{"id":44099,"date":"2020-07-01T12:50:47","date_gmt":"2020-07-01T12:50:47","guid":{"rendered":"\/us\/en\/blog\/?p=44099"},"modified":"2025-03-13T06:26:07","modified_gmt":"2025-03-13T13:26:07","slug":"increase-customer-base","status":"publish","type":"post","link":"\/us\/en\/blog\/increase-customer-base\/","title":{"rendered":"Grow your customer base without big bucks\u2014or a big team"},"content":{"rendered":"

You run a small business and have a steady stream of income from a group of customers who are loyal and keep coming back to you. It wasn\u2019t easy to get here, but now that you are, you wonder\u2014what\u2019s next? You want to grow and eventually hire additional help to run your sales team, but at the moment it\u2019s just you and your sales partner.\u00a0<\/span><\/p>\n

Having a solid customer base to build off of is a great starting point. Recognize that 65% of a company\u2019s business comes from existing customers.<\/span>1<\/span><\/sup> Focusing on these individuals who\u2019ve already spent their time and money with you is a smart avenue to start expanding your customer base.\u00a0<\/span><\/p>\n

As you\u2019ve likely already experienced, getting the first dollar from someone new is a much greater effort than getting additional dollars from someone who\u2019s already purchased from you. You can thank <\/span>trust<\/span><\/i> for that one.<\/span><\/p>\n

There are a number of ways you can increase your customer base without a radical investment of marketing dollars, especially when working with a smaller team. The idea is to work smarter, not harder, a concept we believe in as a business that specializes in enabling you and your customers to connect easier, yet with more sophisticated technology at less cost.<\/span><\/p>\n

How is this all possible? Without the resources of a big company to back you, below are seven ways for how you can expand your customer base. These are highly focussed techniques that you can use immediately to start seeing your numbers grow:<\/span><\/p>\n

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  1. Find the reason your customers keep coming back\u2014and capitalize on it<\/a><\/li>\n
  2. Cater to your VIPs and attract more customers in the process<\/a><\/li>\n
  3. Be reachable when a prospect picks up the phone (or sends you a message)<\/a><\/li>\n
  4. Create moments to delight when it\u2019s least expected<\/a><\/li>\n
  5. Mobilize your customer advocates<\/a><\/li>\n
  6. Level up your online presence<\/a><\/li>\n
  7. Use AI to get to the point\u2014quickly<\/a><\/li>\n<\/ol>\n
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    Want to grow your customers using a more sales-centric way? Grab this free outbound sales playbook.<\/p>\n

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