{"id":44402,"date":"2020-10-08T20:08:32","date_gmt":"2020-10-08T20:08:32","guid":{"rendered":"\/us\/en\/blog\/?p=44402"},"modified":"2023-01-30T05:11:58","modified_gmt":"2023-01-30T13:11:58","slug":"customer-service-in-2020-with-shep-hyken","status":"publish","type":"post","link":"\/us\/en\/blog\/customer-service-in-2020-with-shep-hyken\/","title":{"rendered":"Customer Service in 2020 with Shep Hyken"},"content":{"rendered":"<p><span style=\"font-weight: 400\">It\u2019s <a href=\"https:\/\/www.nationalcustomerserviceweek.org\/\">National Customer Service Week<\/a>! We see the importance of customer service everywhere, especially in 2020. Healthcare workers, grocery store associates, and every type of employee we interact with virtually have brought some sense of normalcy to day-to-day life.<\/span><\/p>\n<p><span style=\"font-weight: 400\">But as the world continues to change, businesses are transforming how they reach their customers, connect with their team, and manage their workforce. We chatted with New York Times and Wall Street Journal best-selling author Shep Hyken, who gave us some insight on the importance of support, empathy and communication when making your organization customer centric.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And next time you\u2019re out in the world, make sure to thank and show your appreciation for everyone who works to make our life a little easier.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Big shout out to everyone who works in customer service &#8211; we are so grateful for everything you do and have done, especially in 2020. You&#8217;ve made this past year a lot more bearable.<\/span><\/p>\n<div class=\"full-width\">\n<section class=\"show-demo\">\n<div class=\"title\">\n\t\t\tReal Talk with Shep Hyken\t\t<\/div>\n<div class=\"flex-container button-container {{ $description ?: 'spacing' }}\">\n<div class=\"flex-container description\">\n<div>\n\t\t\t\t\tWatch the full chat here!\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"button-wrapper\">\n                                            <button onclick=\"window.open('https:\/\/ev.ringcentral.com\/realtalk_shep-hyken', '_blank'); return false;\" class=\"show-demo-button\" data-dl-name=\"show-demo\" data-dl-element=\"button\" data-dl-additional-info=\"show demo button\" data-no-auto-dl=\"true\">Watch now<\/button>\n                                    <\/div>\n<\/p><\/div>\n<\/section><\/div>\n<div><\/div>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s National Customer Service Week! We see the importance of customer service everywhere, especially in 2020. Healthcare workers, grocery store associates, and every type of employee we interact with virtually have brought some sense of normalcy to day-to-day life. But as the world continues to change, businesses are transforming how they reach their customers, connect &#8230;<\/p>\n","protected":false},"author":29,"featured_media":44403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901,18390,4],"tags":[1855,7999,743,20651,19612,18791,18814],"class_list":["post-44402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","category-communication-and-collaboration","category-customer-experience","tag-cloud-communications","tag-cloud-contact-center","tag-customer-experience","tag-customer-experience-day","tag-customer-service-week","tag-real-talk","tag-ringcentral-real-talk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Customer Service in 2020 with Shep Hyken | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Join Shep Hyken for insights on the importance of support, empathy &amp; communication to make your organization customer centric this Customer Service Week.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-service-in-2020-with-shep-hyken\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Service in 2020 with Shep Hyken\" \/>\n<meta property=\"og:description\" content=\"Join Shep Hyken for insights on the importance of support, empathy &amp; communication to make your organization customer centric this Customer Service Week.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-service-in-2020-with-shep-hyken\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-08T20:08:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-30T13:11:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/shep-blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"930\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"RingCentral Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"RingCentral Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-in-2020-with-shep-hyken\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/customer-service-in-2020-with-shep-hyken\/\"},\"author\":{\"name\":\"RingCentral Team\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358\"},\"headline\":\"Customer Service in 2020 with Shep Hyken\",\"datePublished\":\"2020-10-08T20:08:32+00:00\",\"dateModified\":\"2023-01-30T13:11:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/customer-service-in-2020-with-shep-hyken\/\"},\"wordCount\":186,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-in-2020-with-shep-hyken\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/shep-blog.png\",\"keywords\":[\"cloud communications\",\"Cloud Contact Center\",\"customer experience\",\"customer experience day\",\"customer service week\",\"real talk\",\"ringcentral real talk\"],\"articleSection\":[\"Business &amp; leadership\",\"Communication &amp; collaboration\",\"Customer &amp; employee experience\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"\/us\/en\/blog\/customer-service-in-2020-with-shep-hyken\/\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-in-2020-with-shep-hyken\/\",\"name\":\"Customer Service in 2020 with Shep Hyken | RingCentral Blog\",\"isPartOf\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-in-2020-with-shep-hyken\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-in-2020-with-shep-hyken\/#primaryimage\"},\"thumbnailUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/shep-blog.png\",\"datePublished\":\"2020-10-08T20:08:32+00:00\",\"dateModified\":\"2023-01-30T13:11:58+00:00\",\"description\":\"Join Shep Hyken for insights on the importance of support, empathy & communication to make your organization customer centric this Customer Service Week.\",\"breadcrumb\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-in-2020-with-shep-hyken\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-in-2020-with-shep-hyken\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-in-2020-with-shep-hyken\/#primaryimage\",\"url\":\"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/shep-blog.png\",\"contentUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/shep-blog.png\",\"width\":930,\"height\":700},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-in-2020-with-shep-hyken\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"\/us\/en\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer Service in 2020 with Shep Hyken\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/\",\"name\":\"RingCentral Blog\",\"description\":\"Intelligent Communications\",\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\",\"name\":\"RingCentral\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/\",\"url\":\"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png\",\"contentUrl\":\"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png\",\"width\":2048,\"height\":309,\"caption\":\"RingCentral\"},\"image\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ringcentral\",\"https:\/\/x.com\/ringcentral\",\"https:\/\/www.linkedin.com\/company\/ringcentral\/\",\"https:\/\/www.instagram.com\/ringcentral\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358\",\"name\":\"RingCentral Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\",\"caption\":\"RingCentral Team\"},\"sameAs\":[\"https:\/\/www.ringcentral.com\"],\"url\":\"\/us\/en\/blog\/author\/ringcentral-team\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Customer Service in 2020 with Shep Hyken | RingCentral Blog","description":"Join Shep Hyken for insights on the importance of support, empathy & communication to make your organization customer centric this Customer Service Week.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-service-in-2020-with-shep-hyken\/","og_locale":"en_US","og_type":"article","og_title":"Customer Service in 2020 with Shep Hyken","og_description":"Join Shep Hyken for insights on the importance of support, empathy & communication to make your organization customer centric this Customer Service Week.","og_url":"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-service-in-2020-with-shep-hyken\/","og_site_name":"RingCentral Blog","article_publisher":"https:\/\/www.facebook.com\/ringcentral","article_published_time":"2020-10-08T20:08:32+00:00","article_modified_time":"2023-01-30T13:11:58+00:00","og_image":[{"width":930,"height":700,"url":"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/shep-blog.png","type":"image\/png"}],"author":"RingCentral Team","twitter_card":"summary_large_image","twitter_creator":"@ringcentral","twitter_site":"@ringcentral","twitter_misc":{"Written by":"RingCentral Team","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-in-2020-with-shep-hyken\/#article","isPartOf":{"@id":"\/us\/en\/blog\/customer-service-in-2020-with-shep-hyken\/"},"author":{"name":"RingCentral Team","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358"},"headline":"Customer Service in 2020 with Shep Hyken","datePublished":"2020-10-08T20:08:32+00:00","dateModified":"2023-01-30T13:11:58+00:00","mainEntityOfPage":{"@id":"\/us\/en\/blog\/customer-service-in-2020-with-shep-hyken\/"},"wordCount":186,"publisher":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-in-2020-with-shep-hyken\/#primaryimage"},"thumbnailUrl":"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/shep-blog.png","keywords":["cloud communications","Cloud Contact Center","customer experience","customer experience day","customer service week","real talk","ringcentral real talk"],"articleSection":["Business &amp; leadership","Communication &amp; collaboration","Customer &amp; employee experience"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"\/us\/en\/blog\/customer-service-in-2020-with-shep-hyken\/","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-in-2020-with-shep-hyken\/","name":"Customer Service in 2020 with Shep Hyken | RingCentral Blog","isPartOf":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-in-2020-with-shep-hyken\/#primaryimage"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-in-2020-with-shep-hyken\/#primaryimage"},"thumbnailUrl":"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/shep-blog.png","datePublished":"2020-10-08T20:08:32+00:00","dateModified":"2023-01-30T13:11:58+00:00","description":"Join Shep Hyken for insights on the importance of support, empathy & communication to make your organization customer centric this Customer Service Week.","breadcrumb":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-in-2020-with-shep-hyken\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-in-2020-with-shep-hyken\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-in-2020-with-shep-hyken\/#primaryimage","url":"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/shep-blog.png","contentUrl":"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/shep-blog.png","width":930,"height":700},{"@type":"BreadcrumbList","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/customer-service-in-2020-with-shep-hyken\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"\/us\/en\/blog\/"},{"@type":"ListItem","position":2,"name":"Customer Service in 2020 with Shep Hyken"}]},{"@type":"WebSite","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/","name":"RingCentral Blog","description":"Intelligent Communications","publisher":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization","name":"RingCentral","url":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/","url":"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png","contentUrl":"\/us\/en\/blog\/wp-content\/uploads\/2025\/04\/ringcentral-logo.png","width":2048,"height":309,"caption":"RingCentral"},"image":{"@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ringcentral","https:\/\/x.com\/ringcentral","https:\/\/www.linkedin.com\/company\/ringcentral\/","https:\/\/www.instagram.com\/ringcentral"]},{"@type":"Person","@id":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/65a168321317ffd562e0d77745f1b358","name":"RingCentral Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g","caption":"RingCentral Team"},"sameAs":["https:\/\/www.ringcentral.com"],"url":"\/us\/en\/blog\/author\/ringcentral-team\/"}]}},"rc_img_url":"\/us\/en\/blog\/wp-content\/uploads\/2020\/10\/shep-blog.png","rcblog_by_author":"<a href=\"\/us\/en\/blog\/author\/ringcentral-team\/amp\" data-dl-events-click=\"true\" data-dl-element=\"link\"><span class=\"image\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/9a8d989fa7e72af5bd5cf487cf7080318b695de4be89de382c5e64305dd0249c?s=96&d=mm&r=g\" alt=\"\" width=\"30\" height=\"30\" layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">RingCentral Team<\/span><\/a>","rc_author_full_name":"RingCentral Team","rc_author_avatar":"\/us\/en\/blog\/wp-content\/uploads\/2022\/02\/ringcentral-logo-new.png","rc_author_link":"\/us\/en\/blog\/author\/ringcentral-team\/amp","rc_post_categories":"<a href=\"\/us\/en\/blog\/category\/trending\/business-leadership\/amp\">Business &amp; leadership<\/a><a href=\"\/us\/en\/blog\/category\/trending\/communication-and-collaboration\/amp\">, Communication &amp; collaboration<\/a><a href=\"\/us\/en\/blog\/category\/trending\/customer-experience\/amp\">, Customer &amp; employee experience<\/a>","amp_link":"\/us\/en\/blog\/customer-service-in-2020-with-shep-hyken\/amp","excerpt_title":"Customer Service in 2020 with Shep Hyken","_links":{"self":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/44402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/comments?post=44402"}],"version-history":[{"count":0,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/44402\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media\/44403"}],"wp:attachment":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media?parent=44402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/categories?post=44402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/tags?post=44402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}