{"id":43485,"date":"2022-07-01T18:47:56","date_gmt":"2022-07-02T01:47:56","guid":{"rendered":"\/us\/en\/blog\/?p=43485"},"modified":"2025-03-13T06:19:20","modified_gmt":"2025-03-13T13:19:20","slug":"benefits-of-video-conferencing","status":"publish","type":"post","link":"\/us\/en\/blog\/benefits-of-video-conferencing\/","title":{"rendered":"9 benefits of video conferencing for your business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">We\u2019ve all been video conferencing like pros for years at this point\u2026 whether we ever imagined that life for ourselves or not! We wager you\u2019ve learned that there are a lot of benefits to <a class=\"waffle-rich-text-link\" href=\"https:\/\/www.ringcentral.com\/video-call.html\">video calls<\/a> that you just won\u2019t get from an in-person meeting, whether you\u2019re a larger company or a<\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/real-time-video-conferencing\/\"> <span style=\"font-weight: 400;\">smaller business<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, video conferencing lets everyone tune in from the environment of their choice. Participants don\u2019t need to worry about things like commuting or parking or the other things that can make attending an in-person conference so annoying. But video conferencing has a lot more to offer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, we\u2019ll cover:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#one\">9 benefits of video conferencing<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#two\">Should every call be a video call?<\/a><\/li>\n<\/ul>\n<hr \/>\n<p class=\"p1\">Shopping for a video conferencing tool? (Or just curious about what to look for?) Grab the free checklist to help you choose the right one for your team or business.<\/p>\n<p class=\"p1\">\n<div class=\"download-form-widget standart-download-form\" data-url=\"https:\/\/netstorage.ringcentral.com\/documents\/video_conf_platform_checklist.pdf\" data-id=\"69d0d63397c83\" id=\"69d0d63397c83\">\n\t\t<button tabindex=\"on\"  on=\"tap:69d0d63397c83.toggleClass(class='open')\" class=\"open-modal-download-action download-form-button\" type=\"submit\">\ud83c\udf1f Get it now<\/button><\/p>\n<div class=\"download-form-modal\">\n<div class=\"download-form-modal-body\">\n<div class=\"download-form-modal-content\">\n<div class=\"download-form-modal-title\">See what you need to do (and know) as you're deciding on a video conferencing app with this checklist!<\/div>\n<form class=\"download-form SMB\" method=\"post\">\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Full Name\" aria-required=\"true\" aria-invalid=\"false\" type=\"text\" name=\"fullname\" placeholder=\"Full Name\" data-dl-events-hover=\"true\" data-dl-element=\"text\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<input class=\"download-form-input\" aria-label=\"Email (please enter a work email address)\" aria-required=\"true\" aria-invalid=\"false\" type=\"email\" autocomplete=\"on\" name=\"email\" placeholder=\"Email (please enter a work email address)\" data-dl-events-hover=\"true\" data-dl-element=\"email\" data-dl-additional-info=\"download form\">\n\t\t\t\t\t\t<\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"popup_form\" value=\"1\">\n\t\t\t\t\t\t<\/div>\n<div><input type=\"hidden\" name=\"Asset_ID__c\" value=\"ODAM-01510\" class=\"download-form-input\"><\/div>\n<div>\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"Lead_Entry_Source__c\" value=\"RC Blog\" class=\"download-form-input\"\/>\n\t\t\t\t\t\t<\/div>\n<div class=\"download-form-part\">\n\t\t\t\t\t\t\t<button class=\"download-form-submit\" type=\"submit\" data-dl-element=\"button\" data-no-auto-dl=\"true\" data-dl-additional-info=\"download form\" data-dl-name=\"Get it now\">Get it now<\/button>\n\t\t\t\t\t\t<\/div>\n<\/p><\/form>\n<p> \t\t\t\t\t<button on=\"tap:69d0d63397c83.toggleClass(class='open')\" role=\"button\" tabindex=\"0\"  class=\"download-form-modal-close\"><\/button>\n\t\t\t\t<\/div>\n<div class=\"download-form-modal-thank\">Happy shopping! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">What are the benefits of video conferencing?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are some of the biggest pros to video conferencing:\u00a0\u00a0<\/span><\/p>\n<ol>\n<li><a href=\"#a\">Improved communication for better meetings<\/a><\/li>\n<li><a href=\"#b\"> Easy recording and playback<\/a><\/li>\n<li><a href=\"#c\">AI video conferencing: Catch up on what you missed<\/a><\/li>\n<li><a href=\"#d\">Happier employees = higher employee retention\u00a0<\/a><\/li>\n<li><a href=\"#e\">Better relationships with clients and customers<\/a><\/li>\n<li><a href=\"#f\">Video conferencing saves time<\/a><\/li>\n<li><a href=\"#g\">Fewer distractions than in-person meetings\u00a0<\/a><\/li>\n<li><a href=\"#h\">More engaging than audio conferencing<\/a><\/li>\n<li><a href=\"#i\">Hybrid workforce management<\/a><\/li>\n<\/ol>\n<h3><span style=\"font-weight: 400;\"><a id=\"a\"><\/a>1. Improved communication for better meetings\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Having a good<\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/best-video-conferencing-for-small-businesses\/\"> <span style=\"font-weight: 400;\">video conferencing platform<\/span><\/a><span style=\"font-weight: 400;\"> lets you connect with your team\u2014regardless of where they\u2019re located. This isn\u2019t anything new. It\u2019s been one of the biggest benefits of video conferencing since it started to become popular.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But video conferencing does more to improve meeting quality than just bring people together. Sure, it\u2019s great to be able to see other members of your team instead of just hearing their voices (especially when it\u2019s impossible to get together in real life), but the additional features and capabilities that come with video conferencing tools can sometimes make<\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/virtual-meetings\/\"> <span style=\"font-weight: 400;\">virtual meetings even better<\/span><\/a><span style=\"font-weight: 400;\"> than in-person ones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Screen sharing is one example of this. When you\u2019re on a video call, it\u2019s easy to pull up a report, slide deck, or graphic to discuss:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-50765\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2022\/01\/RCV-screen-sharing.gif\" alt=\"ringcentral cloud communications\" width=\"1280\" height=\"800\" \/><\/p>\n<p><span style=\"font-weight: 400;\">When your<\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/video-conferencing-software\/\"> <span style=\"font-weight: 400;\">video conferencing software<\/span><\/a><span style=\"font-weight: 400;\"> is connected with content sharing platforms, you can also easily pull up other information or documents to make your meeting more dynamic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compared to in-person meetings or audio conferencing, video conferencing adds an extra visual component to your meetings. It can make it easier for your team to communicate, share ideas, and participate in brainstorming\u2014plus, with<\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/virtual-breakout-rooms\/\"> <span style=\"font-weight: 400;\">breakout rooms<\/span><\/a><span style=\"font-weight: 400;\">, more people can participate without getting lost in the shuffle of a big meeting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With one person in control, you don\u2019t need to worry about a participant looking at the wrong info or getting lost. Our<\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/ringcentral-whiteboard\/\"> <span style=\"font-weight: 400;\">whiteboard feature<\/span><\/a><span style=\"font-weight: 400;\"> also makes it easy to collaborate on documents in real time:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-54196\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2023\/03\/Tip_Whiteboard_-1.gif\" alt=\"\" width=\"1920\" height=\"1080\" \/><\/p>\n<h3><span style=\"font-weight: 400;\"><a id=\"b\"><\/a>2. Easy recording and playback<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">How many times have you sat in a conference <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/how-to-take-meeting-notes\/\"><span style=\"font-weight: 400;\">taking notes<\/span><\/a><span style=\"font-weight: 400;\"> and anxiously hoping you don\u2019t miss something important? You\u2019re so tuned in to the notes you\u2019re taking that you\u2019re not able to engage with the conversation in front of you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or, you can choose to participate in the conversation and run the risk of forgetting an important detail when the meeting is over. Even with meeting notes, you\u2019re at the mercy of the person in charge to capture the things important to <\/span><i><span style=\"font-weight: 400;\">you.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">With video conferencing, you don\u2019t need to wish you could <\/span><i><span style=\"font-weight: 400;\">just replay that one conversation again\u2014<\/span><\/i><span style=\"font-weight: 400;\">because recording the conversation is so easy. Most video conferencing features have recording capabilities built-in and included, so all you need to do is push a button. Once the meeting is over, your recording is saved and you can easily distribute it to your attendees for later reference. Here&#8217;s how easy it is in RingCentral:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-54167\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2023\/03\/Tip_RCV_Share_recordings_.gif\" alt=\"Reduce meetings: Record and share meetings\" width=\"1920\" height=\"1080\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Easy recording for every call means participants don\u2019t need to choose between taking notes and participating. Everyone can sit back, be engaged with the conversation, and then go back to review the meeting as a whole if they need a refresher.<\/span><\/p>\n<h3 class=\"heading h3\"><a id=\"c\"><\/a><span style=\"color: #000000;\">3. AI video conferencing: Catch up on what you missed<\/span><\/h3>\n<p><span style=\"color: #000000;\">The benefits of video conferencing don&#8217;t stop at simple meeting recordings. Today, AI\u2014artificial intelligence\u2014is all the rage, and for good reason. At work, it&#8217;s making our meetings even easier with something called <strong><a href=\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/conversational-ai-conversation-intelligence\/\">conversation intelligence<\/a><\/strong>: a type of AI that analyzes spoken and written interactions for helpful insights. <\/span><\/p>\n<p><span style=\"color: #000000;\">For example, RingCentral&#8217;s <a href=\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/advanced-meeting-insights\/\">Meeting Insights<\/a> creates a transcript of the whole meeting, plus cliff-notes and video highlight reels of important moments you missed. You can also search the recording by topic or filter by speaker to find specific points of interest:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-53888\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2023\/01\/Advanced-Meeting-Insights-close-up.gif\" alt=\"conversation intelligence - RingCentral meeting insights\" width=\"1136\" height=\"1400\" \/><\/p>\n<p>This helpful technology can help cut down on <a href=\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/reduce-meetings\/\">meeting overload<\/a> and <a href=\"https:\/\/newrcblog.wpengine.com\/us\/en\/blog\/virtual-meeting-fatigue\/\">meeting fatigue<\/a> in your office!<\/p>\n<p>Now, not every video conferencing platform is created equal. As you shop for the right video conferencing platform, make sure to ask about their AI capabilities!<\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\"><a id=\"d\"><\/a>4. Happier employees\u00a0<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-49182\" src=\"\/us\/en\/blog\/wp-content\/uploads\/2021\/09\/Creating-a-Team-Huddle-2.gif\" alt=\"ringcentral team huddle - switch from message to video\" width=\"1280\" height=\"800\" \/><\/p>\n<p><span style=\"font-weight: 400;\">People feel satisfied with their jobs when they feel like they\u2019re doing good work and they feel connected to the projects they\u2019re working on.<\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/keep-remote-employees-engaged\/\"> <span style=\"font-weight: 400;\">Keeping remote employees engaged<\/span><\/a><span style=\"font-weight: 400;\"> comes with its own set of challenges. Video conferencing makes this possible by making it easy for teams to engage, get feedback, and ask questions\u2013\u2013all things that can contribute to greater job satisfaction.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video conferencing can also cut back on mandatory traveling, which can take a big toll on an employee\u2019s work-life balance. Would your employees prefer staying home and tuning in virtually to a meeting, or taking days away from their family and sleeping in a hotel?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And it\u2019s always important to make sure new employees start off on the right foot and are confident in their first few weeks. Recruiting new talent, going through the hiring process, and<\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/how-to-virtual-training\/\"> <span style=\"font-weight: 400;\">onboarding them<\/span><\/a><span style=\"font-weight: 400;\"> to your team can be expensive. If you don\u2019t all work in the same office, then video conferencing could be a great<\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/communication-tools\/\"> <span style=\"font-weight: 400;\">communication tool<\/span><\/a><span style=\"font-weight: 400;\"> to keep everyone on the same page.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\"><a id=\"e\"><\/a>5. Better relationships with clients and customers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While you can certainly use video conferencing to connect with your teammates, it\u2019s also a great way to communicate with clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is especially true in industries that rely on strong (and hopefully long-term) client relationships, like real estate,<\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/video-conferencing-benefits-finance\/\"> <span style=\"font-weight: 400;\">finance<\/span><\/a><span style=\"font-weight: 400;\">, and<\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/video-conferencing-for-law\/\"> <span style=\"font-weight: 400;\">law<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even if you can\u2019t physically meet in person, video conferencing lets you continue having those regular face-to-face conversations virtually with clients and nurture those<\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/customer-relations\/\"> <span style=\"font-weight: 400;\">relationships<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\"><a id=\"f\"><\/a>6. Saves time<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One overlooked advantage of video conferencing is the amount of time it saves workers. This advantage is critical given the increased emphasis organizations place on productivity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The time-savings primarily comes from the fact that employees don\u2019t have to \u201cget to\u201d meetings, as mentioned. Without video conferences, geographically-dispersed workers have to travel to meet up. Even within the same office, it takes time for employees to gather together in a central location.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, video conferencing saves time for the organizer of the meeting, as room setup and logistical concerns are no longer an issue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Getting back even a few minutes for each employee per day adds up to greater efficiency in the long run.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\"><a id=\"g\"><\/a>7. Provides more structure\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Interestingly, meetings conducted through video conferences are often more structured than those held on site. In a live meeting, facilitators face challenges with office distractions, as well as distractions from employees chatting within the meeting. Supervisors waste time getting everyone back on task during agenda transitions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In video meetings, employees aren\u2019t typically sitting near each other. Facilitators can control the level of distraction by muting audio or deploying noise-filtering features.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Top conferencing solutions also have features that allow you to share <\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/team-meeting-agenda\/\"><span style=\"font-weight: 400;\">meeting agendas<\/span><\/a><span style=\"font-weight: 400;\"> before and during meetings. Thus, employees arriving late can jump in without requiring an update. Facilitators have more control over when and how participants engage throughout the meeting as well.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\"><a id=\"h\"><\/a>8. Video conferencing can be more engaging than audio conferencing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It isn\u2019t enough to just compare video conferencing to face-to-face meetings. At some point, most businesses or work groups need to collaborate when it isn\u2019t possible to meet in the same room.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without video conferencing, your best option is likely audio or voice conferencing. Relative to an audio-only alternative, video conferencing is much more engaging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Employees pay more attention during video calls because they are visible to others in the group. The tools available to conference facilitators allow them greater control over employee engagement as well.<\/span><\/p>\n<h3 class=\"heading h3\"><span style=\"font-weight: 400;\"><a id=\"i\"><\/a>9. Hybrid workforce management\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Hybrid workforces have been on the rise since the global pandemic. Difficulty keeping in contact with dispersed work teams is a key concern for companies using or considering this work structure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By supporting highly engaging virtual team meetings, video conferencing makes hybrid workforce management much more feasible. Supervisors can hold team meetings or impromptu meetups with individuals whether they are in-office or working remotely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Employees may also have questions that require more interaction than they would get from an email or audio exchange. In these situations, employees can quickly and easily video conference with a colleague or a supervisor to talk through the question or concerns.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">So\u2026 should every call be a video call?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Video conferencing definitely has its benefits, but the answer is no\u2014not every call needs to be a video call. Too many video calls can actually start to feel a little overwhelming. Sometimes,<\/span><a href=\"https:\/\/www.ringcentral.com\/us\/en\/blog\/meeting-online-vs-face-to-face-which-is-best\/\"> <span style=\"font-weight: 400;\">a face-to-face meeting<\/span><\/a><span style=\"font-weight: 400;\"> might be the best solution, even in the world of hybrid work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make video calls as beneficial as possible, they should be used strategically. When is it actually important to see the faces of everyone else on the call? Is sharing documents or presentations crucial to the conversation? Can the conversation be just as productive as an email or message?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes the answer isn\u2019t always clear\u2014and that\u2019s okay. But this is where using a communications platform that allows for easy transitioning between conversation types is important.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With RingCentral, you can easily switch between chatting and video conferences so you don\u2019t need to stress about the best way to connect. If you start in instant messaging and find it\u2019s not working, you can be on a video call with the relevant parties in a matter of seconds\u2014so you don\u2019t have to waste time with all those extra steps.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(insert graphic)<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Get the most benefit from your video conferences\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">All video conferencing tools aren\u2019t created equal. The real benefit lies in the specific features they offer\u2014and how you use it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just like any other meeting, a video conference is only going to be as productive as you make it. If you really want to see the benefits of video conferencing beyond just a way to easily connect with people around the world, you need to have a clear idea of what features you need to make your meetings more efficient and team members more productive (like screen sharing or digital annotations).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you have a powerful video conferencing tool that does more than just let you see who you\u2019re talking to, you can have better meetings, improved communication, and happier employees and customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">RingCentral offers a complete communications solution that includes robust features for video conferencing. <\/span><a href=\"https:\/\/www.ringcentral.com\/video.html\"><span style=\"font-weight: 400;\">See how it works today<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve all been video conferencing like pros for years at this point\u2026 whether we ever imagined that life for ourselves or not! We wager you\u2019ve learned that there are a lot of benefits to video calls that you just won\u2019t get from an in-person meeting, whether you\u2019re a larger company or a smaller business.\u00a0 Sure, &#8230;<\/p>\n","protected":false},"author":29,"featured_media":53195,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17901],"tags":[18728,2770],"class_list":["post-43485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-leadership","tag-benefits-of-video-conferencing","tag-video-conferencing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>9 benefits of video conferencing for your business | RingCentral Blog<\/title>\n<meta name=\"description\" content=\"Learn about the big benefits of video 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