{"id":43994,"date":"2020-06-01T03:26:18","date_gmt":"2020-06-01T03:26:18","guid":{"rendered":"\/us\/en\/blog\/?p=43994"},"modified":"2025-03-13T06:26:45","modified_gmt":"2025-03-13T13:26:45","slug":"how-to-start-and-market-an-online-store","status":"publish","type":"post","link":"\/us\/en\/blog\/how-to-start-and-market-an-online-store\/","title":{"rendered":"How to start and market an online store"},"content":{"rendered":"<p>More and more people are hopping onto the eCommerce train. Online ventures give entrepreneurs an opportunity to start a new business and generate additional income while not sacrificing the security of their day job.<\/p>\n<p>Of course, for many of these small business owners, the dream is to one day be able to operate their online business full time and retire from the 9-5. But, with all businesses, there is an inherent risk, and online stores are no exception.<\/p>\n<p>When you approach the business world with a plan in place, it paves the way for eCommerce success. Below, you\u2019ll find the steps that we recommend that you take, in order to start your online store.<\/p>\n<div class=\"tip\">\n<div class=\"tip-heading\"><b>\ud83d\udca1 Pro-tip:\u00a0<\/b><\/div>\n<p><a href=\"https:\/\/www.ringcentral.com\/how-to-start-a-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Learn how to start a new business in this in-depth guide.<\/a><\/p>\n<\/div>\n<h2><b>Define your niche<\/b><\/h2>\n<p>In order to <a href=\"https:\/\/zyro.com\/ecommerce-website\">build your eCommerce store<\/a>, you need to identify what types of products you want to specialize in.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-43995\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/09\/image3-3.png\" alt=\"\" width=\"1000\" height=\"750\" \/><\/p>\n<p>There are several factors that you\u2019ll want to take into consideration when <a href=\"https:\/\/blog.3dcart.com\/building-an-online-store-finding-your-niche-and-sourcing-your-products\" target=\"_blank\" rel=\"noopener noreferrer\">selecting your niche<\/a>.<\/p>\n<ul>\n<li>How much competition is out there?<\/li>\n<li>Are you too specific?<\/li>\n<li>Is there a demand for your product?<\/li>\n<li>Do you care about it?<\/li>\n<\/ul>\n<p>Your niche is something you are going to spend a lot of time with, and something you are going to get to know a lot about. Choose something you care about, so your customers will want to care about it too.<\/p>\n<h2><b>Developing your website<\/b><\/h2>\n<p>It\u2019s time to create your <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/9-tips-for-enhancing-the-ecommerce-digital-customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">digital footprint<\/a> and name your business.\u00a0 Of course, if you already have a business name, you won\u2019t necessarily need to create one from scratch, but you may find that when it comes to choosing your domain name it\u2019s already taken.<\/p>\n<p><a href=\"https:\/\/www.onlydomains.com\/domain-names\">Select a domain name<\/a> that is easy to remember, is limited to alphabetical characters, and one that is easy to read.<\/p>\n<p>The next step is choosing <a href=\"https:\/\/www.hostinger.com\/web-hosting\">your web hosting<\/a> and eCommerce platform. If you are new to eCommerce, there is an option that streamlines the process and simplifies eCommerce. These are the ecommerce platforms option. Choosing a hosted platform option allows you to use your own business name, provides regular monthly updates that require little to no effort on your part, the best in security options, and regular backups, so you don\u2019t miss a thing. When it comes to selecting the perfect web hosting for your needs, you can choose from various options such as shared hosting, <a href=\"https:\/\/ultahost.com\/cpanel-vps-hosting\">VPS hosting with cpanel<\/a>, dedicated server hosting, etc.<\/p>\n<p>Once you\u2019ve selected your web host and eCommerce platform, you get to <a href=\"https:\/\/www.hostinger.com\/tutorials\/how-to-design-a-website\">design your website<\/a>.<\/p>\n<p>Consider the pages that you use the most when visiting a site for the first time (about us, FAQ, and of course the site\u2019s landing page). Those are the pages you\u2019ll want to include, at a minimum.<\/p>\n<p>Your hosted platform will provide a number of different themes to choose from. The theme you select is the overall design of your site, so be sure to choose one that is compatible with mobile devices.<\/p>\n<h2><b>Select your product<\/b><\/h2>\n<p>Unless you are manufacturing your own product, finding a supplier is essential to operating your online business. When working with suppliers make sure to communicate, stay away from suppliers that charge exorbitant fees, and sample the products (especially when <a href=\"https:\/\/www.3dcart.com\/dropshipping.html\" target=\"_blank\" rel=\"noopener noreferrer\">drop shipping<\/a>).<\/p>\n<p>Target products that retail for $100 or more. Higher priced products increase your overall payout and require fewer sales to break even.<\/p>\n<h2><b>Go live<\/b><\/h2>\n<p>Once you have set up your site, selected and uploaded your product, and double-checked for errors, it\u2019s time to launch your online store. Be sure to test the different pages, as well as make a trial purchase so that you can anticipate any issues your customers may have. Additionally, you\u2019ll want to double check links to be sure that they direct your customer to where they want to go.<\/p>\n<h2><b>Marketing your online store<\/b><\/h2>\n<p>Marketing is going to be one of the most important aspects of operating your online business.<\/p>\n<p>In order for potential customers to find your online store, you need to use <a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/structure-perfect-seo-optimized-page\/\" target=\"_blank\" rel=\"noopener noreferrer\">Search Engine Optimization (SEO)<\/a>. SEO needs to be incorporated into every page on your website in order to show up in search engine responses. Three ways that you can use SEO to make your online store a success is to incorporate keywords, quality content, and encourage other sites to link back to your website. The latter can be done by incorporating a blog that has quality content for your user.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_43996\" aria-describedby=\"caption-attachment-43996\" style=\"width: 508px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-43996\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2020\/09\/image2-3.png\" alt=\"Marketing your online store\" width=\"508\" height=\"356\" \/><figcaption id=\"caption-attachment-43996\" class=\"wp-caption-text\">Source: 3dcart<\/figcaption><\/figure>\n<p>Marketing can come in many shapes and forms. You may consider <a href=\"https:\/\/www.ringcentral.com\/small-business\/blog\/social-media-benefits\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media marketing<\/a>, paid advertising, referral marketing, and email marketing. You will find that using one method of marketing alone may not be effective, but when multiple avenues are explored at a given time, results are more visible.<\/p>\n<ul>\n<li><b>Social Media Marketing<\/b>: Facebook, for example, is a powerful tool for a small business.\u00a0 While there are paid advertisements available on this platform, the social media page should be used primarily for communicating with customers. Remember, the more your customers interact with you on social media, the more potential customers are going to see your posts.<\/li>\n<\/ul>\n<ul>\n<li><b>Paid Advertising<\/b>: Google AdWords means that you can get your business at the top of the search results. Sure, there will be a little \u201cad\u201d logo next to your result, but it gets your product in front of potential customers \u2013 this is vital when you are first starting out.<\/li>\n<\/ul>\n<ul>\n<li><b>Referral Marketing<\/b>: When you get your customers talking, it means less work for you. Offer your customer a discount for referring a friend to your store. Bonus? The friend gets the same discount. Referral marketing can generate a powerful buzz around your business..<\/li>\n<\/ul>\n<ul>\n<li><b>Email Marketing<\/b>: With email, you can reach customers that don\u2019t use social media, and may not shop online often. Different emails serve different purposes in the eCommerce world. There are the abandoned cart emails (asking them to come back), newsletters (sharing what\u2019s new), and even autoresponders (which kick in when the customer performs certain tasks).<\/li>\n<\/ul>\n<p>Online stores aren\u2019t for the faint of heart. They take hard work and dedication, but it pays off in the end. Ecommerce provides people that otherwise wouldn\u2019t be able to own their own business an opportunity to participate in the American dream. <a href=\"https:\/\/www.3dcart.com\/start-an-online-store.html\" target=\"_blank\" rel=\"noopener noreferrer\">Starting an online store<\/a> can offer you new levels of independence and freedom, to a degree you won\u2019t find in a 9-5 job.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More and more people are hopping onto the eCommerce train. Online ventures give entrepreneurs an opportunity to start a new business and generate additional income while not sacrificing the security of their day job. Of course, for many of these small business owners, the dream is to one day be able to operate their online &#8230;<\/p>\n","protected":false},"author":1030,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901],"tags":[],"class_list":["post-43994","post","type-post","status-publish","format-standard","hentry","category-business-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to start and market an online store | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"More and more people are hopping onto the eCommerce train. Online ventures give entrepreneurs an opportunity to start a new business and generate\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/how-to-start-and-market-an-online-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to start and market an online store\" \/>\n<meta property=\"og:description\" content=\"More and more people are hopping onto the eCommerce train. Online ventures give entrepreneurs an opportunity to start a new business and generate\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/how-to-start-and-market-an-online-store\/\" \/>\n<meta property=\"og:site_name\" content=\"RingCentral Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ringcentral\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-01T03:26:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-13T13:26:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/uploads\/2020\/08\/web_home_HOME_def.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gonzalo Gil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@gonzalogil\" \/>\n<meta name=\"twitter:site\" content=\"@ringcentral\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gonzalo Gil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/how-to-start-and-market-an-online-store\/#article\",\"isPartOf\":{\"@id\":\"\/us\/en\/blog\/how-to-start-and-market-an-online-store\/\"},\"author\":{\"name\":\"Gonzalo Gil\",\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#\/schema\/person\/a7abc3fb1220721d477ade5a54629ee2\"},\"headline\":\"How to start and market an online store\",\"datePublished\":\"2020-06-01T03:26:18+00:00\",\"dateModified\":\"2025-03-13T13:26:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"\/us\/en\/blog\/how-to-start-and-market-an-online-store\/\"},\"wordCount\":1079,\"publisher\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#organization\"},\"articleSection\":[\"Business &amp; leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"\/us\/en\/blog\/how-to-start-and-market-an-online-store\/\",\"url\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/how-to-start-and-market-an-online-store\/\",\"name\":\"How to start and market an online store | RingCentral Blog\",\"isPartOf\":{\"@id\":\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/#website\"},\"datePublished\":\"2020-06-01T03:26:18+00:00\",\"dateModified\":\"2025-03-13T13:26:45+00:00\",\"description\":\"More and more people are hopping onto the eCommerce train. 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As an eCommerce expert, Gonzalo works with businesses of all sizes to help them build their online presence and succeed in selling online.","sameAs":["https:\/\/www.linkedin.com\/in\/3dcart\/","https:\/\/x.com\/gonzalogil"],"url":"\/us\/en\/blog\/author\/gonzalo-gil\/"}]}},"rc_img_url":"https:\/\/www.ringcentral.com\/us\/en\/blog\/wp-content\/themes\/ringcentral\/assets\/images\/imgSample.jpg","rcblog_by_author":"<a href=\"\/us\/en\/blog\/author\/gonzalo-gil\/amp\" data-dl-events-click=\"true\" data-dl-element=\"link\"><span class=\"image\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/dd45c386176eb493092ec2de691dbcf24837d54cc5465e9e8bcf088caa830bc2?s=96&d=mm&r=g\" alt=\"\" width=\"30\" height=\"30\" layout=\"fixed\"><\/img><\/span><span class=\"by-author-name\">Gonzalo Gil<\/span><\/a>","rc_author_full_name":"Gonzalo Gil","rc_author_avatar":"\/us\/en\/blog\/wp-content\/uploads\/2020\/09\/image1-4.png","rc_author_link":"\/us\/en\/blog\/author\/gonzalo-gil\/amp","rc_post_categories":"<a href=\"\/us\/en\/blog\/category\/trending\/business-leadership\/amp\">Business &amp; leadership<\/a>","amp_link":"\/us\/en\/blog\/how-to-start-and-market-an-online-store\/amp","excerpt_title":"How to start and market an online store","_links":{"self":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/43994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/users\/1030"}],"replies":[{"embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/comments?post=43994"}],"version-history":[{"count":0,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/posts\/43994\/revisions"}],"wp:attachment":[{"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/media?parent=43994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/categories?post=43994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/wp-json\/wp\/v2\/tags?post=43994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}