{"id":44586,"date":"2020-10-21T14:40:27","date_gmt":"2020-10-21T14:40:27","guid":{"rendered":"\/us\/en\/blog\/?p=44586"},"modified":"2025-07-02T08:32:02","modified_gmt":"2025-07-02T15:32:02","slug":"social-media-for-lawyers","status":"publish","type":"post","link":"\/us\/en\/blog\/social-media-for-lawyers\/","title":{"rendered":"Social media for lawyers: Build an online presence for your firm"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Social media has long been an indispensable tool for promotion and customer engagement, especially for commercial businesses. But today, as much as <em>76%<\/em> of law firms are also embracing the power of social media as a way to increase their firm\u2019s exposure and build their client base, according to the American Bar Association.<sup>1<\/sup><\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And yet, some attorneys remain hesitant about becoming active on social media. For some, the benefits of social media just aren\u2019t all that clear, while others fear the reputational damage that could come about through a misconstrued post, a hostile interaction, or even an accidental breach of client confidentiality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, as we\u2019ll see, lawyers can drastically mitigate the potential downsides of using social media by adhering to a few well-defined best practices. In this post, we\u2019ll walk you through the benefits of <\/span><span style=\"font-weight: 400;\">social media for lawyers<\/span><span style=\"font-weight: 400;\">, break down what the different social platforms have to offer, and give you a list of tips to follow that will help set you on the road to social media success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What we\u2019ll cover:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"#benefits\"><span style=\"font-weight: 400;\">The benefits of <\/span><span style=\"font-weight: 400;\">social media for lawyers<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#platforms\"><span style=\"font-weight: 400;\">What the different social media platforms have to offer law firms<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#eight\"><span style=\"font-weight: 400;\">8 best practices to follow when implementing your social media strategy<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So, let\u2019s begin by taking a look at how social media can benefit you as a lawyer.<\/span><\/p>\n<hr \/>\n<p class=\"p1\">See how these four law firms adapted their operations to work from anywhere\u2014while still providing a great client experience. Download the <strong>free case study playbook<\/strong>!<\/p>\n<p class=\"p1\">\n<div class=\"download-form-widget standart-download-form\" data-url=\"http:\/\/netstorage.ringcentral.com\/ebook\/how_to_run_a_remote_legal_practice.pdf\" data-id=\"6a0b038f93ddc\" id=\"6a0b038f93ddc\">\n\t\t<button tabindex=\"on\"  on=\"tap:6a0b038f93ddc.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83c\udf1f Get it now<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udcf1 Learn how to run a remote-friendly law firm with these four case studies from real American firms.<\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-01547\" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Start working from anywhere\">Start working from anywhere<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:6a0b038f93ddc.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Enjoy! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p>\n<hr \/>\n<h2><span style=\"font-weight: 400;\"><a id=\"benefits\"><\/a><br \/>\nThe benefits of <\/span><span style=\"font-weight: 400;\">social media for lawyers<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">It connects you with potential clients<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A vast amount of society\u2019s attention is funneled into social media, with the average person spending around 2 hours and 24 minutes on social media each day.<sup>2<\/sup><\/span><span style=\"font-weight: 400;\"> And this attention isn\u2019t just spent interacting with friends and watching cat videos\u201454% of consumers use social media to research a product or company before they make a purchase.<sup>3<\/sup><\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means that being active on social media can open you up to a huge new pool of potential clients. In fact, according to the American Bar Association, 35% of lawyers who use social media have been able to get new clients as a result.<sup>4<\/sup><\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media is especially useful in getting the attention of younger prospects\u201469% of consumers aged 18 to 44 say they would be likely to hire an attorney who has an active social media presence.<sup>5<\/sup><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, the trick to attracting the right kind of attention is to consistently offer your target audience valuable information that showcases your expertise. More on that later.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Opens up new networking opportunities<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another major benefit of building a social media presence is the opportunities it creates for connecting with other legal experts and organizations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you develop a reputation among your peers for offering high-quality content, you boost your brand awareness and increase your chances of getting more of those all-important referrals.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Keeps you up to date on the latest industry news<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Social media isn\u2019t just a source of leads and industry connections, it also keeps you abreast of the latest industry developments and opinions from other thought leaders in the field.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this sense, social media can be used as an ongoing educational resource that supports your professional development.<\/span><\/p>\n<div class=\"tip\">\n<div class=\"tip-heading\"><b>\ud83d\udca1 Pro-tip:\u00a0<\/b><\/div>\n<p>Learn how to <a href=\"https:\/\/www.ringcentral.com\/running-remote-legal-practice\/\" target=\"_blank\" rel=\"noopener noreferrer\">run a remote-friendly legal practice in this in-depth guide.<\/a><\/p>\n<\/div>\n<h2><span style=\"font-weight: 400;\"><a id=\"platforms\"><\/a><br \/>\nWhat the different social media platforms have to offer<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that we\u2019ve covered the major benefits of social media, let\u2019s look at what the main platforms have to offer legal experts.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">LinkedIn<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">LinkedIn is the social media platform that\u2019s most commonly used by legal professionals, with around 84% of lawyers being active on the platform.<sup>6<\/sup><\/span><span style=\"font-weight: 400;\"> What\u2019s more, 27% of lawyers consider LinkedIn to be the most effective platform for bringing in new clients.<sup>7<\/sup><\/span><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn has been specifically designed to connect people from all industries to their wider professional network. The platform, therefore, lets you showcase your expertise and share insights to an audience that\u2019s already primed for industry-related content (unlike other channels, in which people\u2019s feeds are often a mixed bag of professional and casual content):<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-44590\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/law-firm-linkedin-page-example.png\" alt=\"law firm linkedin page example\" width=\"980\" height=\"838\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A standout benefit of the platform is that it lets you accumulate personal endorsements and detailed recommendations from your clients and peers, which can bolster your credibility in the eyes of any interested prospects.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Facebook<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For almost a third of lawyers, Facebook is the best social media channel for generating new clients.<sup>8<\/sup><\/span><\/p>\n<p><span style=\"font-weight: 400;\">From a marketing point of view, one of the biggest benefits of Facebook is the sheer size of its user base. With more than 2.7 billion monthly active users, you\u2019re virtually guaranteed to find people within your practice&#8217;s niche, no matter how narrow it is:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-44591\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/law-firm-facebook-page-example.png\" alt=\"law firm facebook page example\" width=\"998\" height=\"775\" \/><\/p>\n<p><span style=\"font-weight: 400;\">While many businesses use Facebook\u2019s super-targeted ad platform to reach their ideal customers, free-to-use features like Facebook groups are a great way to connect with members of your target audience.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Twitter<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Unlike the other two platforms, Twitter is <\/span><i><span style=\"font-weight: 400;\">all <\/span><\/i><span style=\"font-weight: 400;\">about posting bite-sized insights and updates, which makes it especially useful for networking and quickly interacting with prospects while on the move.<\/span><\/p>\n<p>Norton Rose Fulbright is a great example of how you can amass a large audience on Twitter, with over 19,000 followers:<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-44592\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/law-firm-twitter-account-example.png\" alt=\"law firm twitter account example\" width=\"483\" height=\"798\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As the originator of the hashtag, Twitter makes it easy to participate in widespread discussions, giving you the chance to draw the attention of a wider audience.\u00a0<\/span><\/p>\n<div class=\"tip\">\n<div class=\"tip-heading\"><b>\ud83d\udca1 Pro-tip:\u00a0<\/b><\/div>\n<p>The more social media channels your firm is on, the more important it is to have a tool that minimizes the amount of time (and resources) spent on managing all these messages and profiles.<\/p>\n<\/div>\n<h2><span style=\"font-weight: 400;\"><a id=\"eight\"><\/a><br \/>\n8 best practices to follow when implementing your social media strategy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As with all marketing channels, you\u2019ll need to keep to a strategy to get the most out of social media. This doesn\u2019t mean you need to stick to the same rigid plan no matter what\u2014your strategy will evolve as you gain more experience\u2014but it does mean you need to put in consistent effort for results to show. A haphazard approach simply won\u2019t cut it.<\/span><\/p>\n<hr \/>\n<p class=\"p1\">\ud83d\udc40\u00a0 Find out how one law firm provides a 24\/7 client experience\u2014without being online 24\/7.<\/p>\n<p class=\"p1\">\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/case_studies\/freed_marcroft.pdf\" data-id=\"6a0b038f93f0e\" id=\"6a0b038f93f0e\">\n\t\t<button tabindex=\"on\"  on=\"tap:6a0b038f93f0e.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83d\udcd9 Get the case study<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">\ud83d\udcd9 Get this free case study to find out the key to Freed Marcroft's success. <\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:6a0b038f93f0e.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Enjoy! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">The following tips are designed to help you develop a winning social media strategy:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Set your goals<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s little use investing time and resources into building a social media presence if you\u2019re not sure about what you want to get from it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your social media program should serve a specific purpose. In the beginning, this may be something as simple as learning more about the wants and needs of your target audience, growing a decent-sized follower base, and figuring out what type of content resonates best. Once you\u2019ve built some momentum, you can begin to set more ambitious targets, like attracting X number of clients within the next 12 months.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Setting clear objectives first will inform the rest of your strategy and make sure that your social media efforts are focused and intentional.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Research your target audience and pick a platform<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before you decide which platform to prioritize (no, you don&#8217;t have to be on every single platform\u2014that would leave you no time to serve your clients!), you should first do some research to find out where your target audience is most active and what type of content they engage with the most.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way to do this is to identify a few popular thought leaders or firms within your niche and check to see which platforms and types of content appear to bring them the most engagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another way to get a better sense of your target audience\u2019s appetite is to search for topics and keywords related to your particular niche within each platform. Which accounts and what types of posts come up frequently in the results? What can you learn from them?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re completely new to the social media game, we recommend that you pick just one platform to focus on to begin with. Once you\u2019ve established yourself on that platform, you can then begin to branch out onto other platforms if you think it\u2019s worth your while.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Make life easier with the right tools<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Keeping on top of your social media program can take a lot of manual work to implement, regardless of how well you\u2019ve planned out your strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news is there&#8217;s a variety of tools available that can automate much of this work for you. And for legal practices in particular, newer technologies like social media platforms and <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/video-conferencing-for-law\/\" target=\"_blank\" rel=\"noopener noreferrer\">video conferencing tools<\/a> can really help differentiate their business and more importantly, <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/video-conferencing-legal-relationships\/\" target=\"_blank\" rel=\"noopener noreferrer\">drive more client and employee engagement<\/a>\u2014with minimal investment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If we&#8217;re looking specifically at social media, there are many scheduling tools that can automatically publish pre-loaded content at specific times, while social listening tools give you the ability to track different channels for any mentions of your brand and related topics.<\/span><\/p>\n<p>But with Facebook, Twitter, LinkedIn, Instagram, and more, how can a busy law firm manage all these accounts? It&#8217;s not a great use of time for an attorney (especially if you&#8217;re flying solo) to be toggling between three or four social media platforms and responding to conversations on each one as the messages come in.<\/p>\n<p>That&#8217;s why having the right tool is crucial.<\/p>\n<p><span style=\"font-weight: 400;\">When it comes to managing replies to comments from across different platforms, a tool that pools together information from all your profiles can be a huge timesaver. RingCentral\u2019s <\/span><a href=\"https:\/\/www.ringcentral.com\/digital-customer-engagement.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">digital engagement platform<\/span><\/a><span style=\"font-weight: 400;\"> does exactly this, consolidating all your social media conversations into one dashboard so you can reply to messages from LinkedIn, Facebook, Twitter\u2014and even live chat and email\u2014all from one place:<\/span><\/p>\n<p><iframe sandbox=\"allow-scripts allow-same-origin allow-presentation\" title=\"Digital Customer Engagement | RingCentral Engage Digital\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/PZC3o5YN90E?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen sandbox=\"allow-same-origin allow-scripts allow-presentation\"><\/iframe><\/p>\n<p>It&#8217;s an easy, low-cost, and relatively low-risk way to open your business to a stronger client experience that spans <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/communication-channels\/\" target=\"_blank\" rel=\"noopener noreferrer\">different channels<\/a>.<\/p>\n<hr \/>\n<p class=\"p1\"><span class=\"s1\">\ud83d\udd79\ufe0f<\/span> Get a hands-on look at how RingCentral works by booking a product tour:<\/p>\n<p class=\"p1\"><button data-href=\"#leadform-popup\" class=\"js-open-popup-activator btn primary\" >Choose a time<\/button><\/p>\n<hr \/>\n<h3><span style=\"font-weight: 400;\">4. Develop a content strategy\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now comes time to take this understanding of your target audience\u2019s content preferences and use it as a foundation for your own content strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unsurprisingly, offering relevant and useful content is the key to getting followers\u2014mere promotion of your firm isn\u2019t enough. Your content should position you as an expert and at the same time be accessible enough to appeal to a non-expert audience. You can achieve this through a wide variety of content formats, from sharing useful legal tips and linking to helpful resources, to publishing a series of insightful interviews with your partners.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some other formats worth considering:<\/span><\/p>\n<p><b>Visuals and graphics<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Posts with a strong visual component tend to stand out in people\u2019s feeds and are a great way to convey dense information, facts, and statistics. Images are also effective for adding context to written posts, while photos of real people provide an additional human touch to your messaging.<\/span><\/p>\n<p><b>Videos<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Video lets you package information in an engaging and easy-to-digest format and gives you the opportunity to convey more of your firm\u2019s personality. You can use this format to conduct interviews, discuss recent news, and explain relevant legal concepts. Here&#8217;s an example of White &amp; Case LLP using a video on Facebook to share that they won a big case:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-44595\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/social-media-video-example-for-law-firms-1024x670.png\" alt=\"social media video example for law firms\" width=\"1024\" height=\"670\" \/><\/p>\n<p><b>Blog posts<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Many law firms use social media to promote their blog content so they can drive more followers to their website where they can then learn more about the practice. And while having a blog isn\u2019t a prerequisite to having an effective social media program, it\u2019s extremely useful as a tool for nurturing your more interested prospects and showing your firm&#8217;s thought leadership. Morgan Lewis has quite a sophisticated blog that&#8217;s even broken out into different categories, like finreg and health law:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-44596\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/law-firm-blog-example-1024x824.png\" alt=\"law firm blog example\" width=\"1024\" height=\"824\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">5. Create your content calendar<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve settled on the type of content you\u2019ll be creating and the formats you\u2019ll be using, it\u2019s time to create a posting schedule.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since most people\u2019s social media feeds are incredibly crowded and are constantly being updated, it\u2019s important that you post consistently enough to be noticed over time. By creating a content calendar, you can map out in advance what content you\u2019ll post and when you\u2019ll post it, as well as specifying which members of your team are responsible for which activities. This makes it easier to manage your content creation and saves you from having to come up with fresh ideas each and every time you publish a post.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As well as specifying how many posts you\u2019ll publish each day, your content calendar should set aside blocks of time for you to interact with your audience, moderate public posts, and actually create the content you\u2019ve scheduled. It can be a good idea to batch your content creation into weekly sessions. For example, on Friday afternoon you might set aside an hour to create posts for the following week.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, you should aim to schedule your posts to go live at times when your followers are most likely to see and engage with your content. Over time, you may notice that certain posts get more engagement depending on what day of the week or what time of day you post them. You can then use this information to inform your future content schedule.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Build a polished profile<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before you go ahead and start publishing content, you should first make sure that your social media profiles are in tip-top condition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A professional-looking profile page is essential for creating the right impression. No matter how original or insightful your content is, you\u2019ll have a hard time getting people to pay attention if your profile page is a mess.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, to optimize your LinkedIn profile, you should include a recent profile photo of your face (or a high-resolution version of your logo if you\u2019re optimizing your company page), a memorable background photo, a descriptive headline, a well-written \u201cabout\u201d section that summarizes your services, and a comprehensive list of your skills, interests, and accomplishments.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7. Interact with your audience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The best way to get the most out of social media is to be, well\u2026 social.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whenever one of your followers asks you a question, or comments on a recent post of yours, or joins in on a discussion about a recent event you organized, you should take it as an opportunity to forge a relationship with them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make use of hashtags, social media groups, and your platform\u2019s search function to discover active conversations around topics that are relevant to your areas of interest. You\u2019ll strengthen your authority and gain new followers the more you can weigh in on these debates with insightful contributions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t be shy when it comes to liking, sharing, or commenting on other people\u2019s posts either. Provided that what they\u2019re talking about is relevant to your brand, sharing content from other accounts encourages reciprocation and brings value to your followers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to dealing with public complaints or negative comments that mention your law firm, respond in a conciliatory tone, and invite them to follow up with you through direct channels. Don\u2019t hesitate to block and report inappropriate or hateful commenters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, don&#8217;t overlook the value of interacting with other lawyers. The stronger the connections you make with other legal professionals, the more likely they\u2019ll be to refer clients your way.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">8. Formalize your social media policy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Our final tip is the most important to keep in mind when it comes to reducing the likelihood of social media mishaps and blunders.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First and foremost, anyone in your organization who uses social media should be made aware of all relevant guidelines provided by state bar associations, the ABA<\/span><span style=\"font-weight: 400;\">,<sup>9<\/sup> and agencies such as the FTC<\/span><span style=\"font-weight: 400;\">,<sup>10<\/sup> NLRB<\/span><span style=\"font-weight: 400;\">,<sup>11<\/sup> and EEOC<\/span><span style=\"font-weight: 400;\">.<sup>12<\/sup><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your internal social media policy should also include guidelines relating to the following items (list not exhaustive):<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Maintaining client confidentiality<\/b><span style=\"font-weight: 400;\">: Employees should not refer to a current or former client or their case without their written consent. Likewise, they should not refer to any details about the client that could be used to identify them without their consent.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Sending confidential material<\/b><span style=\"font-weight: 400;\">: Employees should not send confidential material to clients through social media without their consent.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Assertions<\/b><span style=\"font-weight: 400;\">: Employees should only use factual statements.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Security<\/b><span style=\"font-weight: 400;\">: Employees should use highly secure passwords and two-factor authentication for any accounts linked to the firm\u2019s social media accounts.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your social media policy should be easy to understand and distributed throughout your team.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Social media for lawyers<\/span><span style=\"font-weight: 400;\">: Ready to take the leap?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Building a social media presence for your legal firm can play a major role in building your reputation and generating new clients for your practice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But planning and implementing a secure and successful social media strategy is no mean feat. It\u2019s essential that you devise clear guidelines for everyone who posts under your firm\u2019s name in order to safeguard your reputation. What\u2019s more, you need to commit to producing consistent and insightful content in order to keep your followers engaged and to reach new audiences. Remember, it\u2019s okay to start off small, provided you have these basics in place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be sure to refer back to the advice covered in this post once you\u2019re ready to level-up your firm\u2019s social media game.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><sup>1, 4<\/sup><span style=\"font-weight: 400;\">americanbar.org\/groups\/law_practice\/publications\/techreport\/ABATECHREPORT2018\/Marketing<\/span><\/p>\n<p><sup>2<\/sup><span style=\"font-weight: 400;\">globalwebindex.com\/reports\/social<\/span><\/p>\n<p><sup>3<\/sup><span style=\"font-weight: 400;\">blog.globalwebindex.com\/chart-of-the-day\/social-browsers-brand<\/span><\/p>\n<p><sup>5<\/sup><span style=\"font-weight: 400;\">thomsonreuters.com\/en\/press-releases\/2016\/august\/consumers-hire-lawyers-active-social-media-findlaw-survey.html<\/span><\/p>\n<p><sup>6, 7, 8<\/sup><span style=\"font-weight: 400;\">attorneyatwork.com\/wp-content\/uploads\/2017\/10\/Engage-Lawyers-Guide-to-Social-Media-Marketing-102317-2.pdf<\/span><\/p>\n<p><sup>9<\/sup><span style=\"font-weight: 400;\">americanbar.org\/groups\/professional_responsibility\/publications\/model_rules_of_professional_conduct\/model_rules_of_professional_conduct_table_of_contents<\/span><\/p>\n<p><sup>10<\/sup><span style=\"font-weight: 400;\">ftc.gov\/tips-advice\/business-center\/advertising-and-marketing\/online-advertising-and-marketing<\/span><\/p>\n<p><sup>11<\/sup><span style=\"font-weight: 400;\">nlrb.gov\/rights-we-protect\/rights\/nlrb-and-social-media<\/span><\/p>\n<p><sup>12<\/sup><span style=\"font-weight: 400;\">eeoc.gov\/eeoc\/newsroom\/release\/3-12-14.cfm<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media has long been an indispensable tool for promotion and customer engagement, especially for commercial businesses. But today, as much as 76% of law firms are also embracing the power of social media as a way to increase their firm\u2019s exposure and build their client base, according to the American Bar Association.1\u00a0 And yet, &#8230;<\/p>\n","protected":false},"author":29,"featured_media":44496,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901,18669,24119],"tags":[1480,1805,800],"class_list":["post-44586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","category-verticals","category-law","tag-law","tag-social-media","tag-social-media-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Social media for lawyers: Build an online presence for your firm | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"What\u2019s the best way to become active on social media for lawyers? 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