{"id":44087,"date":"2020-09-29T17:28:58","date_gmt":"2020-09-29T17:28:58","guid":{"rendered":"\/us\/en\/blog\/?p=44087"},"modified":"2025-03-13T06:02:19","modified_gmt":"2025-03-13T13:02:19","slug":"cx-math-engaged-employees-good-tools-better-customer-experiences","status":"publish","type":"post","link":"\/us\/en\/blog\/cx-math-engaged-employees-good-tools-better-customer-experiences\/","title":{"rendered":"CX Math: Engaged employees + good tools = better customer experiences"},"content":{"rendered":"<p>When it comes to CX, there\u2019s some simple math at play:<\/p>\n<blockquote class=\"quote\"><p>Engaged employees + the right tools = improved customer service<\/p><\/blockquote>\n<p>How does this equation work? What\u2019s the connection between these three concepts? How do you know when your contact center employees are engaged or when you\u2019re using the right tools?<\/p>\n<p>Read on to learn more about employee engagement, what the right tools are for your contact center, and how the combination leads to better customer service.<\/p>\n<h2 class=\"heading h2\">What\u2019s employee engagement?<\/h2>\n<p>\u201cEmployee engagement\u201d refers to how passionate employees feel about their job and how committed they are to their organization. When you have engaged employees, they put in<a href=\"https:\/\/www.aubreydaniels.com\/discretionary-effort#:~:text=%22Discretionary%20effort%20is%20the%20level,in%20trouble%20(negative%20reinforcement).\"> discretionary effort<\/a> (meaning they go above the minimum that\u2019s required).<\/p>\n<p>What does employee engagement look like in a contact center setting? Engaged contact center agents care deeply about their jobs, and they want to offer the best customer service solutions to customers.<\/p>\n<h2 class=\"heading h2\">Employee engagement isn\u2019t employee satisfaction<\/h2>\n<p>It\u2019s important to note that employee engagement isn\u2019t the same thing as employee satisfaction. Employee satisfaction just means that an employee is happy with his or her job.<\/p>\n<p>On the other hand, employee engagement is about motivation, involvement, emotional commitment, and buy-in to company values and culture. An engaged employee is satisfied, while a satisfied employee might not be engaged.<\/p>\n<h2 class=\"heading h2\">Employee engagement and better customer service solutions<\/h2>\n<p>What\u2019s the connection between employee engagement and customer service? The Temkin Group, a customer experience consultancy firm, carried out research that shows that employee engagement is one of<a href=\"https:\/\/blog.hubspot.com\/service\/employee-engagement\"> four customer experience (CX) core competencies<\/a>. If your employees aren\u2019t engaged, your CX suffers.<\/p>\n<p>Why is that the case? When your employees are engaged, they deliver better customer service solutions. Engaged contact center agents are committed to helping customers. As a result, customers will have a better experience.<\/p>\n<div class=\"full-width\">\n<section class=\"show-demo\">\n<div class=\"title\">\n\t\t\tThe right customer service software engages employees and leads to better customer experiences.\t\t<\/div>\n<div class=\"flex-container button-container {{ $description ?: 'spacing' }}\">\n<div class=\"flex-container description\">\n<div>\n\t\t\t\t\tTo see how\t\t\t\t<\/div>\n<\/p><\/div>\n<div class=\"button-wrapper\">\n                                            <button onclick=\"window.open('https:\/\/www.ringcentral.com\/view_demo_cx.html', '_blank'); return false;\" class=\"show-demo-button\" data-dl-name=\"show-demo\" data-dl-element=\"button\" data-dl-additional-info=\"show demo button\" data-no-auto-dl=\"true\">View Demo<\/button>\n                                    <\/div>\n<\/p><\/div>\n<\/section><\/div>\n<h2 class=\"heading h2\">What are the right tools?<\/h2>\n<p>The second part of the equation is the right tools. To run a <a href=\"https:\/\/www.ringcentral.com\/contact-center.html\">contact center<\/a> that delivers an excellent customer experience, the contact center should be powered by<a href=\"https:\/\/www.ringcentral.com\/contact-center\/overview.html#ring-cc\"> customer service software<\/a> that:<\/p>\n<ul>\n<li>Provides omnichannel flexibility.<\/li>\n<li>Allows you to set up intelligent routing based on AI, agent skills, and actionable analytics.<\/li>\n<li>Empowers customers with self-service options.<\/li>\n<li>Gives supervisors the ability to course-correct agents through whisper coaching, to perform silent monitoring, and to enter a call if necessary.<\/li>\n<li>Connects agents with the corporate directory, so they can talk to internal experts to deliver better customer service solutions.<\/li>\n<li>Integrates with your favorite business applications so you can customize agents\u2019 workflows.<\/li>\n<li>Optimizes agent schedules to minimize downtime and long waits for customers.<\/li>\n<li>Offers real-time reports, agent monitoring, and in-depth customer surveys.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><\/p>\n<div class=\"rc-post-content-cta rc-post-content-cta_green\">\n<div class=\"rc-post-content-cta-columns\">\n<div class=\"bottom-cta-img\">\n\t\t\t\t<img decoding=\"async\" width=\"930\" height=\"700\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/05\/payer-members.jpeg\" class=\"responsive-image\" alt=\"\" \/>\t\t\t<\/div>\n<div class=\"bottom-cta-copy\">\n<div class=\"headline-copy\" style=\"text-align:left;\">Next-Gen Cloud Contact Center for dummies<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"rc-post-content-cta-footer\">\n<div class=\"bottom-cta-logo-container\">\n<div class=\"bottom-cta-logo\"><span aria-hidden=\"true\"><svg width=\"154\" height=\"34\" viewBox=\"0 0 154 34\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-logo-478316987\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t\t\t<title 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11.0684C15.339 7.64031 12.782 5.14423 8.04169 5.14423H0V26.9657H3.73931V18.3H8.29354C10.4143 18.3 11.4746 19.3604 11.4746 21.4811V26.9817H15.2139V21.4811C15.2139 18.3946 13.9033 17.1482 11.6302 16.6477ZM7.84117 14.9329H3.73931V8.51618H7.83956C9.86562 8.51618 11.4233 9.35998 11.4233 11.7277C11.4233 14.0955 9.85119 14.9329 7.84117 14.9329Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M19.7329 9.60219C20.2077 9.60219 20.6729 9.46262 21.0676 9.19794C21.4638 8.93485 21.7718 8.55948 21.9531 8.11994C22.1359 7.68039 22.1824 7.19754 22.091 6.73233C21.998 6.26552 21.7702 5.83721 21.4333 5.50194C21.0964 5.16506 20.6697 4.93727 20.2029 4.84423C19.7361 4.75119 19.2532 4.79931 18.8153 4.98219C18.3758 5.16506 18.002 5.47306 17.7373 5.86769C17.4742 6.26231 17.333 6.72752 17.3347 7.20235C17.3298 7.67879 17.4694 8.144 17.7325 8.54023C17.9956 8.93646 18.3726 9.24446 18.8137 9.42412C19.1041 9.54604 19.4169 9.6054 19.7329 9.60219Z\" \/>\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M16.9769 0.548269C16.101 0.914019 15.307 1.44981 14.6364 2.12196L16.332 3.81756C16.7764 3.37 17.3041 3.01548 17.8865 2.77325C18.4688 2.53102 19.0928 2.40429 19.7232 2.40269C20.3537 2.40108 20.9777 2.523 21.5616 2.76362C22.1439 3.00264 22.6749 3.35556 23.1225 3.79991L24.8181 2.10431C23.8106 1.1001 22.5289 0.415123 21.1333 0.139206C19.7377 -0.139919 18.2907 0.00285184 16.9769 0.548269Z\" \/>\n\t\t\t\t\t\t<\/svg><\/span><\/div>\n<\/p><\/div>\n<div class=\"bottom-cta-link\">\n\t\t\t\t<a href=\"https:\/\/www.ringcentral.com\/next-gen-cloud-contact-centers.html#ring-1\" class=\"view-all view-all-white \" data-dl-name=\"Get the eBook now\" data-dl-element=\"button\" data-dl-additional-info=\"bottom cta banner\" data-no-auto-dl=\"true\">Get the eBook now<span class=\"svg-icon\" aria-hidden=\"true\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#000\" role=\"img\" aria-labelledby=\"cta-ring-arrow-478316987\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n\t\t\t\t\t<title id=\"cta-ring-arrow-478316987\">Ring Central Logo<\/title>\t\n\t\t\t\t\t<path d=\"M0 11.5C0 11.2239 0.223858 11 0.5 11H21.6797C21.9559 11 22.1797 11.2239 22.1797 11.5V12.5C22.1797 12.7761 21.9559 13 21.6797 13H0.5C0.223858 13 0 12.7761 0 12.5V11.5Z\" ><\/path>\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M21.1718 12.0001L15.8086 6.63691C15.6134 6.44165 15.6134 6.12506 15.8086 5.9298L16.5157 5.22269C16.711 5.02743 17.0276 5.02743 17.2228 5.22269L23.6467 11.6465C23.8419 11.8418 23.8419 12.1584 23.6467 12.3536L17.2228 18.7775C17.0276 18.9727 16.711 18.9727 16.5157 18.7775L15.8086 18.0704C15.6134 17.8751 15.6134 17.5585 15.8086 17.3633L21.1718 12.0001Z\" ><\/path>\n\t\t\t\t<\/svg><\/span><\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p>\t<\/span><\/p>\n<h2 class=\"heading h2\">Customer service software and better customer service solutions<\/h2>\n<p>Choosing the right <a href=\"https:\/\/www.ringcentral.com\/effortless-customer-engagement.html\">contact center tools<\/a> leads to better CX because:<\/p>\n<ul>\n<li>Omnichannel flexibility allows customers to connect with your brand whichever way they want.<\/li>\n<li>Intelligent routing sends customers to the right agent, so there\u2019s a higher chance of first call resolution.<\/li>\n<li>Self-service options let customers get the help they need, faster.<\/li>\n<li>Supervisors can provide valuable feedback to agents on how to improve their customer service skills.<\/li>\n<li>Agents are empowered to find the help they need within the company, so they can solve customer issues faster.<\/li>\n<li>Customizing workflows means your workflows fit your contact center, and your agents don\u2019t have to adapt to new methods or processes.<\/li>\n<li>Optimizing agent schedules means that the right number of agents are available to answer customer queries, leading to better customer experiences.<\/li>\n<li>Real-time analytics and measuring customer sentiment spurs improvement within your contact center, which creates a better customer experience.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-44088 size-full\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/09\/employee-engagement.jpg\" alt=\"Group of people working at desktop computers.\" width=\"600\" height=\"337\" \/><\/p>\n<h2 class=\"heading h2\">What\u2019s the connection between employee engagement and the right customer service software?<\/h2>\n<p>The connection between engaged agents and better CX is clear, and the connection between the right customer service software and CX is clear. Now, is there a connection between employee engagement and the right customer service software?<\/p>\n<p>The answer is yes; the tools employees use on their job are directly related to their engagement with their jobs. It\u2019s much more difficult to get your work done when you\u2019re not using the right software for the job. For contact center agents, it\u2019s frustrating when systems don\u2019t allow:<\/p>\n<ul>\n<li>Customers to use their desired channel to reach the contact center.<\/li>\n<li>Customers to reach an experienced agent who can best answer the customer\u2019s question.<\/li>\n<li>Self-service options for customers, to save everyone time.<\/li>\n<li>Supervisors to give timely feedback, or to recognize a job well done.<\/li>\n<li>Agents to connect with internal resources so they can answer questions quickly and correctly.<\/li>\n<\/ul>\n<p>As a result, agents can\u2019t deliver the best possible CX, because they can\u2019t access the right answers. Their hands are essentially tied with the lack of information they have access to and the service and support they\u2019re able to offer. Moreover, customers will already be frustrated when they reach the contact center because they can\u2019t necessarily connect through their desired channel, and they can\u2019t use self-service options to get the help they need.<\/p>\n<p>Dealing with their own frustration with software unsuited to their needs or dealing with customer frustration for the same reason can cause agent disengagement that, in turn, translates into poor customer experience over time.<\/p>\n<p>On the other hand, the opposite is also true. <a href=\"https:\/\/www.ringcentral.com\/better-employee-engagement\/\">Agents using the right tools<\/a> are more apt to be positively engaged and able to deliver the best customer experiences possible.<\/p>\n<h2 class=\"heading h2\">Putting all the pieces together: Engaged employees + the right tools = better CX<\/h2>\n<p>Let\u2019s put all the pieces together to see how the combination of engaged employees and the right tools leads to better CX. We\u2019ll illustrate with an example.<\/p>\n<p>Jane just bought a new fitness tracker, but she\u2019s having problems synching it with her smartphone. She opens the manufacturer\u2019s site on her computer and clicks on a button to begin a chat. The chatbot displays several self-service options, although they don\u2019t quite fit Jane\u2019s needs. She asks the chatbot to connect her to a contact center agent.<\/p>\n<p>The contact center agent reads what Jane has previously typed. He uses the company directory to connect with someone in the engineering department, who tells him what Jane should do. The contact center agent shares the engineer\u2019s answer with Jane, which turns out to be just the fix she needs.<\/p>\n<p>This interaction leaves the agent feeling good about the interaction and about the job he\u2019s doing because he had the right tools to answer a customer\u2019s question. Jane had a great customer experience because she was able to find the answer she needed quickly.<\/p>\n<p>To learn more about how to <a href=\"https:\/\/www.ringcentral.com\/effortless-customer-engagement.html\">better engage your employees<\/a> and your customers, <a href=\"https:\/\/www.ringcentral.com\/view_demo_cx.html\">view a demo here<\/a> or <a href=\"https:\/\/www.ringcentral.com\/better-employee-engagement\/\">visit our EX+CX<\/a> page to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to CX, there\u2019s some simple math at play: Engaged employees + the right tools = improved customer service How does this equation work? What\u2019s the connection between these three concepts? How do you know when your contact center employees are engaged or when you\u2019re using the right tools? Read on to learn &#8230;<\/p>\n","protected":false},"author":29,"featured_media":44089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-44087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CX Math: Engaged employees + good tools = better customer experiences | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"The right customer service software helps engage employees and leads to better customer service solutions for happier customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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