{"id":44130,"date":"2020-09-24T22:38:02","date_gmt":"2020-09-24T22:38:02","guid":{"rendered":"\/us\/en\/blog\/?p=44130"},"modified":"2023-01-18T03:30:57","modified_gmt":"2023-01-18T11:30:57","slug":"3-cloud-services-that-surged-during-covid-19","status":"publish","type":"post","link":"\/us\/en\/blog\/3-cloud-services-that-surged-during-covid-19\/","title":{"rendered":"3 cloud services that surged during COVID-19"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Few people have framed the shock to the business world that has occurred as a result of the global COVID-19 pandemic more succinctly than Satya Nadella. \u201cWe\u2019ve seen two years\u2019 worth of digital transformation in two months,\u201d the Microsoft CEO said in his <\/span><a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-365\/blog\/2020\/04\/30\/2-years-digital-transformation-2-months\/\"><span style=\"font-weight: 400;\">quarterly earnings report<\/span><\/a><span style=\"font-weight: 400;\"> to Wall Street last spring.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And as bold as the claim may be, it\u2019s not overhyping the dramatic workplace transformation that occurred when millions were sent to work from home in the early days of lockdown. Practically overnight, offices were shuttered and core business activities\u2014from collaboration to the review of confidential documents\u2014all shifted from taking place in physical locations to occurring in the cloud.<\/span><\/p>\n<p><b>The unexpected explosion of cloud services<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Businesses were investing in the cloud long before the pandemic. Months before words like \u201ccoronavirus\u201d and \u201csocial distancing\u201d became common parlance, Gartner predicted that <\/span><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2019-11-13-gartner-forecasts-worldwide-public-cloud-revenue-to-grow-17-percent-in-2020\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">global cloud investment<\/span><\/a><span style=\"font-weight: 400;\"> would increase by a reasonable 17% in 2020, with the worldwide public cloud services market increasing from $227.8 billion up to $266.4 billion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, such forecasts did not take into account that a sudden surge in remote work would require businesses to be able to provide to offsite employees the same level of access, utility, and security for all work resources, in order to maintain productivity. In the first quarter of 2020, <\/span><a href=\"https:\/\/www.pwc.com\/us\/en\/industries\/tmt\/library\/covid19-cloud-infrastructure.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">spending on cloud infrastructure<\/span><\/a><span style=\"font-weight: 400;\"> alone was up 37%. And the cloud investment spree is bound to continue: nearly 75% of finance leaders say they are planning for a more agile business environment moving forward, with the cloud playing an important role in such strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To prioritize investments, it\u2019s worth considering which cloud services have surged during COVID and why each specific area is proving critical for business success.<\/span><\/p>\n<h3 class=\"heading h3\"><b>1. Cloud communication<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Whether it\u2019s sharing status updates with colleagues, talking through a problem or brainstorming an opportunity, or providing vital customer service, communication is the backbone of business. But while it\u2019s easy to take work home, it\u2019s far more challenging to transport a robust communication infrastructure, critical as this may be.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enter cloud communications\u2014team messaging, video conferencing, and phone that are accessible from any location and device. Without offices, meeting rooms and hallways to act as connectors, cloud communications allowed employees to connect and collaborate with each other (as well as with external partners and customers). But in a crowded landscape some communications tools are proving more beneficial than others.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though it is possible to employ individual dedicated apps for functions such as video conferencing, answering customers support calls, and so on, a unified communications system that combines all functionalities into a single platform can overcome multiple work from home pain points. For example, conducting all communications via a unified solution eliminates the need for each individual to use multiple contact names and apps. These can act as the enemy of streamlining, increasing complexity and wasting time whenever employees need to connect.\u00a0<\/span><\/p>\n<h3 class=\"heading h3\"><b>2. Cloud security<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When the office is a contained physical space\u2014with walls and physical security and an internal network\u2014it\u2019s easy to protect company data. When the entire workforce goes remote, working from their homes and on their own networks, it\u2019s more challenging to define what needs protecting and to develop a robust security strategy. But mitigating the risk of data theft has also never been more important: according to IBM\u2019s Cost of a Data Breach Report for 2020, the <\/span><a href=\"https:\/\/www.ibm.com\/security\/digital-assets\/cost-data-breach-report\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">average cost of a data breach<\/span><\/a><span style=\"font-weight: 400;\"> in the U.S. is now a whopping $8.64 million.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While spending on some types of enterprise cybersecurity, such as firewalls and other centralized tactics, is dampening overall security spending, there\u2019s one notable area where Gartner expects to see a surge: the tech research firm predicts <\/span><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2020-06-17-gartner-forecasts-worldwide-security-and-risk-managem\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">spending on cloud security<\/span><\/a><span style=\"font-weight: 400;\"> to grow by a massive 33.3% in 2020, specifically noting the \u201congoing shift to a cloud-based delivery model.\u201d<\/span><\/p>\n<h3 class=\"heading h3\"><b>3. Cloud computing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As more and more business activities are driven online, enterprises need greater capacity to ensure fast, reliable access to cloud services. This increased demand has caused some businesses to massively increase their cloud provisioning, fueling huge growth for <\/span><a href=\"https:\/\/awsinsider.net\/articles\/2020\/05\/06\/covid19-vs-cloud-growth.aspx\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">cloud infrastructure providers<\/span><\/a><span style=\"font-weight: 400;\"> such as Amazon Web Services and Microsoft Azure, as well as smaller firms.<\/span><\/p>\n<h3 class=\"heading h3\"><b>Preparing for a post-pandemic future<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Though there are promises for a vaccine, it\u2019s unlikely the remote work trend unleashed by COVID-19 will reverse itself, even after the virus retreats. Aside from helping to protect employees\u2019 safety while coronavirus remains a risk, many businesses have recognized major benefits from providing a more flexible work environment, including greater productivity, cost control, and employee satisfaction. As such, don\u2019t expect the cloud investment spree to end anytime soon (tech firm IDG forecasts that the cloud will account for a third of <\/span><a href=\"https:\/\/www.forbes.com\/sites\/louiscolumbus\/2020\/08\/02\/32-of-it-budgets-will-be-dedicated-to-the-cloud-by-2021\/#7cd38f045fe3\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">IT budgets<\/span><\/a><span style=\"font-weight: 400;\"> in 2021).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that, it remains important for organizations to continue to pay close attention to existing challenges to ensure cloud solutions meet the needs of a work-from-anywhere workforce. With a full suite of communications tools, <a href=\"https:\/\/www.ringcentral.com\/office\/how-it-works.html\" target=\"_blank\" rel=\"noopener noreferrer\">RingCentral<\/a> provides seamless, end-to-end communication and collaboration, leveraging the cloud to relieve the greatest pain points of remote work.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Few people have framed the shock to the business world that has occurred as a result of the global COVID-19 pandemic more succinctly than Satya Nadella. \u201cWe\u2019ve seen two years\u2019 worth of digital transformation in two months,\u201d the Microsoft CEO said in his quarterly earnings report to Wall Street last spring. And as bold as &#8230;<\/p>\n","protected":false},"author":29,"featured_media":44131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18390],"tags":[18865,18866,8140,18864],"class_list":["post-44130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication-and-collaboration","tag-best-covid-cloud-products","tag-best-work-from-home-cloud-services","tag-ringcentral-products","tag-unified-communications-growth-covid"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>3 cloud services that surged during COVID-19 | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Few people have framed the shock to the business world that has occurred as a result of the global COVID-19 pandemic more succinctly than Satya 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