd8079.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Enjoy!<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<hr \/>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><a id=\"five\"><\/a><br \/>\n5 tips to scale your business for success<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">After all this planning, it\u2019s finally time to scale. Here are some ideas to help you scale your business for success.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Know what your customer wants<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can <\/span><i><span style=\"font-weight: 400;\">think<\/span><\/i><span style=\"font-weight: 400;\"> you know what your customer is looking for only to find out you were completely off the mark. If you\u2019re investing in products or services that your customers aren\u2019t really interested in, well\u2026 that\u2019s wasted time and money.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re going to scale, you need to know exactly what your audience is looking for. Here are some questions to help you figure that out:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Who are my customers?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How do they purchase products\/services?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What challenges do my customers face day to day?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What solutions are my customers looking for?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What do my customers need to make their work\/day easier?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For deeper insights, talk to your existing customers. Find out what they really enjoy about the products or services you\u2019re offering and where they would like to see some improvements.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take this feedback and turn it into tangible changes within your business or the products you offer. Show your customers that you\u2019re listening and you want to do all you can to meet their needs and expectations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019re aligned with customer expectations and you\u2019re providing them with things they <\/span><i><span style=\"font-weight: 400;\">actually<\/span><\/i><span style=\"font-weight: 400;\"> need (meaning, not things you need to convince them they need), it will be easier to make genuine connections that lead to long-lasting business relationships.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where a versatile tool like RingCentral can come in. Because RingCentral connects to your CRM, you can use the app to connect with customers, ask them questions, and store their feedback. Team members can refer back to notes when communicating with the customers, showing that you are paying attention to the feedback they give.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Emphasize what makes you different or better\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">No matter what you\u2019re offering, you\u2019re going to have competitors. Even if your products and services are totally unique, there will always be alternatives that could take your business away.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If it\u2019s not clear why customers should choose you instead of one of those alternatives, scaling can be a challenge. Successful and sustainable growth depends on you attracting <\/span><i><span style=\"font-weight: 400;\">and <\/span><\/i><span style=\"font-weight: 400;\">retaining customers\u2014something that can be challenging if they\u2019re not connecting with you as a business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Build your differentiating factor into the foundation of your business. How do you approach customer challenges differently? Why is this beneficial to customers?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you find a unique way to make your brand stand out, it means you\u2019ll attract customers who find that specific value most important. By connecting on something beyond <\/span><i><span style=\"font-weight: 400;\">just <\/span><\/i><span style=\"font-weight: 400;\">the product you\u2019re selling, you can connect with customers who share similar values or interests.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Deeper connections with customers mean they\u2019re more likely to stick around, so you can scale faster.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Focus on your core offerings<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re trying to be something different for everyone, scaling will be a real challenge. While it might seem like it makes sense to meet the needs of as many customers as possible, this approach isn\u2019t scalable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Offering too many products or services can make customer relationships difficult to manage, and you\u2019ll have a hard time controlling the quality of so many different items. In the end, you\u2019ll end up doing a lot of things, but you won\u2019t do them very well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, focus your core offerings on just a few really solid items. What are your most popular products? What services do you get referrals for again and again? What items could you eliminate without disrupting too much of your existing business?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While scaling, keep your focus small. Only offer things you can do really well and that are in high demand. Once you start to get your footing again, you can start to reintroduce new products or services that supplement your core offerings.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Standardize your processes\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Up until this point, we\u2019ve talked a lot about scaling in regards to making the right connections with your customers. However, in order to sustain those new connections, your team needs to have the right processes in place.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019re still small, you don\u2019t really need standardized processes. You might only have one team member that handles the sales or customer support, and for the most part, they can control the processes and systems they use to get their job done.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But when you start to build your team, you can\u2019t have every employee making up their own way of doing things. Not only is this asking for trouble, but it can create friction that makes it difficult for your team to work together.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Standardizing your processes and training each team member in them appropriately can keep everything moving forward smoothly. When everyone knows what needs to be done and exactly how it should be done, you can avoid errors and unnecessary roadblocks that slow down your growth.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Prioritize relationships and collaborations\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s hard to scale your business alone. There\u2019s a lot of work to be done\u2014something one person can\u2019t take on completely by themselves. To scale efficiently, you need to depend on relationships, partnerships, and collaborations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leaning on fellow business owners, vendors, and other partners can help you get in front of new audiences, build trust with your customers, and reach new levels of success faster.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Collaborate with a business that isn\u2019t a direct competitor but shares an audience with you or has access to the customers you want. For example, you could be interviewed on a podcast whose audience overlaps with your own. This can be a great way to share your brand message.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great example of this is mattress brand Casper and home goods store West Elm. Back in 2016 when Casper was still a new startup, it <\/span><span style=\"font-weight: 400;\">partnered with West Elm<sup>1<\/sup><\/span><span style=\"font-weight: 400;\">, a brand with an already established audience, to showcase their mattresses. And because mattresses weren\u2019t West Elm\u2019s primary product, they could share their customers without losing business of their own.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But don\u2019t just look at these as sales opportunities. To successfully scale, focus on building long-term relationships with partners you can work with again and again.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Ready to scale your business?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Don\u2019t be afraid of scaling your business. When you start preparing early on and you lay the right foundation, taking the appropriate steps to scale won\u2019t seem quite as overwhelming.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start with the basics\u2014figure out what you need to do to scale before your growth gets out of your control. Then, just take it one step at a time.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><sup>1<\/sup>money.cnn.com\/2016\/06\/29\/technology\/casper-west-elm\/index.html#:~:text=Now%2C%20it&#8217;s%20announcing%20a%20deal,Elm&#8217;s%20catalog%20and%20its%20website.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When your business first starts to get off the ground, it\u2019s exciting. You\u2019re up and running, you\u2019re starting to attract new clients, and soon you\u2019ll be so big your name will be up there with Amazon and Google.\u00a0 Well\u2026 not so fast.\u00a0 Although we\u2019ll never deter someone from dreaming big, trying to grow before you\u2019re &#8230;<\/p>\n","protected":false},"author":29,"featured_media":44648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901],"tags":[2477,24541,24540,24539],"class_list":["post-44659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","tag-business-growth","tag-growing-a-business","tag-how-to-scale-a-business","tag-scaling-a-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to scale a business: 5 tips for sustainable growth | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Learn how to scale your business and grow from a small startup to a large company based on a few key areas that can enhance your day-to-day operations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/how-to-scale-a-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to scale a business: 5 tips for sustainable growth\" \/>\n<meta property=\"og:description\" content=\"Learn how to scale your business and grow from a small startup to a large company based on a few key areas that can enhance your day-to-day operations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/how-to-scale-a-business\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-23T15:35:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-13T13:23:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/supporting-hybrid-workforce.png\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"RingCentral Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RingCentral Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/how-to-scale-a-business\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/how-to-scale-a-business\/\"},\"author\":{\"name\":\"RingCentral Team\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358\"},\"headline\":\"How to scale a business: 5 tips for sustainable growth\",\"datePublished\":\"2020-10-23T15:35:32+00:00\",\"dateModified\":\"2025-03-13T13:23:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/how-to-scale-a-business\/\"},\"wordCount\":3071,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/how-to-scale-a-business\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/supporting-hybrid-workforce.png\",\"keywords\":[\"business growth\",\"growing a business\",\"how to scale a business\",\"scaling a business\"],\"articleSection\":[\"Business &amp; leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"\/us\/en\/blog\/how-to-scale-a-business\/\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/how-to-scale-a-business\/\",\"name\":\"How to scale a business: 5 tips for sustainable growth | RingCentral Blog\",\"isPartOf\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/how-to-scale-a-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/how-to-scale-a-business\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/supporting-hybrid-workforce.png\",\"datePublished\":\"2020-10-23T15:35:32+00:00\",\"dateModified\":\"2025-03-13T13:23:22+00:00\",\"description\":\"Learn how to scale your business and grow from a small startup to a large company based on a few key areas that can enhance your day-to-day operations.\",\"breadcrumb\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/how-to-scale-a-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/how-to-scale-a-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/how-to-scale-a-business\/#primaryimage\",\"url\":\"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/supporting-hybrid-workforce.png\",\"contentUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/supporting-hybrid-workforce.png\",\"width\":930,\"height\":700,\"caption\":\"social media for small business\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/how-to-scale-a-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"\/us\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to scale a business: 5 tips for sustainable growth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/\",\"name\":\"RingCentral Blog\",\"description\":\"Intelligent Communications\",\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\",\"name\":\"RingCentral\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/\",\"url\":\"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png\",\"contentUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png\",\"width\":2048,\"height\":309,\"caption\":\"RingCentral\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ringcentral\",\"https:\/\/x.com\/ringcentral\",\"https:\/\/www.linkedin.com\/company\/ringcentral\/\",\"https:\/\/www.instagram.com\/ringcentral\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358\",\"name\":\"RingCentral Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\",\"caption\":\"RingCentral Team\"},\"sameAs\":[\"https:\/\/www.ringcentral.com\"],\"url\":\"\/us\/en\/blog\/author\/ringcentral-team\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to scale a business: 5 tips for sustainable growth | RingCentral Blog","description":"Learn how to scale your business and grow from a small startup to a large company based on a few key areas that can enhance your day-to-day operations.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ringcentral.com\/us\/en\/blog\/how-to-scale-a-business\/","og_locale":"en_US","og_type":"article","og_title":"How to scale a business: 5 tips for sustainable growth","og_description":"Learn how to scale your business and grow from a small startup to a large company based on a few key areas that can enhance your day-to-day operations.","og_url":"https:\/\/www.ringcentral.com\/us\/en\/blog\/how-to-scale-a-business\/","og_site_name":"RingCentral Blog","article_publisher":"https:\/\/www.facebook.com\/ringcentral","article_published_time":"2020-10-23T15:35:32+00:00","article_modified_time":"2025-03-13T13:23:22+00:00","og_image":[{"width":930,"height":700,"url":"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/supporting-hybrid-workforce.png","type":"image\/png"}],"author":"RingCentral Team","twitter_card":"summary_large_image","twitter_creator":"@ringcentral","twitter_site":"@ringcentral","twitter_misc":{"Written by":"RingCentral Team","Est. reading time":"15 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/how-to-scale-a-business\/#article","isPartOf":{"@id":"\/us\/en\/blog\/how-to-scale-a-business\/"},"author":{"name":"RingCentral Team","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358"},"headline":"How to scale a business: 5 tips for sustainable growth","datePublished":"2020-10-23T15:35:32+00:00","dateModified":"2025-03-13T13:23:22+00:00","mainEntityOfPage":{"@id":"\/us\/en\/blog\/how-to-scale-a-business\/"},"wordCount":3071,"publisher":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/how-to-scale-a-business\/#primaryimage"},"thumbnailUrl":"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/supporting-hybrid-workforce.png","keywords":["business growth","growing a business","how to scale a business","scaling a business"],"articleSection":["Business &amp; leadership"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"\/us\/en\/blog\/how-to-scale-a-business\/","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/how-to-scale-a-business\/","name":"How to scale a business: 5 tips for sustainable growth | RingCentral Blog","isPartOf":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/how-to-scale-a-business\/#primaryimage"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/how-to-scale-a-business\/#primaryimage"},"thumbnailUrl":"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/supporting-hybrid-workforce.png","datePublished":"2020-10-23T15:35:32+00:00","dateModified":"2025-03-13T13:23:22+00:00","description":"Learn how to scale your business and grow from a small startup to a large company based on a few key areas that can enhance your day-to-day operations.","breadcrumb":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/how-to-scale-a-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/how-to-scale-a-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/how-to-scale-a-business\/#primaryimage","url":"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/supporting-hybrid-workforce.png","contentUrl":"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/supporting-hybrid-workforce.png","width":930,"height":700,"caption":"social media for small business"},{"@type":"BreadcrumbList","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/how-to-scale-a-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"\/us\/en\/blog\/"},{"@type":"ListItem","position":2,"name":"How to scale a business: 5 tips for sustainable growth"}]},{"@type":"WebSite","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/","name":"RingCentral Blog","description":"Intelligent Communications","publisher":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization","name":"RingCentral","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/","url":"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png","contentUrl":"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png","width":2048,"height":309,"caption":"RingCentral"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ringcentral","https:\/\/x.com\/ringcentral","https:\/\/www.linkedin.com\/company\/ringcentral\/","https:\/\/www.instagram.com\/ringcentral"]},{"@type":"Person","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358","name":"RingCentral Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g","caption":"RingCentral Team"},"sameAs":["https:\/\/www.ringcentral.com"],"url":"\/us\/en\/blog\/author\/ringcentral-team\/"}]}},"rc_img_url":"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/supporting-hybrid-workforce.png","rcblog_by_author":"<a href=\"\/us\/en\/blog\/author\/ringcentral-team\/amp\" data-dl-events-click=\"true\" data-dl-element=\"link\"><span class=\"image\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\" alt=\"\" width=\"30\" height=\"30\" layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">RingCentral Team<\/span><\/a>","rc_author_full_name":"RingCentral Team","rc_author_avatar":"\/us\/en\/blog\/wp-content\/uploads\/2022\/02\/ringcentral-logo-new.png","rc_author_link":"\/us\/en\/blog\/author\/ringcentral-team\/amp","rc_post_categories":"<a href=\"\/us\/en\/blog\/category\/trending\/business-leadership\/amp\">Business &amp; leadership<\/a>","amp_link":"\/us\/en\/blog\/how-to-scale-a-business\/amp","excerpt_title":"How to scale a business: 5 tips for sustainable growth","_links":{"self":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/44659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/comments?post=44659"}],"version-history":[{"count":0,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/44659\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media\/44648"}],"wp:attachment":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media?parent=44659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/categories?post=44659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/tags?post=44659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}